May 30, 2023 • 23 mins
Why stop with a one-week experience? (Too many trade shows do.) Instead, think of your trade show as the centerpiece of an ongoing community for exhibitors, sponsors and attendees. In this episode, membership development consultant Joy Duling shares strategies, tips and tools to: Create Discovery Magnets for your show Onboard attendees with personalized communications (it might be easier than you think!) Craft audience journeys for first-timers and loyal fans of your event Study how universities nurture community Related links: Joy’s blog articles on Roadmap to Growth – Part 1, Part 2, and Part 3 iExit app (helpful for road trips!)
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