On The Rhoad
Conversations on the art of business and marketing in the automotive market. Your hosts are Chris Rhoad, Founder of Studio Rhoad, and Davin Sturdivant, Senior Consultant at Studio Rhoad, who collectively have over 30 years of marketing and consulting experience in the automotive space. In each episode, we take turns interviewing each other on a particular theme, for 20-35 minutes. We wander when appropriate, and often interview leaders in the automotive space. It’s a bit raw at times, but we want to capture conversations with minimal editing. Both of us love working with automotive professionals and you’ll see our admiration bleed all over the conversation. You’ll also experience candor, disagreement, and authoritative counsel when appropriate.
Episodes
The Holley Performance brand is one we are all familiar with but how does it continue to remain an automotive icon? We talk with Holley's Digital Marketing Manager on that very question. He sheds some light on LS Fest, automotive culture, products and where the company plans to be in three years.
Follow Holley Performance:
We’ve all seen those wild social videos of past Black Fridays.
Hundreds of people camping out in lines, then frantically rushing into stores as soon as the doors open to get the best deals, not caring how many people they knock over in the process.
Middle-aged moms elbowing each other to get the best toys, and crowds running to a pile of 20 televisions that are half off...
Sounds like a social distancing nightmare, right? According...
Impostor Syndrome is a psychological pattern in which an individual doubts their accomplishments and has a persistent fear of being exposed as a "fraud". The most talented people I know, and myself, struggle with it day-in and day-out. General Managers running billion dollar companies. Speakers who command audiences in the thousands. Powerful men and women who still wonder if what they are doing is good enough, or if ...
Conversations around diversity and inclusion are hard, but necessary. So we're going to take the conversation one step at a time. Davin takes some time to talk about the importance of how the words we use matter, as we start along the journey.
Back in February, when it was still safe to travel, Davin and I visited a media agency in LA. This isn’t like any other media agency though. They have completely flipped the traditional agency model upside down by operating out of a garage space which acts as a hub - connecting artists, innovators, industry insiders, and brands around a shared passion for contemporary car culture. By doing so, they have worked with th...
If you’ve been listening to this show for a while, then you know how much I love good design and aesthetics in general. Logos, package design, typography, photography. All of it. And that’s why I’m very excited to have on today’s guest, Jarrett Seng. He owns and operates Raceseng which produces high-end (dare I say luxury) automotive parts. For example, one of the marque products is a set of titanium lug nuts that sel...
We're talking to David Gibson, Business Development Manager of MoTec USA.
Like many of us, MoTec have had to adapt to the ever changing requirements with customer support and supply chains. So he’ll give us some insight on how MoTec is handling that.
David will also touch MoTec’s North Carolina office and it’s relationship with NASCAR despite the sport’s decreasing numbers.
Lastly, we will hear that one piece of bad advice that you...
One of the most well known automotive photographers on the planet who’s best known for his work with SpeedHunters and more recently Jay Leno. Larry Chen is joining us and we cover a lot. Everything from the business value of photography to what he would put on a blank billboard.
Stalk Larry:
It’s being said that the manual transmission is going extinct. Between the adoption of electric cars which don’t utilize a transmission in the traditional sense. And more and more consumers considering driving to be a chore, clutch companies are keeping a very close eye on the market shift.
So we’ve invited David Norton of SPEC Clutch onto the show. He’s going to give us some insights as to how they have...
With any marketing initiative, you want to take advantage of underpriced attention and esports are ripe for the picking. More specifically, online racing which is wildly in expensive to sponsor.
With everyone in stay-at-home mode, we are filling the void for racing with simulators like iRacing, Asseto Corsa and Formula 1 2019. Some of which are being broadcasted on national TV networks to the tune of 800...
If you’ve purchased anything online in the last few weeks, then your experience was inevitably different than that of pre-quarantine. And you likely asked yourself questions like,
- Is this company even operational right now?
- If they are, when will I get the product I want to purchase?
Those same questions are creating doubt in your purchase is happening in minds of your cus...
This is a special episode for Davin and I. With the Coronavirus in full swing, a lot of friends, clients and colleagues are facing tremendous adversity and not quite sure what to do.
Since recording this episode, we got word that Accuair was forced to close their doors due to the pandemic. With this episode, we hope to play a small role in preventing other companies falling to the same fait.
This is the episode we’ve all been waiting for. For months, Davin and I have been teasing about an episode around Vanity Metrics. Well that day has come. And we both come out swinging with two analogies. One is a stairclimber and the second being the frosting on a cake. Odd I know, but it’ll all makes sense shortly.
Tag along:
- Instagram: https://instagram.com/studiorhoad
<...
Marketing is who you are, not what you sell.
What we mean by that is, Your brand represents the culture of your company which in turn is represented in the soft service that you provide.
So when you think about it, the marketing of a lot of automotive companies is trying to inspire the customer to enter the fold and be a part of the company’s ethos beyond the product itself.
T...
Many times on this show we’ve advised you not to emulate Apple or similar companies because of their sheer size, resources and ability to fail forward. However we are going to contradict that statement in reference to Tesla and their launch of the Cybertruck. Love it or hate it, Elon’s launch of the truck is a masterclass in branding. Today Davin and I will unpack the 5 ste...
This week we speak with someone who I’ve wanted to have on the show for quite some time. Mark Arcenal. If that name rings a bell it’s probably because he’s worked for and built some of amazing brands over the years. Nike, Fatlace, Illest, Hypebeast and RWB just to name a few.
Through those experiences Mark has perfected the return on good design and visual branding.
Follow Mark on IG:
https...
This week we are talking about Apple and why you shouldn’t be using them as your guiding light. Or any business of their level. Primary because they have resources and safety nets in place that allow them to fail forward.
So we’ll unpack those scenarios and give you some alternative approaches when looking for business inspiration.
Instagram:
This week we are talking about ROI - Return On Investment
But not in the way you might think. This won’t be a numbers or data conversation but rather an overarching dialogue about setting expectations and how it relates to ROI.
Trust me. It’s not as boring as it sounds. Matter fact, I’m pretty sure we used a circus as a metaphor for automotive businesses.
I’m not quite sure ho...
Welcome to Episode 18 of On The Rhoad. A weekly podcast where we discuss the art and business of the automotive market.
Well ladies and gentleman, I think we have official broken Davin. This week we are talking about sponsorship from the brands perspective
And if you know anything about us then you know how easy it is for us to get triggered on this topic.
I’ve included the PG...
Popular Podcasts
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
The Clay Travis and Buck Sexton Show. Clay Travis and Buck Sexton tackle the biggest stories in news, politics and current events with intelligence and humor. From the border crisis, to the madness of cancel culture and far-left missteps, Clay and Buck guide listeners through the latest headlines and hot topics with fun and entertaining conversations and opinions.
The official podcast of comedian Joe Rogan.