In this episode, I’m going to continue the Digital Landlord series of discussions by talking about creating passive income with zero dollars out of pocket. If you want passive income, you need an asset to generate it.
When I started creating my first digital asset, from day one when I had zero sales, I knew how many sales it would take to be financially free. I knew my target was 1000. I had a business at the time and I was putting everything back into it, so I had no money to be spending on creating things. I started by selling the asset, then moved on to creating things.
Look at Tesla. The pre-orders for the Cybertruck are already through the roof, and it’s not even been made yet. So, what can you learn from this? You can pre-sell your asset before it is finished or even created. I’ve done this for all sorts of things from apps to online courses. It’s not abnormal to pay for something up front. Think about university. You pay your tuition before you’ve ever taken a class.
It works for Tesla because there is hype surrounding what they do. It’s new, exciting and something we haven’t seen before. Humans greatly over value what is new, so to sell your digital asset you have to create something new about it. How? By warning your audience about something good or something bad. For example, if I’m selling an online course for snowboarding and present it as a new way to learn faster, people are going to take notice.
Create that new and different marketing hook, pre-sell and start building your digital assets.
If you want to learn more about selling digital assets, visit https://www.digitalnomad.com/Podcast/
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
What Are We Even Doing? with Kyle MacLachlan
Join award-winning actor and social media madman Kyle MacLachlan on “What Are We Even Doing,” where he sits down with Millennial and Gen Z actors, musicians, artists, and content creators to share stories about the entertainment industry past, present, and future. Kyle and his guests will talk shop, compare notes on life, and generally be weird together. In a good way. Their conversations will resonate with listeners of any age whose interests lie in television & film, music, art, or pop culture.