April 5, 2025 • 28 mins
Fed up with vague business advice that tells you to "just believe more" or "trust the compound effect" without explaining how? Josh, a failed rock star turned seven-figure coach who's trained over 40,000 entrepreneurs since 2014, cuts through the noise with a refreshingly honest approach to business psychology.
At the heart of Josh's message is a challenge to the way we teach business skills. He uses a powerful analogy: telling someone to "fix their mindset" without providing tools is like telling a child to "be better at math" without teaching them how to solve the equation. The child might do affirmations all day, but without the actual formula, they'll never solve for X. This perfectly captures why so many entrepreneurs remain stuck despite consuming endless content.
The Performance Triad framework offers a comprehensive alternative. First, master your subconscious beliefs by going beyond surface-level mindset work to address the unconscious rules driving your behavior. Second, understand the psychology of messaging to prevent triggering fight-or-flight responses in prospects (explaining why so many go silent mid-conversation). Third, implement leadership systems based on true coaching principles that transform how you develop your team.
Josh particularly challenges the "duplication" myth in network marketing, where leaders avoid teaching advanced skills because "not everyone can do them." This flawed logic creates businesses where growth is limited to the lowest common denominator rather than elevating those ready for the next level. The result? Teams full of "silent quitters" – people technically still involved but mentally checked out after trying ineffective techniques for too long.
Ready to move beyond vague platitudes and learn frameworks that actually produce results? Grab Josh's "Questions That Convert" framework at joshcoats.com where you can pay what you want – even just $1. It's time to replace "just do it" advice with strategies that actually work.
If you would like to learn more about working with Josh, and the Performance Coaching Certification, visit JoshCoats.com!
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Hi, my name is Josh and I'm your push coach.
I'm a failed rock star turnedseven-figure life coach.
I've trained over 40,000coaches and entrepreneurs since
I got started back in 2014.
I currently run my own lifecoach certification for those
who want to learn the powerfultools of transforming lives
using the psychology of truecoaching.
On this show, we're going toexplore business from a
(00:24):
different perspective.
I combine high energy withpsychology to teach you business
in a totally different way.
If you're tired of being toldto just show up and do the work,
or just believe more or justtrust the compound effect, this
podcast will take you on a deepdive to help you understand what
is actually holding you andyour clients back from doing the
(00:47):
work.
Once you understand thepsychology of performance, we
can build powerful messagingthat will attract the right
people who finally show up anddo the work.
If you're ready to be a powerfulleader and build your legacy,
let's dive in.
Can we be real about something?
There's like 47 billion onlineexperts right now?
(01:11):
It's really annoying, andprobably the number one thing I
personally hear on sales callsis Josh, I'd love to work with
you, but I already investedmultiple thousand in this other
program that sucks and I'm juststuck here and I want to give
(01:31):
you my money because it soundslike you know, and so I was just
like you know what we have.
We have a lot of people in kindof this weird bunk right now
where, first of all, the worldis just a crazy place.
Everybody in the world thinksit's like their job to tell us
who to vote for and what's rightand what's wrong.
Nothing is more annoying to methan seeing politics all over
(01:54):
Facebook Like listen, tina, youshare supplements.
We don't need to know yourpolitical expertise.
Okay, like it's okay to haveyour personal opinion, but like
you can talk about politics inyour family and inner circle, we
don't need to be blastingpeople on the internet for it.
So that's already made theinternet a little trickier than
(02:16):
what it was even just a fewyears ago.
Right, we're also having thisreally amazing economy right now
.
That was obviously a joke.
That's making things a littlebit amazing.
Economy right now, that wasobviously a joke.
That's making things a littlebit trickier right now.
So you mix a couple of thesethings that are already making
the world a little bit harder ofa place to deal with and have
(02:38):
conversations and grow yourbusiness, and then you mix that
with how many different peopleare trying to tell you what you
should be doing in your business, and it can just feel like
total chaos right now.
And so one of the things thatI'm working really, really,
really hard to do is to do morefree training than I've ever
(03:01):
done before in my entire life.
Something that I absolutely hateis this idea of, like I have
this mysterious thing behind thecurtain and if you really know
in your heart that you arealigned, you'll give me $40,000
without even seeing what'sbehind the curtain, and I'm just
(03:22):
like, shut up, okay.
Like, if what you have actuallyworks, show it to me, without
even seeing what's behind thecurtain, and I'm just like shut
up, okay.
Like, if what you have actuallyworks, show it to me, and
that's something that I'm reallybig on.
That's why I've put out twobooks full of information that I
give away for free on mywebsite, as long as you just
like pay for shipping.
My, really really big thing.
(03:42):
This is something I try to liveby.
If you are as good as you sayyou are, fucking, prove it,
that's my thing, and if youcan't prove it, shut up about it
.
So for me.
That's really.
All I wanted to do today wasjust invite you to a free
workshop, teach you some of thethings that I teach inside my
(04:04):
programs and hopefully solve acouple problems for you that are
going to help you to go seesome actual results in your
business.
And this is just the way I work.
If I teach you something thatgets you positive results in
your business, you're going towant to work with me more.
That's just how I feel, and ifyou don't, that's okay.
(04:25):
No harm, no foul.
That's not what it's about.
But I just think that too manypeople are like let me feed you
a little carrot, yeah, yeah,yeah, yeah.
Now give me a lot of money andI'm like let me introduce you to
the buffet and, if you like itenough, come back tomorrow and
like let's do this again.
(04:45):
So let's start with one of myfavorite myths to debunk.
Okay, there's a really, really,really big myth in the network
marketing world.
How many of you are from thenetwork marketing world?
Show me jazzies or drop mesomething in the comment.
That's who we run most of ourads to.
Sometimes we get people thatare not, because of our
questions, that convert.
We get realtors.
(05:06):
We get life insurance agents.
We get lots of, which istotally fine, but in the network
marketing world specificallysorry, I need some of this
pre-workout in me and if you'rehere, by the way, and you're a
realtor or a life insuranceagent, I'd love to hear if this
same myth is thrown around inyour world.
(05:28):
The myth is this Preparing foreveryone to like hate my guts
for about 45 seconds maybe,maybe, maybe even two minutes.
Ok, you're going to hate me.
The myth is duplication.
You're going to hate me.
(05:52):
The myth is duplication.
I absolutely despise this wordonly because it's taken out of
context so many times when Ihear people saying well, my
upline told me I can't learnFacebook ads or email marketing
or funnels because it's notduplicatable and I always just
want to be like.
So if every single person thatfollows you can't do it it's not
(06:19):
duplicatable Then why the helldid you wake up and do personal
growth today?
There's no way in the world.
Everyone on your team is goingto do that.
Why in the world did you wakeup and make a post on social
media?
That's not duplicatable ifeveryone's not going to do it?
So we tend to kind of get theseideas that there are certain
(06:40):
things that are basic enoughthat they're duplicatable, but
anything that gets a little morecomplex or complicated we need
to stay away from, because wecouldn't teach that to others.
And this is how I like to sayit Anything and everything I
learn that's going to help me tocreate my next level of success
(07:02):
.
First of all, I should learnfor the sake of me, for the sake
of my family, for the sake ofthe people I'm trying to help.
If I would not have learnedemail and funnel marketing, none
of you would have ever evenfound this book or the five-day
challenge or the questions thatconvert or whatever other thing
(07:23):
you found that led you to me.
Now, do all of my clients needto learn email and funnel
marketing?
No, they don't, but some ofthem do.
And guess what?
I get to teach the ones that dothat specific thing.
Does that make sense toeverybody?
So it's not about is thisduplicatable?
(07:44):
Who cares?
Is it something that's going tohelp you grow to your next
level and then have something tooffer if and when other people
get ready for that level?
Does that make sense?
But here's the other part thatI hate about duplicatable and
those of you in the networkmarketing world.
You're definitely going to feelthis.
(08:06):
The whole duplication.
When we teach duplication isvery, very, very rarely anything
that's actually duplicatable.
Let me give you an example.
You should be posting more, youshould talk to more people, you
(08:29):
should fix your mindset.
This is like me telling my kidyou should be better at math.
Okay, dad, but like, what do Ido?
How do I actually solve for X?
Just fix your mindset.
(08:51):
Okay, dad, I did 32 positiveaffirmations, but I'm still
looking at this algebraicequation and I still don't
actually know how to solve for X.
Now the teacher was sayingsomething about like, if it's
multiplication, I have to divide.
Sorry, if you hate math andthis is so triggering for you
(09:13):
right now.
The teacher said if it's, youknow, 3x, it's multiplication,
so I need to like do I dividethat by three?
Like, I can't remember how itgoes and I say listen, son, if
you just believe it, you canachieve it.
If you just keep trying.
You know the compound effectsays that little things over
(09:37):
time turn into great results.
So if you just keep doing it,it's going to look like just a
little bit of just a little bit,and then out of nowhere you're
going to blast off into outerspace and Paxton, at this point,
wants to punch me in the facebecause he's like dad, I just
need to know how to solve for X.
Please explain it and to me.
(09:58):
This is what I see so much of inthe world right now.
This is what I see so much ofin the world right now is
everybody telling everybody elsedo, do, do, do, do, do.
Nobody's telling anybody how todo anything like at all.
There's just like.
There's no strategy behind it.
And even when there is strategyI'm sorry for jumping on
(10:21):
another soapbox.
I am so sick and tired of thepay me $2,000 to learn how to go
viral trick.
Meanwhile, they're saying thesame three things about
Instagram that they have saidfor 45,000 years.
(10:43):
First, you got to add morevalue, all right, oh, okay, okay
.
Is there anyone here that wasconsidering doing something
other than adding value?
Is there like?
No one here was thinking aboutgoing on the internet and not
adding value?
No one was like you know whatI'm going to do?
I'm just going to go on theinternet and tell everybody they
(11:05):
suck.
No one was thinking about doingthat.
Or how about this?
The algorithm really likes itwhen you, you know, like niche
down, and I actually do agreewith that.
I do agree with niches, butit's just become this like word
that people throw around like itmeans something, but then they
don't actually teach you how toniche down.
(11:26):
So what is the point of theword if we're not going to
explain how it works?
So here's what I want to dotoday.
I want to teach you a coupleframeworks that I use in my
programs, because this issomething that I say a lot.
Okay, if there is not an easilycustomizable notice, that word
(11:47):
framework, it's not actuallyduplicatable.
There's not a customizableframework.
Okay, so Kelly said that she'shere because she downloaded my
questions that convert.
Right, I remember that, right,yeah, okay, the questions that
convert is a very simplequestion flow that I teach
(12:09):
people on how to close aone-on-one sale.
But in the training I'm likehere's how you customize it to
make sure that when you givethem the information, you're
giving them the most importantinformation about what it is you
sell.
You can't steal thatinformation from me because we
sell two different things.
(12:31):
I would also argue that even ifMichelle and Teresa sold the
exact same product, they wouldnot be able to use the exact
same information because they'reselling to two different
audiences.
Did you catch that?
So, even if you're in the samecompany with someone selling the
same product, nothing drives mecrazier than a bunch of
(12:54):
copy-paste posts, because everysingle one of you, even if you
have the same solution, orselling it to a different person
, which means it needs to getwrapped in different wrapping
paper.
So the way I would sell, forinstance, my sales training to
network marketers would bedifferent than the way I sold it
(13:15):
to realtors.
Okay, could it essentially bethe exact same product?
Absolutely, but I would usedifferent words and phrases and
terminology based on who thatperson is and what their
specific pain points are.
Does that make sense toeverybody?
So a couple of frameworks, and Iactually want to introduce you
to something that I call theperformance triad.
(13:36):
I'm really, really, really bigon.
Let's take everything in theworld that's out there and let's
break it down to the mostimportant information.
We need to move forward thefastest.
Okay, there's lots of things wecan learn.
I mean I'm sure you guys haveseen all the ads.
There's a bazillion things youcan learn.
(13:58):
But John Maxwell taught me thisreally powerful principle
called the 80-20 rule, alsoknown as the Pareto principle,
which is, find the 20% of thingsyou do that get you 80% of your
results, and then spend more ofyour time doing those things
(14:18):
and by doing so you can double,triple, even quadruple your
results, by literally just doingmore of the right things
instead of trying to doeverything.
Does that make sense?
So this is the framework that Iteach inside my membership.
It's literally everywhere I doit.
It's just which program you buyinto kind of depends on which
(14:41):
one we focus on more.
Okay, does that make sense?
So I wanna share this slidewith you.
Feel free to grab a screenshotif you want to, or just take
notes whatever feels good to you.
Okay, I call it the performancetriad.
Okay, so number one we need tobecome a master of our own
subconscious beliefs.
Again, a lot of people willcall this mindset, and that is a
(15:03):
very, very, very shallowapproach to what is actually
happening.
Okay, learning the subconsciousmind is a totally different
beast than just fixing yourmindset.
Okay, I like to call it thedifference, if you want to take
some notes here, I like to callit the difference between
conscious level coaching versussubconscious level coaching.
(15:26):
Okay, so conscious level, theseare the thoughts running
through my brain like, right,this second, those aren't really
dictating all of my beliefs andbehaviors in life.
Okay, my subconscious mind ismy deep rooted, stored up
beliefs that I've essentially,at this point, become rules that
(15:49):
I live by, but unconsciously,okay, limiting beliefs can
really only be addressed bydoing the work to figure out
what the hell is actually rooteddeep in the subconscious mind
that is creating an automationin our life that we actually
(16:10):
don't want to have.
So by making the unconsciousconscious, which is what true
life coaching is, we canactually find the things that
are people's trigger points,that are keeping them stuck in a
pattern.
Okay, we'll dig into that morein a second.
The second thing is thepsychology of messaging.
(16:31):
I don't want you to just postmore.
I don't want you to justmessage more people.
I want you to understand howthe psychology of messaging
works.
And when I say psychology, it'sjust a fancy way of saying the
way the brain naturally works.
Okay, if Anita was at Targetand she didn't know who I was,
(16:54):
had never met me, doesn't knowmy name, doesn't know my face,
okay, and I just took offsprinting at Anita in the middle
of it, I mean, I'm running fullon.
It's not that fast anymore.
I'm 41 and I've hurt my back afew times, but let's just
pretend I'm running fat.
Okay, I am taking full chargestraight at Anita and I am
running at a dead sprint.
(17:14):
What do you think is Anita'snatural reaction?
I'd love to see in the chatthread what is her natural
reaction if I'm sprinting at herfull on.
Tracy said get out of the way.
Who else has an answer Run,answer Run.
(17:51):
What else we got?
See ya, move out of the way.
Run to yell.
Could we all agree that there isbasically two options here
Either punch Josh in the face orrun away, or like get out of
his way.
One or the other right, akafight or flight.
We've all heard of that before.
Right, fight or flight is whatour brain does when it's put in
(18:11):
a stressful situation.
It wants to either punch itsway out Sometimes people who are
fighters should not be allowedto have alcohol.
They ruin every single Fridaynight at the bar.
It's like who let that guy havea drink.
His fight or flight kicked inand he has little man syndrome.
Get that guy away from alcohol,right.
So it's fight, punch someone,hurt your way through or run
(18:35):
away.
Okay, now what you might notrealize is this is dictating,
going back to your ownsubconscious.
This is dictating your ownbeliefs, your own actions, your
own way that you're processingeverything around you.
But you also need to be smartenough to realize the person
you're communicating with alsohas a fight or flight, and if
(18:56):
I'm not careful, I canaccidentally say things that
trigger their fight or flight.
And and if I'm not careful, Ican accidentally say things that
trigger their fight or flight.
And I don't know about you, butI do not want to try to close a
sale with someone who's tryingto punch me in the face or run
away.
Does that make sense?
This goes to our one-on-onemessaging.
It also goes to our socialmedia messaging.
Okay, we're going to dive intosome like do's and don'ts for
(19:17):
social media messaging today.
I hope that's okay, hope youcan, hope you hear my heart that
I only want to help you so thatwhen we go into the don'ts, I
mean zero judgment or shame.
I'm just trying to help you tostop getting punched in the face
on social media.
Anybody ever had someone likecome back like real pissed off
(19:37):
and offended or this happensmore often lots of ghosts, like
we were having the bestconversation in the world, and I
don't know if you got abductedby aliens or if you went into
witness protection Like I don'tknow what happened, but like I
thought you were my person and Ihave not heard from you in
(19:58):
weeks now.
So what happened?
Well, flight, they ran away.
Okay, it's not alwaysnecessarily your fault.
It's not like you did somethingto them per se, but there's
some things that we can do topad things in a way that makes
it come across to where it landsin a way that is inviting.
Does that make sense toeverybody?
And then the third one is theleadership systems.
(20:20):
Okay, and this is reallyimportant, one of the greatest
leadership systems you will everlearn is true coaching.
So I got certified through JohnMaxwell back in 2014 and was so
excited to learn how to becomea public speaker from him.
And then I got into thecoaching modules.
(20:41):
That was all about psychologyand I was like, holy shit, this
is something I wish someonewould have taught me as a child,
like my life would just be socompletely different.
So the number one leadershipsystem in the world is actually
getting good enough that you canhelp others with their
subconscious beliefs.
Okay, but then there's alsosome other things that we need
(21:03):
to do, and I like to.
I like to say that everything Ido when it comes to leadership
is based on psychology andperformance, because, at the end
of the day, if I'm leadingsomeone else, I need to be able
to help them get some type of atangible result, or they're not
going to want to stick aroundfor very long, right?
If I have hundreds of peoplethat follow me and none of them
(21:29):
can perform any of the shit thatI'm performing, there is only
like no matter how loyal peopleare, there is only so long
people can keep buying into thesame shit without getting
something different in theirlife.
And so, as a leader, if wecan't actually help people get
some tangible results, we'regoing to really, really, really
(21:51):
struggle.
Unfortunately, we're going tostruggle with our own confidence
.
We're going to struggle withbelieving that others are even
motivated or capable of things,and we're going to not have the
best retention rate, even ifpeople don't cancel.
The corporate world has a termthey use a lot.
I believe it's called.
(22:12):
What is it?
It's called slow quitting orsomething like that, but
basically it just means that forlike an entire year, you
haven't turned in yourresignation, but you also
haven't had your heart inanything you've done.
And right now, now I see a lotof slow quitting in the network
marketing world and it's becausethere's people that have been
told the same shit over and overand over and over and over.
(22:35):
That's not working for them andat some point it's just like,
okay, I've been trying for threeyears and none of this is
actually working.
And here's what I find okay.
If you're here today and you'rea top leader, I hope that you
(22:55):
only take this as a challenge toget more specific with your
teaching and training, because,unfortunately, silent quitting.
Thank you, tracy.
Unfortunately, I think thishappens a lot, a lot.
We have leaders whounconsciously develop some
skills along the way, butbecause they unconsciously
developed it, they don't reallyknow how to pass it off to
(23:17):
others.
And since we don't know how topass it off to others, the only
thing well, all I know is that Ijust showed up every day and
just did whatever it took, andthere is an element of that.
That is true, but we'reforgetting a lot of the
ingredients we added to therecipe as we went and we
eventually get to this pointwhere we have this amazing cake
(23:39):
that tastes so fucking amazingand everyone is like, oh my God,
I want to have a cake.
Like, how do I get a cake likethat?
And you're just like you knowwhat.
You just keep mixingingredients and you just keep
throwing things together andthen eventually you have an
awesome cake and, in theory,that's kind of what you did At
the same time.
Could we not maybe pause for asecond and rewind?
(24:03):
Just ask, when I was mixing allof the shit together and
something ended up working,which ingredients were those?
Can we maybe write those downand pass those off to other
people?
Now, just to be clear, I madethe same mistake From 2014 to
(24:26):
2021, I was really really,really big as, like, the mindset
and motivation guy and I said alot of the stupid shit that I
just got done repeating.
Okay, so I'm taking fullownership of that.
Here's what changed it for me.
In 2021, I launched my own lifecoach certification.
(24:48):
Okay, I went through acertification and absolutely
loved it, but it did not havethe kind of structure that I
thought people needed in orderto learn what they needed to
learn and get what they neededto get.
I was one of like 5,000 peoplein the program that I had seen,
that actually figured out how tocoach people and actually
(25:09):
figured out how to build abusiness and make money.
And I was like, I don't likethose numbers, so I'm going to
build something that I believeis better.
And at the end of thecertification, there was a whole
bunch of people that were like,josh, I love this so much, I
want to build a business aroundthis.
I was like, oh, okay, so youguys want me to like start a
program?
(25:29):
And they were like, yes, pleasestart a program and teach us
how to sell and market our lifecoaching skills.
And I was like, yeah, okay, Ican do that.
So here's what I did.
I took six months and I taughtthem every single thing I do
behind the scenes to build myaudience, to convert sales
(25:50):
pitches, webinars, one-on-oneemail marketing, everything.
And I was literally justtelling someone this on a
coaching call this morning.
Annie, who is now one of ourmaster coaches and helps me run
the Life Coach Certification,was in that class and she said
this to me.
She said, josh, I have donelike six of your programs.
(26:11):
I've been working with you forthe last three years and you
have never taught me any ofthese marketing structures and
methods and I'm like, why haveyou never said any of these
things?
And this was my answer to her.
(26:32):
I said, annie, if I'm beinghonest, you guys were all in
network marketing companies withlike uplines and corporate reps
.
I assumed they were teachingyou all of this messaging and
marketing stuff.
I had no clue that no one elseknew these things.
I had just assumed this is whateverybody knows to say, this is
(26:53):
what everybody knows to do, andI didn't want to just add to
the noise of what everyone elsewas being told.
So I just stayed in my zone ofgenius, which was mindset and
motivation.
To this day, that's still oneof my geniuses.
But after teaching that andAnnie being like no one has ever
taught me anything like this, Itook on a total new
(27:15):
responsibility for being likeokay, I'm going to be the guy
that teaches what are the actualthings that I actually do
behind the scenes that actuallywork, that actually convert
sales, that actually help peopleto get results.
And so I started teaching that,those same frameworks, to some
(27:35):
of my network marketing leadersand literally the questions that
convert that Kelly got which,by the way, if you don't have
questions that convert.
Already you can go tojoshcoatscom and grab it.
I let you pay what you want forit.
So you can literally pay aslittle as $1 or as much as a
million.
Probably throw in a few bonuses.
If you do, the 1 million Mightfly out to you, spend some time
(27:58):
in person helping you fill outyour workbook, but you can just
grab it for whatever you want.
And I literally taught thequestions that convert to a
group of leaders that I had.
Okay, these were notnecessarily like top one
percenters in their company.
Those are usually people that Iwork with one-on-one.
These were people that werelike kind of stuck around, like
(28:18):
the 40 to $50,000 a year.
So you know, um, I would kindof consider them mid-level
leaders.
But I mean, there were peopledoing this full time.
We're making regular sales.
And after that one singularteaching, one of them went and
made a sale every single day forthe next week.
One of them was like Iliterally took this and taught
(28:40):
it to my team and, like fivedifferent girls on my team who
hadn't made sales for the wholemonth, made a sale in the first
24 hours.
So when you get the righttechniques and again, if you're
on this call and you are a topleader.
You actually probably have somereally good techniques, but you
haven't maybe taken the time tobreak them down.
(29:00):
And if you have taken the timeto break them down, please, this
is not me.
I'm not an asshole thinkingthat I'm the only one that's
teaching the right thing.
I'm not.
There's other really greatpeople out there.
I'm just trying to make a pointthat we, as leaders, have to
take a higher level ofresponsibility for teaching the
frameworks that we are using ona day-to-day basis, and I hope
(29:21):
no one here takes any type ofjudgment or shame from that,
because I know that every singleone of you, every single one of
you are doing the very best youcan with what you already have
and know to do.
Hi, my name is Josh and I'm your push coach.
I'm a failed rock star turnedseven-figure life coach.
I've trained over 40,000coaches and entrepreneurs since
I got started back in 2014.
I currently run my own lifecoach certification for those
who want to learn the powerfultools of transforming lives
using the psychology of truecoaching.
On this show, we're going toexplore business from a
(00:24):
different perspective.
I combine high energy withpsychology to teach you business
in a totally different way.
If you're tired of being toldto just show up and do the work,
or just believe more or justtrust the compound effect, this
podcast will take you on a deepdive to help you understand what
is actually holding you andyour clients back from doing the
(00:47):
work.
Once you understand thepsychology of performance, we
can build powerful messagingthat will attract the right
people who finally show up anddo the work.
If you're ready to be a powerfulleader and build your legacy,
let's dive in.
Can we be real about something?
There's like 47 billion onlineexperts right now?
(01:11):
It's really annoying, andprobably the number one thing I
personally hear on sales callsis Josh, I'd love to work with
you, but I already investedmultiple thousand in this other
program that sucks and I'm juststuck here and I want to give
(01:31):
you my money because it soundslike you know, and so I was just
like you know what we have.
We have a lot of people in kindof this weird bunk right now
where, first of all, the worldis just a crazy place.
Everybody in the world thinksit's like their job to tell us
who to vote for and what's rightand what's wrong.
Nothing is more annoying to methan seeing politics all over
(01:54):
Facebook Like listen, tina, youshare supplements.
We don't need to know yourpolitical expertise.
Okay, like it's okay to haveyour personal opinion, but like
you can talk about politics inyour family and inner circle, we
don't need to be blastingpeople on the internet for it.
So that's already made theinternet a little trickier than
(02:16):
what it was even just a fewyears ago.
Right, we're also having thisreally amazing economy right now
.
That was obviously a joke.
That's making things a littlebit amazing.
Economy right now, that wasobviously a joke.
That's making things a littlebit trickier right now.
So you mix a couple of thesethings that are already making
the world a little bit harder ofa place to deal with and have
(02:38):
conversations and grow yourbusiness, and then you mix that
with how many different peopleare trying to tell you what you
should be doing in your business, and it can just feel like
total chaos right now.
And so one of the things thatI'm working really, really,
really hard to do is to do morefree training than I've ever
(03:01):
done before in my entire life.
Something that I absolutely hateis this idea of, like I have
this mysterious thing behind thecurtain and if you really know
in your heart that you arealigned, you'll give me $40,000
without even seeing what'sbehind the curtain, and I'm just
(03:22):
like, shut up, okay.
Like, if what you have actuallyworks, show it to me, without
even seeing what's behind thecurtain, and I'm just like shut
up, okay.
Like, if what you have actuallyworks, show it to me, and
that's something that I'm reallybig on.
That's why I've put out twobooks full of information that I
give away for free on mywebsite, as long as you just
like pay for shipping.
My, really really big thing.
(03:42):
This is something I try to liveby.
If you are as good as you sayyou are, fucking, prove it,
that's my thing, and if youcan't prove it, shut up about it
.
So for me.
That's really.
All I wanted to do today wasjust invite you to a free
workshop, teach you some of thethings that I teach inside my
(04:04):
programs and hopefully solve acouple problems for you that are
going to help you to go seesome actual results in your
business.
And this is just the way I work.
If I teach you something thatgets you positive results in
your business, you're going towant to work with me more.
That's just how I feel, and ifyou don't, that's okay.
(04:25):
No harm, no foul.
That's not what it's about.
But I just think that too manypeople are like let me feed you
a little carrot, yeah, yeah,yeah, yeah.
Now give me a lot of money andI'm like let me introduce you to
the buffet and, if you like itenough, come back tomorrow and
like let's do this again.
(04:45):
So let's start with one of myfavorite myths to debunk.
Okay, there's a really, really,really big myth in the network
marketing world.
How many of you are from thenetwork marketing world?
Show me jazzies or drop mesomething in the comment.
That's who we run most of ourads to.
Sometimes we get people thatare not, because of our
questions, that convert.
We get realtors.
(05:06):
We get life insurance agents.
We get lots of, which istotally fine, but in the network
marketing world specificallysorry, I need some of this
pre-workout in me and if you'rehere, by the way, and you're a
realtor or a life insuranceagent, I'd love to hear if this
same myth is thrown around inyour world.
(05:28):
The myth is this Preparing foreveryone to like hate my guts
for about 45 seconds maybe,maybe, maybe even two minutes.
Ok, you're going to hate me.
The myth is duplication.
You're going to hate me.
(05:52):
The myth is duplication.
I absolutely despise this wordonly because it's taken out of
context so many times when Ihear people saying well, my
upline told me I can't learnFacebook ads or email marketing
or funnels because it's notduplicatable and I always just
want to be like.
So if every single person thatfollows you can't do it it's not
(06:19):
duplicatable Then why the helldid you wake up and do personal
growth today?
There's no way in the world.
Everyone on your team is goingto do that.
Why in the world did you wakeup and make a post on social
media?
That's not duplicatable ifeveryone's not going to do it?
So we tend to kind of get theseideas that there are certain
(06:40):
things that are basic enoughthat they're duplicatable, but
anything that gets a little morecomplex or complicated we need
to stay away from, because wecouldn't teach that to others.
And this is how I like to sayit Anything and everything I
learn that's going to help me tocreate my next level of success
(07:02):
.
First of all, I should learnfor the sake of me, for the sake
of my family, for the sake ofthe people I'm trying to help.
If I would not have learnedemail and funnel marketing, none
of you would have ever evenfound this book or the five-day
challenge or the questions thatconvert or whatever other thing
(07:23):
you found that led you to me.
Now, do all of my clients needto learn email and funnel
marketing?
No, they don't, but some ofthem do.
And guess what?
I get to teach the ones that dothat specific thing.
Does that make sense toeverybody?
So it's not about is thisduplicatable?
(07:44):
Who cares?
Is it something that's going tohelp you grow to your next
level and then have something tooffer if and when other people
get ready for that level?
Does that make sense?
But here's the other part thatI hate about duplicatable and
those of you in the networkmarketing world.
You're definitely going to feelthis.
(08:06):
The whole duplication.
When we teach duplication isvery, very, very rarely anything
that's actually duplicatable.
Let me give you an example.
You should be posting more, youshould talk to more people, you
(08:29):
should fix your mindset.
This is like me telling my kidyou should be better at math.
Okay, dad, but like, what do Ido?
How do I actually solve for X?
Just fix your mindset.
(08:51):
Okay, dad, I did 32 positiveaffirmations, but I'm still
looking at this algebraicequation and I still don't
actually know how to solve for X.
Now the teacher was sayingsomething about like, if it's
multiplication, I have to divide.
Sorry, if you hate math andthis is so triggering for you
(09:13):
right now.
The teacher said if it's, youknow, 3x, it's multiplication,
so I need to like do I dividethat by three?
Like, I can't remember how itgoes and I say listen, son, if
you just believe it, you canachieve it.
If you just keep trying.
You know the compound effectsays that little things over
(09:37):
time turn into great results.
So if you just keep doing it,it's going to look like just a
little bit of just a little bit,and then out of nowhere you're
going to blast off into outerspace and Paxton, at this point,
wants to punch me in the facebecause he's like dad, I just
need to know how to solve for X.
Please explain it and to me.
(09:58):
This is what I see so much of inthe world right now.
This is what I see so much ofin the world right now is
everybody telling everybody elsedo, do, do, do, do, do.
Nobody's telling anybody how todo anything like at all.
There's just like.
There's no strategy behind it.
And even when there is strategyI'm sorry for jumping on
(10:21):
another soapbox.
I am so sick and tired of thepay me $2,000 to learn how to go
viral trick.
Meanwhile, they're saying thesame three things about
Instagram that they have saidfor 45,000 years.
(10:43):
First, you got to add morevalue, all right, oh, okay, okay
.
Is there anyone here that wasconsidering doing something
other than adding value?
Is there like?
No one here was thinking aboutgoing on the internet and not
adding value?
No one was like you know whatI'm going to do?
I'm just going to go on theinternet and tell everybody they
(11:05):
suck.
No one was thinking about doingthat.
Or how about this?
The algorithm really likes itwhen you, you know, like niche
down, and I actually do agreewith that.
I do agree with niches, butit's just become this like word
that people throw around like itmeans something, but then they
don't actually teach you how toniche down.
(11:26):
So what is the point of theword if we're not going to
explain how it works?
So here's what I want to dotoday.
I want to teach you a coupleframeworks that I use in my
programs, because this issomething that I say a lot.
Okay, if there is not an easilycustomizable notice, that word
(11:47):
framework, it's not actuallyduplicatable.
There's not a customizableframework.
Okay, so Kelly said that she'shere because she downloaded my
questions that convert.
Right, I remember that, right,yeah, okay, the questions that
convert is a very simplequestion flow that I teach
(12:09):
people on how to close aone-on-one sale.
But in the training I'm likehere's how you customize it to
make sure that when you givethem the information, you're
giving them the most importantinformation about what it is you
sell.
You can't steal thatinformation from me because we
sell two different things.
(12:31):
I would also argue that even ifMichelle and Teresa sold the
exact same product, they wouldnot be able to use the exact
same information because they'reselling to two different
audiences.
Did you catch that?
So, even if you're in the samecompany with someone selling the
same product, nothing drives mecrazier than a bunch of
(12:54):
copy-paste posts, because everysingle one of you, even if you
have the same solution, orselling it to a different person
, which means it needs to getwrapped in different wrapping
paper.
So the way I would sell, forinstance, my sales training to
network marketers would bedifferent than the way I sold it
(13:15):
to realtors.
Okay, could it essentially bethe exact same product?
Absolutely, but I would usedifferent words and phrases and
terminology based on who thatperson is and what their
specific pain points are.
Does that make sense toeverybody?
So a couple of frameworks, and Iactually want to introduce you
to something that I call theperformance triad.
(13:36):
I'm really, really, really bigon.
Let's take everything in theworld that's out there and let's
break it down to the mostimportant information.
We need to move forward thefastest.
Okay, there's lots of things wecan learn.
I mean I'm sure you guys haveseen all the ads.
There's a bazillion things youcan learn.
(13:58):
But John Maxwell taught me thisreally powerful principle
called the 80-20 rule, alsoknown as the Pareto principle,
which is, find the 20% of thingsyou do that get you 80% of your
results, and then spend more ofyour time doing those things
(14:18):
and by doing so you can double,triple, even quadruple your
results, by literally just doingmore of the right things
instead of trying to doeverything.
Does that make sense?
So this is the framework that Iteach inside my membership.
It's literally everywhere I doit.
It's just which program you buyinto kind of depends on which
(14:41):
one we focus on more.
Okay, does that make sense?
So I wanna share this slidewith you.
Feel free to grab a screenshotif you want to, or just take
notes whatever feels good to you.
Okay, I call it the performancetriad.
Okay, so number one we need tobecome a master of our own
subconscious beliefs.
Again, a lot of people willcall this mindset, and that is a
(15:03):
very, very, very shallowapproach to what is actually
happening.
Okay, learning the subconsciousmind is a totally different
beast than just fixing yourmindset.
Okay, I like to call it thedifference, if you want to take
some notes here, I like to callit the difference between
conscious level coaching versussubconscious level coaching.
(15:26):
Okay, so conscious level, theseare the thoughts running
through my brain like, right,this second, those aren't really
dictating all of my beliefs andbehaviors in life.
Okay, my subconscious mind ismy deep rooted, stored up
beliefs that I've essentially,at this point, become rules that
(15:49):
I live by, but unconsciously,okay, limiting beliefs can
really only be addressed bydoing the work to figure out
what the hell is actually rooteddeep in the subconscious mind
that is creating an automationin our life that we actually
(16:10):
don't want to have.
So by making the unconsciousconscious, which is what true
life coaching is, we canactually find the things that
are people's trigger points,that are keeping them stuck in a
pattern.
Okay, we'll dig into that morein a second.
The second thing is thepsychology of messaging.
(16:31):
I don't want you to just postmore.
I don't want you to justmessage more people.
I want you to understand howthe psychology of messaging
works.
And when I say psychology, it'sjust a fancy way of saying the
way the brain naturally works.
Okay, if Anita was at Targetand she didn't know who I was,
(16:54):
had never met me, doesn't knowmy name, doesn't know my face,
okay, and I just took offsprinting at Anita in the middle
of it, I mean, I'm running fullon.
It's not that fast anymore.
I'm 41 and I've hurt my back afew times, but let's just
pretend I'm running fat.
Okay, I am taking full chargestraight at Anita and I am
running at a dead sprint.
(17:14):
What do you think is Anita'snatural reaction?
I'd love to see in the chatthread what is her natural
reaction if I'm sprinting at herfull on.
Tracy said get out of the way.
Who else has an answer Run,answer Run.
(17:51):
What else we got?
See ya, move out of the way.
Run to yell.
Could we all agree that there isbasically two options here
Either punch Josh in the face orrun away, or like get out of
his way.
One or the other right, akafight or flight.
We've all heard of that before.
Right, fight or flight is whatour brain does when it's put in
(18:11):
a stressful situation.
It wants to either punch itsway out Sometimes people who are
fighters should not be allowedto have alcohol.
They ruin every single Fridaynight at the bar.
It's like who let that guy havea drink.
His fight or flight kicked inand he has little man syndrome.
Get that guy away from alcohol,right.
So it's fight, punch someone,hurt your way through or run
(18:35):
away.
Okay, now what you might notrealize is this is dictating,
going back to your ownsubconscious.
This is dictating your ownbeliefs, your own actions, your
own way that you're processingeverything around you.
But you also need to be smartenough to realize the person
you're communicating with alsohas a fight or flight, and if
(18:56):
I'm not careful, I canaccidentally say things that
trigger their fight or flight.
And and if I'm not careful, Ican accidentally say things that
trigger their fight or flight.
And I don't know about you, butI do not want to try to close a
sale with someone who's tryingto punch me in the face or run
away.
Does that make sense?
This goes to our one-on-onemessaging.
It also goes to our socialmedia messaging.
Okay, we're going to dive intosome like do's and don'ts for
(19:17):
social media messaging today.
I hope that's okay, hope youcan, hope you hear my heart that
I only want to help you so thatwhen we go into the don'ts, I
mean zero judgment or shame.
I'm just trying to help you tostop getting punched in the face
on social media.
Anybody ever had someone likecome back like real pissed off
(19:37):
and offended or this happensmore often lots of ghosts, like
we were having the bestconversation in the world, and I
don't know if you got abductedby aliens or if you went into
witness protection Like I don'tknow what happened, but like I
thought you were my person and Ihave not heard from you in
(19:58):
weeks now.
So what happened?
Well, flight, they ran away.
Okay, it's not alwaysnecessarily your fault.
It's not like you did somethingto them per se, but there's
some things that we can do topad things in a way that makes
it come across to where it landsin a way that is inviting.
Does that make sense toeverybody?
And then the third one is theleadership systems.
(20:20):
Okay, and this is reallyimportant, one of the greatest
leadership systems you will everlearn is true coaching.
So I got certified through JohnMaxwell back in 2014 and was so
excited to learn how to becomea public speaker from him.
And then I got into thecoaching modules.
(20:41):
That was all about psychologyand I was like, holy shit, this
is something I wish someonewould have taught me as a child,
like my life would just be socompletely different.
So the number one leadershipsystem in the world is actually
getting good enough that you canhelp others with their
subconscious beliefs.
Okay, but then there's alsosome other things that we need
(21:03):
to do, and I like to.
I like to say that everything Ido when it comes to leadership
is based on psychology andperformance, because, at the end
of the day, if I'm leadingsomeone else, I need to be able
to help them get some type of atangible result, or they're not
going to want to stick aroundfor very long, right?
If I have hundreds of peoplethat follow me and none of them
(21:29):
can perform any of the shit thatI'm performing, there is only
like no matter how loyal peopleare, there is only so long
people can keep buying into thesame shit without getting
something different in theirlife.
And so, as a leader, if wecan't actually help people get
some tangible results, we'regoing to really, really, really
(21:51):
struggle.
Unfortunately, we're going tostruggle with our own confidence
.
We're going to struggle withbelieving that others are even
motivated or capable of things,and we're going to not have the
best retention rate, even ifpeople don't cancel.
The corporate world has a termthey use a lot.
I believe it's called.
(22:12):
What is it?
It's called slow quitting orsomething like that, but
basically it just means that forlike an entire year, you
haven't turned in yourresignation, but you also
haven't had your heart inanything you've done.
And right now, now I see a lotof slow quitting in the network
marketing world and it's becausethere's people that have been
told the same shit over and overand over and over and over.
(22:35):
That's not working for them andat some point it's just like,
okay, I've been trying for threeyears and none of this is
actually working.
And here's what I find okay.
If you're here today and you'rea top leader, I hope that you
(22:55):
only take this as a challenge toget more specific with your
teaching and training, because,unfortunately, silent quitting.
Thank you, tracy.
Unfortunately, I think thishappens a lot, a lot.
We have leaders whounconsciously develop some
skills along the way, butbecause they unconsciously
developed it, they don't reallyknow how to pass it off to
(23:17):
others.
And since we don't know how topass it off to others, the only
thing well, all I know is that Ijust showed up every day and
just did whatever it took, andthere is an element of that.
That is true, but we'reforgetting a lot of the
ingredients we added to therecipe as we went and we
eventually get to this pointwhere we have this amazing cake
(23:39):
that tastes so fucking amazingand everyone is like, oh my God,
I want to have a cake.
Like, how do I get a cake likethat?
And you're just like you knowwhat.
You just keep mixingingredients and you just keep
throwing things together andthen eventually you have an
awesome cake and, in theory,that's kind of what you did At
the same time.
Could we not maybe pause for asecond and rewind?
(24:03):
Just ask, when I was mixing allof the shit together and
something ended up working,which ingredients were those?
Can we maybe write those downand pass those off to other
people?
Now, just to be clear, I madethe same mistake From 2014 to
(24:26):
2021, I was really really,really big as, like, the mindset
and motivation guy and I said alot of the stupid shit that I
just got done repeating.
Okay, so I'm taking fullownership of that.
Here's what changed it for me.
In 2021, I launched my own lifecoach certification.
(24:48):
Okay, I went through acertification and absolutely
loved it, but it did not havethe kind of structure that I
thought people needed in orderto learn what they needed to
learn and get what they neededto get.
I was one of like 5,000 peoplein the program that I had seen,
that actually figured out how tocoach people and actually
(25:09):
figured out how to build abusiness and make money.
And I was like, I don't likethose numbers, so I'm going to
build something that I believeis better.
And at the end of thecertification, there was a whole
bunch of people that were like,josh, I love this so much, I
want to build a business aroundthis.
I was like, oh, okay, so youguys want me to like start a
program?
(25:29):
And they were like, yes, pleasestart a program and teach us
how to sell and market our lifecoaching skills.
And I was like, yeah, okay, Ican do that.
So here's what I did.
I took six months and I taughtthem every single thing I do
behind the scenes to build myaudience, to convert sales
(25:50):
pitches, webinars, one-on-oneemail marketing, everything.
And I was literally justtelling someone this on a
coaching call this morning.
Annie, who is now one of ourmaster coaches and helps me run
the Life Coach Certification,was in that class and she said
this to me.
She said, josh, I have donelike six of your programs.
(26:11):
I've been working with you forthe last three years and you
have never taught me any ofthese marketing structures and
methods and I'm like, why haveyou never said any of these
things?
And this was my answer to her.
(26:32):
I said, annie, if I'm beinghonest, you guys were all in
network marketing companies withlike uplines and corporate reps
.
I assumed they were teachingyou all of this messaging and
marketing stuff.
I had no clue that no one elseknew these things.
I had just assumed this is whateverybody knows to say, this is
(26:53):
what everybody knows to do, andI didn't want to just add to
the noise of what everyone elsewas being told.
So I just stayed in my zone ofgenius, which was mindset and
motivation.
To this day, that's still oneof my geniuses.
But after teaching that andAnnie being like no one has ever
taught me anything like this, Itook on a total new
(27:15):
responsibility for being likeokay, I'm going to be the guy
that teaches what are the actualthings that I actually do
behind the scenes that actuallywork, that actually convert
sales, that actually help peopleto get results.
And so I started teaching that,those same frameworks, to some
(27:35):
of my network marketing leadersand literally the questions that
convert that Kelly got which,by the way, if you don't have
questions that convert.
Already you can go tojoshcoatscom and grab it.
I let you pay what you want forit.
So you can literally pay aslittle as $1 or as much as a
million.
Probably throw in a few bonuses.
If you do, the 1 million Mightfly out to you, spend some time
(27:58):
in person helping you fill outyour workbook, but you can just
grab it for whatever you want.
And I literally taught thequestions that convert to a
group of leaders that I had.
Okay, these were notnecessarily like top one
percenters in their company.
Those are usually people that Iwork with one-on-one.
These were people that werelike kind of stuck around, like
(28:18):
the 40 to $50,000 a year.
So you know, um, I would kindof consider them mid-level
leaders.
But I mean, there were peopledoing this full time.
We're making regular sales.
And after that one singularteaching, one of them went and
made a sale every single day forthe next week.
One of them was like Iliterally took this and taught
(28:40):
it to my team and, like fivedifferent girls on my team who
hadn't made sales for the wholemonth, made a sale in the first
24 hours.
So when you get the righttechniques and again, if you're
on this call and you are a topleader.
You actually probably have somereally good techniques, but you
haven't maybe taken the time tobreak them down.
(29:00):
And if you have taken the timeto break them down, please, this
is not me.
I'm not an asshole thinkingthat I'm the only one that's
teaching the right thing.
I'm not.
There's other really greatpeople out there.
I'm just trying to make a pointthat we, as leaders, have to
take a higher level ofresponsibility for teaching the
frameworks that we are using ona day-to-day basis, and I hope
(29:21):
no one here takes any type ofjudgment or shame from that,
because I know that every singleone of you, every single one of
you are doing the very best youcan with what you already have
and know to do.
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