062 Fundraising 101

Fundraising, Relationships, Business, Communication, Adventure   Summary   Fundraising is a big and potentially stressful commitment when you are embarking on a Project Athena adventure. On this episode, you’ll learn practical tips and strategies that can help anyone who is raising funds for a great cause. We’ll touch on a variety of topics such as email fundraising, business partnerships, answering listener questions, and much more.   You’ll discover:   Tips for creating an email campaign. How do divide your email contacts into three lists when you are creating an email fundraising campaign. Why you should follow up with people who have not yet donated. The value of knowing your audience and figuring out what motivates them to contribute. Why you should add a personal touch to your fundraising communication. The power of business partnerships, and how to start conversations with local businesses. Why you should use video clips in your fundraising communication. What happens when you don’t raise the required funds before the event.   Click to Tweet   On this episode, the Trail Angels share tips and strategies for successful #fundraising. When you are choosing #fundraisers, think about why you are doing this and what motivates you. A personal touch makes a huge difference in #fundraising.   Interview Links & Other Resources   Project Athena Adventure Resources Project Athena Foundation