How can you sell an online course without being the expert? We’ve been talking a lot about creating digital assets that can work for you to generate passive income, but how do you create an asset without being an expert?
When I first started out, I didn’t think I was really the expert in anything. I didn’t think I could be the one to create an online course. Instead, I focused on learning marketing, which can be applied to any type business. I partnered with others and helped them sell, letting them be the expert. One of my mentors was making $1 million a month by partnering with people, letting them be the experts while he marketed their product.
For example, I purchased a book for $200 that cost probably $10 to produce. In it, the author interviewed industry experts and transcribed their talks. Why would the experts collaborate on this? It gets their name out there to more people. If you don’t think you can approach people to partner up because you have nothing to offer in exchange, you’re wrong. You can offer exposure, and it goes both ways.
I want to give you 3 tips to go out there and do this.
Tip number 1: Have a clear and visible outcome. Be specific about what your asset is offering.
Tip number 2: Attract the right clients. Market for who you are targeting.
Tip number 3: Work with the very best. Find out who is the expert in what you are selling and approach them. Provide more value than you take and make it a win/win for everyone.
If you want to learn more about selling your online course, visit https://www.digitalnomad.com/Podcast/
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Bob Saget's Here For You
BOB SAGET’S HERE FOR YOU is a podcast that is like no other— For one, this podcast has guests who are friends of Bob’s, or just really interesting people who many of you know and love. Secondly, this podcast is unique because it goes inside Bob Saget’s mind, and then quickly filters out through his mouth. Bob has a way of calming people he has conversations with as well as being entertaining and often informative. Bob talks with his guests with genuine empathy and humor, while reaching his unusually diverse audience that he talks to as a friend, Bob is the dad with great advice, the irreverent funny guy who’s always there when you need a laugh, and the free-associative Bob who goes off on crazy tangents then returns to the subject at hand, as serious or as comedic as it may be, to wrap up each episode in a way only Bob can do. Because he really does believe, “He’s here for you."
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