312 - From Mapping to Meaning: Co-Creation Through Jobs to Be Done with Jim Kalbach

Share your thoughts about our conversation!

Facilitation isn’t just about guiding a process—it’s about creating meaning. And in this episode, Jim Kalbach, author of The Jobs To Be Done: Align Your Markets, Organization, and Strategy Around Customer Needs, shares how facilitation and Jobs to Be Done (JTBD) go hand in hand.

We dive into the art of moving from insight to action, exploring how facilitators and leaders can use JTBD to break through assumptions, foster collaboration, and design experiences that truly serve the people they’re meant for.

Jim shares his own journey—from journey mapping to facilitation—revealing how shifting the focus from solutions to human needs changes everything.

Find out about:

• Why facilitation isn’t just about neutrality—it’s about shaping meaningful outcomes
• The power of customer journey maps as tools for conversation and sense-making
• How Jobs to Be Done helps teams focus on real human needs, not just solutions
• Why co-creation leads to better collaboration, alignment, and decision-making
• How to avoid “workshop amnesia” and keep momentum alive after a session
• Practical ways to embed customer-centric thinking into everyday work

Don’t miss the next episode: subscribe to the show with your favourite podcast player.

Links:

Watch the video recording of this episode on YouTube.

Jobs to be Done Toolkit

Connect to GUEST:

Jim on Amazon

LinkedIn 

Support the show

✨✨✨

Subscribe to our newsletter to receive a free 1-page summary of each upcoming episode directly to your inbox, or explore our eBooks featuring 50-episode compilations for even more facilitation insights. Find out more:
https://workshops.work/podcast

✨✨✨

Did you know? You can search all episodes by keyword to find exactly what you need via our Buzzsprout page!