Video Marketing Madness

Video Marketing Madness

Stay updated on the latest trends in online video and YouTube marketing. Video Marketing Madness with Ray the Video Guy and Steve Sleeper. New shows every Friday... Show More

Episodes

August 7, 2020 40 min
Today on Video Marketing Madness – Text Message Marketing. Ray shares how he’s growing his business with text messaging. First of all, be sure to get Dr. Ben Atkins’ How-To book and videos. For his escape room business, Ray has 5000 phone numbers, and the outgoing campaigns go through Twilio. He got a 90% open rate! Text message marketing is big for restaurants; send out a coupon on slow nights, for instance. Also significant fo...
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July 31, 2020 46 min
Today on Video Marketing Madness – The Power of Facebook Marketing. Ray tells us how he’s growing his escape room business with Facebook. Action plan: -Invite friends to like the page -Post decent content. – Curate and schedule for 6 months -He has run lots of Facebook video ads. YouTube as well -He made sure all the page info is completed -Added lots of videos and images. The vids get a lot of attention -He checks post likes to s...
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July 24, 2020 44 min
Today on Video Marketing Madness – The Reality of Local Marketing. Ray gives us a case study using his new escape room business. Ray just bought Escape Plan Georgia in Loganville and he’s doing GMB marketing, social media posting across platforms, Facebook Ads, and YouTube videos. He’s also printing rack cards for the hotels and will cross promote with other escape rooms. So far, so good. Today's episode is made possible by S...
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June 26, 2020 44 min
Today on Video Marketing Madness – Mobile Phones for Pro Video. Ray makes the case for shooting video on your smartphone. Ray uses his iPhone in-studio for everything and in the field for quick interviews. The set-up is super quick and it’s digital HD. But the aperture is small, so make sure you have good lighting. If you don’t have a cameraman with you (and who does these days), smartphones give you the control you need, especial...
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June 19, 2020 35 min
Today on Video Marketing Madness – TikTok – Ray makes the case for being on TikTok. TikTok is growing by leaps and bounds and will soon have a billion users. It’s mobile only. Don’t be intimidated that it’s video and have fun with it. In fact, Ray has a cool software that will help you create videos and schedule posts on TikTok. It’s VideoTik and you can get it at https://www.raythevideoguy.com/videotik Today's episode is mad...
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June 12, 2020 42 min
Today on Video Marketing Madness – Retro Video Mania – Ray reminisces about video production technology in the 90s and early 2000s Today's episode is made possible by FreshBooks! Accounting, Invoicing and Estimates in 1 place! Try it for FREE today at http://www.rayslinks.com/freshbooks
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June 5, 2020 43 min
Today on Video Marketing Madness – Screen Capture Vids – Ray explains the value of and how to do screen capture videos Applications include demonstrating software, explaining reports, doing website audits, and PowerPoint presentations. Software: ScreenFlow for Mac and Camtasia for PC. Free software: Screencast-O-Matic, QuickTime on a Mac, and Loom Today's episode is made possible by FreshBooks! Accounting, Invoicing, and esti...
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May 29, 2020 45 min
Today on Video Marketing Madness - Green Screen with Smartphones. Ray details the best greens screens, lighting and editing techniques Ray has a painted green screen wall using Rosco green screen paint. But you can use a green screen backdrop cloth and tack it to the wall. Be sure to have soft lighting on either side of the green screen and make sure the talent is in front of those lights. Use three-point lighting on the talent. T...
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May 15, 2020 39 min
Today on Video Marketing Madness Using Animation! Ray gives us a great, easy way for created animation for videos and when to use it. Use animation with produced videos: intros and outros, logos. lower thirds and contact info. Animation is great in video sales letters and YouTube end screens. Today's episode is made possible by CreateStudio! Create animation easier than ever! Animated text, characters, and more! Learn more at...
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May 8, 2020 34 min
Today on Video Marketing Madness - Creating Video Testimonials. Ray explains the value of, and the best way to create video testimonials. Structure is – state name and problem, what the person decided to do and the result. Share it to a testimonial page on your website, testimonial playlist on your YouTube channel, social media, blog and GMB. Today's episode is made possible Elements By Envato! Get all the images, videos, mus...
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May 1, 2020 50 min
Today on Video Marketing Madness - Pocket Video Productions. Ray has great ideas on shooting professional videos with your smartphone Extempore is a software that will add a telepromoter to your smartphone. Filmic Pro allows you to use all four cameras on an iPhone. In the field, Ray uses his iPhone with the Movo LED light Today's episode is made possible by Adobe Creative Suite. Photoshop, After Effects, Illustrator and more...
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April 24, 2020 61 min
Today on Video Marketing Madness - Creating a Home Video Studio. Ray gives us a list of things we need to create a good, inexpensive home video studio. Use your smartphone as the camera and mount it on a tripod. You don’t need a lot of room. For green screen, paint a wall with green screen paint, or use a green sheet. Ray uses the Movo LV1 lavalier mic. For lighting, make sure you have fill, key, and backlights. Daylight balanced ...
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April 17, 2020 48 min
Today on Video Marketing Madness - Get the REAL Tools You Need. Ray talks about how not to get scammed by affiliate products. -Beware of scams. Can you trust the promoter and check reviews to see if they are real. If it seems to good to be real, it probably is. -Beware the OTO. Today's episode is made possible by Adode Creative Suite. Photoshop, After Effects, Illustrator and more in one suite! http://rayslinks.com/adobecs
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Today on Video Marketing Madness - Videos, Online Reviews and Helping Businesses. Great strategies for helping during COVID-19 -Rep videos help market a business’ 5-star reputation and you can build GMB links and citations -Now is a good time to make how to vids. For example, a dentist client of Ray’s made a video on how to make hand sanitizer at home -Encourage reviews in multiple venues and media Today's episode is made pos...
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April 3, 2020 49 min
Today on Video Marketing Madness - How to make money while quarantined. It’s a good time to start a home-based business, and Ray ideas on what to do -Matt Bushes “Crises Pro” show you how to help restaurants right now. http://rayslinks.com/crisespro -Walt Bayless has a great way to make money in this economy. Check it out. http://rayslinks.com/waltwebinar -Here’s a way to make money with affiliate marketing from Brett Rutecky https...
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March 20, 2020 38 min
Today on Video Marketing Madness - Helping Businesses in Hard Times. Ray has all kinds of ideas on how to help businesses and profit now. -Restaurants need help communicating that they offer curb side pickup or delivery -Bankruptcy lawyers will be busy soon. They need to get the word out -Set up remote video interviews with local businesses -Gym membership sites for workouts This episode made possible by Lead Kahuna! The easy way ...
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March 13, 2020 36 min
Today on Video Marketing Madness - Creating Interactive Videos. Ray has a really slick way to create interactive videos for your website. Interactr Elements is the way to create website interactive videos. They have lots of great templates and you can include interactive links like surveys, other videos and downloads. If your client offers many products and services, you can guide the website visitor to the right solution by askin...
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Today on Video Marketing Madness: The YouTube Embedded Player - Cons and Pros Cons: -YouTube took away some things like auto-paly -Can’t get rid of YouTube branding -Shows related videos if paused -Video can be flagged and removed Pro is ranking juice for video and website page For the home page, use a third-party player. Ray likes Kaptiwa because it’s a file host that is good for streaming, and it’s a player. It’s fast with no ...
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February 21, 2020 54 min
Today on Video Marketing Madness: Setting Up a YouTube Channel 2020 -The YouTube channel art and icon are essential. If you don’t have them, you won’t get all the tools and be able to verify your channel. Canva is a free tool for doing channel art. -Make sure you enable the channel within the YouTube account. -Add sections on the home page. Typically they are playlists you have created. Include citations in the playlists. -Fill ou...
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February 14, 2020 47 min
Today on Video Marketing Madness: Using Expert Videos to Grow Your Business Expose Videos create professional video with a news room and pro talent open. You insert video of client answering a FAQ. Give it to them for free. It’s a great foot in the door strategy. The upsell is syndicated to their social media. Video Marketing Madness made possible by Expose Videos. Want to get new business with Expert Videos? Head here: https://m...
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