Your Persuasion Coach - NeuroPersuasion

📅 Episode Summary: In today’s episode, Wayne Sutton challenges the idea that there's only one right way to sell. If you've ever felt like a robot trying to follow a guru's exact script, this episode is your permission to break free. Learn why authenticity beats imitation every time—and how to uncover your own sales voice that feels natural, energizing, and effective.

📌 What You’ll Learn in This Episode:

• Why copying top sal...

Handling the Plateau: What to Do When Your Top Reps Stop Growing

Host: Wayne Sutton Podcast: [Your Sales Leadership Podcast] Episode #: [Insert Number] Duration: [Insert Time]

🔥 Episode Summary:

In this episode, Wayne Sutton tackles a challenge every sales leader will face at some point: What do you do when your top reps stop growing?

You’ll learn how to spot the signs early, what’s really behind the plateau, and five actiona...

🎙️ Episode Title: Hiring Sales Superstars: What to Look for Beyond the Resume

Host: Wayne Sutton Podcast: Your Persuasion Coach Duration: 5:56

🔍 Episode Summary:

In this episode, Wayne Sutton breaks down how to hire top-performing sales reps who bring more than just a shiny resume. Learn the traits that separate true sales superstars from average performers, how to attract them to your company, and what vetting processes actua...

www.YourPersuasionCoach.com 

From the moment we’re born, society starts handing us a script. Our parents have dreams for us. Our teachers have expectations. Our friends, partners, and even social media seem to whisper—or shout—what we should be doing, how we should look, and who we should become.

But here’s the thing: how often do we stop and ask ourselves, “Is this what I want? Is this truly me?”

The scary truth is, many of us are...

As you find yourself ready... here are 2 ways I can help you influence yourself, influence others, and help you impact the world:

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1. Discover how we can help you BUILD and SCALE your coaching business  — go to https://www.sellingyourcoaching.com/ 

2. Join the “How-To Sell Your Coaching” Facebook Group and connect with others!  Go to https://www.facebook.com/groups/41643...

This book, "Sales Management," by Brian Tracy, is a comprehensive guide for sales managers. It offers insights on building successful sales teams, including recruiting, training, and motivating salespeople.

Tracy emphasizes the importance of strong leadership, effective communication, and setting clear standards for performance.

The book also delves into the psychology of sales success, emphasizing how a sales manager can improve t...

Go to www.YourPersuasionCoach.com The book, Who Not How, by Dan Sullivan and Benjamin Hardy, outlines a system for achieving greater success and freedom by shifting your focus from how you do things to who you work with. The authors use the metaphor of Michael Jordan's basketball career to illustrate the importance of having the right team members to achieve greatness, even if you are a highly skilled individual.

The book provid...

Go to www.YourPersuasionCoach.com

 

Book Review: Relentless by Tim Grover

Tim Grover’s Relentless is more than just a motivational read; it’s a blueprint for achieving unparalleled success through mental toughness and discipline. Drawing from his experience training elite athletes like Michael Jordan and Kobe Bryant, Grover breaks down the mindset required to become what he calls a "Cleaner"—the top of the top who pushes beyond lim...

Decisive - A Deep Dive www.YourPersuasionCoach.com   

The sources provide a framework for making better decisions, outlining four common decision-making pitfalls and strategies to overcome them. The authors explore common biases, such as the confirmation bias and narrow framing, and offer techniques for generating more options, reality-testing assumptions, and considering the opposite perspective. They also emphasize the importan...