Footballer Rio Ferdinand and his family have even announced they are making the move - but two young families This is Money spoke to say it isn't just for sports stars and influencers.
They say it's easier to start your own business, they can get petrol for 50p a litre, and send their children to private school.
Helen Crane, Georgie Frost are joined by Money Mail editor and This is Money alumna and Money Mail editor Rachel Rickard-Straus to discuss whether the money incentives would ever be enough for them to do the same.
It comes as yet another planned tax hike is being rumoured ahead of Labour's Autumn Budget.
This time, landlords are being threatened with paying National Insurance on the income they make from rent - but who will the tax hike really hurt?
Elsewhere, our savings expert Sylvia Morris is convinced NS&I will slash the rate on its ever-popular Premium Bonds this October.
Georgie is ditching hers, but should you do the same - and where can you get a better rate?
Finally Helen discusses helping a reader who was told she couldn't get her money back for an £883 ferry crossing her husband booked, as she had the wrong kind of death certificate.
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