Yeah, That's Probably an Ad

Yeah, That's Probably an Ad

Join the scrappy, skeptical Adweek news team as we debate the highs and lows of creativity, advertising, marketing, media and technology. Hosted on Acast. See acast.com/privacy for more information.

Episodes

May 24, 2024 21 mins

Peloton is a well-known name in the world of exercise and fitness. The brand offers people the convenience of working out in various settings, whether it’s using their stationary bike at home or accessing their workout classes through the app while traveling for business. Peloton is not only recognized for its wide range of workout classes but also for its charismatic and influential instructors such as Kendall Toole. In this episo...

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In this episode of Young Influentials, host Colin Daniels is joined by Bo Shepherd and Kyle Dubay, Co-Owners of Woodward Throwbacks.


Join them as they discuss:

  • How Bo and Kyle transform recycled materials into functional masterpieces
  • What sets Woodward Throwbacks apart
  • How to turn everyday materials into stunning masterpieces
  • Why you should keep up and stay relevant on social media
  • The importance of engaging with your community
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In this episode of Yeah, That’s Probably an Ad, Rebecca Stewart and Luz Corona are joined by Adweek’s very own Ethan Alter, TVNewser Editor, and Bill Bradley, Deputy Editor of Media, TV, and Sports Marketing.

Hosted on Acast. See acast.com/privacy for more information.

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In this episode of Yeah, That’s Probably an Ad, Rebecca Stewart sits down with Niki Sahni, President and Partner at Courage, a fully-independent, owner operated creative agency founded as part of a mission to create a place where people and brands can find their own courage.

Hosted on Acast. See acast.com/privacy for more information.

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Working out can be a challenge for many of us. It could be the lack of time or difficulty in finding a workout routine that suits us. However, iFit understands that workouts are not a one-size-fits-all system. The software used by iFit adapts to the individual’s needs. In this episode, we will hear from the CMO of iFit, Mark Phillips, as he explains how iFit is using AI technology to better comprehend individual needs. He will also...

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We all have our favorite artists and bands that we love listening to and watching in live concerts. However, many of us are not aware of how these musicians were discovered and the entire process behind creating the hit songs that we enjoy. In this episode, we will hear from songwriter Evan Bogart, who has written songs for popular artists like Rihanna and Beyoncé. Currently, as the CEO of Seeker Music, Bogart will share his person...

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In this episode of Yeah That’s Probably an Ad, Luz Corona and Jameson Fleming sit down with JP Petty at Social Media Week in New York. JP is a creative leader and the Global Executive Creative Director, Bodega at Wieden + Kennedy where he oversaw the creation of Bodega the content creation studio monolith that has created so much groundbreaking work over the past four years it’s been operational.




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When it comes to traveling, it’s hard not to come across the iconic Béis weekender or suitcases. Recently, the company was the official luggage and travel bag sponsor at the country music festival Stagecoach. In this episode, we’ll be speaking with Liz Money, SVP of Brand & Creative, as she shares how the brand’s activation, The BÉIS Pit Stop, came to be and how they are working to build a community beyond digital content.

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In this episode of Young Influentials, host Colin Daniels is joined by Gianluca Conte, aka QCP.


Join them as they discuss:

  • QCP's journey of a young influential creator in the cooking industry
  • How he united Italian and American cuisine
  • How to find your unique style online
  • Authenticity and happiness in content creation
  • Building resilience as an online creator


Gianluca Coste, popularly known as QCP, is a passionate and knowl...

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When it comes to planning outfits for music festivals or themed events, many of us seek inspiration from Pinterest. This year, the platform was activated at Coachella for both weekends, bringing our mood boards and visions to life. In this episode, we hear from Sara Pollock, the VP and Global Head of Consumer Marketing at Pinterest, as she explains why they decided to activate in the desert and if it’s worth it for other brands to ...

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When it comes to maintaining good health and wellness, it can be quite expensive and challenging to track down the right products, particularly for women. In this episode, Lo Bosworth, the founder of a wellness brand, shares her story of how she established the brand out of frustration with finding solutions for her own health concerns. Her goal was to make doctor-developed supplements and wellness products accessible to everyone t...

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Studs, the painfully cool ear piercing studio and earrings brand, has been expanding rapidly since its launch in 2019.\


The startup now counts 22 stores across the U.S. with 10 more NYC spaces planned for 2024.


Offering Gen Z and millennial urbanites an alternative to mall strip piercers like Claire's, the brand sets itself with its "needle-only method" and signature "Earscape" stacks, combined with a buzzy retail environment...

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There are countless videos available on the internet that cater to a wide range of interests. It’s fascinating how certain videos can go viral and become widely viewed by millions of people across the globe, and it’s difficult to predict what makes a video viral. In this episode, we’ll learn from Kazi Sharar of Viral Growth about how the company assists creators and entrepreneurs in identifying their niche and developing content th...

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As a content creator, Jayde Powell has completely immersed herself in the creative world. In the process, the creative-writer-speaker has picked up a breadth of expertise, recognition by trades like ADWEEK, Business Insider and Hashtag Paid.


She’s also built an engaged fanbase that not only understands her brand of humor, but also embraces it.On the latest episode of Yeah, That’s Probably An Ad, community edi...

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To make an event truly spectacular, it’s not enough to rely on just a photo wall and good food. You need to ensure that the attendees are engaged and are talking about it to everyone. In this episode, Brian Felt, co-partner of the marketing agency BMF, shares his experience in the industry and provides powerful insights on what brands must do to create an interactive event worth sharing on social media.









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After graduating from the historically Black university (HBCU), Morehouse, DeAndre Brown looked forward to entering the workplace and soon landed internships in both government and corporate settings.


As the youngest employee, he quickly identified the antiquated norms in the workplace (see: bragging wars over long hours) and, as any good Gen Z-er, used the experience as inspiration for TikTok content&nb...

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The media industry is in a constant state of evolution and change, especially in the present times. As each new generation emerges, new ways of reaching and marketing to consumers are evolving. In this episode, Kris Tait, the managing director of the digital marketing agency Croud U.S., shares the latest marketing trends and techniques that companies are using to reach younger audiences.

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Over the past year, the ad industry has witnessed a deprioritizing of DEI initiatives through a series of events: CMOs are back to focusing on hard hitting business goals, brands are hesitant to use LGBTQ+ marketing and the data shows women makeup 37% of industry employees, still down from 50% before the pandemic.


However, there’s another way to create a more inclusive world and it involves the crea...

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April 2, 2024 24 mins

When it comes to travel, nothing beats a road trip with loved ones. However, it can be frustrating when rental car companies run out of cars during busy holiday weekends or when you decide to drive to visit family out of town at the last minute. That’s where Turo comes in. Turo is the largest car-sharing marketplace in the world. You can book the perfect car from a trustworthy community of hosts in several countries. In this episod...

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This episode of Yeah, That's Probably an Ad was released on July 5, 2023. For more on this story, visit ADWEEK.com.


It's been an interesting few months for Bud Light, which found itself embroiled in anti-LGBTQ+ criticism and calls for a boycott after it partnered with transgender influencer Dylan Mulvaney to promote its brew in March.


Since then, the Anheuser-Busch (AB InBev) business has endured criticism from both the right...

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