In business, we often get so focused on our own needs that we forget or possibly don’t care to learn about another person or businesses and their potentials needs.
Even when you go to a networking or marketing event, you’re still focusing mostly on you and your business – and so is everyone else. The end result is a bunch of conversations that aren’t very productive and, frankly, aren’t very interesting.
But today’s guest, John Newtson, has co-created a B2B business development ecosystem that takes a fundamentally different approach to event marketing. His conference, the Financial Marketing Summit, helps shake people out of their me-centered mindset and break through the business inertia by doing more together.
By encouraging everyone to take responsibility for each other’s ambitions and successes, he’s been able to deliver unique value to every person attending – and these attendees, ultimately, are able to bring more value back to their organizations and that bottom line.
Learn more, and find the complete show notes, at flywheelassociates.com/podcast.
Resources:
- Learn more at financialmarketingsummit.com
- Connect with John on LinkedIn
Subscribe to the Strategic Momentum podcast:
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Strategic Momentum is produced by Podcast Masters
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