Episode 264: The Best ways to find more qualified leads!

In this episode, I will introduce you to the best ways to find more qualified leads.

 

You will learn the Who, Why, When and How to find more qualified leads.

 

The question is, what is the most effective way to achieve this goal? Most of you would reply that getting referred is the first step, and yes, that's true. I will refer to these referrals as introductions. The next question I have for you is, do you ask for those introductions?

 

I have to share the statistic that only 11% of salespeople ask for referrals, and 91% of customers are willing to give them.

 

Sales professionals are always looking for strategies to give them a competitive edge. Leveraging introductions can help you get in front of the decision-maker faster. Let's dive into why and how to earn those introductions so we increase that 11% of us asking to a higher percentage.

 

Why Introductions Matter

Introductions play a pivotal role in building trust. When clients recommend meeting you, they lend their credibility and experience to your offering, creating a bridge of trust between your business and potential customers. This trust often translates to higher conversion rates and faster closing times.

The Impact on Revenue

Introductions are not just about leads but about sustained sales growth and financial gain. Top sales professionals understand this and actively cultivate relationships that lead to introductions. Incorporating this strategy into your sales process increases your opportunities to do business with others with a shortened sales cycle.

Building Strong Relationships

Authentic relationship-building is a cornerstone of successful sales. Sales professionals must go beyond making a sale and focus on providing value and creating experiences clients want to share. This respectful art, which requires authenticity, empathy, and exceptional service, is the key to benefiting from introductions.

 

 

Give Before You Receive

One key point is to give before receiving. I encourage you to introduce others in your network without immediate expectations. This builds goodwill and strengthens relationships, making others more inclined to return the favor.

 

How by Leveraging Technology 

Platforms like LinkedIn are one way to find leads and nurture relationships that result in those introductions. Optimizing your LinkedIn profile and actively participating in professional networks can enhance visibility and establish connections that lead to more opportunities.

Marketing Your Message

Marketing your message is another crucial component of introductions. It's important to communicate what problem you are solving for your current clients. Sharing content with your network that can benefit them helps establish you as an expert in your industry.  

 

When -Schedule The Time

The best way to gain more introductions is to schedule time on your calendar to identify those key opportunities. Meet someone for coffee, lunch, or a Hap y Hou. Every day, schedule time on your calendar to see where someone you know can introduce you to someone you can help. It's at least worth a conversation. I don't know if we are fit, but it might be worth a 10-minute conversation to see if I can help.

 

Introductions are a game-changer. Introductions can be more effective as more people search for ways to grow their income. By building genuine relationships, leveraging platforms like LinkedIn, and marketing your message, you can unlock the true potential of introductions.

 

My challenge for you this week is to set an Introduction goal. Challenge another co-worker or your team to seek one introduction a day or a goal for the month. Tracking your progress can keep you engaged.

 

 

Do me a favor; if someone can benefit from this, share it with them. Let's spread the inspiration and knowledge within our sales community.

 

I'll see you in the next episode.

 

Connect with Lisa:

https://www.linkedin.com/in/lisathal/

http://threewordmeetings.com

http://threewordpodcast