In this episode, we sit down with Isabel, the founder of Akalia, to share her journey of bootstrapping a thriving fashion brand. She shares the key principles behind standing out in the competitive fashion industry, designing products that sell, and building a profitable business from the ground up.
We also explore the evolving landscape of social media, the strategies behind creating a powerful affiliate marketing team, and the secrets to fostering an engaged community. Plus, Isabel offers her expert insights on managing returns effectively to keep customers happy while protecting your bottom line.
Key takeaways:
0:00 Introduction
1:15 Isabel on starting Akalia
4:27 How Isabel bootstrapped Akalia
7:28 The key principles to standing out in the fashion industry
12:37 Designing products that sell
17:15 How to create a profitable business
19:27 The changing landscape of Social Media
23:06 How to build an Affiliate Marketing strategy & team
25:19 Building an engaged community
28:21 How to manage returns
Akalia: https://www.akaliaofficial.com
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