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July 22, 2025 38 mins

This conversation blew me away. Daniel Tolson is a three-time Australian wakeboarding champion who started his coaching business in his grandmother's spare bedroom. And here's the kicker. The dude doesn't even own a car. Takes yellow taxis everywhere because he'd rather spend quality time with his family than lose hours driving. We went deep on authenticity versus fake flexing. You know those coaches posting selfies in front of Lamborghinis they don't own? Daniel's the complete opposite. When he started coaching he could only afford to catch the bus. All his money went into educating himself. Retooling like any good builder would. And he was honest about it with his clients. Drove his mom's car and didn't hide it. This episode is about authenticity. Real success versus fake success. Building something meaningful instead of just looking successful. Daniel's living proof that you can impact million-dollar businesses without owning a single luxury item. Because real leaders don't need props to prove their worth.


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Connect with Rick: https://linktr.ee/mrrickjordan

Connect with Daniel: https://danieltolson.com/ 


Subscribe & Review to ALL IN with Rick Jordan on YouTube: https://www.youtube.com/c/RickJordanALLIN


About Daniel:  

As a child, I had Linear sequential learning disability. I was a slow learner. I had a curved spine. My hips were out of alignment. I couldn’t run. My knees would collapse when I was running. This physical defect created pressure in my head, I was losing my vision. I couldn’t think properly. I was in so much pain physically. In the end, my body collapsed under this tremendous stress, I developed chronic fatigue syndrome and contracted Epstein Barr virus and I had to drop out of school. When I recovered my uncle took me under his wing and showed me the blueprint of how to become the top 10% in real estate. I took that blueprint, overcompensated with actions, became the top 1% performer, and bought my first home at the age of 19. But I dreamt of becoming an Australian champion wakeboarder. So, I gave up the real estate career to pursue my dream. I had a lot of challenges. To overcome the fear and achieve my goal, I spent a lot of time and energy on personal development, learning how to systematically and methodically break barriers to achieve goals. Eventually, I became the Australian Wakeboarder Champion, not once, but three times. That experience of creating my breakthrough and sustaining it set me up for a series of career highs, such as co-leading 17000 cabin crews, launching my own business, and building a global business that impacts more than 15,000 business people 100X their life and income. I’m sure your success has not come easily. What challenges have you had to overcome along the way? In 2010, at the peak of my career, my wife was involved in an aircraft accident. It left her with some disabilities requiring multiple surgeries over the next 2.5 years. Eventually, she lost her job and was forced to leave the country. I left the job to join her back home to take care of her. But 10 months and 500 job applications later, I was jobless. We were living with my grandmother, depending on Australian social security payments. It was the lowest point of my life. I was desperate. And I knew if I want to be a man who provides for my family, things must change. I pulled myself together, used every tool and technology I have in my toolbox, got clarity on life, and launched my coaching business from my grandmother’s spare bedroom. I wish I could say life was happy ever after. But no, success never comes on the first attempt. Ri

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