All Episodes

February 16, 2021 9 min

In this episode, I’m going to continue the Digital Landlord series of discussions by talking about creating passive income with zero dollars out of pocket. If you want passive income, you need an asset to generate it.

When I started creating my first digital asset, from day one when I had zero sales, I knew how many sales it would take to be financially free. I knew my target was 1000. I had a business at the time and I was putting everything back into it, so I had no money to be spending on creating things. I started by selling the asset, then moved on to creating things.

Look at Tesla. The pre-orders for the Cybertruck are already through the roof, and it’s not even been made yet. So, what can you learn from this? You can pre-sell your asset before it is finished or even created. I’ve done this for all sorts of things from apps to online courses. It’s not abnormal to pay for something up front. Think about university. You pay your tuition before you’ve ever taken a class.

It works for Tesla because there is hype surrounding what they do. It’s new, exciting and something we haven’t seen before. Humans greatly over value what is new, so to sell your digital asset you have to create something new about it. How? By warning your audience about something good or something bad. For example, if I’m selling an online course for snowboarding and present it as a new way to learn faster, people are going to take notice.

Create that new and different marketing hook, pre-sell and start building your digital assets.


If you want to learn more about selling digital assets, visit

Mark as Played

Advertise With Us

Popular Podcasts

Crime Junkie
Bob Saget's Here For You

Bob Saget's Here For You

BOB SAGET’S HERE FOR YOU is a podcast that is like no other— For one, this podcast has guests who are friends of Bob’s, or just really interesting people who many of you know and love. Secondly, this podcast is unique because it goes inside Bob Saget’s mind, and then quickly filters out through his mouth. Bob has a way of calming people he has conversations with as well as being entertaining and often informative. Bob talks with his guests with genuine empathy and humor, while reaching his unusually diverse audience that he talks to as a friend, Bob is the dad with great advice, the irreverent funny guy who’s always there when you need a laugh, and the free-associative Bob who goes off on crazy tangents then returns to the subject at hand, as serious or as comedic as it may be, to wrap up each episode in a way only Bob can do. Because he really does believe, “He’s here for you."

Dateline NBC

Dateline NBC

Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations.

For You

    Music, radio and podcasts, all free. Listen online or download the iHeart App.


    © 2022 iHeartMedia, Inc.

    • Help
    • Privacy Policy
    • Terms of Use
    • AdChoicesAd Choices