Ella Mills is the best-selling food writer and founder of Deliciously Ella, the food blog-turned-brand which she created in 2012 after a sudden debilitating illness led her to overhaul her diet and turn to plant-based foods as a way to get better.
Since then, Mills has become a key player in bringing healthy food to the mainstream, with a brand whose 100 plant-based, additive-free products are now sold in all major UK supermarkets, and whose revenue is estimated to be £20 million. But this huge success has come with vicious trolling and personal attacks online - and it’s only now that Mills has finally come to terms with it.
Today on Ways to Change the World, she tells Krishnan Guru-Murthy about the story behind Deliciously Ella, why a change in our diets towards more fresh, plant-based foods cannot happen unless the government steps in, and acknowledging the difference between her privilege and her business success.
Produced by Silvia Maresca.
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