E313. Business Seasons: How to Plan, Pivot, and Protect Your Peace

If you've ever found yourself panicking over a slow sales month and spiraling into self-doubt—this episode is for you. April takes us behind the scenes of a real coaching conversation with a business owner convinced her business was falling apart... only to discover, it was just a predictable cycle.

In this episode, you’ll learn how to stop reacting emotionally to every dip, zoom out to see your patterns, and plan your growth accordingly. Because your business isn’t broken—it might just be winter.

What You’ll Learn:

• Why most small business owners are blind to their own business cycles

• The difference in mindset between a $3M company and a $10M+ company

• How to track patterns to reduce panic and plan more strategically

• What to stop doing when things get slow

• How your emotional state is tied to your P&L (and how to cut that cord)

Golden Quotes:

“Profits up? I’m a genius. Profits down? I should’ve gone to law school.”
“You're not screwing up your business. You're just in a cycle. Don't burn the house down.”
“Strong marketing makes for easy sales. Weak marketing makes for hard sales.”
“Don’t try to fix everything from street view. Step back—look from the satellite view.”

Action Steps:

1. Zoom Out: Review your sales and lead data from the past 2–3 years. Spot trends—your slow seasons, your peaks.

2. Plan With the Cycle: Use slow months for R&D, training, or backend projects. Don’t launch major systems when you're in a sales sprint.

3. Know Your Triggers: Recognize when you start to spiral emotionally. Your business isn't broken—your expectations might just be misaligned.

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👉👉 Connect with me here:

Website: https://www.theaprilgarcia.com 

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