World #1 SEO App’s Shopify Essentials & Featuring in Google’s AI Results

This week we are joined by our brand new sponsors, Yoast!

Yoast has helped over 13 MILLION sites with their SEO. So, in this episode we discuss the ESSENTIAL SEO TIPS every Shopify store should be doing right now.

From the biggest “dos” and “donts” to shaping product pages, blog content, and overall site structure.

In 2025 SEO isn’t just about stuffing keywords. We explore the importance of intent-driven content, detail-rich pages, and creating meaningful experiences for both users and search engines.

Plus, with AI rapidly transforming how people discover and shop for products, we discuss how these shifts are reshaping search behaviour with the use of LLMs - And what that means for your SEO strategy moving forward!

Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15!

https://yoast.com/


Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub 

Check out our awesome sponsors!
To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING

If you use Shopify and Canva, this app will save you time! seguno.com/canva 

Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp  

Key Takeaways:
0:00 Introduction
1:36 About Carolyn at Yoast
3:29 About Alex at Yoast
5:39 The essential SEO tips for your e-commerce store
11:12 Product Schema
14:27 Topical Keywords: Green vs Olive
17:07 The Do's and Dont’s of category pages
20:08 Is AI Affecting Site Search?
23:22 How Yoast is helping Shopify Product Schemas
29:50 How to Leverage AI in your SEO
34:15 How LLMs are changing Google Search
41:06 Using Customer Service to inform Content Marketing

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