Video Marketing Madness

Video Marketing Madness

Stay updated on the latest trends in online video and YouTube marketing. Video Marketing Madness with Ray the Video Guy and Steve Sleeper. New shows every Friday... Show More

Episodes

August 2, 2019 34 min

Today on Video Marketing Madness: Using Stock Media to make your videos better and where to get it. FREE Gift! Subscribe at: GoVmm.com Low Cost: AudioJungle has all sorts of music tracks VideoHive has stock footage GraphicRiver has great graphics Free stock pix and video: -Unsplash -Pexels -Pixabay Ray is rolling out StockNation 2. 25,000 stock videos! Find it at RaytheVideoGuy.com/StockNation And here’s a FREE Gift! Free trans... Read more

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July 26, 2019 38 min

Today on Video Marketing Madness: Find out how to increase conversions, views and watch time with YouTube cards and end screens. Subscribe at: GoVmm.com Video Marketing Madness made possible by Thumbnail Blaster! THE tool for making thumbnails. RaytheVideoGuy.com/Thumbnailblaster Be sure to subscribe to our YouTube channel. Video Marketing Madness video on demand! Like us on Facebook for all kinds of great info!

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July 19, 2019 40 min

Today on Video Marketing Madness: 5 Star Video Testimonials. Here’s how to collect and produce 5-star video testimonials. Subscribe at: GoVmm.com Outline for video testimonial: -State the problem you had -What did you do to solve the problem? -How is your life better now? -What does the viewer do next? Video Marketing Madness made possible by Vidmonial 2.0 – a great way to collect video testimonials from your website. You can edi... Read more

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Today on Video Marketing Madness. The Power of Embedding YouTube Videos. It helps with SEO. Subscribe at: GoVmm.com The new YouTube player is not great, so embed from it only if you are trying to rank the website on Google. Another option is, embed the home page video using a third party player like PressPlay. Then embed videos using the YouTube player on other pages. For a sales page where you are driving the traffic and are not... Read more

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June 21, 2019 39 min

Today on Video Marketing Madness: The Power of YouTubeThumbnails. It’ll get you more views! Subscribe at: GoVmm.com Be sure to verify you channel to turn on the thumbnail option. Good thumbnails: -Have a face in it -Bold letters and colors -Include a border -Needs to match content (YouTube monitors this.) YouTube recommended videos are based on title and thumbnail Ways to make thumbnails: -PowerPoint or Keynote -Photoshop -TubeBud... Read more

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Today on Video Marketing Madness: Optimizing Your YouTube Channel with art and sections. Subscribe at: GoVmm.com -Banner at the top needs to be 2650 x 1440. Be sure to add a profile picture. Here’s Ray’s how to video and free template. -In the “about” section – add links and description -Add tagline to channel name -Sub and non-sub trailer. Everything about you, your business and channel. Description is some info, and links to you... Read more

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May 31, 2019 27 min

Today on Video Marketing Madness – Power of YouTube Playlists for better rankings and visibility. Subscribe at: GoVmm.com You can group vids together and the playlist has its own URL and optimized description. It can be found in search and it increases session time. The playlist can be embedded and used to create sections on your channel homepage. Ray mentioned that the number one thing for getting watch recommendations is a good... Read more

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May 17, 2019 33 min

Today on Video Marketing Madness – Branding Your Videos for more sales and copyright protection. Subscribe at: GoVmm.com Branding your videos will protect them for being stolen, and can create more conversions. -Use thumbnails -Use a logo watermark. Create a default for this on your YouTube channel -Brand in the video framework, lower thirds, and end screens -Use an animated logo. Do a on camera open and then the animation. Ray of... Read more

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Today on Video Marketing Madness – YouTube Descriptions for Local Businesses. Ray gives us the latest on what to do. Subscribe at: GoVmm.com Know your keywords ahead of time. Use a good keyword research tool. Ray has one at RaytheVideoGuy.com/RankReel You’ll have better luck with longer tail keywords. Description: -Keyword first and variation of keyword with phone number and link to money site. -Description of what video is about ... Read more

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April 19, 2019 50 min

Today on Video Marketing Madness – Green screen like a pro. Ray gives us great tips on types of green screens, lighting and editing. Subscribe at: GoVmm.com/ Green Screen Options: -Paint a wall with Rosco green screen paint -Buy green screen sheets from Amazon -Thick paper green screen that you roll down -Pop up green screens on a frame – 6’ x 9’ Lighting: -Soft box light upper and lower, 100% dedicated to your green screen -Ligh... Read more

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Today on Video Marketing Madness - Running a Video Agency with Owen Video. Subscribe at: GoVmm.com Ray, Owen and Steve share great advice on making a living owning an online video marketing agency. Video Marketing Madness made possible by Movo. It’s a great way to turn your smartphone into a pro camera. Check it out at RaytheVideoGuy.com/Resources Be sure to subscribe to our YouTube channel. Video Marketing Madness video on dema... Read more

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Today on Video Marketing Madness - One Simple Way to Get New Video Clients (includes free checklist). Subscribe at: GoVmm.com Do a free evaluation of a prospect’s YouTube channel with a screen vid showing them how to improve. Compare to a good channel like Gillette. Also, critique their videos (title, tags, and descriptions are huge). Here’s a link to the checklist Ray uses: https://sowl.co/PhXl6 Video Marketing Madness made poss... Read more

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March 29, 2019 35 min

Today on Video Marketing Madness - YouTube support programs that give you tons of extra functions and marketing ability. Subscribe at: GoVmm.com TubeBuddy: -Comes with a menu that makes it a lot easier to find creator functions -Give you a checklist of things to do to optimize your video -Has a thumbnail creator -Provides suggested tags and how you rank for those tags -Let’s you schedule and sunset videos -Let’s you add different ... Read more

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March 22, 2019 24 min

Today on Video Marketing Madness – Video Ad Placements. How to choose the YouTube videos where you want your pre-roll ads - Subscribe at: GoVmm.com -When creating new campaigns, the select is “Ad Placement”. Enter the URLS of the YouTube videos where you want your pre-roll ads -Ray’s got a software that does the research on the video to use. He’s got a webinar coming up on this March 25, 2019 at 9 pm ET. Sign up at CouchQueen.com/G... Read more

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March 1, 2019 40 min

Today on Video Marketing Madness - Microphones for Smartphones Subscribe at: GoVMM.com -If you can use a wired mic, lavaliers are best and not expensive. Make sure you have a smartphone adapter. -Sometimes you need to add a wireless pack to your lavalier. Be sure to get UHF -You can also get mics that attach to the top a tripod mount (above the camera). You’ll need a XLR adapter -Always test the lavalier placement and remember to ... Read more

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February 15, 2019 37 min

Today on Video Marketing Madness - Having Fun with Live Video – Subscribe at: Govmm.com/ Live steaming software: -OBS Studio is free and is good for streaming produced videos from Skype or Zoom. OBSproject.com -mimoLive is what Ray uses. Full TV studio in a box and outputs to all the live video sites. Switcher, green screen, graphics and audio mixer. Mac only. Boinx.com/mimoLive -vMix is similar to mimoLive but is for PCs. vMix.co... Read more

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February 1, 2019 34 min

Today on Video Marketing Madness - Why Aren’t You Doing YouTube Ads? Ray explains all the ways we can profit from YouTube ads. https://govmm.com/ -Boost your video content for as little as $5. -Target locally with pre-roll ads. Much cheaper and more clicks than normal PPC -Promote products like an e-commerce store. Targeting can be a challenge, so test. -Pre-roll ads work great for local businesses. Discovery ads are based on sear... Read more

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January 25, 2019 34 min

Today on Video Marketing Madness - What Ray Learned in Hawaii at the PI Lawyer Marketing Conference https://govmm.com/ -Tons of discussion at the conference about Hulu and YouTube being great ways to reach cord-cutters and avoid DVRs -Hulu has 40 million households. That’s about one third of the U.S.! -On YouTube -pre- roll ads work best Video Marketing Madness made possible by Movo. It’s a great way to turn your smartphone into ... Read more

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January 18, 2019 47 min

Today on Video Marketing Madness - Pro Video for Your Smartphone https://govmm.com/ -Using your smartphone camera require more light -Amazon has light kits. 3 lights and stands -Lowes has the big curly que fluorescents -If you have fluorescent light in your office, change out with daylight balanced tubes -Make sure you have an external mic with the right connector Video Marketing Madness made possible by Movo. It’s a great way to... Read more

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December 28, 2018 34 min

Today on Video Marketing Madness - How to Reach TV Cordcutters https://govmm.com Cordcutters are folks that don’t have cable or satellite. Hulu is a great way to reach them with ads, but you minimally have to have a $30k a year budget. It works out to $0.03 per view though. Great way to reach millennials and Gen X. Today shows made possible by a how-to webinar on getting unlimited local leads. Go to RaytheVideoGuy.com/Leads Be s... Read more

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