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December 12, 2025 20 mins

Don't use emotion to fight price objections.

When a prospect is stuck on the numbers, emotion won't work. You have to fight logic with logic.

I break down two Advanced AI Copywriting frameworks that make your price feel completely irrelevant: The "Apples to Oranges" Close and the "Identity Reframe."  

I'm going to give you the specific AI Prompts that mathematically prove their price objections are silly. T

hen, we cover the "Identity Challenge." This is the prompt structure that lets you call out the difference between who they say they are and what they're actually doing—without being a jerk about it.

TRY THE TOOL: Get the AI that writes this copy for you (Free Trial): https://oJoy.ai

TRY THE TOOL: Get the AI that writes this copy for you (Free Trial): https://oJoy.ai  

WATCH NEXT: Write A Complete Sales Letter In 8 Minutes Without Even Typing: https://youtu.be/8adZD-PIIok  

TIMESTAMPS:
0:00 - Stop selling with emotion (The Logic Trap)
0:59 - Framework 1: The "Apples to Oranges" Close Stack
3:37 - The $1.61 vs. Jell-O Pudding Calculation
4:42 - The "Trivial Item" AI Prompt Strategy
8:09 - Framework 2: The Identity Reframe (Advanced Psychology)
10:56 - The "Identity Challenge" Prompt Structure
13:19 - Challenging a Prospect's Ego (The Script)
17:16 - When to use these techniques (Use With Caution)

#CopywritingSecrets #MarketingPsychology #OjoyAI #FrankKern #AdvancedAICopywriting

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