Trade Show Insights

Trade Show Insights

Tools to improve your exhibit results

Episodes

August 12, 2022 22 min
There has never been a more important time for exhibitors to have a voice in the trade show industry. In this rebroadcast of Virtual Lunch, Jessica Sibila introduces us to a brand new group that’s been formed to help address exhibitor challenges and ensure the success of our industry. You’ll discover: What The Exhibitor Advocate is and how it came to be Who it’s created for and what it provides Who had the vision and passion to cre...
Share
Mark as Played
These days, it’s a full-time job to keep up with what’s happening in event tech. Ideas and tools are changing fast and it’s hard to know which ones you should be incorporating into your trade shows and events. So in this episode, we’re getting some straight-up perspective on what you should be paying attention to, including: How you’re serving those who aren’t showing up for your in-person events How AI (artificial intelligence) ca...
Share
Mark as Played
June 30, 2022 21 min
The results are in … video is the champion of online content, and you better get in the game. But how do you create videos that get watched, shared, and remembered? Get advice from an expert! Now I don’t profess to be an expert when it comes to video. So I invited my friend, Lou Bortone, to be our guest on Virtual Lunch. Lou is a former executive at E! Entertainment Television as well as an online video guru. In this rebroadcast he...
Share
Mark as Played
No doubt we all wish we had a crystal ball to see what the future of trade shows might look like. Or do we really need one? If there’s one thing that’s become painfully obvious after the past two years, it’s how unlikely our industry is willing to readily accept change. Anyone who believed that massive innovations would come out of such a seismic shift (like I did) is beginning to realize that far too many event organizers and exhi...
Share
Mark as Played
April 28, 2022 25 min
Do you take your exhibit too seriously? Are you forgetting to have fun in your booth? In this rebroadcast of Virtual Lunch, bestselling author Dr. Bob Nelson (1501 Ways to Reward Employees, Work Made Fun Gets Done!) shares creative ideas and strategies for: Boosting your booth attraction Motivating and rewarding your staff Tapping a hidden resource to connect with attendees on their level Here are the links mentioned in the intervi...
Share
Mark as Played
March 29, 2022 27 min
The trade show industry isn’t necessarily known for being environmentally responsible – but a few trailblazers are working hard to change that. Al Mercuro is one of them, and in this rebroadcast of Virtual Lunch he shares some often overlooked ways to be more sustainable at trade shows and events. You’ll discover how to: Creatively repurpose everything from graphics to print materials Take advantage of EDPA’s new sustainability par...
Share
Mark as Played
February 24, 2022 23 min
In this rebroadcast of Virtual Lunch, we’ve got a crowdsourced episode celebrating Build a Better Trade Show Image Week. We’re featuring why YOU love trade shows! Our guest panelists include: Kenji Haroutunian – The Big Gear Show Don Jalbert – Exhibit Associates Victoria Petersen – E3 Events, Experiences, Environments Al Mercuro – Genesis Exhibits Silvana Cheyney – SLC Events Services Marco Barozzi – Expo Consulting Rich Vallaster ...
Share
Mark as Played
How intriguing is your marketing? Does it make people eager to know more? In this rebroadcast of Virtual Lunch, communications expert Sam Horn shares tips to transform your marketing message from forgettable to memorable. Discover how to: Create repeatable, retweetable titles or taglines Design a visual message Find a meaningful metaphor Capture attention with her “Did You Know?” opening Here are the links mentioned in the intervie...
Share
Mark as Played
November 29, 2021 23 min
Have you ever stopped to think about how you’re influenced by marketing – and how your marketing influences others? In this rebroadcast of Virtual Lunch, Nancy Harhut shares ideas that tap the science of human behavior to improve your marketing results. You’ll discover how to: Give buyers choices so the decision is theirs Use pricing strategies that impact audience perception Create a bundle that’s more appealing Name products or o...
Share
Mark as Played
In spite of what some may think, virtual events are not a fad that’s run their course. While they may not continue to look like they have over the past two years (or be as ubiquitous), they are a tool that’s worth learning how to master. In this rebroadcast of Virtual Lunch, HeySummit CEO Rob Gelb shares tips to design virtual events that inspire more interest and impact, including how to: Incorporate creative event formats and too...
Share
Mark as Played
Lately the same topic keeps coming up in conversations with exhibitors, show organizers, and other industry professionals. Everyone’s talking about how show floor traffic may be down by 40–50 percent, yet the quality of attendees is much higher. Even small exhibitors are getting more serious leads, which makes them feel their investment is worthwhile. Yet I’m also hearing from those who can’t attend in person. There are many reason...
Share
Mark as Played
Ever feel like your to-do list is managing you, instead of the other way around? In the world of trade shows and events, it definitely can seem like there’s no end to the tasks that are demanding our attention. But it doesn’t have to be that way. In this rebroadcast of Virtual Lunch, Sandra Martini shares tips for maximizing productivity, including how to: Reframe the idea of a to-do list Gamify the elements of a project Reverse-en...
Share
Mark as Played
Let’s be honest: Networking isn’t always productive, no matter whether it’s in-person or online. In this rebroadcast of Virtual Lunch, Amanda Kaiser shares lessons from a three-month experiment to discover ideas that make networking more fun and engaging. Go behind the scenes to learn: How the Virtual Networking Incubator was born What kinds of technology and exercises work for groups of various sizes Why it helps to have structure...
Share
Mark as Played
Launching a brand-new trade show in the middle of a pandemic is not a task for average show organizers. But then The Big Gear Show never set out to be average. In this rebroadcast of Virtual Lunch, go behind the scenes to discover how the team: Created an “experiential wonderland” in a non-traditional venue Designed a more affordable trade show option for both exhibitors and attendees Made a lasting impression in their industry Gai...
Share
Mark as Played
Social media has been around a long time, but are we tapping into its full potential when it comes to our events? Monica Vila provides valuable insights, not only from her expertise in social media marketing, but also many years spent working in trade shows and events. In this rebroadcast of Virtual Lunch, you’ll discover how to enhance your social media marketing by: Tapping influencer marketing within your audience Learning from ...
Share
Mark as Played
Okay, I admit it – I’m a big Star Trek fan. No, not to the point where I dress up as a Klingon and stroll the aisles of Comic-Con – although I did thoroughly enjoy roaming around with them back when the Star Trek Experience was a Vegas attraction. But I digress … One of the things I love most about Star Trek is the way it shows us the potential of how much life can change for the better in the next 200 or so years. I mean, travelin...
Share
Mark as Played
As the trade show industry begins to breathe life again, there’s a new place to turn for resources and support to get back in the groove again. In this rebroadcast of Virtual Lunch, Laura Palker tells us about the National Trade Show Alliance: Why the NTSA was formed Who the NTSA is for What resources are available How you can get involved Here are links mentioned during the interview: National Trade Show Alliance Together Again Jo...
Share
Mark as Played
Are you taking advantage of all that LinkedIn offers to show off your expertise? Probably not, but after you hear all the tips Viveka von Rosen shares in this rebroadcast of Virtual Lunch, you’ll know what steps to take to get there. Discover how to: Improve your SSI score (and what that is) Take advantage of a variety of new tools LinkedIn offers (if you have access to them yet) Craft your profile to stand out and draw people to y...
Share
Mark as Played
We all know someone (or 20!) who made a career transition during the past year. They may have changed companies, or left our industry entirely. And for those you used to work with every day, that connection has been altered as well. How do we transition back to those relationships, or do we? In this rebroadcast of Virtual Lunch in the Exhibit Marketers Café, communications expert Bill Rawlins provides tips on how to: Recognize the ...
Share
Mark as Played
We’ve heard a lot about shows reopening here in the U.S., but what’s happening in Europe? In this rebroadcast of Virtual Lunch in the Exhibit Marketers Café, Marco Barozzi joins us from Bologna, Italy to provide insights on: Signs of recovery with upcoming trade shows The importance of Digital Green Certificates How venues all over Europe have stepped up What government aid has been available Here are links mentioned during the int...
Share
Mark as Played

Popular Podcasts

    Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations.

    Crime Junkie

    If you can never get enough true crime... Congratulations, you’ve found your people.

    Stuff You Should Know

    If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks then look no further. Josh and Chuck have you covered.

    The Daily

    This is what the news should sound like. The biggest stories of our time, told by the best journalists in the world. Hosted by Michael Barbaro. Twenty minutes a day, five days a week, ready by 6 a.m.

    The Bobby Bones Show

    Listen to 'The Bobby Bones Show' by downloading the daily full replay.

Advertise With Us

For You

    Music, radio and podcasts, all free. Listen online or download the iHeart App.

    Connect

    © 2022 iHeartMedia, Inc.