Yeah, That's Probably an Ad

Yeah, That's Probably an Ad

Join the scrappy, skeptical Adweek news team as we debate the highs and lows of creativity, advertising, marketing, media and technology. Hosted on Acast. See acast.com/privacy for more information.

Episodes

April 19, 2024 32 mins
There are countless videos available on the internet that cater to a wide range of interests. It’s fascinating how certain videos can go viral and become widely viewed by millions of people across the globe, and it’s difficult to predict what makes a video viral. In this episode, we’ll learn from Kazi Sharar of Viral Growth about how the company assists creators and entrepreneurs in identifying their niche and developing content th...

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As a content creator, Jayde Powell has completely immersed herself in the creative world. In the process, the creative-writer-speaker has picked up a breadth of expertise, recognition by trades like ADWEEK, Business Insider and Hashtag Paid.


She’s also built an engaged fanbase that not only understands her brand of humor, but also embraces it.On the latest episode of Yeah, That’s Probably An Ad, community edi...

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To make an event truly spectacular, it’s not enough to rely on just a photo wall and good food. You need to ensure that the attendees are engaged and are talking about it to everyone. In this episode, Brian Felt, co-partner of the marketing agency BMF, shares his experience in the industry and provides powerful insights on what brands must do to create an interactive event worth sharing on social media.









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After graduating from the historically Black university (HBCU), Morehouse, DeAndre Brown looked forward to entering the workplace and soon landed internships in both government and corporate settings.


As the youngest employee, he quickly identified the antiquated norms in the workplace (see: bragging wars over long hours) and, as any good Gen Z-er, used the experience as inspiration for TikTok content&nb...

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The media industry is in a constant state of evolution and change, especially in the present times. As each new generation emerges, new ways of reaching and marketing to consumers are evolving. In this episode, Kris Tait, the managing director of the digital marketing agency Croud U.S., shares the latest marketing trends and techniques that companies are using to reach younger audiences.

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Over the past year, the ad industry has witnessed a deprioritizing of DEI initiatives through a series of events: CMOs are back to focusing on hard hitting business goals, brands are hesitant to use LGBTQ+ marketing and the data shows women makeup 37% of industry employees, still down from 50% before the pandemic.


However, there’s another way to create a more inclusive world and it involves the crea...

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April 2, 2024 24 mins

When it comes to travel, nothing beats a road trip with loved ones. However, it can be frustrating when rental car companies run out of cars during busy holiday weekends or when you decide to drive to visit family out of town at the last minute. That’s where Turo comes in. Turo is the largest car-sharing marketplace in the world. You can book the perfect car from a trustworthy community of hosts in several countries. In this episod...

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This episode of Yeah, That's Probably an Ad was released on July 5, 2023. For more on this story, visit ADWEEK.com.


It's been an interesting few months for Bud Light, which found itself embroiled in anti-LGBTQ+ criticism and calls for a boycott after it partnered with transgender influencer Dylan Mulvaney to promote its brew in March.


Since then, the Anheuser-Busch (AB InBev) business has endured criticism from both the right...

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Accessories are a great way to enhance and complete an outfit. Whether it’s a pair of earrings or a watch, they can add a touch of elegance to one’s appearance. Movado, a watch brand that has been around since the 1800s, has been helping people elevate their fashion sense for centuries.


While some might wonder how a brand that has been around for so long stays relevant, Margot Grinberg, the president of the Movado Brand and sen...

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March 25, 2024 29 mins

This season, 22-year-old basketball star Caitlin Clark has been making headlines with the Iowa Hawkeyes, breaking scoring and attendance records.


She's also brought mainstream attention to women’s college basketball, a sport historically eclipsed by its men’s counterpart. It's not just fans taking notice either, Clark is encouraging more brands into the league too, with Nike, State Farm, and Gatorade all clamoring to work with h...

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According to TASTE editor in chief Matt Rodbard, the grocery store is content. And as marketers very well know, content is king. 

 

On the latest episode of Yeah, That’s Probably An Ad, ADWEEK community editor Luz Corona sat down with the founding editor of the chic digital cooking and food culture magazine to discuss the current and future state of food media and retail. Rodbard shares why the food-centric media companies ...

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We all enjoy socializing and treating ourselves to delightful drinks like tequila. What often makes us stick to certain brands is the feeling of being part of a community, especially when we can see how they positively impact others and the environment. In this episode, we'll hear from Kathleen Braine, the CMO of 818 Tequila, as she talks about the brand's origin story, its efforts to support the planet and the communities in Mexic...

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In 2021, Coca-Cola handed WPP its $4 billion ad account.


At the time, it gave new bespoke agency OpenX a brief to change its marketing output from a “majority analog to 60% digital” and curate more live experiences.


With the recent debut of Coca-Cola’s “Foodmarks” campaign — which spotlights locations that are culturally relevant for the brand in partnership with Time Out — it’s clear OpenX understood the assignment.


This ...

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It’s 2024 and aside from inflation, unemployment and it being an election year, marketers have yet another challenge on their hands when it comes to their consumers: anxiety. 

 

On the latest episode of Yeah, That’s Probably An Ad, ADWEEK community editor Luz Corona sat down with Forrester Research vp and principal analyst Dipanjan Chatterjee live from The Podcast Lounge at Commerceweek, sponsored by OMD, to discuss why 202...

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Everyone has their favorite skincare and makeup products, but how do you keep up with the latest trends and discover new products before they become popular? IPSY is a personalized beauty membership service that can help with that. In this episode, we'll hear from Bethany Blair, Senior Director of Production, as she shares her experience in the beauty industry and explains how IPSY is building a community of beauty enthusiasts.

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As marketers, we are to have a pulse on culture, the latest trends and chatter occurring around our consumers. But what if your feed is not like the others?


In the latest research study from iHeartMedia and Morning Consult, “The New American Consumer and the Marketing Divide,” the audio company took a closer look at the gap between consumer habits and marketer bias. They found that 40% of American consumers never heard of NFTs, ...

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What is an “outcome?” According to Omnicom leaders, it depends on whether you’re asking a brand’s CMO or CFO.   


On this episode of Yeah, That’s Probably An Ad, recorded live from The Podcast Lounge at Commerceweek presented by OMD, ADWEEK community editor Luz Corona sat down with OMD's Chief Investment Officer, Kelly Metz and Omnicom Media Group Chief Intelligence Officer Joanna O'Connell to discuss the ever-evolving chall...

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It can be challenging for many young women to find a space where they can stay informed and build a community. However, with ESSENCE's Girls United, women can have access to such a space. Girls United provides knowledge on topics like fashion, astrology, and culture. In this episode, co-founder Rechelle Dennis shares how the idea of Girls United came about, the power of Gen Z's voice, and what's to come.

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As per Accenture, 47% of CMOs are planning to dedicate funds specifically for AI in their 2024 budgets, marking a departure from traditional advertising. However, the industry’s embrace of generative AI has left many marketers asking the age-old question that comes with implementing any new technology: how? 

 

On the latest episode of Yeah, That’s Probably An Ad, ADWEEK community editor Luz Corona sat down with Upwork CMO M...

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Many people are familiar with popular drag queens like Trixie Mattel, Bianca Del Rio, and Bob the Drag Queen from the hit TV show RuPaul's Drag Race. However, not many people know about the two individuals who helped bring the show to life: Fenton Bailey and Randy Barbato. These two individuals are the executive producers and co-founders of World of Wonder, the global multi-platform media company behind the Drag Race franchise. In ...

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