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February 23, 2021 8 min

Today I’m continuing the Digital Landlord series and I’m going to be talking about how you can create a mass market digital asset, reach more people and hit that $1 million goal.

A lot of people sell a few of their digital assets then see sales drop off. They say it’s because Facebook ads have dropped off or YouTube ads have declined or because they’ve run out of steam. It’s actually because what they are selling is a small market digital asset that only a few people want. So, how do you create an asset that more of the market wants? 

There’s 2 ways to do it. The first way is called Lazy Messaging and the second is the Just Like Me technique.

First up is Lazy Messaging. If you are out there trying to sell what you do as a hobby or what you do for a living as a digital asset and it confuses your audience, they aren’t going to buy. You need to cut the jargon and make the information accessible to your buyer. Buyers don’t want to work to understand your product, they just want it to work.

The Just Like Me Technique is the story you are telling in your marketing. If you are telling your customers a story about you, you’re actually telling them a story about themselves. The customers you attract are going to, most likely, be just like you with the same beliefs and values as you. You have to go back and tell the beginning of your journey so your customer can bond and relate to you.

Go out there and tell your own story, find your audience and sell your asset.


If you want to learn more about telling your story, visit

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