Using Purpose to Build Your Brand - Alexandria Agresta

I had a recent digital marketing conference, I know I've been harping on about it for quite some time.

At that recent tropic and conversion conference, one of the repeating themes that came up was that, in order to grow, it is super important to automate your systems But once automation is paramount to business growth, I feel like some brands have forgotten that customers are real people. And in the ever-changing digital landscape, never has it been more important to build relationships, especially with your customers and just databases.

So I have on the show Alexandria from Purpose Pioneer and she is going to talk to us a little bit more about why you are doing what you are doing and how you can use that essence to grow your retail show.

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