What It Means: A Forrester Podcast

What It Means: A Forrester Podcast

Each episode of the What It Means podcast features Forrester analysts providing their unique perspective on the latest news and trends impacting marketing, CX, and technology leaders.

Episodes

Are You A Better Manager Than A Bot?

May 21, 2026 • 31 mins
This is a recently recorded classic that asked a question many leaders are now living with. As AI tools become part of day-to-day management, this conversation clarifies where AI can help and where human judgment still makes the difference. We hope you enjoy this episode.
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Put Employees At The Center Of Your AI Strategy

May 7, 2026 • 27 mins
This episode was recorded previously, but it has aged exceptionally well. As AI becomes embedded in everyday work, the reminder that success depends on people, not just technology, is even more important now than when we first recorded it. We hope you enjoy this episode.
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Get Your AI Aligned

April 23, 2026 • 21 mins
This is a classic episode recorded earlier in our AI journey, but its core idea has only grown more relevant. As organizations move from experimenting with AI to running it at scale, the need to align AI by design has become a business imperative. We hope you enjoy this episode.
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How Can B2B Marketers Adapt To Changing Search Behaviors?

April 9, 2026 • 17 mins
We recorded this episode earlier, but its insights have only sharpened with time. As AI reshapes how buyers discover information and conversations continue at Forrester’s B2B Summit event, this episode offers timely perspective on what marketers must rethink. We hope you enjoy this episode.
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Product Experts Gain New Clout Among B2B Buyers

March 26, 2026 • 34 mins
This is a classic episode that feels even more relevant today. As B2B leaders prepare for the Forrester B2B Summit, its focus on expertise and credibility speaks directly to how trust is earned in today’s buying environment. We hope you enjoy this episode.
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Taming B2B Buying Mayhem

March 12, 2026 • 29 mins
This episode is quickly becoming a classic for B2B leaders. As we head into the Forrester B2B Summit, its perspective on buying networks and modern buying complexity is still essential listening for anyone focused on growth. We hope you enjoy this episode.
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What It Means Takes A Hiatus

February 19, 2026 • 1 min
Our flagship podcast is on pause as we think about what comes next and how we can best bring our insights to life in an era of nonstop change.
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Southwest’s CX Soars, WhatsApp’s New Moves, AI’s Energy Puzzle

February 5, 2026
Discover how Southwest Airlines nails its customer experience, the latest updates to WhatsApp for Business, and how AI is solving its own energy challenges.
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AI’s Impact On The B2B Buying Cycle, Healthcare, And US Jobs

January 22, 2026
Find out how AI is being used by B2B buyers and healthcare consumers, and get the latest forecast on the impact of AI on US jobs.
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Women In Security, Holiday Shopping Trends, AI Agents In Content

January 8, 2026 • 27 mins
Happy New Year! We kick off 2026 by unpacking lessons from 2025 and what they signal for the year ahead. This episode brings together security, marketing, and content leaders’ perspectives so you can act with confidence.
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SolarWinds’ Lessons For CISOs, AI In B2B Sales, Shopping In Answer Engines

December 11, 2025 • 29 mins
The holiday season is in full swing, and as retailers vie for consumer dollars, some of the biggest ones are branching out to answer engines like ChatGPT and Perplexity. In this episode, we describe what that experience looks like now and what brands should do in response. We also look at the lasting implications of a high-profile legal case for CISOs and the state of AI in B2B sales.
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Predictions 2026: Breaking Down Three Of Our Boldest Predictions

November 13, 2025 • 20 mins
It’s Predictions season here at Forrester. We recently published our 2026 predictions across a variety of business functions, industries, and geographies. In this episode, we take a detailed look at three of our boldest calls for the coming year.
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AWS Outage, Safety On Meta, ChatGPT’s AI-First Browser

October 30, 2025 • 20 mins
Recently, a very bad day for AWS became everyone else’s very annoying day. And while the disruption was fairly short-lived, there are longer-term lessons to be learned. In this episode, we look at the lessons from the recent AWS outage as well as an overdue step by a social media giant and a reimagining of how we access information on the web.
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California’s New AI Law, Anthropic’s Latest Model, B2C Advertising Options

October 16, 2025 • 26 mins
Predictions season is upon us! Forrester is about to release nearly 150 predictions across a variety of business and technology areas, and our guests in this episode can hardly keep from spilling the beans.
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H-1B Visa Changes, Agentic Commerce, Optimizing Customer Reviews

October 2, 2025 • 21 mins
Heading into the fourth quarter, there are no signs of a slowdown in developments that will keep business and technology leaders on their toes. This episode dives into the latest impacts of geopolitics on the tech industry and AI’s impact on commerce and buying networks.
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Defining AGI, Measuring AI Search, Agency Swirl Continues

September 18, 2025 • 27 mins
Are you wondering about the emerging technologies and shifting market dynamics that might shape your strategy for 2026 and beyond? Then this episode is for you. Get a detailed look at how three big shifts could dramatically impact plans and strategies for the year ahead (and get a preview for one of our upcoming 2026 Predictions reports, to boot).
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Olympic Sports Sponsorships, AI Agents In Customer Success And Manufacturing

September 4, 2025 • 21 mins
As we move into September, we dig into new sponsorship options for brands and find out how AI agents are impacting the customer success function as well as the industrial manufacturing and supply chain industries.
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Anthropic Lawsuit, AI And Energy, CMO Trends

August 21, 2025 • 25 mins
As we hurtle toward the end of August, it’s time to look toward the future. More specifically, the future of Anthropic (and other AI firms), the future of AI as a technology, and the future of the CMO role.
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AI Pricing, Outcome-Based Pricing, Developer Productivity

August 7, 2025 • 26 mins
As the annual budgeting and planning season comes into full swing, we drill down into two unique pricing trends. We then take a detailed look at how to measure developer productivity.
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AI Regulation In The US, Vibe Coding, Click To Cancel Hits Home

July 24, 2025 • 24 mins
July heats up with a look at the impact of some regulatory moves in the US and a deep dive into a new AI trend for developers that may be more useful than you think.
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