What It Means: A Forrester Podcast

What It Means: A Forrester Podcast

Each episode of the What It Means podcast features Forrester analysts providing their unique perspective on the latest news and trends impacting marketing, CX, and technology leaders.

Episodes

Perplexity’s Strategy, B2B Influencers, Salesforce Buys Informatica

June 12, 2025 • 23 mins
If there’s one constant in business today, it’s change. New partnerships, new strategies, and new risks are popping up in all areas. In this episode, we look at three major changes taking place in the B2C, B2B, and enterprise application spaces and tap our analysts for their guidance on how to manage these changes.
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New AI Lessons In Coding, Marketing, And Product Design

May 29, 2025 • 19 mins
In this episode, we look at how to avoid the risks of AI-enabled tools in three common business use cases: coding, marketing, and product design. The key takeaway from all three areas: There’s still a strong need to have a human in the loop to review your AI outputs.
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Temu On Tariffs, RSAC Review, SaaS Pricing Trends

May 15, 2025 • 16 mins
In this episode, we look at how one online retailer is working to minimize the impact of tariffs on its business, provide a review of a major cybersecurity conference, and highlight a new trend in software-as-a-service (SaaS) pricing.
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Google’s Monopolies, Microsoft’s AI Agents, Intel’s Latest Deal

May 1, 2025 • 17 mins
In this episode, we look at a major legal ruling that could shake up the adtech market, some new capabilities to make AI agents even smarter, and a tech industry deal that could breathe new life into a struggling giant.
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Oracle’s Data Breach Silence, Tariff Impacts, Homegrown Social Influencers

April 17, 2025 • 27 mins
In this episode, we look at the ongoing fallout from two healthcare data breaches involving Oracle servers and what the on-again, off-again tariffs could mean for CIOs. Then we discuss the rising prominence of social media influencers in the B2B space — and why tapping your own employees could be a smart move.
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Coming Next Week: What It Means, 2.0

April 10, 2025 • 1 min
There are some exciting changes coming to Forrester’s What It Means podcast. Get a sneak preview this week and tune in next week to hear a full episode.
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Put Employees At The Center Of Your AI Strategy

March 27, 2025 • 27 mins
What does it take to make the most of AI in the enterprise? Hint: It’s not the tools. VP and Principal Analyst J. P. Gownder shares insights on the value of putting humans at the center of your AI strategy.
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Encore Presentation: Get Your AI Aligned

March 20, 2025 • 20 mins
The big challenge with AI for business is risk. How can an organization minimize the risk while maximizing the benefit of AI? In this episode, Vice President and Principal Analyst Brandon Purcell proposes a solution to this challenge — AI alignment — and outlines how an “align by design” approach can help.
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Finally, An Alternative To 3LOD: Meet Continuous Risk Management

March 13, 2025 • 31 mins
For more than a decade, risk managers have been trying to use the three lines of defense (3LOD) framework for enterprise risk management. But it was never meant for that. In this episode, Senior Analysts Alla Valente and Cody Scott walk through the new Forrester Continuous Risk Management Model, a more holistic and business-centric risk management approach.
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Taming B2B Buying Mayhem

March 6, 2025 • 29 mins
Changing buying dynamics and generative AI are bringing already strained B2B buying processes to a breaking point. This week on What It Means, VP and Research Director Steven Casey and VP and Principal Analyst Barry Vasudevan discuss these forces and introduce the concept of buying networks as they preview new research debuting at Forrester’s B2B Summit North America.
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How Can B2B Marketers Adapt To Changing Search Behaviors?

February 26, 2025 • 17 mins
As generative AI changes how buyers search for information, what should marketers do to adapt their content strategies? This week on What It Means, Principal Analyst Lisa Gately shares her advice and previews her session on the topic at Forrester’s B2B Summit North America.
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How The Latest Semiconductor Trends Could Impact Your Tech Strategy

February 20, 2025 • 22 mins
What are the latest trends in the semiconductor industry, and what does it mean for your technology plans? Senior Analyst Alvin Nguyen discusses the latest semiconductor advancements and market dynamics in this episode of What It Means.
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AI Agents Vs. Agentic AI: Definitions And Use Cases

February 13, 2025 • 32 mins
What’s the difference between AI agents and agentic AI? In this episode VP and Principal Analyst Craig Le Clair and Senior Analyst Christina McAllister discuss the nuances of the two and use cases for both.
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How Coach-Like Managers Build Better Teams

February 6, 2025 • 32 mins
What distinguishes a manager from a coach-like leader? This week, Principal Analyst Betsy Summers and VP and Principal Analyst Peter Ostrow explore the evolving role of managers and how adopting coaching behaviors can empower teams for long-term success. They also preview their session on the topic at Forrester’s upcoming B2B Summit North America.
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The Return Of Infrastructure: Building An AI Base

January 30, 2025 • 31 mins
How important are your tech infrastructure decisions in the age of AI? Principal Analysts Michele Pelino and Naveen Chhabra review some of the latest tech infrastructure trends and predictions tech leaders should know as they build out their AI strategies.
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Procurement’s New Role In Driving Sustainability And Accessibility

January 23, 2025 • 34 mins
Procurement is taking a more strategic role in two key areas. On this episode, Principal Analyst Gina Bhawalkar and Senior Analyst Jeffrey Rajamani discuss the opportunities for enterprises to align their procurement strategies with ESG and accessibility compliance goals.
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A New Era For Crypto?

January 16, 2025 • 38 mins
Cryptocurrency is in the spotlight as a crypto-friendly US administration takes office. What might the coming months bring in terms of regulation? And how might uses of cryptoassets evolve? This week on What It Means, Vice President and Principal Analyst Martha Bennett and Principal Analyst Peter Wannemacher discuss the different types of cryptoassets, the state of regulation, and potential applications and risks.
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Exemplifying Excellence: Winners Of Forrester’s Technology Strategy Impact Awards

January 9, 2025 • 31 mins
What does an award-winning technology strategy look like? Find out as we highlight two of the most recent winners of Forrester’s Technology Strategy Impact Award, Best Buy and First Student.
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Encore Presentation: How Should Business And Tech Leaders Spend In 2025?

January 2, 2025 • 31 mins
Business and tech leaders expect (slightly) bigger budgets this year. How should they use them? On this episode of What It Means, VPs and Group Research Directors Stephanie Balaouras, Keith Johnston, and Srividya Sridharan dive into Forrester’s Budget Planning Guides’ recommendations for tech, marketing and sales, and customer experience (CX) leaders.
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Marketers’ Data Deprecation Denial

December 19, 2024 • 31 mins
Despite Google’s recent reversal on third-party cookies, marketers need to prepare for data deprecation. Yet many aren’t. This week on What It Means, Senior Analyst Stephanie Liu and Principal Analyst Brett Kahnke discuss how B2C and B2B marketers can adapt their data strategies to maintain consumer trust and compliance.
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