The USDA estimates that between 30-40% of the US food supply is wasted every year – that’s over 133 BILLION pounds. One farmer, turned soldier, turned entrepreneur is tackling that market. Ben Moore, founder of The Ugly Company, joins us to talk to fruit. We get into:
- Ben’s connection to Indiana and how a farmer went on to create a trucking company that became The Ugly Company as it is today
- How damaged fruit with scars or other cosmetic issues because big business for Ben – The Ugly Company can now be found on store shelves of Target, Sam’s Club, Walmart and Whole Foods
- The Ugly Company’s goal to prevent food waste, where they are at in that target and how they hope to accelerate that goal in the future
- How the fruit becomes the product on shelves – The Ugly Process, if you will
- Ben’s advice for aspiring farmers, business owners and entrepreneurs and lessons he’s learned from leading his business and his time serving in the US Army
- What service looks like to him versus what it maybe looked like as a 22-year-old soldier
- What’s ahead for The Ugly Company – including further distribution and availability in schools
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