Have you ever wondered what really moves a potential client from curious to committed? It's not always an irresistible offer or the perfect messaging — in today's market, it's trust. And trust isn't built in a single touchpoint. It's built through consistent, repeated experiences of your message across multiple channels.
The most successful coaches and experts don't create more content — they create strategic connection. They know how to show up in the right places, with the right message, with the right cadence so that their audience feels seen, understood, and ready to take action.
In episode 465 of Amplify Your Success, I'm diving into the 7-4-11 Content Model — a powerful trust-building framework originally developed by Google and adapted for coaches and experts who want to turn dormant leads into paying clients. You'll discover how to reinforce your message across seven hours of content, four platforms, and eleven touchpoints that create familiarity, credibility, and conversion.
If you're ready to stop wondering why your visibility isn't translating into sales — and start using your content more strategically to move leads from cold to committed — this episode is your blueprint.
Key Takeaways:
[04:15] Why your audience needs to see and hear from you more than you think before they trust you.
[07:40] How the old rule of 7 - 11 touch points has been replaced with the 7-4-11 content model.
[11:05] Why building trust is more emotional than logical (and what that means for where, and how, you convey your message).
[15:28] How to structure your visibility using this approach so people see you as the go-to expert, and experience more "know, like & trust".
[18:10] Simple tweaks to repurpose your best-performing content into trust-building assets.
Resources Mentioned in This Episode:
-
Ready to scale your success through the power of strategic partnerships? Join the FREE 5-Day Collaboration Currency Challenge happening November 10–14, 2025, and learn how to connect, collaborate, and grow with high-value partners.
-
FREE GUIDE & SCORECARD: Feel like the best-kept secret? My proven Un-Ignorable Expert Framework is your step-by-step guide to turning your expertise into consistent, high-value client attraction by borrowing authority-rich visibility streams.
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Ruthie's Table 4
For more than 30 years The River Cafe in London, has been the home-from-home of artists, architects, designers, actors, collectors, writers, activists, and politicians. Michael Caine, Glenn Close, JJ Abrams, Steve McQueen, Victoria and David Beckham, and Lily Allen, are just some of the people who love to call The River Cafe home. On River Cafe Table 4, Rogers sits down with her customers—who have become friends—to talk about food memories. Table 4 explores how food impacts every aspect of our lives. “Foods is politics, food is cultural, food is how you express love, food is about your heritage, it defines who you and who you want to be,” says Rogers. Each week, Rogers invites her guest to reminisce about family suppers and first dates, what they cook, how they eat when performing, the restaurants they choose, and what food they seek when they need comfort. And to punctuate each episode of Table 4, guests such as Ralph Fiennes, Emily Blunt, and Alfonso Cuarón, read their favourite recipe from one of the best-selling River Cafe cookbooks. Table 4 itself, is situated near The River Cafe’s open kitchen, close to the bright pink wood-fired oven and next to the glossy yellow pass, where Ruthie oversees the restaurant. You are invited to take a seat at this intimate table and join the conversation. For more information, recipes, and ingredients, go to https://shoptherivercafe.co.uk/ Web: https://rivercafe.co.uk/ Instagram: www.instagram.com/therivercafelondon/ Facebook: https://en-gb.facebook.com/therivercafelondon/ For more podcasts from iHeartRadio, visit the iheartradio app, apple podcasts, or wherever you listen to your favorite shows. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.