The global functional food ingredients market is expected to grow by $53 billion by 2028 according to Technavio. One pioneer, a scientist, is operating at the intersection of food and health and has become a functional food powerhouse. Dr. Nora Khaldi, CEO and Founder of Nuritas, joins us to talk ingredients, food and innovation. We get into:
- What big companies are looking for right now when it comes to ingredient formulation, specifically around functional foods
- What a peptide is, and how it works
- Nuritas’ need product launch, PeptiSleep, and its ability to improve all four phases of sleep
- How Nora’s conversations go with big food brands when they understand the power of peptides
- The moments where she understood her own differentiation as an innovator
- Data’s value and the duration it takes to accrue it – and AI as a tool to fuel the system
- What’s ahead for Nuritas
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