Episode Transcript
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Dave Jackson (00:00):
Ask the Podcast
Coach for August 30th 2025.
Let's get ready to podcast.
There it is.
It's that music.
That means it's Saturday.
It's time for Ask the PodcastCoach, where you get your
podcast questions answered live.
I'm Dave Jackson fromtheschoolofpodcastingcom, and
(00:21):
joining me right over there isthe one and only jim cullison
from the average guy dot tv.
Jim, how's it going, buddy?
Jim Collison (00:28):
greetings, dave.
Happy saturday morning to you.
Happy like I think it'sinternational pancake day or
something like that woweverybody should be having
pancakes today but anyway, we'rehere.
We're here today, I already seethat I'm rocking and rolling in
the chat room.
Good morning and happy saturdaymorning to.
It is.
Dave Jackson (00:45):
And August is
toast.
It's just toast.
It's like I looked at it and Iwas like, wait, like I know,
it's Labor Day weekend here inthe States and it's just weird
to think that, like you know,new Year's Eve was like last
week and now summer is over.
Jim Collison (00:59):
It's feeling
Christmas is already here, like
if you haven't done yourchristmas shopping there's no
time left.
Dave Jackson (01:06):
That's about I
didn't see halloween stuff out.
I'm like, guys, we have august,september and october and I'm
like got two months tillhalloween and this stuff is
already out what's the storethat pops up in in broken down
malls and shopping centers thathave empty?
Jim Collison (01:21):
oh something yeah,
what's the name of that?
Dave Jackson (01:24):
you can always
tell it's fall when that thing
pops up and uh you're like, ohwow, the cvs went out of
business and then like, oh wait,there's a store in there.
It's, you know, halloweencentral.
Jim Collison (01:34):
Yeah, something
like that obviously I care a lot
about it, but you're like, oh,falls on its way.
It's football started that toothis week.
Dave Jackson (01:43):
And of course,
what is it?
The pumpkin latte Pumpkin.
Jill From Keep the Flam A (01:48):
spice
latte Latte yes.
Dave Jackson (01:50):
Yeah, so that's
always you know.
But you know what's better thana pumpkin spice latte?
Jim Collison (01:54):
That's it, that's
right.
Fresh cup of coffee.
Dave Jackson (01:58):
There you go, and
that is brought to you by, and
I'm going to bring up the slides, and they're not ready.
Dave was doing other thingsthis morning and we're still on
the last slide.
So I'm going to go backwards nowbefore I hit the music, cause I
want to wait where okay, yeah,there we go, that um coffee
pours brought to you by our goodfriend Mark over at podcast
(02:18):
brandingco, cause you knowthey're going to see you before
they hear you and I see a lot, alot of bad artwork that just we
don't need your face.
In many cases we don't need amicrophone.
You know, I don't know who toldyou that green text on a brown
background or blue background isthat's another one, blue and
(02:41):
green.
No, you need somebody who'sbeen a graphic artist for a
while, that knows what works.
He makes really pretty stuff,whether it's your artwork,
whether it's your full website,whether it's a PDF or a
PowerPoint.
He's been podcasting for quitesome time, which is also an
added bonus that you don't haveto explain to him what a podcast
is.
You basically tell him whatyour show is about and he'll
(03:05):
meet with you one-on-one.
You're not going to get thatfrom a guy on Fiverr and he's
going to make you look amazing.
So when you're ready to lookgood, go over to
podcastbrandingco and tell himDave and Jim sent you.
Jim Collison (03:23):
Big thanks to our
good friend, dan Lefebvre over
there, based on a true storybased on truestorypodcastcom.
Couple weeks ago dan was inchat and he said no podcast is
released on my site until it'sready, until it's time, and so
last week we talked about amelia, this week we'll talk about
amelia.
It's still out there, stillavailable for you.
I mentioned last week.
I love his cover art.
He always tries to.
(03:44):
He takes, you know, cover artfor the movie and then makes his
own version of it, which issuper cool.
Sometimes it's strikingly close, other times it's a take on it.
If you're kind of interested,if you're thinking about cover
art or art in general for yourpodcast, it might be worth
popping out there and taking alook at what he does.
And you can check it out today,based on a true story based on
(04:07):
truestorypodcastcom.
And, of course, as always, dan,thanks for your sponsorship and
for just coming out and being apart of the chat room each and
every week.
Dave Jackson (04:16):
Yeah, I was at the
movies last night, another
horrendous experience filledwith gallons of ads.
But there was one new moviecalled Eden by Ron Howard and it
actually looked pretty good andof course it said based on a
true story, and I was like, oh,as soon as I hear that phrase,
now, dan, dan, just comes intomy brain and yeah, the thing we
(04:38):
were looking for is SpiritHalloween.
Yeah, that is the name of thestore that pops up.
Jim Collison (04:43):
Spirit Halloween.
It just seems to like.
It seems to go in overnightLike yeah, it was a Cracker
Barrel Speaking.
That's a whole other topic.
It was a Cracker Barrelyesterday, today.
Spirit Halloween.
You know.
You're like, how did that?
How does that happen so fast?
They just they kind of justgrow in that way.
Dave Jackson (05:02):
So anyways, yeah,
do we want to talk about Cracker
Barrel?
No, no.
That's the only lesson no, yeah, cause that's that's, that's
just a big cow.
Jim Collison (05:13):
Yeah, you know
it's got all kinds of
implications, that's true.
Like we can go.
Dave Jackson (05:18):
So actually, you
know what I have.
Instead, we have voicemail.
That's right.
We actually got an actualquestion and this is from Jill
from flamealivepodcom.
She is an awesome supporter andshe has this question.
Jill From Keep the Flam Ali (05:36):
Hey
Dave and Jim.
It is Jill from Keep the FlameAlive.
I was doing the one thing we'renot supposed to do, which is
look at podcast stats, and we'vegot Libsyn.
I noticed something reallyweird this month.
We've had a nice bump in termsof downloads, but in terms of
user agents, thinkbot toppedApple Podcasts this month and
(05:58):
ThinkBot accounted for about 25%of our show's downloads this
month.
If you compare it to last month, thinkbot was between one and
2%.
So I had never heard ofThinkBot, tried to do a little
research, didn't find a wholelot, but it seems like it's some
kind of web crawler bot.
What do you all know about it?
And if it's a bot like, how dowe think about downloads from it
(06:22):
in terms of actual listenernumbers?
Thanks so much for all you guysdo.
I really love this show?
Dave Jackson (06:28):
Thank you, jill.
Yeah, this is one.
First, I would reach out toLibsyn and go hey, we got a bot
and, for whatever reason, iab isnot blocking it yet or whatever
.
And I tried to do some research.
I went to a bunch of very nerdysites and no one could either
say yay or nay on, is thisabsolutely bad?
(06:51):
Now, if it's above Apple, thatto me is a humongous red flag
that this is probably not real.
Everything I read about it wasit is some sort of web crawler,
but like, okay, you know,google's a web crawler, so it's
something, whatever it was, wenta little haywire, cause I
(07:12):
usually, if it's a bad crawler,you can find info on the
internet that says, yeah, thisis, this is not great, it's fake
, it's whatever it is, and so Icouldn't find anything like that
.
But everybody, even I, went toPerplexity and Perplexity was
like, well, it's kind of a thing, it's a web crawler, but it's
(07:32):
definitely a bot.
Now, the thing that sucks aboutthat is now, if you're dealing
in a situation, maybe withsponsors and they want an
accurate number of your stats,you have to go into Libsyn, and
I think this is only availableon the $20 plan.
You have to download your statsand do it by user agent and
(07:56):
then remove that one becausethose aren't real, which sucks.
But this happens from time totime where something it is the
whack-a-mole and it is the molethat got through the whack, and
so I would let the guys atLibsyn know and they can go in
and either tweak their system oralert the IAB or whatever needs
(08:18):
to be done.
But yeah, and you're not theonly one, when I was researching
, there were a lot of peoplelike, hey, what is this ThinkBot
?
Because it just sounds likesome sort of new AI tool, right,
which is probably what it is,who knows.
It probably is, but it was veryweird and it was like hmm, so I
wish it could be more help, butthere's just, whatever it is,
(08:39):
it's new and there's not enoughinfo on it, and that's kind of
the problem.
The other thing we got anotherquestion in from our good friend
, kim Kradge, and I think myanswer works.
But, jim, are you an iPhone oran Android person?
Jim Collison (08:54):
I am an iPhone
person.
Dave Jackson (08:56):
Yeah, see, I'm no
help either.
I'm an iPhone, Because she'slike what is a great podcast app
for Android?
And I think she said she triedSpotify and things.
Jill From Keep the Flam (09:07):
That's
what I said.
Dave Jackson (09:07):
Pocket Cast.
I said because I love me somePocket Cast.
That's the one that Irecommended.
If anybody else is on anAndroid and knows one that works
, you know there are all the.
There's the podcasting 2.0stuff.
So Podcast Guru, I know, workson everything, but Pocket Cast
is my favorite app period atthis point, no matter what
you're on.
And the biggest thing I loveabout it is DR says Unite Droid
(09:34):
Droidnoids.
Yes, the thing I love aboutPocket Cast it's a little pricey
compared to other ones.
It's like I want to say $30 or$40 a year.
But I love the fact that I canbe listening on my computer and
then pick up my phone, go to thekitchen and hit play and it
picks up right where I left off.
I don't know how it does itthat quickly.
(09:54):
And then if I go back to mycomputer and forget that I have
the app running and I go to theweb-based version and I hit play
, it picks up right where I leftoff.
It's somehow alwayssynchronizing, which would be a
lot for any kind of server, butif I remember right, I think
they're owned by WordPress now,so they've got some teeth behind
(10:14):
it.
Randy Black says Podhome justput out a new, really solid app.
I've heard a lot about it andthey have a page where they're
showing Podping, which is thatthing that basically is always
checking or is alerting peoplethat there's a new episode.
And yeah, yeah, stephanie sayspod news gave out premium trials
last year and she's really beenenjoying pocket cast.
(10:35):
Jody Crangle says you cancreate folders and I have it for
free and I use it on my desktoptoo.
Yeah, it's pocket cast.
It's in the top five.
It's usually us, it's usuallyApple, then Spotify, then
Overcast and then Pocket Castand then maybe Podbean, which is
always weird.
Jim Collison (10:52):
But Podbean
Overcast is iOS only, though,
right.
Dave Jackson (10:56):
That is true.
So it's.
Cast-o-matic is another fun one.
It's kind of the 2.0 kind ofapp, but it's only iOS.
So that's the problem is youneed one.
So for me it's Pocket Casts.
And even if I had like I havean Android tablet, in theory I
(11:16):
could install Pocket Casts onthat on my Android.
Hit play, listen to threeminutes, hit stop, pull up my
iPhone and pick up right where Ileft off.
Yeah, stephanie says I mightpay for it, though it's really
nice.
My favorite feature, because I'malways wanting to put bookmarks
in like Ooh, I need to comeback or I need to talk about
this on the show or whatever.
When I do a the podcast hotseat, I listen in.
(11:40):
I find the episode you want meto listen to and then I can go
in and put bookmarks where Iwant to give you a note about oh
, this was really good.
Oh, this was really good.
Okay, I got confused here.
I use that.
Danny from Captivate checked out.
Podhome Developer clearlydoesn't know.
Canada is a big podcastlistening and producing country.
Not in its country drop-downs.
(12:02):
Oh, that's yeah.
Hello, well, it's new, you knoweverything.
Like I went and played with theoh, I forget the name of it now
.
But blueberry came out with aguest hosting thing where you
know it's basically a dating appfor podcasters where you, you
find guests.
And when they released it atpodcast movement it wasn't bad.
(12:25):
It was like every other youknow guest matching service.
But there were parts of it thatI was like yeah, and I was like
that is the first week of beinglive, so you know, you gotta
sometimes give them a little bitof a break I miss the old days.
Jim Collison (12:40):
Uh, spreaker, had
you could, you could buy your
own app from them, like theybuilt this.
They had like a templated appright and you could.
You could buy one for for iosand for android and then put it.
They'd put it in the store.
You had to create a developeraccount, some other things to
make it work.
I think it was 100 bucks a yearper app or something like that,
and I did that for a coupleyears.
You know I got I don't know 25,30, 40, 50 people to listen to
(13:02):
it that years.
You know I got I don't know 25,30, 40, 50 people to listen to
it that way through, you know,through the app.
But it was an option for folkswho didn't.
You know, if you have a podcastthat is fairly niche-y or it's
in an audience that may not bepodcast app savvy like we're
talking about right now.
So this is what kind ofreminded me of that.
You know, if my mom wanted tolisten to the podcast, you know
(13:31):
you're like, well, you go buypocket casts.
No, my mom's not going to payfor pocket casts, right?
Or you know, even even on iOSit's a little bit easier.
On Android it's kind of anightmare to find the right you
know, to find the right podcastapp.
So it was it.
For me it was.
Was it worth it, I don't know,but it for me it was.
Was it worth it, I don't know,but for me it was interesting to
have my own app.
And that may be somethingdepending on how big your
podcast is, how much money youwant to spend, but that may be
(13:54):
something where you considerhaving someone write an app for
you and the podcast getsembedded and then you could also
deliver other things to themthat way.
So again, depends on youraudience, depends what you're
trying to do, it depends on thecommunity you're trying to make.
Certainly, we live in an agewhere making an app is not that
(14:14):
hard anymore and you canprobably pay somebody to do it
pretty quick.
So it'd be a consideration, Ithink, maybe.
Yeah, we don't talk about thatvery much of having your own app
for your podcast where peoplecould go in and listen to it.
We spent a bunch of time atGallup talking about this.
We haven't done it yet, but itmight.
For you, it might be worth it.
So take a look at it, thinkthat through, instead of you
(14:37):
know again just giving you would.
You could just deliver thepodcast through it, but I think
you'd want to deliver otherthings as well to keep the
audience engaged in what they'relistening to.
So just another option.
Dave Jackson (14:50):
Yeah, rich Graham
says can Pocket Cast do
playlists?
What they do is you makefolders and then what's cool is
you can say this podcast is inmy marketing folder and then I
can go into the marketing folderand easily see what shows have
new episodes.
I don't know, that's because Iliked Castmatic and the other
(15:12):
one that's always number threethat I can't remember Overcast.
I like their playlist ability.
But folders kind of work likethat, the thing I like, because
I wasn't.
There seems to be two schoolsof thought.
Either you have playlists oryou have a queue, and so with
Pocket Cash you kind of havefolders and I believe if I'm in
the marketing folder and I clickon a marketing episode, I think
(15:33):
the next thing that come upwill be another.
You know something from thatfolder, so that acts like a
playlist.
I need to double check on that,but I have.
You can go into a folder andsay, hey, when this one comes
out, download it.
And then there's a next levelthat says add it to the queue,
basically add it to up next.
And so if you're kind of my topstring like I must listen to
(15:55):
this episode, it goes into theup next queue and then, if that
ever runs dry, and it doesoccasionally, but not very often
.
I will go into, like, what am Iin the mood for?
Oh, let's go listen to politics.
I'll go listen to Jen BrineyActually, jen Briney's in the up
next one, but you get the idea.
So it's a little bit of both.
But I just you know, for me I'mreally picky about apps and I
(16:17):
liked Overcast for the longesttime.
I went back after theyrebranded well, not rebranded,
but redid their interface and Iwas kind of like and the fact
that Marco is kind of a weirddude, he won't, he had the link
for the funding tag, so there'sa little dollar sign, you could
have people go to your PayPal,and then he took it out because
he was afraid of Apple.
(16:37):
And then the whole Apple thingwent through, where now you know
, different courts have kind ofstopped them from taking, being
so aggressive on things, and I'mlike, good, so Marco's probably
going to put the funding tagback and he hasn't, and he's
just he's, it's his app, he cando what he wants.
But it was just a guy who waslike you know what.
(16:58):
And then I went to Castomatic,which is so close to Overcast,
that I thought Marco had alawsuit ready and that one was
fine, except occasionally itwould just pause.
You'd be in the shower andyou're like listening to you
know Pod News Week of Review,and all of a sudden it just
(17:19):
stopped and you'd be like andfinally I learned I could say
hey, woman on the iPhone, resumePocket Cast, and that would do
it.
But it was just weird.
It would just stop for noreason.
And this is after I like all myepisodes are downloaded.
I'm like I don't want to haveto stream anything.
Put it on my phone.
I got plenty of room.
Daniel says Marco neveractually supported the real
(17:41):
funding tag.
He had a custom thing thatwould figure it out before the
funding tag even existed.
Yeah, that's why I alwaysthought it was weird that he had
this thing.
He loved the idea and I'm likewell, now that there's something
built into the namespace, youknow.
Yeah, dan says you can create afilter in PocketCast that
function basically like aplaylist.
There you go.
So it is the best of bothworlds.
(18:03):
So hope that helps, kim.
I wanted to share something Igot to hang out with awesome
supporter Shane Whaley.
I was at the Content CreatorExpo in Cleveland this week,
which was interesting because Ijust got home from Podcast
Movement, spent a couple nightsin my bed and then last year I
did the thing where I woulddrive home at the end of the
(18:24):
night and then wake up reallyearly to drive back and then
you'd stay for the party andthen I was like that killed me.
So I stayed in Cleveland butShane was telling me about
readwiseio and what this is.
If you're a big Kindle reader,which I am, it will take your
highlights and email them to you.
(18:46):
In fact I have one on my screenhere and so it's.
And this is free, they have afree, they have a paid version,
but like from Pat Flynn's bookSuperfans with your audience and
make them feel special.
So these are just things I'vehighlighted.
Alone in the desert then with aquarrelsome complaining wife
(19:06):
that's from the one in yourBible, the Christian atheist.
So stop worrying and takingadvantage of what he's offering.
Do what you can.
It's a bunch of Jesus stuff andthat'll turn people off like
nobody's business.
But it's basically saying buthere something from our buddy
David Hooper from the BigPodcast book.
If you're concerned aboutkeeping up a release schedule,
but not sure there are enoughquality guests to interview on
(19:27):
your podcast, either change yourrelease schedule to something
you can deliver on or learn howto do solo or co-hosted episodes
that don't require guests.
And so it's kind of a I don'tknow what's.
At the bottom.
You have 27 days left of yourReadWise trial, so I'm not sure
what happens when the freeversion is over.
(19:49):
But Shane was just saying it'sso cool because you're like oh,
I totally forgot about that book, or it keeps it, basically
reinforces what you've learned,because you kind of forget about
it.
And there was some guy at thevery end that is a major SEO
player.
He had some interesting, he hadan interesting take.
(20:10):
He said and this is kind of Isaw this work in real life,
which is the more people thatknow you the better.
And he said because Googlealready has lost a lot of its
integrity right, because there'sso many ads on the top, I'm
just looking for some BecauseGoogle became popular, because
(20:33):
Netscape and Hotbot and allthese other ones Google just
gave you.
I didn't have to search thismonth.
They gave me great answers, andthat is not the case anymore
with Google.
So less people are using it.
They give me great answers, andthat is not the case anymore
with Google, so less people areusing it.
And he said AI, he goes.
What's interesting about it isit gives you decent answers,
it's giving you links.
(20:53):
He goes.
But the fun thing is like hegoes some of this stuff.
They don't know how it came upwith the answer.
He goes with Google.
If people start gaming thesystem, they can change the
algorithm and it makes everybodymad.
But it does again with the goalof having the good stuff come
to the top.
He goes.
You can't tweak AI.
(21:15):
He goes because they don't knowhow it's coming up with the
answer and he goes.
So eventually people will gettired of and this one I'm not
sure of.
But he was basically saying AIdoesn't give good enough answers
and I'm like I don't know aboutthat.
He goes and we're going to goback to what we used to do,
which is just ask your friend.
And I was like maybe that's whywhen I go to Reddit, that
(21:37):
everybody's asking the same fivequestions because they don't
trust it.
But I was like I'm not sure I'mbuying that, but it was maybe
some truth in all of that, right?
Jim Collison (21:46):
I mean, there may
be little bits of truth, I think
.
Sometimes, when we talk aboutthose topics, we're like it's
always going to be this way orit's going, you know, and it's
never 100 percent anything,right, it's always kind of
you've got folks.
I love the.
We ask the same five questionsbecause we want to get some
validation from humans.
But you know, like we talkabout host providers, right?
(22:08):
That question used to be kindof relevant who's the best host
provider?
Well, they're all prettysimilar now, like, they have
variations and you should checkthem out to make sure you're
getting the one that's best foryou, right?
But so we ask each otherbecause if you ask the ai's, you
get a bunch of garbage, that's.
I just went to one of thesetoday, as we were talking about
(22:29):
podcast players, I was like Iwonder what you know, I wonder
what the, what the internet issaying about podcast players
today.
So, of course, you do a searchon it and you get the top 25
podcast players for 2025, right,you know it's an ad machine
right, you get there and thenyou look at the, you look at the
, the, the, the print, andyou're like, oh, this is
(22:52):
obviously written by the personwho's number one, or you know
right, or whatever.
So then you know, you go to the, you can ask the AIs that I
think.
Think today, right now, ismaybe the best time to ever get
the best answer from AI thatit's ever going to be, because
you may be saying it's nothonest now, and there's probably
(23:27):
some truth to that too, butit's only going to get worse.
It never gets better, it's onlygoing to get worse.
From those, dave, we're alwaysgoing to need a combination of
all of them.
Listen, certainly there's timeswhen Google search is helpful.
Still, there's times when theAI is super helpful, and then
there's times when people areactually helpful.
Dave Jackson (23:48):
Yeah, still
there's times when the ai is
super helpful and then there'stimes when people are actually
helpful, yeah.
Jim Collison (23:51):
So I don't think
it's not like your friend's
gonna have any bias and like,well, that's it.
We'd ask you, and you, at thetime you worked for lipson,
right, and you say, well, Idon't, you know, I don't, you
know, this is me.
Well, is it you?
I mean, yes, you could say thatdave, but is it now?
I know you, so I know it alwaysbe an honest answer.
But the the, you know, but wedo, even when we want to give
(24:11):
what we think is unbiasedanswers, we're biased and you
just can't.
You can't, can't get away fromit.
Anybody who says I'm reviewingthis unit and I bought it, so
I'm not biased, okay, all thosethings are true.
It and I bought it, so I'm notbiased, okay, all those things
are true, but you're, you'restill terribly biased.
So we all, we all come withbiases, right, it's just part of
the gig.
(24:31):
So, yes, we can say it and wecan try and all those other
kinds of things, but at the endof the day, there's certain
things we like, there's certainthings we don't like.
Dave Jackson (24:42):
Yeah, jody says,
yeah, jody says.
So much AI slop on the internet.
Right now, youtube is becomingan AI ad dumping ground.
Jim Collison (24:50):
Yeah.
Dave Jackson (24:51):
At the event, this
one guy said that AWS, so
Amazon, who hosts a lot ofwebsites, and I don't know what
else they monitor, who knows butthey said that 57% of new
content is generated by AI, andso that was the big takeaway and
you'll hear me talk about thisin two weeks on the School of
Podcasting is lean into yourhumanness.
(25:15):
We've said this before Storiesbe yourself, because that's what
sets you apart, becauseeverybody else, it's going to be
weird.
That's what sets you apart,because everybody else, it's
going to be weird.
If you're in the, you know, ifyou're in the business of
selling information, getting theinformation is not going to be
hard.
I mean it's.
You know we can always say,just go to Google, but it's
(25:37):
going to be interesting to see.
Just you know if, again, is theinformation you're getting from
Claude going to be something?
Because everybody's in the chatroom has been saying, yeah,
those things hallucinate all thetime and you know they, they
kind of just make stuff up.
In fact, craig, another awesomesupporter and member of the
School of Podcasting, dr CraigVan Slyke, does AI Goes to
(26:00):
College and he was talking abouthow, in some cases, the longer
AI goes on, it just startsmaking up stuff and it was a
really interesting article.
It's on his sub stack.
I'll put a link in the shownotes after I find it later.
But it was a really interestingread where you're like, oh okay
, that's not good.
(26:21):
You know what I mean when itjust starts making stuff up.
Jim Collison (26:24):
Well, just
remember, right, ai is's.
We'll go back to the old toolanalogy, right, and ai is a
hammer and if you're trying touse it as a screwdriver, it's
not going to work for you.
And I think some folks areapproaching ai today or like
they're trying to make it dothings that are best for a
screwdriver and not a hammer,and then they're like, well,
this thing doesn, this thingdoesn't work.
(26:44):
So just remember, I mean it's alanguage model, right, they're
really really, really good atwriting, for sure.
They're really good at editing.
They're great at I should saybetter at translations, things
that have to do with words.
Some of the models have beentuned for math and code, and so
when you go into those models,you know you can give it
(27:06):
specific problems associatedwith code.
Let's just say some of those.
And then there's a whole newbrand of relational models that
they're building.
Microsoft's a part of this.
Grok actually has a little bitof this kind of built into it
where they're kind of tuningthem to be relational right in
(27:28):
the way they speak to you andthe way they engage with you.
Those are fairly interesting.
In the early days you mentionedCraig in the.
You know the longer you wouldgo In the early days.
That was a very big problem,like three or four years ago.
They would go off the rails.
I've had Dave, I've had long,long sessions with these things
(27:49):
and have gotten really goodresults so far, so I think that
part is getting better.
They have figured out how toextend these conversations in
some regard to make sure theydon't get a little wacky on you,
whether they're resetting themin the background or I.
You know, I don't know, I don'tknow what the magic is on that
one, but they are getting,interestingly, I think, better.
(28:10):
So, for information and some ofthose kinds of things.
Listen, they are definitelyholding them back, right.
I mean, I think they learnedfrom the first round of AI that
we did, where they had somesocial problems with them.
I think they've learned thatyou got to put some guardrails
on them.
So there's certain things youcan't do with them, certain
queries they can't send, theykeep them from, like if you said
(28:33):
, go search the entire internet.
No, they're not, that's notgoing to be allowed.
That would consume morebandwidth, right, some of those
kinds of things.
So certainly some of them havelimitations.
And then here's what I'mfinding too the prompts matter,
right, some of those kinds ofthings.
So certainly some of them havelimitations.
And then here's what I'mfinding too the prompts matter,
right, and prompt engineeringmatters.
And I get lazy sometimes in myprompt engineering and I'm like
(28:58):
well, why can't you bring backthe Magna Carta from the?
Dave Jackson (29:00):
two words I gave
you.
Jim Collison (29:00):
It's like well
okay, no, I probably need to be
a little bit smarter about myprompting.
I did a query this week where Idropped two Excel spreadsheets
in there and I wanted to comparethem, and not just a simple
comparison.
But we wanted to go acrossmultiple fields in the
spreadsheet and not all of themwere named the same and some of
them required some fuzzy logic.
(29:22):
Now, this would have been if Iwould have had to write code to
do this.
Should have been a goodafternoon of code writing to get
all for me anyways, to getmaybe other, maybe you guys
listening could do it in fiveminutes, but for me that was
going to take a while.
So what was interesting, dave,is I put it in, put the two in.
I told it what things were andthen I told it where the joins
(29:43):
were.
I said, hey, this column shouldequal this column and some of
these kinds of things.
And then, as I started writingthe query, it was like yeah, no,
you don't let's.
Do you want me to do it thisway?
I'm like yeah, so it did it.
And then it came back and ittold me what it did and it said
you know, we, here's the results.
We might want to think throughthis.
As far as the way this isconstructed and it took me I
(30:04):
don't know 45 minutes probablyto work through that to where I
got all the results boiled downto the way I wanted to, but the
prompts on the backside of mehelping me build the prompt were
what's most important.
I think I said this on the showIf you get a chance in your bot
to, or whatever you're using tosay, make sure you're prompting
me at the end of this, giving meideas of how to write better
(30:27):
prompts.
That can be sometimes can bereally really helpful to you.
It will give you clues on howyou could have written that
prompt better to get betterresults out of it, so make sure
you're using it, too, to helpyou.
It will give you clues on howyou could have written that
prompt better to get betterresults out of it, so make sure
you're using it, too, to helpyou.
It'll give you clues to how tocode with it so that you can
give it the proper prompt,because, as Stephanie said,
prompts do matter in this caseand it can't read your mind.
(30:48):
I sometimes get frustrated withit because I'm like can't you
just understand what I'm tryingto do?
It's like no, it's like anintern.
You got to tell it exactly whatto do, otherwise it's not going
to be able to get it done.
Dave Jackson (31:00):
Yeah, one of the
things I like Magi about besides
the fact that it gives meaccess to chat GPT and it's got
a built-in bunch of custom GPTsis I can write in a prompt and
then click a button and it willlook at my prompt and then say,
oh, let me rewrite this for youso that you're giving you know
(31:23):
the tool the best kind of thing.
Yeah, that's really really cool.
It is.
It's all about the prompts.
Where did Ralph had a comment?
He said getting info is easy,but putting it together is why
you need to hire someone like mewith 30 years of experience.
That's why I'm going to do alive show and that actually that
(31:43):
is true, because just becauseyou read, it doesn't, sometimes
you need somebody to explain itin a way that makes sense, not
just the facts and also what Iused to love about dummy books
back when they were new.
Right, I'd get the book aboutyou know Microsoft Word 6, and
it would tell you all thefeatures, like here's what it
(32:03):
does.
Here's what it does.
The dummy books would explainwhy I would use this, like
what's the benefit and where Iwould use it.
So that's what made dummy booksso great.
They're like oh, and here's anexample of when you might want
to try this.
Here's another example of whenyou might use this feature, not
just here's the feature.
So yeah, making the info easyto digest, you know, but the
(32:28):
problem's going to be now, whenAI tells us something, we can
simply say can you use that in asentence, please, or can you?
give me an example, or you knowso.
Jim Collison (32:39):
Well, listen you
still.
This is not a time to disengageyour brain.
This did not make this, did notmake us thinking any different.
It takes away.
It's like when we createdcalculators right, we could do
math before.
We just created a device thatmade us that allowed us to do
math faster and quicker.
We still do math before we justcreated a device that allowed
us to do math faster and quicker.
We still do math.
We still have scientists outthere doing math.
(33:00):
The calculator didn't replace,even though your high school
math teacher told you that youwere never going to learn math
again.
People know math.
Right, these languagecalculators.
So these AI?
Right, they're just that forlanguage.
Right, they just make thelanguage faster.
And to Ralph's point a littlebit listen just because a
person's a human doesn't makethem true either.
In some regards, you have toengage your brain, right?
(33:21):
How much bad advice is outthere in podcasts?
Oh right, it was funny.
Dave Jackson (33:29):
I heard somebody
at an event explain how you
should put keywords in yourdescription for Apple.
explain how you should putkeywords in your description for
Apple and I'm like I'm prettysure Apple doesn't look at the
description.
And I was like, well, that'sinteresting.
And then I looked up and I'mlike, oh look, it's Ted from
Apple.
And I go does Apple search thedescription?
He's like no, and he's like,well, at least not now.
(33:49):
And I was like, hmm, they dosearch the transcript, that's
new.
But so that's why we shouldjust be saying you know, naked
people, naked people, nakedpeople.
So now, when people aresearching for naked people,
they'll find this show and thenbe horribly disappointed that
you know we're not naked.
Jim Collison (34:08):
Well, both with AI
, though, and people and humans,
we do need to do the same testsright, right, which is, in
other words, test the advice.
If it's good advice, take itagain.
If it continues to be goodadvice, trust it Right, and
that's the same.
It can be the same thing forboth people and AI, and then
you've got to constantly bechecking.
I mean, sometimes I've listen,I've known folks for a long time
(34:29):
, and then, all of a sudden,these are humans that go off the
rails and you're like, oh well,you know.
So I think we still have to livein a world of trust and verify
on everything.
So listen, I'm preaching to thechoir here.
You guys all know this, but Ithink it's just really, really
important we trust and verify atall times, for both people and
(34:50):
for AI, to make sure, and then,at the end of the day, listen,
the decision you make is yours,not theirs.
So make sure you're makingdecisions you're good with, and
I'm not saying don't get advice.
I'm just saying, at the end ofthe day, continue to engage your
brain.
Humans are still needed for along time to make sure we're
engaging our brains, so makesure you're using that.
Dave Jackson (35:09):
They've been doing
a thing on the no Agenda Show
where they're getting feedbackfrom teachers.
Show where they're gettingfeedback from teachers.
Like, kids in the 10th gradecan't recite the months.
They don't know what half adozen is.
There are a bunch of thingsthat you're like wait.
Well, it just makes it soundlike our kids are morons.
I'm like.
So read to your children, getthem interested in books.
Jim Collison (35:30):
Well, okay, but
let me defend that for just a
second here.
Things have shifted that kidstoday know things that are
important to the world they livein and listen.
You can come up with a thousandplaces where this goes wrong,
but there's still.
I worked with a lot of smartstudents here over the last 20
years in the internships I'vedone.
There's a lot of smart studentsout here.
(35:51):
They know things, Dave.
They may not know what half adozen is, but they may know how
to code, Like they may know howto write software code to be
able to.
To get to that point, why doesa dozen matter?
That's such an antiquated Iknow it's 12, but it's such an
(36:11):
antiquated number.
Like we do very little with thatanymore for the most part.
Yeah, we can buy eggs and dozen.
Most cases it's 18 now, and soyou know, like nobody buys.
Yeah, sure, you buy donuts in adozen, but nobody cares that
like.
So what?
Right, but could they?
Could there?
Are there certain things thatthey could do way more advanced?
(36:32):
Yeah, and so I think I thinkthere's things sometimes on this
, in this area, we take things,we take old ideas and they're
like oh yeah, you don't know howto put mortar on on you know
stones, build a house, and it'slike well, we don't build houses
that way anymore.
Why would we?
Why do we need that skill?
Can I, can I pour concrete?
(36:54):
that might be, uh yeah or cement, depending on what area you're
in.
Dave Jackson (36:58):
My favorite is
when it's a dollar six and you
give them a penny.
I think I got this.
Right now I'm gonna make fun ofmy own self.
Oh boy, here we go.
Yeah, I'm doing math live.
Yeah, so you know, and you givethem like a penny, so they give
you back a nickel instead offour pennies or whatever it is
(37:18):
you know, and you just wait.
They're like but I already rangit up.
It says I owe you, you know, adollar four.
And you're like yeah, here's a,here's a penny, just give me a
nickel and you can just see themlike what I don't understand
this is a super great examplelike we we're using so little
cash.
Jim Collison (37:36):
These days so the
old timers are like you can't
even count, can't change anymore.
You're like, why would you needto?
Like, yeah, I swipe a card andI'm out and, by the way, the old
timers could never do itanyways, right they?
They say this and then throw,you know, tell, okay, give me
change for 34 cents.
And they're like you're like,okay, settle down, old timer.
Dave Jackson (38:00):
I'm going to the
Rock and Roll Hall of Fame on
Monday because it's a holidayand they have things all over
their website.
This is a cashless operation.
Don't come in here with yourchange purse, old man, Because
they're like we don't take cash.
And I was like that'sinteresting.
And John Domingo says yes, giveus a five-star review to help
(38:21):
our podcast rankings.
Yep, People are still sayingthat because they've heard it so
many times.
John also had a question.
Go ahead, you took a deepbreath.
Jim Collison (38:32):
Before we moved on
.
I was just going to wrap upthat segment.
I think the podcasting adviceis a great way to emphasize this
.
I mean, even in the last 10years our podcasting advice has
changed in some regards intosome of the things we say, and
(39:00):
so just make sure you're alwaysgetting the best information
that's for you right from thatstandpoint, and then you know.
To go back to the cash listcash versus cash list, I mean,
we, we don't live in a worldanymore in podcasting a lot.
Dave Jackson (39:09):
Remember when we
were hand coding RSS feeds.
Jim Collison (39:11):
You need to be
able to code your RSS feed, you
know, and you're like no, wedon't need to do that anymore To
say someone's not a goodpodcaster because they can't
plan, code an RSS feed.
Would we say that today?
Some people might, I don't know, we wouldn't, no, so yeah, I
love it, Craig.
Dave Jackson (39:30):
Long live the
Fortnite.
Because already my brain'sgoing is that weekly, biweekly,
Wait what fortnight?
Jim Collison (39:37):
because already my
brain's going is that weekly,
bi-weekly wait.
What's that mean?
Dave Jackson (39:39):
again every other
week, I think, is what that
means or something.
Yeah, craig.
Craig, who again teachesenglish in spain, friend of mine
, gets essays from his studentsthat have been written by ai.
He uses ai to mark them, youbet guys.
Jim Collison (39:52):
This is the Like.
We can't.
This is good in business today,we're all everybody's using AI
to write their copy.
At this point, what we need todo is figure out how to get
students to write copy betterand faster using the AI and then
cause.
At the end of the day, the goalis just really good copy.
Doesn't matter if it's originalor not.
(40:12):
Right, it needs to be great.
No, when, when you put an adout, nobody cares.
It just needs to be good copy.
So we're we're gonna make thisswitch over.
I mean, we did this for thecalculator.
Nobody's gonna be able tofigure out math.
Right, we got comfortable with acalculator.
We'll get comfortable with this.
You know, can someone write awhole paper?
Those days are over, friends.
(40:33):
That's yeah, the cat.
The cat is out of the bag, thehorse is out of the barn, like
it's.
Those days are over, like it ornot.
Time to embrace it, friends.
Dave Jackson (40:42):
Yeah, I'm trying
to find John Haddock.
Here we go.
Can you move your RSS feed toomany times?
Oh, I move.
I move from Lipson to Captivate.
Now I want to try Podhome.
Do you see any issues?
And how would that interferewith Podpage?
Podpage follows the redirect.
So the key to this is when youmove, after you've imported into
(41:05):
the new home of your show.
So if you're moving fromwherever Captivate to Podhome,
so you do the import, then yougo into Captivate and you
redirect to Podhome and then intheory everything should follow
that, because that redirectbehind the scenes the nerdy
phrase, it's a you know 301redirect is basically saying
(41:27):
John doesn't live here anymore,he lives over there, and so the
apps then go oh, john doesn'tlive there.
So the next time they go he'syou know.
So in Apple Podcasts it'slooking at the Captivate feed
and now it says, oh, wait aminute, and it looks at the
Podhome feed and it updates.
So the next time you startApple Podcasts it goes to
Podhome, and so I wouldn't moveit too quick and I would just
(41:50):
make sure that I would hit likethe top five and just make sure
that it's still updating afteryou've put out an episode.
So if I've moved to, you knowhost number two and I put out a
new episode, I want to go to allthe apps and make sure that
it's not in.
You know, whoever your firsthost was, it's only in.
You know the new host.
(42:11):
And when I see that that newepisode show up everywhere, I
know that everything is lookingat your new feed.
And so from there you're likeokay, good, everybody knows it's
like moving from one, two,three main street to you know
507 Johnson street.
Great, everybody.
You know here's my new phonenumber.
Everybody's calling me on mynew home phone.
I know everybody's got it.
(42:31):
And once you're there, thenyou're like great.
And now if you want to moveagain, I know everybody's got it
.
And once you're there, thenyou're like great, and now if
you want to move again, you know, do that.
Just anytime you update a feedis the thing I say.
Just don't multitask.
When you do that, make surethat the links you're putting in
have no spaces before the linkand definitely not any after the
link, because that's where, youknow, I had a guy at Libsyn
(42:52):
that had a typo in his feed andhe just redirected his entire
audience to nothing and he waslike how do I get that back?
I go well, you could buy thatdomain and set up a feed.
It was nasty, but I was like Iwould just go back and change it
and realize that anybody overthe last three days that has
checked your show is no longer asubscriber.
(43:14):
They're gone.
And then Chris asked well, whatis the best host provider?
And the answer is of courseit's a podcast question.
It depends.
If I'm all about WordPress,blueberry, if I'm on a budget
and I'm only going to put out anepisode, maybe twice a month
(43:34):
and I don't need dynamic stuff,libsyn, all day long.
My two favorites well, threereally are Captivate, which has
a bunch of new stuff coming downthe pike, buzzsprout both of
those because they have dynamiccontent down the pike.
Buzzsprout, both of thosebecause they have dynamic
content.
Buzzsprout would be, ifsomebody wants easy.
(43:57):
Their interface is a littlebetter, but not by much.
But Captivate has a much betterbusiness model where you can
have multiple shows and in 99%of the time your bill will not
go up.
You have to get 30,000downloads on Captivate for your
bill to go up and if you'regetting 30,000 downloads, I'm
pretty sure you can monetizethat stuff.
And then my third would now beTransistor, because it's
(44:21):
basically Captivate Lite Samebusiness model, multiple shows,
things like that.
They have dynamic tools, thingslike that.
So it depends.
Now, if I want all thepodcasting 2.0 stuff because I'm
doing a show about Bitcoin,then boy, that's a good question
.
I might still stick withCaptivate, because Captivate has
a lot, blueberry has a lot,buzzsprout has a lot.
If I want all the bells andwhistles, then I'd probably go
(44:41):
with Podhome, but that wholestreaming Satoshi thing is kind
of limping along right now.
Now, if you're in the cryptospace it's not limping along and
it's going gangbusters, but forthe average Joe person.
So I always say it depends.
I have a, I think, if you go topodcastmediahostingcom.
(45:03):
I have a post on this on theschool of podcasting that just
explains here's what thisdynamic thing does, here's what
this does, here's what this does.
And then it says here's who hasthat feature.
And then there are people likePodbean.
Podbean fired their entireAmerican staff and replaced them
(45:24):
with marketing people.
I've always found Podbean'sinterface clunky and if you're
on their lowest plan, they willupgrade you prompt to death,
where it just seems like everybutton you click on is like you
need to upgrade and I get that.
That's how they get people toupgrade, but I don't hate them.
I'm just like they're not forme.
(45:44):
They're less annoying options.
And Podbean's website I do seewhere they've updated this.
It used to be really hard toput a button on their website to
point to Apple and I'm likewait what?
Because they wanted people tolisten to your show in the
Podbean app and I was like no,so let's say yeah.
(46:05):
Randy says I walked away fromthe streaming payments and
closed down my value for valuemusic show.
Yeah it's just.
They made it too hard.
And I asked Adam at PodcastMovement.
I got to talk to him for twominutes and I go if I don't want
to use Albie, I go how do Itell people to set up value for
value?
And he talked about Fountainand some of these other ones,
(46:28):
but it just I don't want to sayit's dead because it's not.
But I would only recommend thatnow to people that are doing a
show about crypto and I'm reallysad about that.
I'm hoping that when they comeout with some I'm surprised
Apple hasn't come up with somesort of digital coin or I know
they're coming out with a stablecoin in the US, but I'm like.
(46:50):
So I don't think that idea isdead.
I'm hoping it will come backbecause I really like that.
And I also think, likeCaptivate and Buzzsprout, both
have the ability to sell yourback catalog.
You can just say this is apremium one and Mark Maron was
making 200K a month doing that.
Now he had really good backepisodes.
But I think subscriptions arethe better way now for the indie
(47:15):
podcaster to make that, or ifyou're just going to ask for
donations, like I know, danielnow at the end has the audacity
to podcastcom slash, give back.
And so you know, there arestill.
I have, I think, two shows LikeI listened to Podcasting 2.0
last night and I have that inCast Magic which is tied to my
(47:36):
Albie wallet, but I'm very closeto just waving the white flag
on that.
Yeah, danny says, looking atthe stats on Podcast Index, it
shows how many podcasts receivestats and it's pretty low in the
grand scheme of things.
Yeah, it's, you know it'spretty low in the grand scheme
of things.
Yeah, it's, you know it's.
It's such a bummer.
I I was, so that's why Istarted.
The future of podcasting was toI.
(47:57):
I thought this was going totake off and we could give that,
and now it's like the future ofpodcasting is.
Jim Collison (48:05):
so you know what
the future of podcasting is
tomorrow, right, yeah, I mean,it's out there.
Listen, I think we'll makeanother run at this digital
currency for podcast and podcastsupport Just wasn't.
I don't know if we were readyyet.
No, I don't think thetechnology's there, I don't
think enough people were there.
(48:25):
I don't think it's an averageguy solution.
I don't.
You know, there was a lot ofthings that needed to happen,
but you got to try it a coupletimes before it starts, before
it really works well, and Ithink we may be in a.
You know, we may be in asituation coming up here.
You know, unfortunately, ifanybody got into the value for
(48:46):
value, and you had Satoshi'sthat you were getting, if you
had been early and just heldonto them, they'd be worth four
times what they're worth now Imean what they were worth then.
So you, if you did nothing withyour Bitcoin stuff, it would be
now four times more value thanit was before.
So hopefully you didn't sellthose things off because they're
(49:07):
Bitcoin's doing really wellright now.
I think we're going to need a.
We're going to need ablockchain, so someone's going
to need to dedicate a blockchainto this, and then we're going
to need tie-ins to the variousonboard fiat onboarding right.
So, like here in the UnitedStates, like a Coinbase would
need, we're going to need to beable to come in through an easy
(49:28):
thing like coinbase then thenmove things from to and from
that.
As easy this was the hard partis they were.
Everybody was trying to set upa decentralized or or whatever
something along those lines ofgetting that done and it just
was.
Like you said, if you have auser that has to set up
something and it's probably notgoing to work, you guys, it has
to be easy.
So I think I think somebodywill be smart enough to make us
(49:52):
another run at this what we callvalue for value, and it could
work.
I just don't think we're ready.
I don't think the technologywas was.
It was there for sure, it'sjust it was.
It was fairly complicated, toohard.
Dave Jackson (50:04):
Yeah, when I was
very hard when I talked to ted
from when that was really takingoff, he's like I know we can do
it, he's like, but for Apple toembrace it it has to be easy.
Like easy John says, I wasthinking Podhome to create an
RSS for live streaming directlyto podcast apps like Fountain,
(50:26):
and, yeah, I had Daniel explainhow to set up a live tag and my
brain exploded.
I was like you lost me aboutseven steps ago and I was like
because I've got to.
Oh man, radiocom, I have somelive streaming channel that's
just playing loops of yourpodcast consultant and I know,
(50:48):
if I wanted to, I could like Icould add that as a live stream,
because back in the day, backin the day, internet radio used
to be a big thing.
You could.
I remember I had an internetradio station.
I could go in and see where youknow hundreds of people listen.
And now I look at it and it'slike tens of people have
listened.
But it's, it's another way tolive stream.
(51:09):
Before I get to some otherquestions, I wanted to share one
other thing that I learnedwhile I was on the road.
And man, did this come in handy?
It is, and this is not unlessyou think everything I do has an
affiliate program.
This does not.
Spotherocom saved me a chunk ofchange because when I was at the
(51:32):
event in Cleveland, the parkingat the Hilton was 50 bucks a
night and I was there for threenights, I think, and it was 43
bucks for all three nights atSpot Hero.
And so you basically type in anaddress and it says let me see
if I can find a parking spot foryou.
(51:54):
And it did, and it was I don'tknow three blocks away.
I was like I'll walk threeblocks to save 150 bucks.
And so I did the same thing.
I'm going to the Rock Hall onMonday.
I was like I don't know whatthe parking is up there and I
found one like I think it was 40something bucks to park at the
closest one.
I was like hold on.
(52:14):
So I pull up my Spot Hero.
I found some place that's likesix bucks a day and it's like
four blocks away and I'm likeit's supposed to be nice on
Monday.
I'm saving myself 40 bucks.
So I was surprised.
So it's spotherocom.
If you're going to any, you knowlive events or you know
(52:35):
anything where you're going tobe parking.
I know, man, I forget wherewe're at Chicago.
I think it was Podcast Movementin Chicago and Daniel had found
a parking place adjacent to ahospital that was cheaper.
And so this is kind of thatidea Let me find a hotel
adjacent that isn't going tocharge me, because hotels, just
(52:56):
like you know, brought to you bythe same people that charge you
$9 for a bottle of water.
You know, and I remember I'm soold I remember when parking was
a thing that you know wasprovided so that you could
actually come to the hotel and Iwas like no, no, if you're
going to be on our property,we're going to charge you
because we can.
So that.
Jim Collison (53:16):
Uh, I will say on
spot hero, be really careful
that you see the distance.
You were talking three blocksright.
Make sure you're looking at thedistance, cause I was doing, I
was just doing some searcheshere in Omaha and the only place
, the only place you have paid apark, is downtown.
But if you're not from Omaha,you don't know that.
So I went.
If I was going to theexorbitant area which is another
(53:38):
shopping area, all that, allthat parking's free, but it's
spot hero tries to give mesuggestions downtown.
It doesn't say, hey, that areais free, like you know.
So if you were from out of townyou might think, oh, I can't
get any.
I where am I going to park?
How's this going to work?
So just remember, as you'relooking around on that, that you
(53:59):
you know there may be someareas where you're thinking paid
parking might be appropriateand it's not.
You can just park for free.
Dave Jackson (54:11):
Yeah, jeff C says
so glad the Gaylord is done for
podcast movement, but who knowshow expensive New York is going
to be.
That was me I was like when Iheard James Cridland announced
that podcast movement is movingfrom you know the Gaylord, I was
like, yes, and it's like, andthey're moving, and from what I
understand, new York is thepermanent home, like it's not
like New York next year, it'sNew York from going forward.
(54:33):
And I was like, well, thewinner in that equation, in my
opinion, is one, chris Kermitsosin PodFest.
Because I, you know, I've beento New York once, it was fun and
I did some touristy things.
But I don't know, I'll beinterested to see.
I mean, I'll go next year toNew York, I believe, unless it's
(54:56):
just absolutely ridiculous.
But you know, that's an industryevent.
Whether they and I talked toBrian personally, he said no, no
, we're still all about thecreator.
And I'm like, okay, and I, he'snot lying, but I I think he
thinks the creator makes moremoney than they do, cause you
know, and they, I, jamesCridland, had a great idea.
(55:17):
They should do what podcastsshow in London does, which is
they have different types ofdays and so they can have like
injury industry days, maybeWednesday and Thursday or on
Thursday, and then have the kindof independent days on Friday
and Saturday, so that A theydon't have to burn a vacation
(55:38):
day, and then you know, I don'tknow.
Then everybody could go on thatday see their friends, not have
to have three nights of hotels.
Let's just make a day forindies and everybody can fly in
on that day.
High five each other, patourselves on the back and then
go back home.
I don't know.
So Steph says do we know where?
New York?
No, because New York's a bigplace, although I do love the
(56:01):
Bronx.
The Bronx was fun.
I went to the something airradio, some event there, and
they had some really goodbrisket in this place.
That was amazing.
And I also found out, I'mpretty sure, like if you're a
parent and you put your kid onthe sidewalk waiting for the bus
, if you leave them there longerthan 10 seconds, somebody will
(56:23):
come by and spray them withgraffiti.
There's just graffiti everywherein the Bronx and what I heard
cause, that makes me nervous.
And and Akron, if you're in, ifyou've got graffiti on the
walls it hasn't been cleaned,it's like you're not in a great
neighborhood.
And in the Bronx they're like,no, that's just what we do here.
Everywhere is that so.
So it'd be interesting to seewhat happens with with podcast
(56:44):
movement.
Chris says I bet the Indies atthese events is less than 5%,
and we'll see there was.
You know, the people I met atPodcast Movement that were
really new to podcasting werefrom Dallas.
They were local, so theyprobably weren't staying at the
Gaylord, they were just comingin.
So let's we have Ralph has aquestion.
(57:07):
But before we do that, talkingabout awesome people like Ralph,
we're going to talk about theseawesome people.
You can be an awesome supporter.
My Ecamm is doing really youknow what it is.
I think Is that it Veryinteresting.
You can be an awesome supporterby going to
askthepodcastcoachcom slashawesome.
(57:27):
The show is brought to you bythe school of podcastingcom,
where you get courses, coachingand community all in one place.
Use the coupon code coach tosign up for either a monthly,
quarterly or yearly subscriptionand when you go to ask the
podcast coach.
You're looking at pod page, andpod page is an amazing thing,
and I don't say that because Iwork there.
I say that because it's anamazing thing.
(57:48):
I have video from 2020 whereBrendan hired me as a consultant
to go.
Do you think anybody would buythis?
And I'm like, yeah, like 30,000podcasts have been through our
system.
Check it out at tripodpagecom.
If you need more Jim Cullisonand hey, who doesn't you know,
just go over to theaverageguytvand check out his show.
Home Gadget Geeks and my mouseis not working.
(58:11):
I am going to learn vidIQ.
That's one of the things.
Now that all these sessions areover, I dip my toe in it, but
that's what's coming and it'stime to go to not that, but this
.
Also, I should say, if youtried to join earlier by going
to askthepodcastcoachcom slashquestion, I had not started Zoom
yet and Zoom is now up andrunning.
(58:35):
So if you want to jump in onthe call, you can.
But who's it going to be?
Is it going to be Ralph fromthe Financially Confident
Christian, or Greg from IndieDrop-In, or Craig?
I can't talk as fast as thisthing spins.
There's Jody, the audiobranding show, and so who will
it be?
Well, we're going to click onspin and find out and the answer
is it's, I'm going to guess.
Is it Chris?
Is it going to stay on, chris?
It is Chris from castaheadnet.
(58:57):
If you need a producer, slasheditor, slash video, slash,
audio guy, you cannot go wrongwith you.
Know, it's so funny when I getdistracted.
Did you leave and come back?
Wait a minute, we're havingtechnical difficulties.
You can go to castaheadnet.
(59:19):
Where is my?
Oh wait, hold on, I got to goback to this.
Okay, you're back.
Did you leave?
Jim Collison (59:24):
No, you put me in
the green room for some reason,
I don't know why.
Dave Jackson (59:28):
Because I was
sitting there talking about
Chris and all of a sudden, andthen you left again.
That's weird.
And all of a sudden I heardbring, bring, bring and I was
like, wait, what's going on?
Jim has left me.
So the joys of live.
So, ralph, when you want to doa live show, remember moments
like this Andy's back.
Jim Collison (59:50):
I got moments like
this and he's back, so I got an
interesting error message.
It said this stream isdestroyed.
It kicked me out for a second.
I had to rejoin and said thisstream is destroyed.
I was like oh, that's that's alittle uh.
Dave Jackson (01:00:01):
Yeah, I mean,
that's all you know, I don't
know what's going, you can fun,I don't know it's
Jim Collison (01:00:07):
fine, it's fine
fine.
Dave Jackson (01:00:09):
It's all fine.
Anyway, to go back to this, ifyou'd like to be an awesome
supporter, you can do that, likethese awesome people.
If you're watching the video,thank you to all of our awesome
supporters, and you can do thatby going over to
askthepodcastcoachcom.
Slash awesome and become anawesome supporter today.
(01:00:29):
And so Ralph had a question.
He said I would like thegroup's opinion on the best day
and time for a weekly smallbusiness live show where I'll be
answering small businessquestions and providing coaching
.
So live coaching can be reallycool.
I know Natalia Ekdahl fromBizChicks and that's
(01:00:50):
B-I-Z-C-H-I-X did interviewshows.
Because back in the day, that'swhat you did.
You interviewed entrepreneursand a million dollars fell from
the ceiling.
Well, when that didn't work andshe kept offering coaching, and
then she finally brought onsomebody that she gave them a
discount on coaching.
The discount was because it waslive and it was going to be
used on a podcast.
(01:01:11):
It wasn't so much live as itwas going to be used on the
podcast.
And so she did a couplecoaching calls with people and
she said it was like her wholeaudience went oh, that's what
coaching is.
And she said and then, you know, people started knocking on the
door.
So for a small business see partof me, right you're like well,
(01:01:31):
if you go during the day, Idon't know about you, jim, you
don't work from home.
But I work from home and I havea problem where people think
well, dave's home, I'll justcall him and I'm like I'm at
work.
It is between 8 and 5.
I'm at a place called Podpage.
That happens to be my sparebedroom, but, like you know, and
(01:01:52):
I remember once the power wentout and I went over to my
brother's house and it was stillbetween eight and five and I'm
type type typing at the keyboardand he did not get the hint
that I'm like I'm doing my job,like, leave me alone.
So during the day might work,because they're busy during the
(01:02:14):
day, which means family time isat night, if they're doing that
correctly.
But a lot of times smallbusinesses don't adhere to the
eight to five rule and they workwhenever they can.
They work all the time.
I would.
For me, the key to live, andthere are many hurdles.
(01:02:34):
The beautiful thing alive isyou get instant feedback.
But and that's us, after doingthis over 10 years, and we've
done it the same time for 10plus years Saturday at 1030.
So I would pick.
And now, why did I pickSaturday at 1030?
Because at the time I wasmarried and my ex-wife was still
asleep.
So I'm like, oh, I can do thisshow now and it won't take away
(01:02:59):
from you were still married whenwe started this.
Yeah, yeah, I was in Cleveland.
Yeah, I was in Cleveland whenwe started this.
Yeah, and because I remember Ihad that big hunking board with
two mixed minuses going and yeahand yeah, so that's why, that's
why I picked this time and Ijust never moved.
Jim Collison (01:03:17):
And every anytime
I ever hint to move, people are
like no, oh, and I was editingmy podcast this Saturday morning
or when I edit my podcast andyou went live and I saw you go
live and you were wantingsomebody, so I jumped, I jumped
in to join you.
So that time we kind of pickedit by accident.
But to your point, dave, likebecause we've been so consistent
(01:03:39):
, we gain.
Like people know they can counton it, like the, like the, uh,
you know, like the trains, they,they, it's going to show up and
and so I think there's someconsistency.
I think I don't know if thetime matters as much as the
consistency matters.
If you're going to do it withpeople, they need to know you're
going to be there and then, nomatter what you do live, it's
(01:04:02):
just never going to be aspopular as as the recorded
version right.
Dave Jackson (01:04:06):
Never going to be.
Yeah, not even close.
Close, I mean, jeff c does alive show on fridays.
I rarely, if ever, watch itlive because I'm busy doing my
own stuff on friday day, rightfor you and me both.
Jim Collison (01:04:20):
It's in the middle
of the workday.
I see it pop up on linkedin allthe time and I'm like, oh,
we'll have a great show, jeff.
That's usually what I say whenI see it pops up jeff, have a
great show.
But usually, you know, fridaysat 11 or whatever, 10 or 11, I'm
usually it for a long time.
My own podcast was going on inthat slot for Gallup.
So, right, yeah, you just.
But there will be people whowill come and join you at that
(01:04:42):
time and if that's what you'relooking for, if you're looking
for that, consistency is key,just beyond the shadow of a
doubt.
Listen, we did a live podcastevery Friday this year at 11 am.
As soon as we finished theseason and stopped doing it, I
had people emailing me Where'sthe podcast?
Aren't you going to keep going?
Like, no, we finished theseason, I know, but aren't you
going to keep going?
(01:05:02):
I need something to listen to.
So the key is get those peopleto build it into their habits.
It's the same reason you allshow up live folks at 10.30
Eastern, 9.30 Central.
Dave Jackson (01:05:15):
So if we switch to
Thursday nights which wouldn't
work for you because that's whenyou do your show but if we
switch to a different time let'ssay we started doing this
Wednesday at 7, we would losethis audience.
Some of them would follow, buteventually we would get more
people the Wednesday night,people like, oh, I was going to.
(01:05:36):
The tough part is especiallyfor live.
I remember Jeff, not Jeff JayMoore the comedian.
He did a show I forget the nameof it, but it was about
Hollywood and agents and actorsand it was about and so the
media loved it because it wasabout them and it had all sorts
(01:05:59):
of star power.
Jay was a pretty popularcomedian at the time and it
should have taken off.
It should have gone crazy, andthe problem was it was on
Thursday nights against thislittle show called Friends, and
so I think it did maybe one anda half seasons.
So that's the thing.
It's just, you know, I would say, try it if this is something
(01:06:20):
you want to do, because Ralph isreally good at answering
questions.
You know, if you just get himto talk about something, he's
got 30 years of experience, andso I like that strategy of just
answer questions versus do thewhole script thing and that
whole nine yards.
I would try it.
I'd give it at least a month,probably two, and just realize
(01:06:42):
live is not a magic bullet Likethis.
Show hasn't grown crazy becauseit's live and again, we
probably get nine to 10 timesmore people listening to it
later than we do here.
Yeah, and Stephanie says hey,it took 10 years to build and
engage audience for this liveshow.
I never see y'all advertise it.
It's like a secret I mentionedin my newsletter.
(01:07:04):
Every week that goes out it's.
I'm trying to figure out whenwe got when we got our audience.
Jim Collison (01:07:12):
It's posted on
LinkedIn and it's it's a part of
I mean I talk about it on myshow.
Yeah, by the way, we're not,we're not trying to explain this
away.
It is a good, it's a greatpoint.
I mean we could do, we could domore advertising for it,
although I think we're, I thinkwe're comfortable with the
audience that we have and ifit's, if it's as good as we
(01:07:32):
think it is, you word of mouthshould do some things.
It has done some stuff.
Dave's out in the community.
I mean he's speaking atconferences all the time.
So, and you know, you mentionedit, it's on all your stuff,
it's in my bio and all my stuffyeah.
Dave Jackson (01:07:45):
So anytime I have
somebody go and I'll be like, oh
well, you should join theschool of podcasting, like, oh,
it's just not in the budget, Iwill say, oh, I have something
that's free.
You just have to wake up at1030 on Saturday mornings.
And what's interesting is veryseldom does that person get up
to get free consulting, get freeconsulting, and I'm like then
(01:08:07):
you're not real, I don't know, Idon't know, I, I, my, my
thought goes maybe, again maybethey're busy people and they
want to sleep in.
Jim Collison (01:08:18):
But I'm like I
sleep into eight 30,.
You know, crazy on Saturday.
Yeah, don't get crazy now.
Dave, I'm always surprised athow many people we get at this
hour on a Saturday morning.
You guys come back consistently.
It always surprises me.
So I always like, wow, it's 35or 40 people who are very
committed to it and enjoy it ina way to be a part of this group
(01:08:39):
and it's kind of fun.
I don't think anything we sayyou don't for the live folks you
already know.
I mean, I think there's a fewnuggets in there, but you come
out to be a part of thecommunity and we appreciate that
.
Dave Jackson (01:08:51):
Yeah, jeff says I
love doing a live show, but
keeping the time consistent,that is the key Because I mean,
if you think about any time ashow is not doing the way they
want it to you know, or in somecases, networks just do stupid
(01:09:11):
stuff on TV.
They'll take one of their bestshows and they have this other
show that's not doing great andthey're like, oh I know, We'll
move this to another night rightbefore the show that's not
doing well, and then this greatshow will be the lead in and if
people don't change the channel,they'll start watching the show
after it.
But as soon as you start movingshows around and people can't
(01:09:32):
find it, you've doomed it.
Yeah, Dan says this isbasically Saturday morning
cartoons.
I need to bring in some cartoonsound effects and I don't know,
Later Jim will drop an anvil onmy head.
Podno says I've listened to theshow for two years.
This is only the second timeI've watched the live experience
.
There you go.
It's always just to see howdifferent Jim looks, how he is
(01:09:55):
in my head.
Jim Collison (01:09:56):
Oh yeah, how did
he look in his head More
handsome or less handsome?
Yeah, that's me.
I'm like I thought Jim was anogre and man, that guy's
handsome, yeah it is funny, thefaces you make up when you're
only when it's audio only youhave to put a face in there,
right?
You that's your brain does thatwhen you're listening to audio,
(01:10:17):
it's putting a face in there.
And when you haven't seen theperson before, you don't know
what they look like, you justmake it up.
And then the first time youmeet him you're like that's
nothing, like I thought it was.
Dave Jackson (01:10:25):
Yeah, yeah.
Here's a fun question thatwe're going to dangerously
tiptoe around a subject.
Jill From Keep the Flam A (01:10:32):
Let's
be careful.
Dave Jackson (01:10:40):
I was like all
right, here we go.
It says hey guys, the title ofthis on Reddit was advice on low
ratings from people in thecommunity.
I wanted a little advice.
I've been podcasting for twoyears.
I started out recapping realityTV shows for the first year and
nine months, but this summer Idecided to start a new channel
and began podcasting aboutreligion, with my sister as the
co-host, with a modern take, sothat even non-religious girls,
(01:11:01):
specifically, could feelincluded on their path to
finding God.
Just a simple podcast where weopen up various topics every two
weeks, discussing topicsrelated to the religion, but
also adding a modern take to itto help girls who are still on
their religious journey, so theydon't feel alone and see that
we also are on the path,although we're not perfect.
(01:11:23):
Unfortunately, this past week, agroup of people in my community
continue to spam my podcastratings with one stars Dun dun
dun and I'm not sure how toremove those.
Well, you can't, or put a stopto it and you can't.
And as I don't know who it isexactly, it's JimMom37.
It says right there on theirreview, but, with this being
(01:11:45):
about religion, and checking theanalytics verifies me that it's
people I knew or know of.
I assume they don't consider methat religious, but everyone is
on their own path.
As I do keep it to myself a lot, so maybe it came as a surprise
to many, but I don't want thecontinuous bad ratings to stop
me from doing what I love.
(01:12:06):
Then quit reading them.
And any advice on dealing withpersonal attacks on your own
podcast?
Jim, I've not prepped you.
What are the three things youdon't talk about in a podcast?
Jim Collison (01:12:18):
Religion, politics
and sex.
I don't know what's the thirdone religion, politics and sex.
Dave Jackson (01:12:22):
I don't know
what's the third one, sex or
abortion?
Either one.
And so you're in the religiousspace, and the reason you don't
talk about those three things isit triggers people.
Now, if you want to, you can.
Jen Briney does a show aboutpolitics and guess what?
50% of the time her audiencehates her because she'll be like
and the Republicans did thisreally stupid thing.
And then in the next episodeshe'll be like and the Democrats
(01:12:44):
did this really nasty thing.
And every time she does that,you know, and I remember she's
much better at it now, but inthe early days she'd come on the
mic crying because people werejust brutal, because it's
politics and those are things.
That and that's the thing, allthose things people have, they
are passionate about them, andso not only will they fight back
(01:13:07):
with an answer, but they will,you know, they just go crazy.
So that's true.
Now Ralph says I talk religionall the time, and so you know
your time's coming.
Jim Collison (01:13:17):
Somebody's going
to throw in there, that you know
, or maybe not I mean listen,for for folks who have, you know
, have a uh, they're in a lane,let's just call it.
They're in a lane and they'regoing.
Sometimes you don't invite thatother side to come in or they
they don't see the value inmaking it work.
And this particular case itsounds like sometimes we start
(01:13:40):
off more general and we attract,to attract this big audience,
Then we make a statement, right,Whatever that is, and we make
that statement that divides ouraudience and that's generally
when these things kind of happen.
I think, if you start yourpodcast and you're in a lane and
you're hard in that lane, thepeople who, who don't agree with
you, they just don't listen,right, they're not going to show
(01:14:02):
up and listen and unless you goafter them in some particular
way, they're probably not goingto feel it's worth their time to
go out and leave a one star andwhatever that is true.
Dave Jackson (01:14:12):
That's something
to think about.
Somebody had to sign up for anApple account.
Go to your site, click on abutton, write the review.
You know you move somebody todo that.
Jim Collison (01:14:22):
You have to go
after them.
You have to go after them, Imean so so generally kind of
happens in these two camps.
Right, you started more generaland then you said something
that divided the audience or youmade a comment.
Maybe you're in a, you're in alane and you made a comment
about the other lane and youwent, you it, it, it got out, or
you went, went after him, youwent after him hard, or it came
(01:14:44):
out on social or whatever someof those kinds of things, and
they come back.
They come back after you.
I think in a lot of cases, ifyou're just true, if you start
to your podcast and stay in yourlane, I think for the most part
you're yeah, you're gonna beokay yeah, well, craig says,
aren't religious podcasts ahugely success?
Dave Jackson (01:15:00):
I don't know that
they're hugely successful, yeah
they can be, but it is a hugechunk of podcasts, are religions
of all sorts, not justChristianity, and then dances.
Those topics can easily become,can become quickly an echo
chamber and then I love.
Craig says maybe it's just abad show, maybe the one-star
(01:15:23):
review has nothing to do.
But I'm not saying that youshouldn't do a religious or a
political show or whatever.
If you want to talk about sexand pronouns and all that other
fun stuff, I'm not saying don'tdo that.
I'm just saying realize thatyou're in in highly.
(01:15:43):
You're in areas that people arehighly passionate about and
you're likely to get some peoplethat are like you don't know,
like I saw someone yesterday ohyou know what, I'm not going to
go there, but there was.
They said one fact and I knowfor a fact.
There are five other facts thatyou know and the problem is
facts are a little squirrelythese days.
(01:16:05):
So DR says is writing a reviewor is it just clicking on a
single star?
That I don't know.
But here's my thing I don'tlook at reviews.
If Jim said hey, you got tocheck out this show.
It's called the Gern Goes toCollege Show.
I'm going to go over, I'm goingto type in Gern.
I'm going to find it and I'mgoing to click on follow and
(01:16:26):
then I'm going to listen and I'mgoing to decide I won't even
look at reviews and if I did andit said this is the dumbest
show hosted by a guy named Gern,I'd be like, well, I'll be the
decider of that and I wouldclick follow and listen, because
not everybody, you know.
I remember when I was doing thepodcast rodeo show and I would
say, yeah, this show is, youknow, and I'd have people like
(01:16:49):
you're you, you don't get it.
These guys are hilarious.
I'm like, well, that's why I,that's why you should have your
show on that show.
Oh, my God, not everybodyagrees with Dave.
Yeah, podno says I used to havea mantra love your haters.
Oh, I had a troll that I had alot of fun with, usually because
they want the attention.
Yes, I have a clip of MarcMaron talking about trolls, but
(01:17:09):
it is definitely not safe forwork.
But at the end he basicallysays ignore, ignore the trolls,
but he explains how they.
You know, daddy didn't getenough, daddy didn't give enough
hugs, so you come to annoy me,blah, blah, blah.
Randy says I was harassed by anindividual on Facebook and
Instagram because of an episodeof my show, bible Bites, when I
(01:17:32):
discussed Pride Month and sin.
Yeah, that's again.
So now you've got two.
You've got religion andpronouns, and those two clubs
don't typically get along.
Even Craig said could beterrible audio.
Yeah, there's a lot of stuff.
Yeah, I love this.
There's a pizza place somewherethat gives away pizza to people
(01:17:54):
that leave one-star reviews onYelp.
Nice, well, that's a nice wayto make friends.
When I got into the whole fiascopodcast movement and their Ben
Shapiro thing, it was reallyinteresting because I woke up, I
commented on it and just said,hey, I don't get it.
Why can't that guy come to apodcast movement?
There's a person I hate in myhigh school and he came to our
(01:18:15):
reunion Like he has a right tobe there.
He's in my class and BenShapiro is a podcaster, so he
has a right to be there.
And I woke up the next day witha bunch of arrows in my back on
Twitter and I just said hey, Ieven said at the beginning of
this like I don't understandthis space.
I'm not in this space.
I'm a middle-aged white guy, soyou know like I'm going to say
(01:18:36):
something stupid here.
And then they all said you saidsomething stupid.
And I'm like, yeah, can we geton Zoom and talk about this?
And people lost their mind.
They're like, wait, what do youmean?
I go, can we get on Zoom andhave a conversation?
And three people took me up onit and I was like, oh yeah, ok,
I get your point, so, yeah.
So just when I saw that, I waslike, well, you know, if you're
(01:18:57):
going to talk about I mean justtalking about podcasting, some
people are like you have oldcurmudgeons like me going
YouTube is not a podcast, right?
So every time somebody bringsup videos like, oh, no, don't
talk the bear, but what if it is?
Jim Collison (01:19:13):
What if it is,
mike?
Dave Jackson (01:19:17):
Yeah, and Danny
says one of the things I enjoy
about being a Gen X Scotsman isthick skin.
Don't give a crap what otherpeople think about me, except
for those who matter.
That is a big one, yeah, just Imean.
Or one thing I learned from theTaylor Swift thing, which is
kind of obvious but she turnedoff her comments on her
(01:19:38):
Instagram like 10 years ago andshe goes.
I don't miss it.
So, john Jemango, my show isabout news and politics.
I get hate mail all the time.
It's none of my business whatpeople think about me.
There you go.
So you know you're going tohave that.
It's it's.
The problem is you can't get.
Well, you could complain toApple.
(01:19:59):
I've heard of people, if it'salong the lines of hate, like a
hate crime or whatever it is.
I've heard of people gettingone-star reviews removed.
But I just to me, I just don'tput that much weight on reviews.
I know we love a little pat onthe back and I love good reviews
, but you know, I can.
my one-star review was a reallybad, was a really bad ad for a
(01:20:23):
really bad show, or somethinglike that, you know so I can
quote that one like scripture,you know so our, our negative
reviews do impact us, but intheory I usually try to just
brush it off or shake it off to,to quote the, the lovely Taylor
Swift Billionaire, thebillionaire.
Jim Collison (01:20:40):
Taylor Swift.
Dave Jackson (01:20:41):
It's easy to shake
it off when you got a couple.
Jim Collison (01:20:44):
You know a couple
billion, yeah, a couple of
billion, just to throw on this.
It's fine, we're going to getsome hate mail on this one.
Oh, I just realized I've been.
I've been answering questionsin chat from my live account on
YouTube.
It's not even me, shoot, sorryguys.
I'm sure everybody knew who itwas, but I just you know
YouTube's got that thing rightwhere you log in.
(01:21:05):
I mean, is it a podcast orisn't it?
But they've got this thing.
Dave Jackson (01:21:08):
I'm logged in with
the wrong account, so I'm sorry
about that Now I see yourlittle glasses there, the
Average Guy TV.
Is that after?
Did you log in and log back in?
Jim Collison (01:21:16):
Yeah, usually I'm
in my personal brand here for
that.
This is personal brand here forthat.
This is the life.
That's my live channel, that Imust have been doing some work
in there, so, anyways, doesn'tmatter.
Not to not to distract that was.
That was stupid.
I even mentioned it, as metashould have never mentioned it
on the live show.
Dr, thanks for that super chatthat you holy cow, wait, what
super chat.
Dave Jackson (01:21:36):
That means we got
to do that, yay, so thank you
very much for that.
That's a beautiful thing, and Ialways have to wait.
Jim Collison (01:21:43):
Well, and she did
say the empowered podcasting
event in charlotte right now oh,yeah, at the end of the month.
26, 27, 28 it is on the weekend.
So if you were complaining yes,if you were complaining about
podcast movement being duringthe week, this is one on the
weekend.
The code epPCLD50 will get you50% off.
(01:22:03):
Epcld50 gets you 50% off untilit's a Labor Day weekend sale.
So most of our live folks, andmaybe will you publish this by
the 5th.
Dave Jackson (01:22:13):
Yes, this will be
out today and it went out
yesterday in the PodPagenewsletter.
I'm really looking forward tothis event and so I promoted it
on LinkedIn, on Twitter, on blue, even on blue sky.
I never log into blue, butthere's blue sky and threads and
Mark is a great guy, markRoenick, and I'm looking forward
(01:22:34):
to me.
I kind of go this.
This smells like early pod fest, yeah, and that was the best,
and so this is is a great sale.
If you're thinking of goingbucks off basically right, it's
200 bucks off and the hotelisn't super.
It's not.
It's not the gay lord, but whatis?
It's not a red roof in, butthat's kind of a good thing most
(01:22:55):
of the red roof fins I've evereven seen.
Jim Collison (01:22:58):
Yeah, it's a super
eight yeah don't, yeah, I'm
what.
Dave Jackson (01:23:02):
What's your go-to
hotel?
Jim Collison (01:23:04):
a holiday inn
express.
Yeah, that's me, even though wejoke about that.
Yeah, it's the one.
I stay at all the time it's notyou stay in a holiday express.
Dave Jackson (01:23:11):
Yeah, it's usually
a little over 100 bucks yeah,
you know hampton inn is anotherone, but those can get kind of
pricey.
But holiday inn express is.
It's the one I'm like, okay,and and then I use my Expedia
account.
Jim Collison (01:23:23):
It used to be a
solid 99.
That was back in the day.
Oh yeah 99, 900 bucks for aroom.
You could.
You could do it pretty solidlynow.
Not so much, but it sounds likeit's going to be a good event.
Dave Jackson (01:23:36):
Yeah, if you, it's
in Charlotte, north Carolina.
So if you're near them, checkit out, but it's going to.
For me it just.
You know, we've got a lot ofindie podcasters there.
You can connect, you can learnand grow, you can collaborate.
I mean, I here's the thing interms of what happens when you
go to these events.
(01:23:56):
So I went to the one inCleveland.
Well, first I went to PodcastMovement.
I met a bunch of our customers,but I also my favorite thing of
Podcast Movement was Deidrefrom not Cap Show, no Cap Show,
that's where she's from.
I had a baby and it was like ababy, like three-month-old baby,
which is the best because theycan hold up their own head, but
(01:24:18):
they're still and she's justlike Wait a minute, was it three
months old when she had it orwas it three months after she
had the unusual?
Jim Collison (01:24:26):
Yeah, yeah.
Dave Jackson (01:24:27):
So the baby was
three months and she just goes,
do you do cuddles?
And I go what?
And she hands me a baby and Iwas like, oh, it's got that new
baby smell, like.
And she just went, you'remaking all those baby noises.
And and then, because she was afemale, she cried and wanted
nothing to do with me and I waslike that is the typical.
Jim Collison (01:24:47):
Guys can cry too.
Dave, Guys can cry too.
I would have cried too.
I'm just going to say it.
Jill From Keep the Flam Al (01:24:51):
That
was awesome, but at the content
creator expo.
Dave Jackson (01:24:57):
This keynote
speaker got up there's a local
thing in Ohio called signal andthey're trying to bring back
local news and I said hey, I'vereached out to the local Akron
chapter.
I can't get anybody to returnmy email.
I said I do a podcast aboutAkron Ohio.
I go, I need content.
And I go you guys need exposure.
I'm thinking peanut butter andjelly.
(01:25:18):
And she goes that sounds like agreat idea.
I go yeah, I've emailed youreditor.
I can't get anybody in Akron toeven say no.
And she goes oh, here's my card.
And I said here's my card, I gobecause I do podcasting.
She goes oh, she goes.
Well, I'm from Columbus.
She goes I know a senatorthat's getting ready to launch a
podcast, but he needs some help.
And I go please give him thesethings that happen when you go
(01:25:44):
to a live event if you make sureto get out of your shell.
You know I got to hang out withShane Whaley for pretty much the
whole conference.
We sat next to each other mostof the sessions and the
beautiful thing is when I wentto if I go back to Chicago, that
was the podcast event forhigher education and Greg from
rsscom said you're not a podcast, you're a brand and he goes.
(01:26:06):
You have to figure out what youwant to be known for and I
thought that was amazing.
It sounds silly but I reallythought about it.
But I met Katie Brinkley, Ibelieve, at Podcast Movement.
I eventually had her on my showand I know this guy named Jay
Acunzo.
I've read his book, he's a bigshot, smarty pants guy and he's
(01:26:29):
a great speaker.
He was there to talk aboutpresenting and at the end of it
I kind of wanted to meet him andI saw him walking by and I just
said, hey, jay, that was agreat presentation.
And he came over and shook myhand.
We had like this little babyconversation but he started off
with like hey, I met somebodylast night that said I should
meet you.
So here again, knowing havingpeople know what you're known
(01:26:52):
for.
And then it was Katie Brinkley.
And so then she walked by andshe goes oh, you two are, she's
like it's happening, it'shappening, so it's, it's the.
And I don't know that you getthat from Zoom meetings and
those types of things.
I think when you go to anempowered, you know this is
their second one.
Stephanie wants to know.
(01:27:13):
Is it always in Charlotte.
I don't know where the firstone was, to be honest with you,
but yeah, so yeah, if youhaven't been to a conference.
Also, if you go into thePodFest group, they're doing a
lot of local meetups.
Like I know, they're going tobe in Los Angeles next week, so
you know, keep that in mind.
(01:27:34):
Did you see the PodNose?
Jim Collison (01:27:36):
I did not.
Dave Jackson (01:27:37):
Holy cow, do I
have to hit this again?
And somewhere I have this.
There we go, the full effect ofthat.
Thank you very much.
Thank you for two years ofentertaining every Monday
morning on the treadmill.
Thank you, I'd give you more,but Cridlin and Sethi swallowed
the other 50% of my thank youmoney.
That Cridlin guy, that CridlinFirst of all who?
Jim Collison (01:27:58):
And then second of
all man.
He's high maintenance he.
And then second of all man,he's high maintenance.
Dave Jackson (01:28:01):
He's talking all
the time writing all the time.
Jim Collison (01:28:04):
Come on, Cridlin.
Dave Jackson (01:28:06):
Flying all over
the world giving us information.
No stuff, jeez, yeah, that's it, andy.
That's it Giving us information.
We can't find other places.
What are you thinking?
Jim Collison (01:28:14):
about Emails
Cridlin, you send me too many
emails.
Dave Jackson (01:28:19):
That's it.
Well, Jim, what is coming up onHome Gadget Geeks?
Jim Collison (01:28:24):
Yeah, I almost
never do this.
A couple weeks ago I wastalking about this Lutron plug
that you can put outside.
You know I do gadget reviews.
I didn't do a podcast this weekso I thought I'll indulge me
for a second.
I'll throw the link to thereview that I did in the chat.
I don't do a lot of reviews.
Love some feedback on it.
If you would, I threw the linkin the chat.
If you want to head out thereand just give me some feedback
(01:28:45):
on the review, that would beawesome.
But yeah, you can take a weekoff and I did that.
I had a buddy get married thisweekend, long wedding weekend.
We had ceremonies Wednesday,thursday, friday and then lunch
today.
So you can get it now attheaverageguytv.
Dave Jackson (01:29:01):
There we go, and
on the School of Podcasting,
it's question of the month time,and so the question of the
month was have you ever hiredsomebody to work on your podcast
?
If so, what?
For what did they do and howdid it work out?
And that was a question fromthe one and only Mark Ducote
from podcastbrandingco.
(01:29:21):
So that'll be coming up on theshow along with probably some of
the stuff I just talked about.
I really it's one of thosethings where I didn't realize
how much live events can helpuntil COVID, and that's when I
just saw a lot of my show go.
So, wow, we've got hot takes inthe chat room.
(01:29:43):
Holy cow.
It's time to refer to mypolitical choice.
Well, you know again, politicalchoices.
I remember when people couldjust like oh, you're a Democrat,
yeah, I'm a Republican.
Jim Collison (01:29:55):
No, no, no, no,
Dave, that's never existed.
That's a fantasy.
We have always been gettingafter each other about stuff
since the beginning.
Cain and Abel friends.
Dave Jackson (01:30:05):
Cain and Abel.
Jim Collison (01:30:06):
That's right,
we've always been getting after
each other.
So don't think the old dayswere great.
They weren't any better thanthey are today.
Dave Jackson (01:30:13):
So thanks, guys,
for all the kind words.
We will see you next week withanother episode of Ask the
Podcast Coach.