April 14, 2021 • 10 mins
When your flight arrives at gate K, how long will it take you to walk to gate C, where your connecting flight departs? What about a walk from your hotel on 37th street to a park on 45th? Cities and businesses label our journeys in myriad ways, and those labels have an effect on how we perceive distance. In this episode of Inspiring Minds, Liz Ford ‘21 VSB talks with Shelly Rathee, PhD, Assistant Professor, Marketing & Business Law, about the expectations people have when destination labels use letters or numbers, and how businesses can use those expectations to drive consumer behavior.
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