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October 9, 2025
Are real estate agents trusted advisors helping families achieve dreams — or commission-hungry operators who've earned their notorious reputation? When industry ethics rankings put agents below politicians, it’s time for an uncomfortable conversation. So what happens when you take that controversial question and force two respected industry veterans to argue opposite sides? Welcome to EDGE CASE — our new debate series where we test assumptions, challenge the status quo, and expose what people really think. TODAY'S BIG QUESTION: Do real estate agents still deserve their bad reputation? THE TWIST: They flipped a coin to decide who would argue which side — they may be arguing against their own beliefs. IN THIS ROUND Dion Besser (Besser + Co) — 26 years of straight-talking experience across Melbourne and London. Luke Evans (The Agency, NSW) — With experience managing hundreds of agents across diverse markets, he’s seen every side of the trust debate. WHY EDGE CASE EXISTS We’re here to challenge traditional thinking in an era of disruption and change. Each episode tackles a controversial topic the industry whispers about — but rarely talks about out loud. This is intellectual combat designed to make the entire real estate industry smarter. THE FORMAT: Round 1: Opening arguments Round 2: Cross-examination Round 3: Evidence bombs Round 4: Direct confrontation Round 5: Rebuttals Round 6: TRUTH REVEAL (they drop the act) VOTE: Do real estate agents still deserve their bad reputation? Cast your vote in Monday's Elite Agent Brief (http://thebrief.eliteagent.com/) SUBSCRIBE: Don’t miss upcoming EDGE CASE episodes — where bold minds debate the questions that shape the future of real estate. Chapters Chapters 00:00:00 Do Agents Still Deserve Their Bad Reputation? 00:00:55 Welcome to Edge Case 00:01:27 Meet the Debaters: Dion Besser and Luke Evans 00:02:48 Topic Selection and Coin Toss 00:06:15 Opening Statements: The Case Against Agents 00:08:20 Opening Rebuttal: Defending Modern Agents 00:09:50 Cross-Examination: Why Do Scandals Keep Recurring? 00:16:53 Evidence Battle: Ethics Rankings vs Prosecution Stats 00:22:20 The Underquoting Debate 00:24:42 Truth Reveal: What They Really Think 00:30:26 Final Advice: How to Improve the Industry Connect with Dion Besser Website: www.besserco.com.au Instagram: https://www.instagram.com/dionbesser_bessercorealestate/ Email: dion@besserco.com.au Phone: +614 12 556 443 Connect with Luke Evans Website: https://www.lukeevans.io/ The Agency: https://theagency.com.au/team/luke-evans Instagram: https://www.instagram.com/luke_evans.io/ LinkedIn: https://www.linkedin.com/in/luke-evans-745519168/ Email: lukeevans@theagency.com.au Phone: +614 02 378 655 Discover More From Elite Agent & Samantha McLean Join the Spark Community for Innovation in Real Estate: https://spark.eliteagent.com Sign up for The Brief for Daily Real Estate News: https://thebrief.eliteagent.com Explore AI Tools, Prompts and Workflows for Real Estate: https://aipoweredagents.com Connect with Elite Agent on Socials Instagram: @eliteagentmag Twitter/X: https://x.com/eliteagentmag LinkedIn: https://www.linkedin.com/company/eliteagentmag/ #EliteAgent #ThoughtLeaders #RealEstateAI #PropertyTech #AustralianRealEstate #DionBesser #LukeEvans #RealEstateLeadership #RealEstateAgents
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