Video Marketing Madness

Video Marketing Madness

Stay updated on the latest trends in online video and YouTube marketing. Video Marketing Madness with Ray the Video Guy and Steve Sleeper. New shows every Friday

Episodes

April 23, 2021 35 min
Today on Video Marketing Madness – Stock Media Madness. How to find and use stick media to make videos Today's episode is made possible by Envato Elements! http://www.raythevideoguy.com/elements You can build good video content with stock media and Envato Elements has a huge library. It also has stock photography, Adobe Final Cut Pro plug-ins, fonts graphics music and sound effects. Unlimited downloads for $200 a month.
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Today on Video Marketing Madness – Video Animation. Ray provides tips on easy ways to do video animation Ray uses Adobe After Effects but there is a steep learning curve and it a lot of work. Easier ways to do video animation include: -Video Creator. It’s a good app with a wizard. Brand new. Pick a template and it guides you through the process. Get it for $47 at https://www.raythevideoguy.com/videocreator -Videoooze comes with a ...
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April 2, 2021 31 min
Today on Video Marketing Madness – Running Hulu Ads. Ray has the new perimeters for placing Hulu ads. It’s now a lot easier to place Hulu ads and the minimum is now $500 (was $30k). They have very specific specs so check that. You can choose geo, demographics and where you want it placed content wise. Google “Hulu advertising” to get to the landing page. This episode made possible by the Movo UM700 podcasting mic Learn more at ht...
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March 19, 2021 38 min
Today on Video Marketing Madness – Graphics for Videos. Ray explores the types of graphics need and how to create them easily. Types of graphics and tools to create them: -Title screen – Photoshop, Canva. PowerPoint/Keynote/Google Slides -Lower thirds – Photoshop or Canva. Can’t be full screen. Size is 1920 x 1080 and place the graphic at the bottom and save as PNG -YouTube Thumbnails – Thumbnail Blaster is the easiest and best wa...
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February 19, 2021 33 min
Today on Video Marketing Madness – Webcam Mania. Ray gives us a bunch of webcam options. -Built in camera – OK but not great -Logitech C920. Good all-purpose webcam HD -Smartphone with Camo interface software. Best quality, but it had a conflict with Ray’s streaming software -Mivo Cam. Connects to smartphone and now has webcam capabilities. Very good quality, but everything is in focus. Little depth of field -DSLR. Canon provides ...
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January 30, 2021 50 min
Today on Video Marketing Madness – Video for Google My Business. Ray talks about all the applications -Upload videos to GMB. It’s another way to optimize your GMB profile -Use videos instead of images on the weekly GMB posts -YouTube videos are a great way to create authority for your GMB. Be sure to backlink to your GMB shortcode. Today's show made possible by Envato Elements. Get all the stock media you need in one place fo...
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December 4, 2020 46 min
Today on Video Marketing Madness – Social Media Madness. Great tips from Ray on how to profit with consistent social media posts. Ray quoted some figures on how often you should post to each site. Facebook Live gets the most views. For his escape room, Ray posts puzzles, memes, quotes of the day and videos. It’s not all about selling something. Be sure to interact with followers. You’ll need the help of another person, automation ...
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November 20, 2020 43 min
Today on Video Marketing Madness – Animation for Everyone. Ray has a simple way to make professional video animation. It’s Viddyoze, and you can get it at https://www.raythevideoguy.com/viddyoze - Create animated videos in three clicks. Logos, backgrounds, live graphics, lower thirds, and intros and outros. It takes seconds, and they look good. It comes with some cool templates, and you can buy extra templates if you wish.
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November 13, 2020 26 min
Today on Video Marketing Madness – Short Video Madness. Ray teaches us how to drive website traffic with short videos. TikTok is the king of 60 second videos and YouTube Shorts and Instagram Reels are trying to compete. Silly vids can be a way to drive traffic to your website. TikTok has brand and ad accounts. Types of vids: jokes, silly songs, tips, skits, pranks and toy demos. This episode made possible by EmailSpike! Get video...
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November 6, 2020 36 min
Today on Video Marketing Madness – TubeBuddy. Learn the benefit of using Tube Buddy with your YouTube channel. Right now, Ray’s using it to make title, tag, and description brand changes to multiple videos. TubeBuddy provides access to all YouTube functions in one place and it prompts you to do everything needed to optimize your videos. It also creates Thumbnails and shows rankings. This episode made possible by TubeBuddy - Want ...
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October 16, 2020 45 min
Today on Video Marketing Madness – Virtual Studios. Learn how to set up a virtual video studio With a green screen and your iPhone, you have lots of options. There are virtual studio software “black boxes” out there with pre-loaded backgrounds and you can also buy virtual sets. Shoot the talent in front of a green screen and import to your editor. This episode made possible by EmailSpike! Get videos in your email as well as count...
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October 2, 2020 35 min
Today on Video Marketing Madness - Screen Capture Videos. Ray gives all of the uses and how tos for screen capture videos. Use screen capture videos to demo software Training Reports In place of a long email Record video games Record PowerPoint presentations For sales effort to evaluate a YouTube channel, a website, or social media pages Video sales letters You can even record your smartphone screen to show off an app Screen cap...
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September 25, 2020 19 min
Today on Video Marketing Madness – Reputation Videos. Ray makes the case for the benefits of Rep Videos and provides ways to produce and distribute. David Sprague’s product, “RepVideos,” automatically grabs 5-star reviews from Google, then creates and syndicates the videos. That product is available at http://rayslinks.com/repvideosreplay In the alternative, you can make them yourself (Steve uses PowerPoint) and use your favorite ...
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September 18, 2020 34 min
Today on Video Marketing Madness – Facebook Cover Videos. How to use videos instead of an image in the Facebook page banner area Upload the video and make it fit in the Facebook window. Be sure to have all in the info in the center of the video. 20 second minimum and 90 second max. Include audio, but make it so folks will understand without the sound on. Todays show made possible by Email Spike https://www.raythevideoguy.com/emai...
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August 28, 2020 23 min
Today on Video Marketing Madness – Videos in Your Emails. Finally, a way to embed videos in your email campaigns. Upload your video to a host, grab the link and put it in Email Spike, and it’ll give you the embed code for your emails. If the recipient’s email client doesn’t allow videos, it will show a gif. Ray has seen an increase in sales. Todays show made possible by Email Spike https://www.raythevideoguy.com/emailspike
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August 14, 2020 43 min
Today on Video Marketing Madness – Easy Advertising Opportunities. Here are easy and cheap ways to make direct sales -Facebook. Start the campaign from the page and use the ad center. It's easy and quick and has a reporting feature. Ray gets good results for his escape room business. 230 clicks to the website where you can buy tickets, and they reached 7000 local people. With the "Book Now" feature, he got 350 clicks a...
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August 7, 2020 40 min
Today on Video Marketing Madness – Text Message Marketing. Ray shares how he’s growing his business with text messaging. First of all, be sure to get Dr. Ben Atkins’ How-To book and videos. For his escape room business, Ray has 5000 phone numbers, and the outgoing campaigns go through Twilio. He got a 90% open rate! Text message marketing is big for restaurants; send out a coupon on slow nights, for instance. Also significant fo...
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July 31, 2020 46 min
Today on Video Marketing Madness – The Power of Facebook Marketing. Ray tells us how he’s growing his escape room business with Facebook. Action plan: -Invite friends to like the page -Post decent content. – Curate and schedule for 6 months -He has run lots of Facebook video ads. YouTube as well -He made sure all the page info is completed -Added lots of videos and images. The vids get a lot of attention -He checks post likes to s...
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July 24, 2020 44 min
Today on Video Marketing Madness – The Reality of Local Marketing. Ray gives us a case study using his new escape room business. Ray just bought Escape Plan Georgia in Loganville and he’s doing GMB marketing, social media posting across platforms, Facebook Ads, and YouTube videos. He’s also printing rack cards for the hotels and will cross promote with other escape rooms. So far, so good. Today's episode is made possible by S...
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June 26, 2020 44 min
Today on Video Marketing Madness – Mobile Phones for Pro Video. Ray makes the case for shooting video on your smartphone. Ray uses his iPhone in-studio for everything and in the field for quick interviews. The set-up is super quick and it’s digital HD. But the aperture is small, so make sure you have good lighting. If you don’t have a cameraman with you (and who does these days), smartphones give you the control you need, especial...
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