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January 19, 2023 • 5 mins

Things will go wrong in your business but how you recover is everything. The biggest mistake is making excuses or blaming external factors (most of the time). I explain why and how to handle inevitable disruptions in your product or service.


  • 68% of consumers say they are willing to pay more for products and services from a brand known to offer good customer service experiences (HubSpot)
  • For 86% of people, good customer service turns one-time clients into long-term brand champions (Khoros). Source: HelpScout


Order a personalized video from me on ThinkersOne: https://thinkersone.com/products/emily-binder?variant=41990647480488

Choose from:

  1. Think:Greeting: a 2-minute personalized greeting, pep-talk, idea generator, or thank-you / recognition video
  2. Think:Idea: 12 to 15 minute keynote on marketing topics
  3. Think:Live: A Zoom drop-in to energize your next meeting or ask specific questions


Check out all the incredible Thinkers from best selling authors to motivational speakers and business experts on ThinkersOne. This platform was co-founded by Aubrey Rosenhek and my friend, the brilliant and prolific Mitch Joel, one of North America's leading visionaries and author of Ctrl Alt Delete. Not hyperbole. Mitch's podcast Six Pixels of Separation has been a top 10 business & innovation podcast for over a decade. It was one of the first podcasts that got me into business. Second-to-none guests. Mitch's buddy Seth Godin on multiple times. People like that. Tap in on Spotify: Six Pixels of Separation.


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