Trade Show Insights

Trade Show Insights

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Episodes

February 26, 2021 36 min
The trade show industry is beginning to show signs of life again! But it won’t be as easy as flipping a switch to bring things back all at once. Jim Wurm from the Exhibitor Appointed Contractor Association joins us in this rebroadcast of Virtual Lunch in the Exhibit Marketers Café to share insights on: How the new Exhibitions & Conferences Alliance is advocating for the industry How vendors and venues may ramp up the workforce ...
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February 18, 2021 22 min
Last year, when everyone was scrambling to do meetings online, you might have been able to get away with a bad video now and then. Those days are over. Now, if you want to appear as the professional you truly are, it’s time to step up your game. So in this rebroadcast of Virtual Lunch in the Exhibit Marketers Café, Ramon Ray shares tips on: Maintaining effective eye contact Creating a ‘stage’ that’s appropriate for you Getting the ...
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Trade shows and events won’t go back to the way they were pre-2020 – which means we all must adapt and evolve for the next generation. In this rebroadcast of Virtual Lunch in the Exhibit Marketers Café, Allen Yesilevich shares tips for dealing with disruption in the trade show industry and improving your digital playbook, including how to: Thrive during disruption Deliver value and make money with virtual events Create a community ...
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We kicked off this year’s Virtual Lunch in the Exhibit Marketers Café with a special, inspirational guest: Melva LaJoy Jones from LaJoy Plans. Listen in as she shares how to use the lessons from our past to build our future. Here are links to some of the items mentioned in the interview: Doubt Always Loses (from Melva’s blog) Event Planning Lessons from My Father (from Melva’s blog) Melva’s website, LaJoy Plans Here’s where you can...
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One of the challenges event planners faced in 2020 was how to create connections among attendees in a virtual platform. But it’s not necessarily a new – or online only – problem. Nancy Drapeau from the Center from Exhibition Industry Research (CEIR) shares trends and data from their report on trade show matchmaking in this rebroadcast of our Virtual Lunch in the Exhibit Marketers Cafe. Here are links to items mentioned in this inte...
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Are you ignoring – or worse yet, alienating – a large percentage of the population in your trade shows, whether online or in person? Chances are you have been, even if you didn’t mean to. So I invited accessibility advocate Samantha Evans to join us for Virtual Lunch in the Exhibit Marketers Cafe to share what your events need to include to be more accessible to all. You’ll learn: What to look for and ask about when checking out vi...
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On this week’s Virtual Lunch in the Exhibit Marketers Cafe, Alan Arnold joins Marlys for a conversation about how to tap your creativity when faced with a challenge. You’ll learn how to: Stimulate your creative juices Recharge like powerful people do Keep an idea journal Have insightful conversations Here are links to items in the interview: Apple’s “Here’s to the crazy ones …” ad Here’s where you can watch the entire Virtual Lunch...
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It seems everyone’s talking about how procedures will change as trade shows reopen – from registration to scheduling to floor plans. But there’s one aspect of future shows that’s getting very little attention these days. So on this week’s Virtual Lunch, I invited Mel White from Classic Exhibits to provide insights on how exhibitors will need to adapt their exhibits as shows reopen. You’ll discover ideas for: Accommodating traffic f...
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Just because events are going virtual doesn’t mean there aren’t still great ways for sponsors to get their message out. On this week’s Virtual Lunch replay, guest Nicole Burkart from Conference Care Package shares ideas for sponsors to: Host virtual happy hours Encourage sponsor and audience interaction Gamify participation Reinforce the importance of giving back Here are links to some of the items mentioned in the interview: Reque...
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For months, I’ve wished there was something I could do for all my trade show friends who were suddenly thrust into searching for a new career. Then I met career expert Leslie Evans Thorne in an online group, and knew I had to have her as a guest on our weekly Virtual Lunch! So listen in as she shares insights on how to: Recognize the difference between your skills and talents Convey the benefits your unique talents bring to any job...
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While the effects of this year on the exhibit industry may be hard to put into words, the team at UFI has been working to quantify the response from exhibitors and attendees, as well as offer perspective for moving forward. Our guest for this week’s Virtual Lunch, Kai Hattendorf, shares findings from the Global Recovery Project and the JMIC Global Manifesto. Here are links to items mentioned in the interview: UFI Global Recovery Pr...
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It’s no secret that I’m a huge fan of The Experience Economy by Joe Pine and Jim Gilmore. So you can imagine how delighted I was when Jim agreed to be a guest on our weekly Virtual Lunch! So listen in as he shares insights on how to: Prepare for the next phase of the Experience Economy Design a multisensory environment in virtual events Inspire more engaging conversations Create an experience even when selling services or other int...
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This year has proved to be a challenge for event planners on every level, including those in charge of the Presidential Conventions. Now I don’t know about you, but actually I found this year’s version was more intriguing than previous ones. Perhaps it was because I’m studying all kinds of virtual events anyway, but I think it was more because they were forced to innovate and re-imagine the “we’ve always done it this way” mentality...
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Of course we all want to get back to meeting face to face – but until that happens, we can’t stop marketing. So in the rebroadcast of this week’s Virtual Lunch interview with Ruth Stevens you’ll discover how to make the most of this time to: Get to know the person behind your corporate client Create your own virtual events and build community Convert social media followers into leads in your database Here are links to some of the i...
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If you’re trying to figure out how to market to your audience appropriately during these confusing times, you’re not alone. Today’s guest, Juntae DeLane provides perspective in this rebroadcast of our weekly Virtual Lunch. You’ll discover how to: Tap into brand storytelling Stand out from the competition (without being negative) Leverage existing assets Here are the related links: Juntae’s website, Digital Delane Watch the entire V...
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This is the time when leaders will emerge. Our industry is being put to the test – we’re all being put to the test. But as our guest, Heather Hansen O’Neill says, what happens next depends on how we choose to show up in the world. So listen in to the rebroadcast of this week’s Virtual Lunch interview to hear Heather’s insights on how to: Collaborate to move forward Become a beacon of light for clients and prospects Build bridges to...
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This special edition podcast episode is a bit different – I decided to republish this week’s Virtual Lunch interview with Kevin Carty from Classic Exhibits. You’ll hear his firsthand account of the Together Again Expo in Orlando, which was the trade show industry’s example of how events can operate safely. In the interview, you’ll hear several resources mentioned. Here are those links: Together Again Expo website Video replay of th...
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I recently heard someone say that 2020 feels like being stuck in a simulation that’s running every possible scenario simultaneously. No wonder we’re all exhausted! That’s why on one of our weekly Virtual Lunches, we focused on ways to take care of yourself throughout all this madness. So in case you missed it, here are some ideas for you, broken down into three basic categories. First is Play. As you may have already discovered, a ...
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While it may still be unclear exactly when face-to-face trade shows will be back up and running again, there’s one thing we do know for sure: they certainly won’t look like what we’re used to. You’ve likely seen endless conversations and updates on how the show floor layout and logistics will change – in fact, we’ve covered that topic quite a bit on our weekly Virtual Lunches in the Exhibit Marketers Café. But what about the actual...
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Virtual events. For years, that phrase has ignited fierce debate in the trade show and events world. And even now that we’ve been forced to make all meetings virtual, some people are still kicking and screaming. But the fact is that right now any event coming up soon on the calendar has three options: cancel, postpone, or find a way to convert to virtual. Why the idea of incorporating a remote audience is so difficult to understand...
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