You may just have the best content in the world, but if your user experience isn’t top notch, the content may as well have been written by a seahorse.
In this episode of AQ’s Blog & Grill, Randy Frisch describes the key difference between content marketing and content experience. He explains how we can get stuck in this loop of pumping out amazing content – content that is actually attracting our ideal customer and demographic – and yet we’re not seeing the sales and conversions one would expect. The assumption then, pump out more great content, right?! Wrong. The content isn’t the issue. The content was likely never the issue.
Listen in to hear how your user experience may be the key to getting those customer relationships, increasing demand and bringing in the revenue that you’ve been fumbling for.
There’s so much more that went down in this episode, and some awesome examples and tangible takeaways. You don’t want to miss it.
Randy Frisch is the CMO and cofounder of UberFlip as well as an author of a phenomenal business book titled F#CK Content Marketing. Uberflip is a content experience platform that empowers marketers and creators to create content experiences for their users at every stage of their journey.
Website: https://b-rand.com/
Twitter: https://twitter.com/randyfrisch
Instagram: https://www.instagram.com/uberfliphq/
LinkedIn: https://www.linkedin.com/in/frischrandy/
UberFlip website: https://www.uberflip.com/
Book link: https://www.uberflip.com/content-experience-book/
Book link (amazon): https://www.amazon.ca/Content-Marketing-Experience-Revenue-Relationships-ebook/dp/B07NPDQR4F
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