March 13, 2025 • 21 mins
The word "duplication" gets thrown around constantly in entrepreneurial circles, especially in network marketing, but few truly understand what healthy duplication actually means. Push Coach Josh dives deep into this misunderstood concept, challenging the prevailing "copy-paste" leadership approach that stifles creativity and authentic growth.
When leaders demand their teams do everything exactly as they do – posting the same content, following identical scripts, and building on the same platforms – they're inadvertently sending a devastating message: your ideas don't matter, your authenticity is irrelevant, and your creative capacity isn't valued. This approach not only burns people out but creates the exact opposite of what these leaders claim to want – team members who can't think for themselves, take ownership, or contribute meaningfully.
Josh offers a refreshing alternative by explaining how true duplication works through teachable frameworks and methodologies rather than rigid tactics. Drawing from his PUSH Method for mindset work and Belief Bridge framework for messaging, he demonstrates how effective leaders teach the "how" behind their success, not just the "what." This approach empowers team members to customize validated strategies to fit their authentic voice and unique strengths – much like how Michael Jordan's championship teams succeeded not by having duplicate Jordans but by leveraging complementary skills from players like Scottie Pippen and Dennis Rodman.
The ultimate goal isn't to create carbon copies who depend entirely on their upline or company, but to develop true entrepreneurs who possess transferable skills making them unstoppable in any environment. As John Maxwell taught, great leadership isn't about filling a stadium with followers – it's about filling a field with capable players who know what they're doing. Isn't it time to elevate your leadership approach from creating followers to developing leaders?
If you would like to learn more about working with Josh, and the Performance Coaching Certification, visit JoshCoats.com!
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Hi, my name is Josh and I'm your push coach.
I'm a failed rockstar turnedseven figure life coach.
I've trained over 40,000coaches and entrepreneurs since
I got started back in 2014.
I currently run my own lifecoach certification for those
who want to learn the powerfultools of transforming lives
using the psychology of truecoaching.
(00:20):
On this show, we're going toexplore business from a
different perspective.
I combine high energy withpsychology to teach you business
in a totally different way.
If you're tired of being toldto just show up and do the work,
or just believe more or justtrust the compound effect, this
podcast will take you on a deepdive to help you understand what
(00:43):
is actually holding you andyour clients back from doing the
work.
Once you understand thepsychology of performance, we
can build powerful messagingthat will attract the right
people who finally show up anddo the work.
If you're ready to be apowerful leader and build your
legacy, let's dive in.
What's up, my friends?
(01:06):
Welcome back to your Push Coach.
My name is Josh, I'm your PushCoach, excited to chat with you
today about something that Ireally, really, really feel is a
very important thing, which isduplication.
Before we jump into that, justa quick, fun little update.
We had a big five-day challengelast week.
That was absolutely amazing.
(01:27):
We had like 15 different guestspeakers.
It was incredible.
We had 120 new people join theLegacy Leadership University,
which is a membership that I runfor people that want actual
teaching and training on, like,what the hell to actually do on
a day-to-day basis, instead ofbeing told go talk to more
people, go do more things.
(01:48):
The Legacy Leadership Universityis all about breaking down what
that actually looks like andhow to implement it in your
business, and that's kind ofwhat I want to talk to you about
today, because probably themost overused out of context
word that I hear specifically inthe network marketing world,
(02:08):
but it obviously happens inother industries as well.
You know, I work with somerealtors who are building up a
team of realtors.
I work with some insurancepeople that are building up
teams of people, and it's thisword.
The word is duplication, and Ihear this word used all the
freaking time.
Well, it's got to beduplicatable.
I got to be able to duplicate.
I got to be able to teach myteam.
(02:29):
I got to be able to do this,and duplication is this tricky
thing where it is one of themost important things, and yet
no one seems to know what itmeans.
And so today I kind of want tobreak down what duplication
should look like versus what Isee it looking like.
(02:49):
What I see it looking like iskind of this idea that everyone
needs to stop trying to reinventthe wheel and just do all of
the things that their upline ortheir mentor is doing, and the
way I like to explain it is thisthe way I see duplication
(03:09):
happening is more of like copypaste leadership.
In other words, I posted this,so you should post this.
I did it this way, so youshould do it this way.
I built it on this platform, soyou should build it on this
platform.
And today I kind of want to justexpose how unhealthy that is,
(03:30):
but also why it's not working.
First of all, it's unhealthybecause one of my favorite
quotes that I learned from lifecoaching says this it is
arrogant and ignorant to assumethat someone else can do exactly
as you have done and get thesame results.
I'm going to say that one moretime it is arrogant and ignorant
to assume that someone else cando exactly what you have done
(03:55):
and get the same results, and Ihear people saying things like
this all the time If I couldjust get another me, I could
just get another me the time.
If I could just get another me,I could just get another me.
And what I'm trying toconstantly remind the leaders
that I work with is the goalshould not be to get another you
.
It should be to empower thebest them.
Okay, if you're the MichaelJordan of your team, the goal is
(04:19):
not to get another MichaelJordan.
My God, you guys are buttheadslike crazy.
Michael Jordan is the mostcompetitive person in the world
and if you threw another MichaelJordan, my God, you guys are
buttheads like crazy.
Michael Jordan is the mostcompetitive person in the world
and if you threw another MichaelJordan on the team, it wouldn't
work right.
Michael Jordan needed a ScottiePippen needed, first time
around, a Horace Grant, thesecond time around a Dennis
Rodman, the first time around aJohn Pax and the second time
around a Steve Kerr.
(04:39):
The makeup of the teams thefirst three-peat, the second
three-peat very, very similar.
A lot of people that worked welltogether because of their
different strengths, but theircollective energy and
accountability and drive andgoal and mission.
They need to be the same person.
Okay, they needed to be on thesame page, and I talked to a lot
(05:05):
of people behind the scenesthat share this frustration with
me of Josh, my upline, or myleader, says that I have to do
it this way because this is howthey did it, and this is really,
really unhealthy for grownadults to be telling other grown
adults what they have to do.
If I'm just being honest,that's just fucked up, like
nobody has to do shit.
If I'm just being honest,that's just fucked up.
(05:26):
Nobody has to do shit.
That's why we becameentrepreneurs, so we could think
for ourselves.
But here's what's crazy I hearleaders saying things like
everyone needs to do it my wayand then, five minutes later,
complaining that no one thinksfor themselves, complaining that
no one takes ownership,complaining that no one else has
ideas or wants to contribute tothe energy or the value of the
(05:48):
group.
I'm like, well, when we tellpeople over and over and over
stop doing it your way and doingit exactly like me.
There's a lot of things to this.
First of all, we are sayingyour ideas don't matter.
We are saying it doesn't reallymatter what's authentic to you.
You should just be like me.
(06:08):
And then, third of all, we'rebasically telling them that
their creative capacity justdoesn't even matter, and I know
that no one means those things.
No one means I'm not here tocall anyone out for being like
intentionally like doing wrong.
I don't think anyone's everlike really intentionally doing
wrong.
Occasionally, you know, there'sa couple of little hats out
(06:29):
there, but for the most part,all of us are just doing our
very best with what we know, andthat's why this podcast is
really important to me to helpyou to see things from a
different lens, because that'sone of the beautiful things
about being on the outside is Iget to see all of these things
happening and be like why are wedoing that?
That doesn't make sense.
That doesn't make sense.
So here's what's reallyimportant.
(06:50):
I want to help you to hopefullyunderstand what healthy
duplication means.
Okay, a healthy duplicationwould mean that you have some
type of system or method orstructure that is easily
customizable and reused bysomeone else with a totally
(07:14):
different flavor or a totallydifferent vibe.
In other words, instead of Imade this post, everyone go copy
and paste this.
Instead, here's what leadersreally need to do, and this is
what I work on inside.
My membership is doing this forpeople.
Here's the post that I made.
Here's why I made a post likethis.
Here's why I said the thingsthat I said.
(07:36):
Now let's think through howthis the principles of this post
or the method that I was usingcould be used, but with your
voice, for your people.
One of the things I think wereally forget, first of all,
every single one of us is ourown personal brand, and that is
(07:57):
a very important thing.
Authenticity is a veryimportant thing, and when we're
trying to get people to copy us,we're pulling them away from
their authenticity, which makesthem either not take action
because it doesn't feel aligned,or getting them to basically
burn out quickly, because no onewants to continue in a brand
that's not authentic.
(08:18):
Nobody wants to do that Likeliterally no one wants to be
inauthentic.
It's one of our greatest fearsas content creators is to be
inauthentic.
So what we need to understandis that we can take something
that we're doing and we canunwind, unravel, like why did we
do it this way?
And explain it, and then helppeople customize it.
(08:41):
One of the reasons people don'tlike to do this because it
takes a little bit more thinking, takes a little bit more brain
work.
I think that there's a lot ofpeople who have accumulated
skills over time and they're notreally consciously aware of how
they develop those skills, oreven like what that framework
was.
And so, instead of taking thetime to sit down and ask
(09:01):
themselves you know, what did Ipiece together to create this
puzzle?
And how can I teach otherpeople to how to piece the same
things together but to maketheir puzzle, their picture,
does that make sense?
And so I like to say, like,listen, if you can't explain it
with some type of a framework orsystem or method, it is not
(09:24):
duplicatable, it is copy andpasteable.
And copy and pasteable is not ahealthy way to lead, to teach
or to learn, and do so whetheryou're the leader.
It's not a healthy way to lead.
If you're the student, thementee, if you will, it's not a
healthy way to learn.
The healthy way to learn is toactually teach people to think
(09:46):
for themselves, by teaching themmethods and structures and then
showing them how to customizethose.
And so that's one of thereasons.
Inside the membership, you know,we deal off of some really very
specific methods.
So, for the sake of mindset andworking on your limiting
beliefs, I teach somethingcalled the push method, which is
(10:08):
in my life coach certification.
That's what we teach people howto use to coach other people
Inside the membership.
We're teaching you how to usethis framework for self-coaching
to understand the differencebetween facts and stories.
Facts are things we can allagree on.
The story is what our braininterprets about the fact.
So, for example, someone willcome to me and say, josh, I'm
(10:29):
struggling, no one ever respondsto my messages.
Well, there's probably somemessaging techniques that we
need to work on also, but I wantyou to think about this for a
second.
No one ever responds to mymessages.
Is that a fact or a story?
That is absolutely a storybecause I'm sure somewhere,
(10:52):
somehow, some way, someone inyour life has responded to at
least one message.
So if someone has everresponded to any message that
you have sent, it would be anexaggeration or a story or a
limiting belief that no one everresponds a limiting belief that
(11:13):
no one ever responds.
And what's really important withself-coaching is that if we
can't separate the facts fromthe stories, then we kind of get
stuck in these places where wethink things are happening to us
and that's the victim mentality.
Okay, victim mentality iseverything is happening to me.
So here's a traditionalteaching on that.
That is more of what I wouldcall the copycat leader would be
like listen, you have to stopbeing a victim.
(11:36):
Okay, you have to make thedecision that life is happening
for you, not to you.
So, starting from now on, neverbe a victim again.
That would be what I wouldconsider copy and paste.
Okay, that's basically justtelling people to stop doing
something without explaining how.
Okay, that's basically justtelling people to stop doing
something without explaining how.
Okay, true leadership, trueduplication, would be like
(11:56):
listen, this is why it'simportant, this is why it's
happening.
And oh, by the way, this is howto actually go about exposing
that and working through that.
Be very, very careful of a lotof teachings that have a lot of
what to do and almost know howto do, because the reality is
(12:16):
there's only a few things to do.
There's not a lot of what's weneed to do in business, but
there is a lot of hows.
Okay, like, we need to beposting on social media every
day.
That's that's, that's the what.
But anyone that's like justpost, just do it, just go for it
.
Well, that's a lot of what'swith know-how, right?
So there's a little bit of awhat, which is, yeah, you do
need to post.
Okay, that's simple.
(12:37):
We got that out of the way,cool Done.
Now let's dig into the how.
Okay.
So for the mindset, you know,instead of just telling people
to stop being a victim, maybewalk them through what that
actually looks like.
And so, inside my membership,that's why we teach on the push
method and show you exactly whatit looks like, teach you a
framework that you can use overand over and over, hence
(13:00):
duplication.
When it comes to messaging,there's two types of messaging.
There's one-to-one messagingthat would be, you know, just
like a DM, or a text, or a phonecall or a Zoom chat with one
other person, and there's one tomany, okay, and the principles
are similar, but they get usedin different ways.
I call it building a beliefbridge, okay, and what I do is I
(13:21):
literally walk people throughthe psychology of what other
people are thinking, what isgoing on in their brain and what
is going on in their feelings.
Because what most people do islike, well, just go make a post,
just go talk to more people,just scream it from the rooftops
.
Well, that's the what.
Remember, that's the what.
That's not the how.
Okay.
So for me, it's all about usingsome type of a framework.
(13:43):
The duplicatable framework weuse inside the Legacy Leadership
University is called thebeliefief Bridge, something I've
taught for a few years.
That literally teaches you to,in advance, take some time to
ask better questions, to findout what people actually care
about, to find out what peopleare thinking about.
(14:03):
What people are talking about,and, instead of just rambling
about your products, you speakto the other person's pain, you
speak to the other person'sdesire, you speak to the other
person's concern.
You also realize that everytime somebody has something they
want, they have a limitingbelief that comes along with it.
(14:24):
Okay, it's one of the reasonsit doesn't work to tell people
to just go post.
When you say two posts, thereare limiting beliefs that come
up about posting, and so if wedon't address some of that as a
teacher, but also as a contentcreator if we don't address the
limiting beliefs, we're going tofail.
It's going to make it reallyreally, really hard to make
(14:46):
sales.
I'll give you an example.
One of the examples is I sawsomeone that made a post that
was like you know, if you can,if you can afford $3 for your
daily coffee or five or whatever, wherever the hell it is, I
don't know where they're getting$3 coffee.
If you're going to afford youknow six or $7 for your daily
Starbucks, you can afford myhealth supplements.
(15:06):
It's like okay, cool, but Idon't want to give up my
starbucks.
So why?
When you make a post like that,first of all, it's leading with
shame, which is is not not agreat way to have a conversation
with someone.
Imagine walking up to someoneand saying you look like you
need to lose weight.
Okay, that's a real bad way tostart a conversation.
(15:28):
But even though this is notthat, it's very similar Like
you're basically shaming someonefor going to Starbucks and
they're not going to stop justbecause you made them feel bad.
They're just going to unfriendyou or stop watching your
content, okay.
So that's the first problem isyou're shaming someone for what
they're already doing.
The second problem is you'rebasically planting a limiting
(15:53):
belief in them that says theonly way to be healthy is to
give up on this thing that theyreally really like.
That's another just really badway.
That's like me telling my kidslisten, if you want to be
healthy, you can never have icecream again, ice cream again.
That's not what my kids want tohear.
(16:13):
My kids want to hear hey, ifyou eat healthy, you can have
some ice cream.
See how that works so muchbetter.
So when we don't understand thepsychology of how messaging
actually works and how someoneelse's brain actually responds
to the words we're saying, wecan accidentally burn bridges
instead of building bridges.
Okay, same with leadership.
You know I teach a lot on theforums.
(16:34):
Many of you have heard me teachon that.
Again, everything I teach is aframework or a method that can
be taught and then customized.
If what you're teaching canonly be copy and pasted, that's
not really helping any.
All're doing is saying go, bejust like me, and the really big
(16:58):
problem with that is no onethat's following you thinks they
could actually live up to you,or they wouldn't be following
you, they'd be doing their ownthing.
So we are sometimes, as leaders, accidentally churning people
into followers who don't thinkfor themselves because we didn't
teach them how to.
(17:18):
When we teach customizableframeworks, we actually end up
helping people to become moreeducated, to think for
themselves, to take more action,because it feels aligned and it
feels good.
It feels like something theywant to do, not to mention.
We're now giving them newskills, which is what they need
(17:38):
to be successful.
No one can be successful byjust copying and pasting their
way to the top.
They're not going to make itvery far.
We have to do a better job asleaders of teaching and training
people on the actual skills ittakes to create success.
That is one of the reasons I'mreally passionate about my
membership, friends, is I wantso badly to help you to become
(18:04):
what I would consider a trueentrepreneur.
A true entrepreneur is someonewho can sell anything because
they've learned the skills, butthey also don't need any.
They don't need anyone else.
In other words, you can stilltake advantage of the fact that
you're in a network marketingcompany where you have people to
(18:25):
lean on and you have people tolook up to and you don't have to
create your own products, butyou don't depend on the network
marketing company because youare a self-sustainable brand all
by yourself.
Does that make sense?
That is the healthiest way tobuild a business is to develop
the actual skills that youbecome irreplaceable.
(18:49):
There's a lot of people that youknow if something happens with
their company and I'm notspeaking that over anyone's
company, but if somethinghappens to the company.
There's a lot of people like Iliterally don't know what to do
Because the only thing I knewhow to do was copy and paste
everything that was being handedto me and now that that's gone,
I literally am lost Trueentrepreneurs.
(19:09):
If your business shuts down,you're like True entrepreneurs.
If your business shuts down,you're like I mean, that sucks,
it's not fun, but I can rebuildthis anywhere I want, anytime, I
want, any way, I want.
That is an entrepreneur.
You could take away my businessand I could go recreate
anything I've done in thisindustry or in another.
(19:30):
I could go sell cars with theskills that I have got from this
.
I could go sell insurance.
I could go sell roofing.
I could literally go sellanything, lead anyone anywhere
anytime, because I've acquiredthe skills.
And when you acquire thoseskills, that's when you become
irreplaceable and you becomeunstoppable.
(19:53):
So, friends, please, please,please remember, okay, if it's
not customizable, it's not trueduplication, it's copy and paste
.
And if you want to raise upleaders, we do a better job of
teaching the frameworks and theskill sets that help people to
learn how to do it in an alignedway for their brand.
(20:15):
I hope that helped you today.
I really, really really do.
I think it's such a powerfulthing to understand Leaders,
raise up leaders.
That's something that JohnMaxwell taught me.
I literally have a coin sittingright here on my desk.
If you're watching the videoversion on YouTube, it says
leaders, growing leaders.
This is a coin that I got fromJohn Maxwell in well, it says
2016 on the coins.
(20:35):
I guess I got leaders growingleaders, and I keep this on my
desk as a reminder that it's notmy job to build up an entire
stadium full of fans andfollowers, even though that's
something that comes along withthe territory if you do a good
enough of a job.
My best gift to the world andmy greatest leadership agenda
(21:01):
that I can have is to fill afield full of players, people
who know what they're doing,people who are in the right
position, ready to win the game.
That's what I want to help youdo.
So thanks for hanging with metoday.
I appreciate so much.
I love you.
I believe in you.
I'm cheering you on.
Please remember, everything youneed is on the inside, all the
(21:24):
resources you'll ever need,right under your nose.
Have an amazing day, friends.
I'll see you soon.
Hi, my name is Josh and I'm your push coach.
I'm a failed rockstar turnedseven figure life coach.
I've trained over 40,000coaches and entrepreneurs since
I got started back in 2014.
I currently run my own lifecoach certification for those
who want to learn the powerfultools of transforming lives
using the psychology of truecoaching.
(00:20):
On this show, we're going toexplore business from a
different perspective.
I combine high energy withpsychology to teach you business
in a totally different way.
If you're tired of being toldto just show up and do the work,
or just believe more or justtrust the compound effect, this
podcast will take you on a deepdive to help you understand what
(00:43):
is actually holding you andyour clients back from doing the
work.
Once you understand thepsychology of performance, we
can build powerful messagingthat will attract the right
people who finally show up anddo the work.
If you're ready to be apowerful leader and build your
legacy, let's dive in.
What's up, my friends?
(01:06):
Welcome back to your Push Coach.
My name is Josh, I'm your PushCoach, excited to chat with you
today about something that Ireally, really, really feel is a
very important thing, which isduplication.
Before we jump into that, justa quick, fun little update.
We had a big five-day challengelast week.
That was absolutely amazing.
(01:27):
We had like 15 different guestspeakers.
It was incredible.
We had 120 new people join theLegacy Leadership University,
which is a membership that I runfor people that want actual
teaching and training on, like,what the hell to actually do on
a day-to-day basis, instead ofbeing told go talk to more
people, go do more things.
(01:48):
The Legacy Leadership Universityis all about breaking down what
that actually looks like andhow to implement it in your
business, and that's kind ofwhat I want to talk to you about
today, because probably themost overused out of context
word that I hear specifically inthe network marketing world,
(02:08):
but it obviously happens inother industries as well.
You know, I work with somerealtors who are building up a
team of realtors.
I work with some insurancepeople that are building up
teams of people, and it's thisword.
The word is duplication, and Ihear this word used all the
freaking time.
Well, it's got to beduplicatable.
I got to be able to duplicate.
I got to be able to teach myteam.
(02:29):
I got to be able to do this,and duplication is this tricky
thing where it is one of themost important things, and yet
no one seems to know what itmeans.
And so today I kind of want tobreak down what duplication
should look like versus what Isee it looking like.
(02:49):
What I see it looking like iskind of this idea that everyone
needs to stop trying to reinventthe wheel and just do all of
the things that their upline ortheir mentor is doing, and the
way I like to explain it is thisthe way I see duplication
(03:09):
happening is more of like copypaste leadership.
In other words, I posted this,so you should post this.
I did it this way, so youshould do it this way.
I built it on this platform, soyou should build it on this
platform.
And today I kind of want to justexpose how unhealthy that is,
(03:30):
but also why it's not working.
First of all, it's unhealthybecause one of my favorite
quotes that I learned from lifecoaching says this it is
arrogant and ignorant to assumethat someone else can do exactly
as you have done and get thesame results.
I'm going to say that one moretime it is arrogant and ignorant
to assume that someone else cando exactly what you have done
(03:55):
and get the same results, and Ihear people saying things like
this all the time If I couldjust get another me, I could
just get another me the time.
If I could just get another me,I could just get another me.
And what I'm trying toconstantly remind the leaders
that I work with is the goalshould not be to get another you
.
It should be to empower thebest them.
Okay, if you're the MichaelJordan of your team, the goal is
(04:19):
not to get another MichaelJordan.
My God, you guys are buttheadslike crazy.
Michael Jordan is the mostcompetitive person in the world
and if you threw another MichaelJordan, my God, you guys are
buttheads like crazy.
Michael Jordan is the mostcompetitive person in the world
and if you threw another MichaelJordan on the team, it wouldn't
work right.
Michael Jordan needed a ScottiePippen needed, first time
around, a Horace Grant, thesecond time around a Dennis
Rodman, the first time around aJohn Pax and the second time
around a Steve Kerr.
(04:39):
The makeup of the teams thefirst three-peat, the second
three-peat very, very similar.
A lot of people that worked welltogether because of their
different strengths, but theircollective energy and
accountability and drive andgoal and mission.
They need to be the same person.
Okay, they needed to be on thesame page, and I talked to a lot
(05:05):
of people behind the scenesthat share this frustration with
me of Josh, my upline, or myleader, says that I have to do
it this way because this is howthey did it, and this is really,
really unhealthy for grownadults to be telling other grown
adults what they have to do.
If I'm just being honest,that's just fucked up, like
nobody has to do shit.
If I'm just being honest,that's just fucked up.
(05:26):
Nobody has to do shit.
That's why we becameentrepreneurs, so we could think
for ourselves.
But here's what's crazy I hearleaders saying things like
everyone needs to do it my wayand then, five minutes later,
complaining that no one thinksfor themselves, complaining that
no one takes ownership,complaining that no one else has
ideas or wants to contribute tothe energy or the value of the
(05:48):
group.
I'm like, well, when we tellpeople over and over and over
stop doing it your way and doingit exactly like me.
There's a lot of things to this.
First of all, we are sayingyour ideas don't matter.
We are saying it doesn't reallymatter what's authentic to you.
You should just be like me.
(06:08):
And then, third of all, we'rebasically telling them that
their creative capacity justdoesn't even matter, and I know
that no one means those things.
No one means I'm not here tocall anyone out for being like
intentionally like doing wrong.
I don't think anyone's everlike really intentionally doing
wrong.
Occasionally, you know, there'sa couple of little hats out
(06:29):
there, but for the most part,all of us are just doing our
very best with what we know, andthat's why this podcast is
really important to me to helpyou to see things from a
different lens, because that'sone of the beautiful things
about being on the outside is Iget to see all of these things
happening and be like why are wedoing that?
That doesn't make sense.
That doesn't make sense.
So here's what's reallyimportant.
(06:50):
I want to help you to hopefullyunderstand what healthy
duplication means.
Okay, a healthy duplicationwould mean that you have some
type of system or method orstructure that is easily
customizable and reused bysomeone else with a totally
(07:14):
different flavor or a totallydifferent vibe.
In other words, instead of Imade this post, everyone go copy
and paste this.
Instead, here's what leadersreally need to do, and this is
what I work on inside.
My membership is doing this forpeople.
Here's the post that I made.
Here's why I made a post likethis.
Here's why I said the thingsthat I said.
(07:36):
Now let's think through howthis the principles of this post
or the method that I was usingcould be used, but with your
voice, for your people.
One of the things I think wereally forget, first of all,
every single one of us is ourown personal brand, and that is
(07:57):
a very important thing.
Authenticity is a veryimportant thing, and when we're
trying to get people to copy us,we're pulling them away from
their authenticity, which makesthem either not take action
because it doesn't feel aligned,or getting them to basically
burn out quickly, because no onewants to continue in a brand
that's not authentic.
(08:18):
Nobody wants to do that Likeliterally no one wants to be
inauthentic.
It's one of our greatest fearsas content creators is to be
inauthentic.
So what we need to understandis that we can take something
that we're doing and we canunwind, unravel, like why did we
do it this way?
And explain it, and then helppeople customize it.
(08:41):
One of the reasons people don'tlike to do this because it
takes a little bit more thinking, takes a little bit more brain
work.
I think that there's a lot ofpeople who have accumulated
skills over time and they're notreally consciously aware of how
they develop those skills, oreven like what that framework
was.
And so, instead of taking thetime to sit down and ask
(09:01):
themselves you know, what did Ipiece together to create this
puzzle?
And how can I teach otherpeople to how to piece the same
things together but to maketheir puzzle, their picture,
does that make sense?
And so I like to say, like,listen, if you can't explain it
with some type of a framework orsystem or method, it is not
(09:24):
duplicatable, it is copy andpasteable.
And copy and pasteable is not ahealthy way to lead, to teach
or to learn, and do so whetheryou're the leader.
It's not a healthy way to lead.
If you're the student, thementee, if you will, it's not a
healthy way to learn.
The healthy way to learn is toactually teach people to think
(09:46):
for themselves, by teaching themmethods and structures and then
showing them how to customizethose.
And so that's one of thereasons.
Inside the membership, you know,we deal off of some really very
specific methods.
So, for the sake of mindset andworking on your limiting
beliefs, I teach somethingcalled the push method, which is
(10:08):
in my life coach certification.
That's what we teach people howto use to coach other people
Inside the membership.
We're teaching you how to usethis framework for self-coaching
to understand the differencebetween facts and stories.
Facts are things we can allagree on.
The story is what our braininterprets about the fact.
So, for example, someone willcome to me and say, josh, I'm
(10:29):
struggling, no one ever respondsto my messages.
Well, there's probably somemessaging techniques that we
need to work on also, but I wantyou to think about this for a
second.
No one ever responds to mymessages.
Is that a fact or a story?
That is absolutely a storybecause I'm sure somewhere,
(10:52):
somehow, some way, someone inyour life has responded to at
least one message.
So if someone has everresponded to any message that
you have sent, it would be anexaggeration or a story or a
limiting belief that no one everresponds a limiting belief that
(11:13):
no one ever responds.
And what's really important withself-coaching is that if we
can't separate the facts fromthe stories, then we kind of get
stuck in these places where wethink things are happening to us
and that's the victim mentality.
Okay, victim mentality iseverything is happening to me.
So here's a traditionalteaching on that.
That is more of what I wouldcall the copycat leader would be
like listen, you have to stopbeing a victim.
(11:36):
Okay, you have to make thedecision that life is happening
for you, not to you.
So, starting from now on, neverbe a victim again.
That would be what I wouldconsider copy and paste.
Okay, that's basically justtelling people to stop doing
something without explaining how.
Okay, that's basically justtelling people to stop doing
something without explaining how.
Okay, true leadership, trueduplication, would be like
(11:56):
listen, this is why it'simportant, this is why it's
happening.
And oh, by the way, this is howto actually go about exposing
that and working through that.
Be very, very careful of a lotof teachings that have a lot of
what to do and almost know howto do, because the reality is
(12:16):
there's only a few things to do.
There's not a lot of what's weneed to do in business, but
there is a lot of hows.
Okay, like, we need to beposting on social media every
day.
That's that's, that's the what.
But anyone that's like justpost, just do it, just go for it
.
Well, that's a lot of what'swith know-how, right?
So there's a little bit of awhat, which is, yeah, you do
need to post.
Okay, that's simple.
(12:37):
We got that out of the way,cool Done.
Now let's dig into the how.
Okay.
So for the mindset, you know,instead of just telling people
to stop being a victim, maybewalk them through what that
actually looks like.
And so, inside my membership,that's why we teach on the push
method and show you exactly whatit looks like, teach you a
framework that you can use overand over and over, hence
(13:00):
duplication.
When it comes to messaging,there's two types of messaging.
There's one-to-one messagingthat would be, you know, just
like a DM, or a text, or a phonecall or a Zoom chat with one
other person, and there's one tomany, okay, and the principles
are similar, but they get usedin different ways.
I call it building a beliefbridge, okay, and what I do is I
(13:21):
literally walk people throughthe psychology of what other
people are thinking, what isgoing on in their brain and what
is going on in their feelings.
Because what most people do islike, well, just go make a post,
just go talk to more people,just scream it from the rooftops
.
Well, that's the what.
Remember, that's the what.
That's not the how.
Okay.
So for me, it's all about usingsome type of a framework.
(13:43):
The duplicatable framework weuse inside the Legacy Leadership
University is called thebeliefief Bridge, something I've
taught for a few years.
That literally teaches you to,in advance, take some time to
ask better questions, to findout what people actually care
about, to find out what peopleare thinking about.
(14:03):
What people are talking about,and, instead of just rambling
about your products, you speakto the other person's pain, you
speak to the other person'sdesire, you speak to the other
person's concern.
You also realize that everytime somebody has something they
want, they have a limitingbelief that comes along with it.
(14:24):
Okay, it's one of the reasonsit doesn't work to tell people
to just go post.
When you say two posts, thereare limiting beliefs that come
up about posting, and so if wedon't address some of that as a
teacher, but also as a contentcreator if we don't address the
limiting beliefs, we're going tofail.
It's going to make it reallyreally, really hard to make
(14:46):
sales.
I'll give you an example.
One of the examples is I sawsomeone that made a post that
was like you know, if you can,if you can afford $3 for your
daily coffee or five or whatever, wherever the hell it is, I
don't know where they're getting$3 coffee.
If you're going to afford youknow six or $7 for your daily
Starbucks, you can afford myhealth supplements.
(15:06):
It's like okay, cool, but Idon't want to give up my
starbucks.
So why?
When you make a post like that,first of all, it's leading with
shame, which is is not not agreat way to have a conversation
with someone.
Imagine walking up to someoneand saying you look like you
need to lose weight.
Okay, that's a real bad way tostart a conversation.
(15:28):
But even though this is notthat, it's very similar Like
you're basically shaming someonefor going to Starbucks and
they're not going to stop justbecause you made them feel bad.
They're just going to unfriendyou or stop watching your
content, okay.
So that's the first problem isyou're shaming someone for what
they're already doing.
The second problem is you'rebasically planting a limiting
(15:53):
belief in them that says theonly way to be healthy is to
give up on this thing that theyreally really like.
That's another just really badway.
That's like me telling my kidslisten, if you want to be
healthy, you can never have icecream again, ice cream again.
That's not what my kids want tohear.
(16:13):
My kids want to hear hey, ifyou eat healthy, you can have
some ice cream.
See how that works so muchbetter.
So when we don't understand thepsychology of how messaging
actually works and how someoneelse's brain actually responds
to the words we're saying, wecan accidentally burn bridges
instead of building bridges.
Okay, same with leadership.
You know I teach a lot on theforums.
(16:34):
Many of you have heard me teachon that.
Again, everything I teach is aframework or a method that can
be taught and then customized.
If what you're teaching canonly be copy and pasted, that's
not really helping any.
All're doing is saying go, bejust like me, and the really big
(16:58):
problem with that is no onethat's following you thinks they
could actually live up to you,or they wouldn't be following
you, they'd be doing their ownthing.
So we are sometimes, as leaders, accidentally churning people
into followers who don't thinkfor themselves because we didn't
teach them how to.
(17:18):
When we teach customizableframeworks, we actually end up
helping people to become moreeducated, to think for
themselves, to take more action,because it feels aligned and it
feels good.
It feels like something theywant to do, not to mention.
We're now giving them newskills, which is what they need
(17:38):
to be successful.
No one can be successful byjust copying and pasting their
way to the top.
They're not going to make itvery far.
We have to do a better job asleaders of teaching and training
people on the actual skills ittakes to create success.
That is one of the reasons I'mreally passionate about my
membership, friends, is I wantso badly to help you to become
(18:04):
what I would consider a trueentrepreneur.
A true entrepreneur is someonewho can sell anything because
they've learned the skills, butthey also don't need any.
They don't need anyone else.
In other words, you can stilltake advantage of the fact that
you're in a network marketingcompany where you have people to
(18:25):
lean on and you have people tolook up to and you don't have to
create your own products, butyou don't depend on the network
marketing company because youare a self-sustainable brand all
by yourself.
Does that make sense?
That is the healthiest way tobuild a business is to develop
the actual skills that youbecome irreplaceable.
(18:49):
There's a lot of people that youknow if something happens with
their company and I'm notspeaking that over anyone's
company, but if somethinghappens to the company.
There's a lot of people like Iliterally don't know what to do
Because the only thing I knewhow to do was copy and paste
everything that was being handedto me and now that that's gone,
I literally am lost Trueentrepreneurs.
(19:09):
If your business shuts down,you're like True entrepreneurs.
If your business shuts down,you're like I mean, that sucks,
it's not fun, but I can rebuildthis anywhere I want, anytime, I
want, any way, I want.
That is an entrepreneur.
You could take away my businessand I could go recreate
anything I've done in thisindustry or in another.
(19:30):
I could go sell cars with theskills that I have got from this
.
I could go sell insurance.
I could go sell roofing.
I could literally go sellanything, lead anyone anywhere
anytime, because I've acquiredthe skills.
And when you acquire thoseskills, that's when you become
irreplaceable and you becomeunstoppable.
(19:53):
So, friends, please, please,please remember, okay, if it's
not customizable, it's not trueduplication, it's copy and paste
.
And if you want to raise upleaders, we do a better job of
teaching the frameworks and theskill sets that help people to
learn how to do it in an alignedway for their brand.
(20:15):
I hope that helped you today.
I really, really really do.
I think it's such a powerfulthing to understand Leaders,
raise up leaders.
That's something that JohnMaxwell taught me.
I literally have a coin sittingright here on my desk.
If you're watching the videoversion on YouTube, it says
leaders, growing leaders.
This is a coin that I got fromJohn Maxwell in well, it says
2016 on the coins.
(20:35):
I guess I got leaders growingleaders, and I keep this on my
desk as a reminder that it's notmy job to build up an entire
stadium full of fans andfollowers, even though that's
something that comes along withthe territory if you do a good
enough of a job.
My best gift to the world andmy greatest leadership agenda
(21:01):
that I can have is to fill afield full of players, people
who know what they're doing,people who are in the right
position, ready to win the game.
That's what I want to help youdo.
So thanks for hanging with metoday.
I appreciate so much.
I love you.
I believe in you.
I'm cheering you on.
Please remember, everything youneed is on the inside, all the
(21:24):
resources you'll ever need,right under your nose.
Have an amazing day, friends.
I'll see you soon.
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