The Content 10x Podcast

Webinars continue to be one of the most trusted and effective tools in B2B marketing – and in this episode, we’re highlighting why.

Ahead of our upcoming webinar miniseries, Amy Woods brings together insights from guests on our sister podcast, B2B Content Strategist, who all had one thing in common: they believe webinars are worth the effort. From the importance of compelling titles to choosing the right platform and repurposing eve...

Live, virtual, and hybrid events continue to be a strategic advantage for B2B marketers – offering original thought leadership and genuine human connection that AI can’t replicate. In this episode, Amy Woods explores how live and virtual events can become high-performing engines for content – if you plan for it. From community-building to capturing thought leadership, you’ll hear why events are a key part of a content strategy. Plu...

Original research is one of the most powerful tools in B2B marketing. It’s a direct path to unique insights, fresh content, and a strong and differentiated industry presence. Host Amy Woods breaks down why original research is worth the effort, how it positions your brand as a trusted authority, and the many ways it can fuel your entire marketing funnel with high-value, repurposable content that AI simply can’t replicate.

Find out:

How do you find and book fantastic experts to interview? And how can you use expert interviews to create content that stands out?

To add value to our recent five-part miniseries on expert interviews, we’re bringing back a fantastic conversation from 2023 with Sarah Goff-Dupont, prev. Principal Writer for Work Life by Atlassian, executive ghostwriter, and public speaker.

Sarah delivered an insightful talk at Content Marketing World in...

In the final episode of our five-part series, host Amy Woods is joined once again by Hayley Evans, Head of Marketing Operations and Client Account Management at Content 10x, to answer the most frequently asked questions about expert interviews.

From how long they should be to how to keep conversations on track, Amy and Hayley share practical advice to help you get the most from your expert interviews – so you can turn in-house exper...

In the fourth episode of our five-part miniseries, host Amy Woods and Hayley Evans, Head of Marketing Operations and Client Account Management at Content 10x, discuss ways you can repurpose expert interviews effectively.

They discuss how to reuse and reshape interviews for podcasts, blog posts, social media, and more, covering how to pick out key moments and keep things engaging across different formats.

Whether it’s short clips, wr...

You’ve done the prep, set the strategy, and picked the experts. Now it’s time to hit record!

But a great interview isn’t just about asking the right questions – it’s about creating the right environment for insightful conversations to happen.

In part three of this five-part series, host Amy Woods and Hayley Evans, Head of Marketing Operations and Client Account Management at Content 10x, walk through what it takes to run a smooth, e...

The key to great expert interviews? It all starts with the right preparation.

In part two of our five-part series, host Amy Woods and Hayley Evans, Head of Marketing Operations and Client Account Management at Content 10x, break down how to plan, structure, and set-up expert interviews.

From selecting the right experts (and interviewers) to asking open-ended questions that lead to real insights, they share what it takes to set your ...

What if your best content is already within your team, waiting to be uncovered?

In this first episode of our five-part series, host Amy Woods is joined by Hayley Evans, Head of Marketing Operations and Client Account Management at Content 10x, to discuss the power of expert interviews and how they unlock high-value content that AI can’t replicate.

Amy and Hayley break down what expert interviews are, why they work, and how they help ...

The question on every B2B marketer’s mind: how do you compete with AI-generated content? And should you even try? We say no – rise above it.

Social feeds and Google search results are filling up with AI-generated content that is repetitive, uninspired, and simply low-quality. With the rise of commoditized content, it’s our job to create differentiated content and stand-out. In this episode of The Content 10x Podcast, Host Amy Woods...

What can 11 years of blogging data teach us about building a successful B2B blog content strategy? Amy Woods is joined by Andy Crestodina, Co-Founder and Chief Marketing Officer at Orbit Media, and the mastermind behind a highly regarded annual blogging survey that’s been running for over a decade. Andy shares some fascinating insights from the latest survey, exploring how blogging has changed, what successful content looks like to...

Content marketing never stands still. New ideas, tools, and techniques appear weekly, which is why anticipating then taking advantage of developments is so important for marketers.

As we head into 2025, several developments look set to define the year, the most notable of which is AI. More and more content we read online is generated with the click of a button on a free generative AI tool, which is why originality and thought leade...

2024 has been an exciting year for The Content 10x Podcast. We’ve had the privilege of speaking with incredible guests who’ve shared their expertise and experiences across some of the most talked-about topics in B2B content marketing. From the role of AI to creative strategies for repurposing content, this episode brings together some of the standout moments and actionable B2B marketing insights from the past year.

Join host Amy Woo...

Generative AI tools can be used for lots of aspects of content creation, from writing to creating images, but what about using AI to repurpose your long videos into short-form social media videos? Short, vertical videos have become increasingly important these days, especially with LinkedIn’s new video-only feed putting them front and center. In this episode of The Content 10x Podcast, host Amy Woods dives into the pros and cons of...

Ever wondered how storytelling can transform your marketing strategy? In this episode, Amy Woods chats with Mike Allton, Chief Storyteller at Agorapulse, to uncover the secrets behind compelling brand and customer narratives and the powerful role of AI in storytelling.

Discover:

• How storytelling can strengthen your brand and foster community engagement
• The ways Agorapulse integrates storytelling into customer communication
• How AI s...

Are you struggling to get found through your content? We dive into the art of effective content repurposing, exploring how it can transform your content strategy across search, email, and social media.

In a world where people search for information everywhere—from Google and Instagram to TikTok and generative AI tools—having a robust content strategy is more crucial than ever.

Join host Amy Woods to discuss the importance of search,...

Ever feel like keeping up with the constantly shifting world of digital-first marketing can feel overwhelming? Neal Schaffer, Fractional CMO, author and speaker, offers a refreshing perspective on how to weave together the essential components of effective marketing.

In this episode of The Content 10x Podcast, host Amy Woods dives deep with Neal into his latest book, Digital Threads, where he outlines a practical framework for busi...

How do you use AI to create authentic content? AI is being integrated into every aspect of our working lives as content marketers. Especially with content creation and repurposing. In many ways it’s fantastic, but there are risks when you take it too far and end up stripping out the human element of your content.

No one wants their B2B content to sound robotic and unimaginative, so how do you use AI to improve your systems and proc...

Gen AI tools are having an impact on B2B marketing – sometimes good, sometimes bad, sometimes ugly!

In this episode, host Amy Woods is joined by Ian Anderson Gray to explore using AI when creating and optimizing content.

They talk about:

• The best tools and what they can help to streamline, such as ChatGPT, Descript, and Notion
• The benefits, and ethical implications, of various gen AI tools
• The importance of maintaining a human touc...