March 6, 2025 • 20 mins
Engaging in political discourse is thrilling for many; however, it can also create unexpected pitfalls for business owners and influencers looking to grow their brands. Today, we challenge the narrative surrounding politics on social media by examining how it not only shapes public perception but also the fundamental operations of businesses. As Josh shares his insights, we explore the psychological underpinnings of how people’s unconscious biases dictate their responses to opposing views, drawing parallels to everyday experiences that most can relate to, like buying a new car.
What emerges from this conversation is a clarion call for entrepreneurs to maintain a degree of separation between personal political beliefs and professional branding to foster healthier engagement. Through on-point anecdotes, Josh illustrates the importance of remaining true to foundational business values focused on service rather than succumbing to the allure of polarizing politics. His core message urges listeners to reflect deeply on what their brand represents in times of divisive rhetoric. By putting aside noisy political conversations and instead refocusing on uplifting and empowering their clientele, business owners can not only retain their integrity but also grow more solidly and successfully.
Where do you stand on this delicate balance? Join us on this insightful discussion and gain relevant insights to enhance your brand strategy without compromising your values. Remember to subscribe, share this episode with fellow entrepreneurs, and leave your thoughts in the comments!
If you would like to learn more about working with Josh, and the Performance Coaching Certification, visit JoshCoats.com!
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Hi, my name is Josh and I'm your push coach.
I'm a failed rockstar turnedseven figure life coach.
I've trained over 40,000coaches and entrepreneurs since
I got started back in 2014.
I currently run my own lifecoach certification for those
who want to learn the powerfultools of transforming lives
using the psychology of truecoaching.
(00:20):
On this show, we're going toexplore business from a
different perspective.
I combine high energy withpsychology to teach you business
in a totally different way.
If you're tired of being toldto just show up and do the work,
or just believe more or justtrust the compound effect, this
podcast will take you on a deepdive to help you understand what
(00:43):
is actually holding you andyour clients back from doing the
work.
Once you understand thepsychology of performance, we
can build powerful messagingthat will attract the right
people who finally show up anddo the work.
If you're ready to be apowerful leader and build your
legacy, let's dive in.
What's up?
(01:05):
My friends?
My name is Josh, I am your pushcoach and I've got a really,
really fun kind of controversialpodcast for you today.
Today, we're going to talk aboutpolitics everyone's favorite
thing in the world right now,except I actually want to take a
totally different take thanwhat I see really anyone else
(01:28):
taking right now, and I'm goingto be really, really, really
bold here for a second and saythat talking politics on social
media is literally ruiningonline business.
It's a really bold statement.
So just bear with me and justhear me out, and if, after this,
(01:48):
you totally disagree, that'stotally fine.
Listen, every single one of youhave your own business and you
get to do whatever the hell youwant, like you really do,
regardless of what any expert inthe world says.
The beauty of having your ownbusiness is you really do get to
choose whatever makes the mostsense for you, and alignment is
(02:10):
a really important thing.
So please hear me out on this.
This is these are my thoughtsthat are for you to learn
whatever you want to learn from,or completely and totally
reject if you want to, because,at the end of the day, I'm just
Josh, I'm not God, I'm not thetruth, I'm just me, but here's
(02:30):
what I see.
So I want to give a little.
I want to just like give alittle psychology, first of all,
because I do think that this isreally important to understand.
So this is something that I havetaught for a really long time.
It's a quote that's in both ofmy books and it says this our
limiting beliefs are constantlylooking for a story to justify
our own fears and excuses.
(02:51):
So this is how the subconsciousmind goes to work.
First of all, it's trying tokeep us safe.
Okay, that's why I call it ourcaveman DNA.
The way our brain works wasliterally four thousands of
years ago, when there wasn'tGoogle, there wasn't Wikipedia,
there wasn't any way to knowwhether or not something was
safe or not without having thisessentially built-in smoke
(03:12):
detector in your brain to warnyou when there was a possible
threat.
So our brain, first of all, istrying to keep us safe.
That's the first thing.
But the second thing it's doingis it's automating behaviors
for us so that we don't have touse up as much time and energy
to be productive and get thingsdone, okay.
So, with that being said, thisis something that's really
(03:34):
important to understand.
Several years ago, when mybusiness, you know, kind of
first took off and we had ourfirst multi six figure year, I
went out and bought a brand newcar and I bought a Toyota
4Runner and I got the PlatinumEdition or whatever it's called.
I don't think that's the rightword it's.
For the sake of this story it'scalled the Platinum Edition.
Okay, black.
The Platinum Edition came withlike the leather seats.
(03:56):
It came with like the upgradedrims, had like some chrome on
like the door handles and theside mirrors and stuff like that
.
So it was like the premium oneyou know, platinum, whatever
it's called and so I was like,well, that one's really cool.
I like the fact that it hasthese upgraded things.
I think that'll make it feellike I have more of a one of a
(04:17):
kind car, because 4Runners are,you know, kind of popular.
So I buy this and I'm like I'mgoing to be the only one in town
with this like midnight black.
Buy this.
I'm like I'm going to be theonly one in town with this like
midnight black, with thesparkles and with like the
platinum package.
And what I found out that dayas I drove off the lot was that
every other car in the entirecity of Tulsa was a midnight
(04:38):
black 4Runner with the platinumpackage, with the exact same
rims, I mean identical to my car, and I was like what the hell
just happened?
I swear two days ago there wasnot this many 4Runners on the
road and then, out of nowherethere is Now.
How did that happen?
Well, my subconscious mindbecame aware of something and it
focused on something, and nowit's automating finding that
(05:03):
information for me.
Okay, so for everyone listening,every single time, regardless
of what you believe, every timesomeone has a different
political opinion than you, Ihope that this just helps you to
understand why they are the waythey are and why you are the
way you are.
(05:24):
In the United States, we have aRepublican Party and a
Democratic Party, and they arevery, very, very let's just say
that it feels like they're atwar with each other right now.
Ok, like they're very, verylike.
If you're Republican, you can'tlike anything the Democrats do.
If you're a Democrat, you can'tlike anything the Republicans
(05:44):
do, which that alone isabsolutely insane.
There's no way that only yourparty is doing everything right
and that the other party isdoing everything wrong.
There's just no way that that'sactually possible.
Even if you think that that'swhat's happening, I want to help
you understand why your brainthinks that's happening Because,
(06:05):
similar to me getting my blackforerunner, what you did was you
essentially went out and votedfor someone that you thought was
the best fit for our nation,for your family, whatever that
is.
Now, once you make that decision, your subconscious mind goes to
work to find all of theevidence of why that's true, and
we tend to ignore all of theevidence that would go against
(06:26):
it.
Okay, I was not noticing all ofthe white forerunners.
I wasn't noticing all of theChevy Tahoe's.
I wasn't noticing anything onthe street except for the black
forerunners.
So every single one of us areconstantly looking for the data
and the stories and the proof ofwhat we already believe.
(06:49):
It's very important tounderstand because every time
you see a post by someone thatbelieves the opposite of you,
you'll be very, very tempted tothink what an absolute moron.
How could they look ateverything I looked at?
How could they read everythingI read?
How could they watch everythingI watched and come to that
(07:10):
conclusion?
They must be an absolute moron.
And I'm just going to tell youright now like I'm going to get
a little emotional as I say thisJust think, overall, we need to
be better humans and just be alittle bit more willing to just
understand, and not even justunderstand, but appreciate the
(07:31):
fact that people are gonna thinkdifferently than you and people
are gonna believe differentlythan you, and that doesn't make
anybody a moron.
And the second, we start sayingthings like this to me this is
why politics on social media isso dangerous if you're a
business owner Not because it'sdangerous to have your opinion,
not because it's dangerous evento make a stand for what you
(07:51):
believe is right, but because99% of us can't handle having
that conversation withoutsomehow belittling or
demoralizing someone else.
Somehow belittling ordemoralizing someone else.
And here's what I'm seeinghappening.
I'm just being like super real.
(08:12):
I see a lot of influencers thatI think mean well, but the
second they bring up politics,their engagement blows up.
And then we have all of theseteachings that are like you got
to be controversial, that's howbranding works.
You got to be con.
Well, there's a really bigdifference between being
controversial and dehumanizingother people.
Really, really, really bigdifference is how.
(08:34):
I know that there is an entireworld full of online influencers
who really do care about people, who really do love people, who
really do want to make adifference, that have kind of
forgotten that core value ofhelping people, and it's almost
(08:59):
like we're allowing some ofthese other values to overshadow
our most core value, which ishelping people.
And sure you're allowed to haveas many values as you want
Absolutely.
But if you really do care aboutpeople and you love people and
you want to help people, I justdon't understand how you can
(09:20):
make a post that demoralizespeople who don't agree with.
Now, it's okay to have youropinion Absolutely, and I even
think it's okay if you want to,and that's up to you.
I choose not to do this.
I think it's okay to state youropinion.
However, I'm going to go back tosomething I just said a second
ago.
99% of people, includinginfluencers, are not capable of
(09:44):
having an actual, honest,logical, zero emotions attached
conversation about politics.
It is such a charged thingright now that, even if it's
helping your engagement, even ifit's getting a bunch of people
who agree with you and like youto jump on board with your posts
(10:06):
, I have never in my entire lifeseen someone make more money
while stirring up drama.
Never.
It's never happened.
I've seen people do it.
I've seen people try to do it.
I've seen people take like alife situation such such as like
a divorce or some trauma, andkind of use that to like build
(10:27):
up engagement around this thingthat everyone kind of like jumps
into because they just want totalk about it, but I've never
seen someone using drama andchurning that into dollars.
I've just never seen that.
And this isn't me saying thatyou can't post about some type
of a traumatic situation, butthere's a really big difference
(10:48):
between posting about somethingthat's happened versus
alienating certain people withwhat you're saying.
Okay, and I'll give you anexample.
I have one client who is areally good friend, who has gone
through some stuff with havingto be a caretaker and then
having her dad pass away andthat has been a huge part of her
(11:11):
brand.
But notice the difference.
That's not her saying if anyonedisagrees with my father
passing away, you're a moron andyou're an asshole.
She's not stirring up drama.
She's sharing a story that shehas been through that she knows
will impact and inspire andempower others going through a
(11:32):
similar situation.
That is totally different,because that is showing care and
love and inspiring and,honestly, that takes a lot of
guts to live out loud with thatkind of courage about something
that is already so traumatic foryou.
Okay, but that's totallydifferent than going online and
(11:53):
saying listen, if you think thisway, you're an idiot.
If you don't agree with me,you're a moron.
You see the difference there,like one has the ability to.
I mean, it is kind ofcontroversial to talk about your
own trauma.
I would say that'scontroversial and I would say
that will attract a whole bunchof people dealing with the same
(12:14):
thing that are looking for asolution, looking for an answer.
But the problem with takingpolitics and being like oh look,
my engagement is up, everyoneis amening with me and loving
with me.
The problem with takingpolitics and being like, oh look
, my engagement is up, everyoneis amening with me and loving
with me the problem with that isnone of these people, just
because they agree with youpolitically, are now inclined to
order your product or join yourbusiness opportunity or do
(12:37):
anything else that you have,unless you're just some
political t-shirts or something.
So on one hand, I get the wholepolarizing controversial.
That is an important thing forbranding.
But there is a really bigdifference between being
controversial and being dramatic.
(12:57):
There's a really big differencebetween being controversial and
like pointing fingers at otherpeople and trying to alienate 50
percent or 48 percent orwhatever it is, of our, of our
country.
And again I just want to saythis this is your brand.
You can do literally anythingyou want.
That's totally up to you, butI'll just be super real friends.
(13:19):
Every time I open Facebook, likeevery time, I just see hundreds
of posts from influencers thatare stirring things up, not
standing up for something theybelieve in, not being positive,
not saying, oh you know, I thinkthis is a wonderful thing that
we should all embrace.
It's all very, verycondescending towards other
(13:42):
people, type of stuff, and thatjust literally breaks my heart.
Because my I wear this lightbulb on my right arm.
It's tattooed on me as areminder that my job is to be
the light in the dark, and thelight isn't about exposing
people for being wrong.
The light is about shining avoice of hope, and sure, I do
(14:07):
believe in the light.
People start to see things thatare wrong, but that's not my job
to expose that.
I'm not like trying to callpeople out for being.
I'm just shining the light sothat people can see, not trying
to dictate what they can orcan't see.
That's up to them.
Okay, my job is to inspire youto live your very best life, not
(14:31):
to try to tell you what thatshould or shouldn't look like.
That's not up to me.
That's when we get into somemanipulation.
I can't stand manipulation.
I cannot stand it.
So I want to invite youregardless of what you see other
people saying, regardless ofwhat you see other people doing
(14:51):
I want to invite you to decidewhat it means for you and your
brand and what you want to standfor.
And the only reason I'mrecording this podcast is not to
try to tell you that you haveto do it the way I do it, not to
tell you that there is a rightor wrong or good or bad, but
just because I see so manypeople jumping on the political
(15:12):
bandwagon to try to build abrand around it that I feel like
someone needs to stand up andsay it's okay not to do that,
it's okay to let your businessstay business and to also have a
personal life where you cantalk politics behind closed
doors with the people in yourpersonal life if you want to.
(15:32):
I have very strong politicalbeliefs, but I don't air them
out.
Can you imagine how weird itwould be if all of the companies
of the world just startedmaking posts every single day
talking about how stupid someonewas or how dumb?
That'd be so unprofessional.
And I think sometimes we forgetwe are a personal brand, but we
(15:55):
are also a business, and for methe two can be one.
But I need to kind of rememberthe business ethics of having a
business.
This is a business which issuch a beautiful thing, but,
like I don't.
If I have a tire shop, I'm notlike putting a sign on the front
(16:16):
door, that's like, hey, if youvoted for this person and you're
a dumb ass like I would, that'dbe awful, that'd be.
Can you imagine going to getyour oil changed or going to get
your coffee and someone isliterally telling you at the
register how stupid you are forthe way you think or the way you
vote?
That'd be so unprofessional.
And so, for me, this is just me.
And again, it's your business.
(16:37):
You can do whatever the hellyou want, but for me personally,
I'm choosing to keep mybusiness, a business that stands
for what I created thisbusiness to do, which is to push
others to reach their fullpotential.
That's my passion, is to pushpeople to reach their full
(16:59):
potential, and I don't get todecide what that is or what that
looks like.
And again, that's why I'm hereliterally saying I'm not telling
you you have to do what I'mdoing.
I'm not telling you what isright or wrong, but I just
wanted to give you a differentside of the story and a
different angle that maybe,hopefully, will give you
permission to be yourself.
All right, I love you so much, Ibelieve in you so freaking much
(17:23):
, and regardless of who you votefor, what you think or believe
politically, I'm smart enough toknow that, even if you disagree
with me, even if you do thingsthat I think are terrible or
awful or stupid, deep downinside I really do believe that
every single person is doingwhat they believe is best for
their family, and some of thosepeople aren't thinking about my
(17:47):
family, and I understand that,because I'm not always thinking
about their family.
I just know that we're alldoing what we know or what we
think I should say is best forus and the people we love, and
so, even if you disagree with me, you know there definitely are
some political opinions.
I'm like that's crazy.
That's crazy.
However, that's Josh's personalopinion.
(18:09):
Okay, on a human level, on apolitical level, josh's business
is not about that.
Josh's business is about lovingyou, encouraging you, inspiring
you.
Whoever you are, wherever youare, no matter how smart or dumb
you are, no matter howpolitical or non-political.
I love humans and I willconstantly choose to be someone
(18:34):
who stands in the gap for allhumans.
And if you don't like thatabout me, that's okay too.
You don't have to follow alongwith me.
You don't have to.
You don't have to, but that'swho I am.
I love you so much, I believein you so much and I am cheering
for you today.
But please, please, please, dome a favor.
(18:55):
I'm about to do like a socialmedia fast, because there's so
much political talk right now.
I can feel it weighing on myown energy.
And guess what?
Guess what happens when we'reall talking politics online.
Guess what we're not doing?
We're not helping people, we'renot making sales, we're not
building a team, we're notleading a team, we're being
(19:15):
distracted.
Again, I'm not saying you can'tbe involved in politics.
I'm not saying you can't dothose things.
But please remember, if youwant to grow your business right
now, okay, but you're spendingthree hours a day watching
videos online, even if youaren't commenting, if you're
getting yourself caught up inthat trap, just remember that
(19:36):
watching three hours of videostoday didn't change what
happened in the world.
Go, do something that willactually change something in the
world today.
I'm not saying to be ignorant.
I'm not saying not to knowwhat's going on at all.
I'm just saying remember tokeep your focus on where you
want to go and who you want tobecome and what you want to do.
(19:58):
All right, I love you.
Have an amazing day.
I will see you, friends, verysoon.
Hi, my name is Josh and I'm your push coach.
I'm a failed rockstar turnedseven figure life coach.
I've trained over 40,000coaches and entrepreneurs since
I got started back in 2014.
I currently run my own lifecoach certification for those
who want to learn the powerfultools of transforming lives
using the psychology of truecoaching.
(00:20):
On this show, we're going toexplore business from a
different perspective.
I combine high energy withpsychology to teach you business
in a totally different way.
If you're tired of being toldto just show up and do the work,
or just believe more or justtrust the compound effect, this
podcast will take you on a deepdive to help you understand what
(00:43):
is actually holding you andyour clients back from doing the
work.
Once you understand thepsychology of performance, we
can build powerful messagingthat will attract the right
people who finally show up anddo the work.
If you're ready to be apowerful leader and build your
legacy, let's dive in.
What's up?
(01:05):
My friends?
My name is Josh, I am your pushcoach and I've got a really,
really fun kind of controversialpodcast for you today.
Today, we're going to talk aboutpolitics everyone's favorite
thing in the world right now,except I actually want to take a
totally different take thanwhat I see really anyone else
(01:28):
taking right now, and I'm goingto be really, really, really
bold here for a second and saythat talking politics on social
media is literally ruiningonline business.
It's a really bold statement.
So just bear with me and justhear me out, and if, after this,
(01:48):
you totally disagree, that'stotally fine.
Listen, every single one of youhave your own business and you
get to do whatever the hell youwant, like you really do,
regardless of what any expert inthe world says.
The beauty of having your ownbusiness is you really do get to
choose whatever makes the mostsense for you, and alignment is
(02:10):
a really important thing.
So please hear me out on this.
This is these are my thoughtsthat are for you to learn
whatever you want to learn from,or completely and totally
reject if you want to, because,at the end of the day, I'm just
Josh, I'm not God, I'm not thetruth, I'm just me, but here's
(02:30):
what I see.
So I want to give a little.
I want to just like give alittle psychology, first of all,
because I do think that this isreally important to understand.
So this is something that I havetaught for a really long time.
It's a quote that's in both ofmy books and it says this our
limiting beliefs are constantlylooking for a story to justify
our own fears and excuses.
(02:51):
So this is how the subconsciousmind goes to work.
First of all, it's trying tokeep us safe.
Okay, that's why I call it ourcaveman DNA.
The way our brain works wasliterally four thousands of
years ago, when there wasn'tGoogle, there wasn't Wikipedia,
there wasn't any way to knowwhether or not something was
safe or not without having thisessentially built-in smoke
(03:12):
detector in your brain to warnyou when there was a possible
threat.
So our brain, first of all, istrying to keep us safe.
That's the first thing.
But the second thing it's doingis it's automating behaviors
for us so that we don't have touse up as much time and energy
to be productive and get thingsdone, okay.
So, with that being said, thisis something that's really
(03:34):
important to understand.
Several years ago, when mybusiness, you know, kind of
first took off and we had ourfirst multi six figure year, I
went out and bought a brand newcar and I bought a Toyota
4Runner and I got the PlatinumEdition or whatever it's called.
I don't think that's the rightword it's.
For the sake of this story it'scalled the Platinum Edition.
Okay, black.
The Platinum Edition came withlike the leather seats.
(03:56):
It came with like the upgradedrims, had like some chrome on
like the door handles and theside mirrors and stuff like that
.
So it was like the premium oneyou know, platinum, whatever
it's called and so I was like,well, that one's really cool.
I like the fact that it hasthese upgraded things.
I think that'll make it feellike I have more of a one of a
(04:17):
kind car, because 4Runners are,you know, kind of popular.
So I buy this and I'm like I'mgoing to be the only one in town
with this like midnight black.
Buy this.
I'm like I'm going to be theonly one in town with this like
midnight black, with thesparkles and with like the
platinum package.
And what I found out that dayas I drove off the lot was that
every other car in the entirecity of Tulsa was a midnight
(04:38):
black 4Runner with the platinumpackage, with the exact same
rims, I mean identical to my car, and I was like what the hell
just happened?
I swear two days ago there wasnot this many 4Runners on the
road and then, out of nowherethere is Now.
How did that happen?
Well, my subconscious mindbecame aware of something and it
focused on something, and nowit's automating finding that
(05:03):
information for me.
Okay, so for everyone listening,every single time, regardless
of what you believe, every timesomeone has a different
political opinion than you, Ihope that this just helps you to
understand why they are the waythey are and why you are the
way you are.
(05:24):
In the United States, we have aRepublican Party and a
Democratic Party, and they arevery, very, very let's just say
that it feels like they're atwar with each other right now.
Ok, like they're very, verylike.
If you're Republican, you can'tlike anything the Democrats do.
If you're a Democrat, you can'tlike anything the Republicans
(05:44):
do, which that alone isabsolutely insane.
There's no way that only yourparty is doing everything right
and that the other party isdoing everything wrong.
There's just no way that that'sactually possible.
Even if you think that that'swhat's happening, I want to help
you understand why your brainthinks that's happening Because,
(06:05):
similar to me getting my blackforerunner, what you did was you
essentially went out and votedfor someone that you thought was
the best fit for our nation,for your family, whatever that
is.
Now, once you make that decision, your subconscious mind goes to
work to find all of theevidence of why that's true, and
we tend to ignore all of theevidence that would go against
(06:26):
it.
Okay, I was not noticing all ofthe white forerunners.
I wasn't noticing all of theChevy Tahoe's.
I wasn't noticing anything onthe street except for the black
forerunners.
So every single one of us areconstantly looking for the data
and the stories and the proof ofwhat we already believe.
(06:49):
It's very important tounderstand because every time
you see a post by someone thatbelieves the opposite of you,
you'll be very, very tempted tothink what an absolute moron.
How could they look ateverything I looked at?
How could they read everythingI read?
How could they watch everythingI watched and come to that
(07:10):
conclusion?
They must be an absolute moron.
And I'm just going to tell youright now like I'm going to get
a little emotional as I say thisJust think, overall, we need to
be better humans and just be alittle bit more willing to just
understand, and not even justunderstand, but appreciate the
(07:31):
fact that people are gonna thinkdifferently than you and people
are gonna believe differentlythan you, and that doesn't make
anybody a moron.
And the second, we start sayingthings like this to me this is
why politics on social media isso dangerous if you're a
business owner Not because it'sdangerous to have your opinion,
not because it's dangerous evento make a stand for what you
(07:51):
believe is right, but because99% of us can't handle having
that conversation withoutsomehow belittling or
demoralizing someone else.
Somehow belittling ordemoralizing someone else.
And here's what I'm seeinghappening.
I'm just being like super real.
(08:12):
I see a lot of influencers thatI think mean well, but the
second they bring up politics,their engagement blows up.
And then we have all of theseteachings that are like you got
to be controversial, that's howbranding works.
You got to be con.
Well, there's a really bigdifference between being
controversial and dehumanizingother people.
Really, really, really bigdifference is how.
(08:34):
I know that there is an entireworld full of online influencers
who really do care about people, who really do love people, who
really do want to make adifference, that have kind of
forgotten that core value ofhelping people, and it's almost
(08:59):
like we're allowing some ofthese other values to overshadow
our most core value, which ishelping people.
And sure you're allowed to haveas many values as you want
Absolutely.
But if you really do care aboutpeople and you love people and
you want to help people, I justdon't understand how you can
(09:20):
make a post that demoralizespeople who don't agree with.
Now, it's okay to have youropinion Absolutely, and I even
think it's okay if you want to,and that's up to you.
I choose not to do this.
I think it's okay to state youropinion.
However, I'm going to go back tosomething I just said a second
ago.
99% of people, includinginfluencers, are not capable of
(09:44):
having an actual, honest,logical, zero emotions attached
conversation about politics.
It is such a charged thingright now that, even if it's
helping your engagement, even ifit's getting a bunch of people
who agree with you and like youto jump on board with your posts
(10:06):
, I have never in my entire lifeseen someone make more money
while stirring up drama.
Never.
It's never happened.
I've seen people do it.
I've seen people try to do it.
I've seen people take like alife situation such such as like
a divorce or some trauma, andkind of use that to like build
(10:27):
up engagement around this thingthat everyone kind of like jumps
into because they just want totalk about it, but I've never
seen someone using drama andchurning that into dollars.
I've just never seen that.
And this isn't me saying thatyou can't post about some type
of a traumatic situation, butthere's a really big difference
(10:48):
between posting about somethingthat's happened versus
alienating certain people withwhat you're saying.
Okay, and I'll give you anexample.
I have one client who is areally good friend, who has gone
through some stuff with havingto be a caretaker and then
having her dad pass away andthat has been a huge part of her
(11:11):
brand.
But notice the difference.
That's not her saying if anyonedisagrees with my father
passing away, you're a moron andyou're an asshole.
She's not stirring up drama.
She's sharing a story that shehas been through that she knows
will impact and inspire andempower others going through a
(11:32):
similar situation.
That is totally different,because that is showing care and
love and inspiring and,honestly, that takes a lot of
guts to live out loud with thatkind of courage about something
that is already so traumatic foryou.
Okay, but that's totallydifferent than going online and
(11:53):
saying listen, if you think thisway, you're an idiot.
If you don't agree with me,you're a moron.
You see the difference there,like one has the ability to.
I mean, it is kind ofcontroversial to talk about your
own trauma.
I would say that'scontroversial and I would say
that will attract a whole bunchof people dealing with the same
(12:14):
thing that are looking for asolution, looking for an answer.
But the problem with takingpolitics and being like oh look,
my engagement is up, everyoneis amening with me and loving
with me.
The problem with takingpolitics and being like, oh look
, my engagement is up, everyoneis amening with me and loving
with me the problem with that isnone of these people, just
because they agree with youpolitically, are now inclined to
order your product or join yourbusiness opportunity or do
(12:37):
anything else that you have,unless you're just some
political t-shirts or something.
So on one hand, I get the wholepolarizing controversial.
That is an important thing forbranding.
But there is a really bigdifference between being
controversial and being dramatic.
(12:57):
There's a really big differencebetween being controversial and
like pointing fingers at otherpeople and trying to alienate 50
percent or 48 percent orwhatever it is, of our, of our
country.
And again I just want to saythis this is your brand.
You can do literally anythingyou want.
That's totally up to you, butI'll just be super real friends.
(13:19):
Every time I open Facebook, likeevery time, I just see hundreds
of posts from influencers thatare stirring things up, not
standing up for something theybelieve in, not being positive,
not saying, oh you know, I thinkthis is a wonderful thing that
we should all embrace.
It's all very, verycondescending towards other
(13:42):
people, type of stuff, and thatjust literally breaks my heart.
Because my I wear this lightbulb on my right arm.
It's tattooed on me as areminder that my job is to be
the light in the dark, and thelight isn't about exposing
people for being wrong.
The light is about shining avoice of hope, and sure, I do
(14:07):
believe in the light.
People start to see things thatare wrong, but that's not my job
to expose that.
I'm not like trying to callpeople out for being.
I'm just shining the light sothat people can see, not trying
to dictate what they can orcan't see.
That's up to them.
Okay, my job is to inspire youto live your very best life, not
(14:31):
to try to tell you what thatshould or shouldn't look like.
That's not up to me.
That's when we get into somemanipulation.
I can't stand manipulation.
I cannot stand it.
So I want to invite youregardless of what you see other
people saying, regardless ofwhat you see other people doing
(14:51):
I want to invite you to decidewhat it means for you and your
brand and what you want to standfor.
And the only reason I'mrecording this podcast is not to
try to tell you that you haveto do it the way I do it, not to
tell you that there is a rightor wrong or good or bad, but
just because I see so manypeople jumping on the political
(15:12):
bandwagon to try to build abrand around it that I feel like
someone needs to stand up andsay it's okay not to do that,
it's okay to let your businessstay business and to also have a
personal life where you cantalk politics behind closed
doors with the people in yourpersonal life if you want to.
(15:32):
I have very strong politicalbeliefs, but I don't air them
out.
Can you imagine how weird itwould be if all of the companies
of the world just startedmaking posts every single day
talking about how stupid someonewas or how dumb?
That'd be so unprofessional.
And I think sometimes we forgetwe are a personal brand, but we
(15:55):
are also a business, and for methe two can be one.
But I need to kind of rememberthe business ethics of having a
business.
This is a business which issuch a beautiful thing, but,
like I don't.
If I have a tire shop, I'm notlike putting a sign on the front
(16:16):
door, that's like, hey, if youvoted for this person and you're
a dumb ass like I would, that'dbe awful, that'd be.
Can you imagine going to getyour oil changed or going to get
your coffee and someone isliterally telling you at the
register how stupid you are forthe way you think or the way you
vote?
That'd be so unprofessional.
And so, for me, this is just me.
And again, it's your business.
(16:37):
You can do whatever the hellyou want, but for me personally,
I'm choosing to keep mybusiness, a business that stands
for what I created thisbusiness to do, which is to push
others to reach their fullpotential.
That's my passion, is to pushpeople to reach their full
(16:59):
potential, and I don't get todecide what that is or what that
looks like.
And again, that's why I'm hereliterally saying I'm not telling
you you have to do what I'mdoing.
I'm not telling you what isright or wrong, but I just
wanted to give you a differentside of the story and a
different angle that maybe,hopefully, will give you
permission to be yourself.
All right, I love you so much, Ibelieve in you so freaking much
(17:23):
, and regardless of who you votefor, what you think or believe
politically, I'm smart enough toknow that, even if you disagree
with me, even if you do thingsthat I think are terrible or
awful or stupid, deep downinside I really do believe that
every single person is doingwhat they believe is best for
their family, and some of thosepeople aren't thinking about my
(17:47):
family, and I understand that,because I'm not always thinking
about their family.
I just know that we're alldoing what we know or what we
think I should say is best forus and the people we love, and
so, even if you disagree with me, you know there definitely are
some political opinions.
I'm like that's crazy.
That's crazy.
However, that's Josh's personalopinion.
(18:09):
Okay, on a human level, on apolitical level, josh's business
is not about that.
Josh's business is about lovingyou, encouraging you, inspiring
you.
Whoever you are, wherever youare, no matter how smart or dumb
you are, no matter howpolitical or non-political.
I love humans and I willconstantly choose to be someone
(18:34):
who stands in the gap for allhumans.
And if you don't like thatabout me, that's okay too.
You don't have to follow alongwith me.
You don't have to.
You don't have to, but that'swho I am.
I love you so much, I believein you so much and I am cheering
for you today.
But please, please, please, dome a favor.
(18:55):
I'm about to do like a socialmedia fast, because there's so
much political talk right now.
I can feel it weighing on myown energy.
And guess what?
Guess what happens when we'reall talking politics online.
Guess what we're not doing?
We're not helping people, we'renot making sales, we're not
building a team, we're notleading a team, we're being
(19:15):
distracted.
Again, I'm not saying you can'tbe involved in politics.
I'm not saying you can't dothose things.
But please remember, if youwant to grow your business right
now, okay, but you're spendingthree hours a day watching
videos online, even if youaren't commenting, if you're
getting yourself caught up inthat trap, just remember that
(19:36):
watching three hours of videostoday didn't change what
happened in the world.
Go, do something that willactually change something in the
world today.
I'm not saying to be ignorant.
I'm not saying not to knowwhat's going on at all.
I'm just saying remember tokeep your focus on where you
want to go and who you want tobecome and what you want to do.
(19:58):
All right, I love you.
Have an amazing day.
I will see you, friends, verysoon.
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