From Fangirl to Forbes 30 Under 30 | Cassie Petrey

In this episode, I dive deep with social media marketing powerhouse Cassie Petrey. She's the brains behind iconic artists' social presence including the Backstreet Boys, Britney Spears, and others. Cassie's journey from 12-year-old fangirl creating a Backstreet Boys newsletter to Forbes 30 Under 30 entrepreneur reveals how authentic passion drives success. We tackle the challenges of celebrity social media management, creating real human connections for public figures, and the growing importance of verification across platforms. Cassie drops knowledge on how she helps massive artists stay grounded and relatable despite their extraordinary lives, plus shares invaluable advice for women breaking into male-dominated industries. Her take on building a career from true passion rather than chasing what others want is something every entrepreneur needs to hear. Whether you're building your own brand or just fascinated by how celebrities navigate the digital world, Cassie's insights will completely change how you view social media marketing.

We Meet: Cassie Petrey, CEO & Co-Founder of Crowd Surf

Connect:

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Connect with Cassie: https://www.instagram.com/cassiepetrey/ 

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About Cassie:  Cassie Petrey has been the woman behind some of the most iconic artists’ social media marketing including Backstreet Boys, Camila Cabello and Britney Spears. Cassie is the co-founder of Crowd Surf, a leading marketing and music management firm. She is an original fan girl whose ‘tween admiration for the Backstreet Boys led her at age 12 to create a newsletter that reached fans worldwide — then years later she helped seal the band’s decades-long superstardom by re-introducing them to next-generation fans. At age 17 as a college rep for Warner Music Group, Cassie was among the first in the music industry to recognize the vast marketing potential of nascent mid-2000s platforms Myspace and Facebook. Her company Crowd Surf has worked with tech giants Apple and Google, and labels such as Universal, Disney, Sony, Warner and more. Cassie is a Forbes 30 Under 30 and Billboard 30 Under 30 recipient, and she is a leading social media and artist management Hollywood powerhouse.