E303. How to Price Yourself if People Pleaser

Fair to Others But Not Yourself? Why You Need That +10%

Are you charging what's "fair" but forgetting to be fair to yourself? In this episode, April exposes the dangerous habit of undercharging that's sinking businesses and nonprofits – and why you need to add that critical +10% to protect your legacy.

🔥 Key Takeaways
✅ The Left-Lean Compensation Principle – If you naturally lean toward "fair" pricing (like 100K), you must add +10%) to avoid self-sabotage
✅ Giving Away the Farm – How well-meaning leaders bankrupt their businesses/nonprofits by over-giving
✅ The Legacy Threat – Why undervaluing yourself jeopardizes everything you've built
✅ Reasonable ≠ Right – What's fair to others often isn't fair to YOU
✅ The +10% Mindset – Simple math to protect your mission and sustainability

💡 Quote of the Episode:
"Your reasonable price is someone else's bargain – add the +10% that keeps your legacy alive."

🎯 Action Steps:
✔ Audit your last 3 quotes/proposals – did you subtract value unconsciously?
✔ Add the "legacy test" to pricing: "Will this sustain what I'm building?"
✔ Practice the +10% rule on your next bid

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