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October 28, 2025 42 mins

Skip and Julie Whis drove seven hours to be in the studio. That tells you something right there about the kind of people they are. These two are chiropractors. Married chiropractors. Running a successful practice together. Teaching their kids about legacy. Doing it all differently than everyone else in their field. Here's the truth about chiropractors. Most of them are terrible business people. They either stay broke playing the insurance game. Or they become frantic stress cases running from room to room treating patients like dollar signs. Skip and Julie figured out something different. They built their practice around experience. Not adjustments. Skip knew from sixth grade he was going to be a chiropractor. Marry another chiropractor. Have two kids. All before age 30. Julie had the same vision. Red house with a turret. Boy and a girl. They manifested every single piece of it. But the real story isn't just about the practice. It's about what they're building beyond it. They don't sell adjustments. They sell experiences. Patients don't pay them for cracking backs. They pay for the transformation. For getting their kid back. For finally having a newborn that doesn't cry all night. For understanding their child with special needs. That's what people actually want. Not another $27 exam from some stressed out doc in a dirty office with last week's newspaper. But the real conversation today goes beyond business. It's about legacy. Not the kind where you want people to remember your name. The kind where you give your kids opportunities you never had. Where you teach them money is available. Money is energy. Money works for you. Not the other way around. This conversation covers everything. How to read people fast. Why integrity matters more than money. The difference between weak money that leaves easy and hard money you earn. Why patients pick up on neediness immediately. How to create proximity instead of distance in relationships. What it means to give back to the community that trusts you. Skip and Julie get it. They're not Alan from Two and a Half Men living on someone's couch. They're building something that matters. Teaching their kids to build something that matters. Showing other chiropractors how to stop being broke and start creating real value. That's legacy.


We Meet: Julie and Skip Wyss, Prime Family Chiropractic Centers


Connect:

Connect with Rick: https://linktr.ee/mrrickjordan

Connect with Julie and Skip: http://primefamilycenters.com/


Subscribe & Review to ALL IN with Rick Jordan on YouTube: https://www.youtube.com/c/RickJordanALLIN


About Julie:

Badass business coach, client experience mentor and curator, CEO/CFO/Owner of Prime Family Chiropractic Centers, Black Diamond Club Certified Coach, Mom of 2 Teenagers, Serial Investor, Real Estate Investor, Speaker, and Chairman of The Spine Project.



About Skip:

I am a pediatric, prenatal, and pregnancy chiropractor. I am an internationally recognized speaker in chiropractic on the topic of pediatric and infant adjusting. I also host The Prime Podcast, which has never missed a week of shows in the last 5 years and is in the top 5% in the world! I am also an investor in many different startups and real estate.

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