E116. How to Use Your LinkedIn Profile for Thought Leadership & Business, LinkedIn Guru John Espirian

On the show today, we have John Espirian, a B2B content writer, all-around LinkedIn nerd, and eager experimenter who helps business leaders to build a recognizable online presence and develop their personal brand.

John explains the importance of creating content on LinkedIn and shares some ways you can do it without consuming time.

Listen in to learn how to build a LinkedIn audience around thought leadership in your industry in a non-salesy approach. You will also learn how to approach LinkedIn content creation when doing it yourself or delegating to keep on showing up consistently.

Pivotal Questions Asked:

• [4:38] How did you get into this work?
• [10:41] What are people doing wrong on LinkedIn?
• [27:54] Talk to us about content banking and the best way to do that.
• [34:15] What is something you could tell a business owner that they could do right away to make their LinkedIn profile better. 

In This Episode You Will Learn:

• [5:55] How to use LinkedIn to build an audience around thought leadership in your industry.
• [10:45] Some of the biggest mistakes you need to avoid when pursuing LinkedIn content creation.
• [21:29] How to define your LinkedIn brand and strategy before delegating the task of content creation.
• [23:10] The different options you can approach content creation on LinkedIn. 
• [28:28] The value of content batching in time-saving and creating consistency. 
• [39:15] How to consciously get clear with your personal brand to attract loyal customers who refer you. 

Quotes:

• “You got to stay relevant by showing up because people will forget you.”- John [27:17]

• “You’ll be more efficient if you can batch your content rather than doing it each time.”- John [29:07]

• “Sometimes, our best content is the thing that is so natural to us that we can almost overlook.”- April [32:23]

• “The clearer your personal brand is, the more likely you’re to attract the people who are going to align with and support your brand.”- John [39:26]

PivotMe listeners go to pivot-me.com/linkedin   use discount code APRIL  and you’ll save 15%. The best insights to leverage your LinkedIn profile for less money than a tradeshow or an ad.

Contact John: https://espirian.co.uk/

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