Building Social Media Connections with the Belief Bridge

Unleash the power of sales psychology to transform your messaging and create engaging content that resonates with your audience. Join me, Josh, your Push Coach, as I share my journey from failed rockstar to thriving life coach, illustrating how understanding human reactions can change the way you connect with your clients. By focusing on the 'belief bridge,' we explore the art of effective communication across various platforms like social media and webinars. Discover why common sense is key in sales psychology and learn how to sidestep traditional advice that might be holding you back from reaching your true potential.

Explore the critical mistakes many make, such as failing to address audience needs and desires, and learn how to overcome them. Using the example of the current gut health trend, we'll dissect how to clearly convey the benefits of your offerings to captivate your audience. Whether you're a life coach, entrepreneur, or simply looking to boost your communication skills, this episode is packed with actionable strategies to enhance your leadership and build a lasting legacy. Embrace a fresh perspective on business psychology and watch your messaging connect like never before.

If you would like to learn more about working with Josh, and the Performance Coaching Certification, visit JoshCoats.com!

Episode Transcript

Speaker 1 (00:00):
Hi, my name is Josh and I'm your push coach.
I'm a failed rockstar turnedseven figure life coach.
I've trained over 40,000coaches and entrepreneurs since
I got started back in 2014.
I currently run my own lifecoach certification for those
who want to learn the powerfultools of transforming lives
using the psychology of truecoaching.

(00:20):
On this show, we're going toexplore business from a
different perspective.
I combine high energy withpsychology to teach you business
in a totally different way.
If you're tired of being toldto just show up and do the work,
or just believe more or justtrust the compound effect, this
podcast will take you on a deepdive to help you understand what

(00:43):
is actually holding you andyour clients back from doing the
work.
Once you understand thepsychology of performance, we
can build powerful messagingthat will attract the right
people who finally show up anddo the work.
If you're ready to be apowerful leader and build your
legacy, let's dive in.
Hello, what's up friends?

(01:05):
How are you?
My name is Josh, I am your pushcoach and I am so pumped
because today we're going tochat about how to use the belief
bridge in your posting.
Okay, so one of the things thatI talk about with the belief
bridge is.
It's really just using salespsychology.
Now, sales psychology is anotherway of saying common sense,

(01:29):
based on considering how otherpeople are going to react to
what you say and what you do.
So let's talk about this for asecond.
Okay, this is technicallypsychology, but it's also common
sense if you just stop to thinkabout it.
Okay, if I come running at you,like, let's say, you don't know
who I am, you don't recognizeme, you've never seen me on
Instagram or YouTube or whatever, I just come running, just

(01:52):
sprinting at you, I don't know,like in a Target or something,
right, you're just standingthere, right, maybe like waiting
in line to like check out,maybe like to self-check out,
and I just come sprinting at you.
What do you do?
How do you react?
Well, one of two things youeither fight or flight.

(02:12):
That is human reaction in astate of urgency.
It was either fight or flight.
So, in other words, you weregoing to sprint for your life,
like, oh my God, this guy'strying to kill me, or you're
going to punch me in the faceand probably knock me out.
It's one or the other.
There's not really any otherresponse you can have.
So all sales psychology is, myfriends, is stopping and
considering what is the naturalhuman reaction to things we say

(02:38):
and do.
Now, this one's like reallyobvious.
It's very obvious, right, butto me, when it comes to
messaging that we use on socialmedia or webinars, workshops,
emails, it's just as simple ifwe just take the time to stop
and think about it.
But most people don't.
Most people are so consumed andso obsessed with the thing that

(03:02):
they offer that they completelyforget to talk about or even
think about what it is peoplewant, need and desire.
So I saw a post and I've beenseeing lots of them because this
is the trend right now aboutgut health.
Okay, now, I'm sure that guthealth is really important and
really valuable and would reallyhelp a lot of people really

(03:27):
important and really valuableand would really help a lot of
people.
I don't know that because noone's posts have properly
presented it or sold it to me.
So I'm just coming to you.
I'm not a health and fitnesscoach, but I mean I have a lot
of health and fitness coachesthat come across my feed and
like gut health is like thegoing trend right now.
Okay, nothing wrong with that,absolutely nothing wrong with

(03:49):
that.
But here's the problem I see isI've literally seen a thousand
of these posts and I can'treally tell you why I should
care, and that's a problem.
That is a really, really,really, really big problem,
because I'm just going to givean example of one reel that I
saw.
One reel that I saw saidsomething like yep, you need it,

(04:12):
or something like that, and hada blender cup and was just like
throwing a whole bunch of likevegetables in it and was like a
gut health Yep, you need it.
And it was like I want you tothink about this for a second.
Okay, now that's literally likea health and fitness coach
putting on something on theirsign that says proteins restore
your muscles.

(04:32):
Oh, okay, great, that's awesome.
Thank you so much for giving mesome information.
That does not really in any wayhelp me.
You know, what would have beenmore helpful would have been
like try this quick snack to getmore protein and less time in a
tasty treat.
That would have been a greatsign, right, that would have

(04:53):
been something that actuallybenefits me, catches my
attention, makes me want to hearmore.
But here's what I see with guthealth is like just pouring
vegetables into this shaker cupor blender cup, whatever it was,
and then just saying like, yep,gut health, you need it.
Okay, but here's the problemwith that you are making people
more aware of gut health and Iguess, to some degree, that's

(05:17):
some version of advertising.
It's some version of psychologythe more we see something, the
more aware of we become, themore likely we are to purchase
it.
But this is what I would callsales by convincing, instead of
using sales psychology.
Sales by convincing meansyou're going to have to see it
100,000, million, trillion timesbefore you finally accept this

(05:40):
idea.
In other words, okay, when youdon't use the belief bridge
instead of using natural humanpsychology, what you are
actually doing is you are tryingto change someone's values.
In other words, instead ofusing the values that they

(06:01):
currently have and what theyalready want, need and desire
which, by the way, you can sellto that in half a second you are
instead trying to say hey, Iknow you don't value this
current thing at all, but I'mgoing to throw it in your face
so many times until you do yousee the difference there.

(06:22):
That's really really hard, andone of my favorite analogies
with parenting is like it's liketrying to force the kids to
understand that vegetables aregood for them, instead of saying
hey, you want to go get icecream later?
Yeah, everybody does.
Okay, awesome, then let's justfinish our plate and then we can
go.
Now you still got them to eat.
The vegetables was really thegoal.
You got them to understand thatvegetables are important

(06:43):
because, psychologically, youjust taught them nutrients come
before treats.
In other words, in their head,whether you said it this way or
not, they just kind of stackedthings.
We're constantly observing andstacking things in our head and
if you say over and over and,over and over and over, got to
eat this, then you can have this.
It's actually teaching yourbrain that this is the natural

(07:08):
order and how things should work.
When I was a kid, if I wanted tostay home from school, if I was
bake-sicking like all of us did, my dad had this genius thing.
He'd say that's fine, you canstay home if you want to, but if
you stay home from school, youcan't go to sports practice,
you't watch electronics,electronics all we had back then
was tv.
You can't watch tv, you can'tplay your nintendo nes and you

(07:31):
can't go see any friends afterschool.
If you're staying home sick,you are home.
No sports practice, no sportsgames, nothing, and I'd be like
never mind, I'll go to school.
Because I understood well,first of all for me playing
sports very competitively.
I knew missing a day ofpractice could cost me my
starting position, but I alsodidn't want to just lay in bed

(07:52):
and stare at the wall all day.
That sounds terrible.
So my dad, without necessarilysaying these exact words, was
basically saying he was creatinga natural process and a natural
order in my head.
That said, if you skip out onthe work, you miss out on the
play.
Now that's a really powerfullesson.

(08:13):
I'm so thankful, dad, if you'relistening to this.
Every once in a while helistens to my stuff and reads my
books.
If you're listening to this,thank you for that life lesson.
It's so powerful to this day.
Even on Saturday mornings andSunday mornings, I wake up, I do
some type of a quick workout,do some journaling and just kind
of like check in for like 30minutes to my business to just
make sure I've got all thatstuff taken care of, situated.

(08:34):
Now I can go play.
And so it's such a powerfullesson when it's done right, but
the way it's done, I want youto notice.
My dad did not say Josh, youcan't stay home sick because
that's lazy, that's wrong.
If you don't go to school,you're going to be a bad kid.
No, instead he took the thingsI already want, need and desire,
which was playing sports, beingable to watch TV, being able to

(08:57):
do all these things, and heused that as the motivation to
get me to do the thing I neededto do, which was go to school.
So you have to ask yourselfwhat do people already want,
need and desire?
That gut health can kind of bestacked with as the thing they

(09:19):
got to do to get that thing theydesire.
Does that make sense?
So stop telling people over andover and over you need gut
health, you need gut health, orlet's take it further you need
my supplements or you need myprogrammer, you need my
accountability, health, or let'stake it further you need my
supplements or you need myprogram or you need my
accountability.
Instead, ask what is it they'rewanting, needing and desiring?
How do I call out to that thingand usually call out to the

(09:43):
struggles they're having to getthose things and then show them
that the thing I have will fixthat.
That makes sense.
So call out to what they want,need and desire, expose some of
the reasons they're strugglingto get those things and then
introduce your product as thesolution.

(10:05):
That is how the belief bridgeworks.
That's why it works somagically, because I'm not
trying to force anyone to valuewhat I value.
I'm helping them to keepvaluing what they already value,
but see a new solution forgetting those things All right.
I hope that helps you guys.
I love you so much.
I believe in you so much.
You're so powerful.
You are so amazing.

(10:25):
You have everything you need.
It's already on the inside.
Have an amazing day.
I will see you soon.
Bye, friends.