In this episode, I sit down with public relations expert Nicole Myden to discuss the importance of PR for small businesses and recruiters. Nicole is the author of "You Are Worthy of Publicity," and shares her journey from the glitz and glamour of Hollywood PR to empowering small business owners in Arizona.
Nicole really gets it - she knows we sometimes struggle with imposter syndrome and don't think we're "big enough" for media attention. But she says we're all worthy of publicity, and I totally agree! She gave us some awesome tips on building relationships with local media, like figuring out those 3 to 5 things we really want to talk about and creating a media kit that's basically our resume for reporters.
We talk about the importance of building genuine relationships with local media, understanding their needs, and positioning oneself as a trusted resource.
Nicole also stresses the importance of vulnerability and authenticity in storytelling, urging small business owners to embrace their unique narratives. She provides practical tips for connecting with journalists, including leveraging social media for engagement and offering value through expertise.
She talks about starting small, focusing on key messages, and gradually expanding your PR efforts. There are lots of great tips to avoid being overwhelmed during this process!
If you want to get your name out there in 2025, you need to listen to this episode.
Sharon
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