The Cause Cafe
The Cause Cafe is serving up fresh digital marketing tips, trends, and strategies for their non-profit friends worldwide. From digital audits, branding, video hacks, and email open rates to special guest interviews, Melanie Moscicki and Christine Bowman are always cooking up some common sense each and every week!
Episodes
SHOW NOTES
Is Facebook advertising a problem child? Not if you’re working with someone who has the chops to help you navigate the weekly changes, algorithms, and strategies.
Welcome Facebook Ad Expert, Tameka Allen, as she breaks down how you can gain the edge and draw new donors and volunteers.
To learn more, you can reach Tameka@tamekanallen.com or grab her FREE Facebook Ads Checklist here!
Telling your nonprofit story is not about your value propositions or how you do what you do.
The perfect story is always the “why?” You know, the real people involved and the “why” behind it all. Grab these three easy steps so that prospective donors and partners understand who you really are and why they should care.
STEP ONE
Who are you?
Melanie and I recently presented a workshop at the Nonprofit Learning Lab in Phoenix and an ...
SHOW NOTES
You know you need to be list-building so that you can increase your nonprofit's reach and influence but... it's not easy. Learn how to get those email addresses by following this simple plan:
1) Control Your Ask
Don’t you find it so annoying to start reading an interesting story and a dumb subscription form pops up.
Always ask “after the feel good moment” and then ask again and again but not all on the same page.
In orde...
SHOW NOTES
There are so many businesses that want to give 1% of their profit back to nonprofits but you have to cultivate a relevant relationship and then ask them for it. Sounds simple right?
It is simple.
“A great way to approach a business would be, ‘We love what you do! Can you help us out?’”
Matt should know, his Bonjoro app can take you from “ZERO TO HERO” in donor cultivation with three simple steps.
1) Connect your Bonjoro ...
SHOW NOTES
1) SPEED
A fast loading website has 3 benefits:
User Experience –no one will take the time to sit and wait for a site to load when there are thousands of other sites offering similar content. A slow loading website always results in a higher bounce rate and more importantly, a b...
SHOW NOTES
Why is Email Such A Big Deal?
The answer is actually pretty obvious.
You own this database and these people have given you permission to connect with them!
Additionally, you want to be where your prospects are… and (for most) they are still checking their email all day, everyday.
- Email is one of the highest ROI activities in your business…(NONPROFITS enjoy a whopping ...
SHOW NOTES... But first...
PERSONAL RANT ALERT: I think that meetings to EXCHANGE information (unless it’s a really big announcement) are a huge waste of time. Meetings that are meant for brainstorming or collaboration are energizing and amazing. The others are a snooze-fest. What’s even worse is that you are taking people away from the “real” work so in order to meet deadlines and expectations they work late into the night or over...
SHOW NOTES
Since there is a lot of confusion about, "What are the best nonprofit marketing strategies?" we decided that it is high-time we share our 4 favorites. Let’s go!
Event Marketing
Simply defined. Event Marketing is any fundraising or educational activity that bring people together in a social interaction. Examples include tours, galas, concerts, golf tournaments, and auctions.
These types of events can bring in a ton of rev...
SHOW NOTES
STOP. You don’t have to go any further. Burt and Jacy can help you with you IT woes. To learn more go to www.refreshmyit.com.
- To keep everything organized and running smoothly keep all of your IT contacts, inventory, serial numbers, date purchased, the device lifecycle, passwords, and licenses in a safe place. Check your area for local nonprofits that may refurbish computer equipment and then donate them back to oth...
SHOW NOTES
Here’s why we dig video in email it:
1) You save the email receiver time. Who doesn’t want more time? They simply click on the video link and you become a trusted friend giving them the information they need quickly and efficiently.
2) It makes complex topics/explanations so much easier simpler to understand. Plus it’s the perfect strategy to help educate folks about a topic.
SHOW NOTES
To learn more about Kristin Sokol and how she might be able to help your nonprofit staff manage burnout see https://sokolkristin.wixsite.com/coaching
SHOW NOTES:
Before we can even begin to cover the 13 Deadliest Email Marketing Sins we have to start at the beginning. You must have a database of email addresses and they should be segmented.
Segmentation of your database allows you to deliver compelling messages that are relevant to that group. Email messages are no longer a “one size fits all” strategy or generalized content.
Although there are many sophisticated and varied ways...
SHOW NOTES: EPISODE 007: Live Video 101 for Nonprofits
CRAZY! PREDICTION:
82% of ALL web traffic will be video by 2020
- -expect “stories” to overtake posts in feeds across all platforms
- -LIVE will still get the most reach
- -repurpose the best sections of your LIVE videos to other platforms by editing to shorter clips and adding graphics and/or frames ...
Show Notes for Episode #006 - Digital Doozies for Nonprofit Marketers with Lindsey Peterson of The Tyler Robinson Foundation
{Bonus material courtesy of Charlie Salt, the family cat.}
- Social media is the great equalizer. You start out with nothing and if you do [social media] really well, pay attention to your community, and connect on a level that no one else has before you can grow. ...
More video! You know you should and you wish you could but where do you start? Melanie and Christine are going to rock out some simple steps to get you behind or in front of that smart phone camera stat! Listen in now.
Podcast Episode 005 Show Notes - Get Your Video Mojo On!
We talk about video A LOT and we know that YOU get it. You should be creating video, a ton of it! So in this episode we’re going to help you get going.
WHO t...
What’s going on with YouTube, Instagram, Twitter, and the rest? Ms. Melanie and Ms. Christine boil it all down to bite-sized nuggets of social goodness that will give you direction on what you should be doing to boost your connections and donations in 2018!
If you're serious about getting more donations, you need a story. Christine and Melanie are out to prove that there are compelling stories everywhere. Learn the three basic steps to outlining your nonprofit's story. Bonus! Find out how to use POWER WORDS effectively and see why a HERO STORY is a win for everyone.
Dear Facebook,
Let's be forever friends, okay?
Sincerely,
The Cause Cafe
In this episode Melanie offers up some timely tips to keep your Facebook Page engagement going strong in the face of these new 2018 algorithm changes.
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