The Complex World of Dallas Cowboys Cheerleaders: Pay Disparity, Brand Value, and Gender Dynamics. I discuss the surprisingly low pay of #DCC, despite being the face of the world's most valuable sports franchise ($9 billion via Forbes).
Watch this episode: youtube.com/emilybinder
Netflix documentary "America's Sweethearts." 1) Brand value and talent, 2) masculine / feminine energy, 3) intersection of pay, gender, and youth in the workforce. Value DCC bring to Cowboys from a brand and revenue perspective should be compensated better. Football players earn on avg $2.8mm per year vs DCC $20/hour. Positive cultural aspects of DCC. Larger conversation about money and work. Importance of financial independence and investments for young women.
Topics:
(0:15) "America's Sweethearts" Netflix
(0:37) NFL Pay Disparity
(2:20) Cowboys owner Charlotte Jones on cheerleaders' pay
(2:56) Actually masculine?
(5:22) Rigorous DCC life - jump splits, lack of sleep
(6:36) Brand is like a cake
(7:26) "Honorary position"
(7:51) Reputation-enhancing work, career advice
(8:28) Financial Advice for Young Women. Betterment: emilybinder.com/betterment
(11:26) "Virtue" of selflessness
(15:26) My story
(16:46) OnlyFans millionaires
(17:26) Book a 5-Star Show Checklist call: emilybinder.com/call
Related videos:
60% of women don't. How to Negotiate
Top Money Saving Reason to Have an LLC
My tools:
Record + edit: emilybinder.com/descript
Gear: beetlemoment.com/gear
Hire me:
Videos - ThinkersOne: thinkersone.com/emilybinder
Connect:
Podcast | My website | Beetle Moment | LinkedIn | X | Instagram | YouTube | Email
© 2025 iHeartMedia, Inc.
