Podcast Names That Rank: Turning Searches into Subscribers

Episode Transcript
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Dave Jackson (00:05):
Ask the Podcast Coach for August 9th 2025.
Let's get ready to podcast.
There it is, it's that music.
That means it's Saturdaymorning.
It's time for Ask the PodcastCoach, where you get your
podcast questions answered live.
I'm Dave Jackson fromtheschoolofpodcastingcom, and

(00:26):
joining me right over there isthe one and only the very
thirsty Jim Collison fromtheaverageguytv.
Jim, how's it going, buddy?

Jim Collison (00:34):
Greetings, dave.
Happy Saturday morning to you.
Listen, there's nothing like aSaturday morning being awoken,
awaken awaken, I think, is theright word At like 5 o'clock, 5
am, by tornado sirens.

Oh, so that's been my day so far, like mom used to
make.
Yeah, oh man.

Anyway, it's great to be here.
Weather has passed, everythingis safe, battery backup in place
, we're ready to do.
Ask the Podcast Coach, let's doit.

But the other thing is, even when those are
done, it's not like okay, well,I'll just fall right back to
sleep, because you get up in apanic.

I'm like, yeah, you hear the sirens.
And then I'm like, well, I'm up, I might as well produce, might
as well go down and produce thepodcast.
So I got it done.
I was done by like 630.
Then you're like, what do I do?
So I did some wiring.
Of course that's what I did asone does.

Well, I was sleeping.
You can turn off the breakers.

Nobody notices.
It's all fine.
That's a good point.
It was a good time anyways.

Excellent.

Well, I'm going to need this today.
Yeah, I'm going to say that'sit, I'm going to need this.

And that coffee pour is brought to you by our
good friend, mark over atpodcastbrandingco.
The beautiful thing about Markis, besides the fact that he is
an award-winning graphic artistand he's been podcasting quite a
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He's going to sit down with youand figure out hey, what's your

(02:00):
podcast about?
If you've got an episode, he'sgoing to go listen to it.
He's going to do the work thatsets him apart, because he's the
marketing genius, not you.
You're the podcast genius andyou know your stuff, and so Mark
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And it's not just artwork thathe does.
He can do your whole website.
If you're doing a lead magnet,he can do the PDF.

(02:21):
Are you doing a talk at podcastMovement?
He could probably help you withyour slides.
Anything that isaudience-facing, mark is the guy
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Well, where is Mark?
That again, of course, is overat podcastbrandingco.
And again, anything you need tolook good, mark is the place to

(02:41):
go.
Cappuccino hold the phone lookgood.
Mark is the place to go.
I'm surprised we never gotflagged for that music.
I mean it's royalty free, butit's still.
I'm like we'll talk about thatlater.

I got flagged for some stuff.
Oh, a big thanks to our goodfriend, dan LeFebvre, who has
not been flagged over there,based on a true story podcast,
on a true story podcast dot comthis week, trail of Vengeance.
If you haven't seen that yet,rob Hillard is the guest.
Check it out today.
Last week I mentioned he, Ithink I mentioned this.
He had Dragon last week.

(03:17):
So, bruce Lee, so if you'reinto that, you want to check it
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You should check it out today, based on a true
story.
Podcastcom and dan, as always,thanks for your sponsorship.
But uh, let's, let's play a fungame, jim.
Um, the name of the show isbooked on planning.
What is the show about?

well, I would think it'd be like project
management things or maybevacation planning stuff,
something along those lines.
I don't know.
Am I close?

No, this is why I told them I go.
You might want to add a tagline, because for the record, I said
the same thing.
I'm like to-do lists and thingslike that.
It says I'm the co-host ofBooked on Planning podcast and
we're funded through theNebraska chapter of APA, which
is Professional PlannersOrganization, which is weird,

(04:09):
because you would think thatwould be PPO, not APA.
But OK, just call me a stickler.

Well.
Auditor of Public Accounts, APA.
Is that the right?

Maybe that's it.

Auditor of Public.

Accounts OK, Auditor of public accounts.
Okay, it says through thisconnection, we're applying for a
grant to fund activities tohelp expand our reach, which has
had steady but small growth.
Over three and a half yearswe've been hosting On our show.
We interview authors related tocities, design, planning,
preservation, environmentalissues, et cetera.

(04:41):
And that's when I was like, ifit's about city planning, you
might want to add the word Idon't know city planning to your
name, Cause I would not haveguessed that from booked on
planning.
Um, and it says and it says uh,what else are?
We were thinking of trying tofund attendance to present table
at design related conferences.
That would be a great thing.

(05:02):
Do some Buzzsprout ads this wasin a Buzzsprout group Apply for
South by Southwest?
And then they ask are thereother ideas that come to mind to
grow your audience with a smallgrant or even free ways to do
so?
But to me, I think, like I, justa new member of the School of
Podcasting, does a tiny boy Ihad it and I lost it.

(05:26):
It's something it's not farming, but when it's when you it will
come to me in a minute, butanyway she goes to a farmer's
market where she sells herhomemade, like goat soap and all
sorts of things that they makethere on the farm, probably sell
some eggs while they're at itand all sorts of things that
they make there on the farmprobably sell some eggs while

(05:46):
they're at it.
And so I said, well, when yougo to these things, do you have
some sort of little sign thatyou could make it?
You know, you print out an 81⁄2 by 11 that says check out
our podcast with a QR code andshe goes, oh, absolutely.
And I was like, well, that'sgood, so anytime you can again,
atinyhomesteadcom is the name ofthe show, and so anytime you're
looking for an easy way, itreally does boil down to who is

(06:09):
your audience, when are they?
Go there and, you know, makefriends.

I don't think the title is as important in the
niche as I mean you're.
We both struggled to find it,but once for for folks listening
to this, I mean this is apodcast all about city planning
and I you know.
Okay, I'm not, I'm not tryingto downplay and just kind of say
, like boy, that's a, that's apretty deep niche of yeah, going

(06:38):
in right, and so the, the title, you know, um, the planning
title, so speak.
I don't know if it's asimportant booked on planning,
his name of it Don't know.
Because you're going to have toreach your audience one by one
through contacts and referralsand some of the you know chances

(06:58):
are.
In a scenario like this, youcould do advertising.
I'm I'm not sure you you'regonna find that many people that
way.
This would be a podcast whereyou'd go to conferences, you
would, you would work yourconnections around the country.
You'd find other city plannersI think that's that's really
their, what they're talkingabout there.
So you could get away with apretty niche title and it's not

(07:24):
gonna.
I don't know if it's gonnamatter as much.
I'm not disagreeing with you,by the way.
I think it could be.
You know, I might've saidbooked on city planning because
that's probably and maybe not,maybe not, you know, but I think
they get away with it becauseit's in the niche.
It's like those really catchy orcute titles that people that

(07:44):
make no sense.
It's like an inside joke.
You know, for the niche, youcan.
You know, you can kind of kindof.
You know why I think about ourfriends over there at critical
role, who you know, you don't.
You don't know what that is.
It's still giantly popularbecause it's catchy to the niche
and they, once they startedgetting out there, of course I

(08:05):
mean they're voice actors, theyhave a lot of contacts, so they
were already juiced before theygot started.
I'm not sure the title wouldhave if they would have added
D&D or role playing or any ofthat stuff in there.
I'm not sure that would havemattered either.
So I don't know.

I always look at it.
What are people typing intrying?

to find your show.

You know, it's like the guy that names this
show Inside the Dugout and thenwonders why nobody you know is
finding a show.
When they type in baseball, I'mlike because baseball is
nowhere in your title, in any ofyour episode titles.
Like you got a little too cute.
So Tom has a great idea Justput a QR code on every egg and
I'm sure that's possible.
I've seen where there's onecompany, eb Mike does.

(08:49):
That stand for Easy Break.
I always wonder what it is, butthere's some egg brand here in
Ohio that they have little EB onevery single egg, which is
always interesting.
Yeah, I have permission fromthe band King's X.
I have permission from the bandKing's X, permission from the
songwriter and I got.

They don't know that well.

And I chopped the song if you Go Tell Someone is
the name of the song and Ichopped it to bits and I said
can I play that?
And they're like yeah, that'sfine.
And I was like 99% sure thatwhen they put out that album
they weren't on a label anymore.
They put it out themselves.
Well, apparently a label hasbought that album or something

(09:35):
has changed.
And I got a thing on Spotifysaying hey, we have flagged
three episodes and I'm likethree, there should be about 300
that used that song and it saiddo you have uh permission?
and the option was you clickedon the drop down and it was like
permission from label and I waslike, oh, it's the only option
I got.
I'm going to say I have one ofthose and so far nothing else

(09:58):
has happened.
Yeah, but uh how?

when was that?

was this week that was, I think, last week,
something like that it may takea while for all yeah.

YouTube is pretty fast about that.
Like, they have a pretty fastprocess.
You get a form, you get to copyand paste some things into that
form, that kind of prove.
This was a while ago Maybe it'schanged, but that was a pretty
efficient process and then youget back to it it's Spotify,
okay, so process.
And then you get.
You get back to it it's spotify, okay, so I don't.
I don't use spotify, but dothey have?

(10:28):
If that happens, do they have aweird monetization thing that
happens, like on youtube, wherethey stop your stop.

you're not allowed to monetize anymore I know, if
you're a big shot, smarty pants,and you have bazillions of
downloads, they do have anadvertising, some sort of leg
that you can get involved with,of which I'm not using, but I'm
not really.
I mean worst case scenario.
I just removed my show fromSpotify.

(10:56):
I'm like that's okay, it's forthe school of podcasting, for
whatever reason.
It is a small percentage onSpotify.
I get a lot of Apple andOvercast and Pocket Casts, but
not a huge amount on Spotify, sothat's fun.

(11:18):
Mark says that on his show,practicalpreppinginfo, we use
some of Krista.
Krista is his wife and co-hostHer original music.
She owns the copyright and yetI keep expecting to get flagged.
That's it.
You don't want to make herupset.
She's going to make you pay forthe music for your show.
And then Danny Brown fromCaptivate Spotify flags off.

(11:39):
And yes, they do.
They're looking to movecreators to Spotify for artists
if they feel podcasts are usingmusic too much.
Yeah, there was a thing, did yousee?
The?
It's my favorite thing ever,because you know me, I love
words, and YouTube, on YouTube'schannel, put a thing out that
you can now swear in the firstseven seconds of your video, but

(12:05):
you can't.
Oh, I forget what they calledthe F word.
It wasn't like major swearingor it might have been strong
swearing and the guy actuallysaid you need to pick your
carefully.
And it was just the weirdestsentence ever to just go Well
when it comes to the word.
Oh wait, I need this.
When it comes to the word, youknow you need to pick your

(12:29):
carefully and I was like what?
So it was, and he just said itso deadpan and uh, it was.
When you log into YouTube inyour studio, there's usually a
channel there from YouTube,there's usually a channel there
from YouTube, and so they'relike you can say you can say
hole, and you can say you knowthat name that rhymes with which

(12:52):
.
Those are fine swear words.
They're not upper level, youknow.
You know preeminent, it's myfavorite is George Carlin.
He said that you know you savethat word to the end of the
argument.
It's like, hey, man, and thehorse you rode in on.
So it was just weird to haveYouTube say and I guess it has

(13:16):
to do with advertising, becauseof course everything comes back
to advertising, everything comesback to advertising and I just
thought it was odd that like, ok, I'll sponsor your show if you
say this one, whatever insert,but if you drop the F word, yeah
exactly, danny says well,buggery out, right?

You know they stay in there.
They even YouTube says in their, in their guidelines they say
we may allow vulgar languagewhen the primary purpose is
educational, documentary,scientific or artistic and it
isn't gratuitous right.
Right, that's it, there'sanother fun word, yeah, and
you're like so it's still ajudgment call.
I mean, this is lawyer, speakfor judgment call.

(14:00):
Like we can make that decisionon what it is right, for example
, the title of a song with acurse word or a song that
contains large amounts ofprofanity.
Remember that giving context inthe content, title and
description will help us andyour viewers determine the
primary purpose of the video.
So, like they've definitelyleft the door open for judgment

(14:21):
in this scenario, I listen to abunch of podcasts and they're
cursing like sailors.
Then there are big podcastersin there.
I don't think they'remonetizing, I don't know,
because I block all the ads, butthe yeah, I mean it's kind of a
, they kind of leave it open.

Yeah, see, I just get worried because for me,
especially the F word, that is,that's a sacred word that I do
say for the end of the argumentand I don't want to see it
watered down to where, likethere's a you know second grader
just dropping F bombs left andright and I'm like no, no, no,
that one needs to have you know,because otherwise how are you
going to know if somebody isreally upset.

(15:03):
Like we're going to have tocome up with a whole new set of
swear words.
Where going is now like he saidgoing.

I can't believe he said going, you know, or
whatever you know Well and let'sremember, they're not taking
you down for this.

They're their age.
They're putting the age,they're slapping the age
restriction on you, which nowrequires that person to sign in
and verify their age if they'regoing to watch your content.
Well, the other fun thingspeaking of, did you hear that
Europe is now going to ageverify?
So, spotify, I think it wasYouTube as well they finally
deemed that YouTube was a socialnetwork.
I think it was YouTube as well.
They finally deemed thatYouTube was a social network.

(15:51):
And if you're under 16, you'renot, I don't know how, if you're
just banned, which is kind ofgood.
But I'm like, have you seen?
Like I remember we put somesort of.
When I was married, we put somesort of restriction thing that
was supposed to restrict theirtime, I think the time thing,
nope, whatever it was, it waslike playing whack-a-mole,
because you're going up against,you know, a 12-year-old and
we're like, okay, we want to,you know, block his access to

(16:12):
certain things.
And what was funny is weinstalled it and we turned it on
.
Like we logged in as him wentto Google and typed in boobs and
just got boobs all over theplace, and we're like, well,
this is clearly not working,because if I'm 12 years old, the
first thing I'm going to Googlewhen I get on a computer.
Yeah, so.
So my whole thing is a I guessyou have to put personal

(16:34):
information in to prove that youare over 16 or whatever.
And I'm like, oh good, causeyou know that's not going to get
hacked and used in nefariousways.
And also, what if your audienceis 16 and under, like not so
much for kids, but like you knowit's pull my finger jokes and

(16:54):
all sorts of you know you'retalking about K-pop or whatever
Like you could lose a chunk ofyour audience because this, so
I'll be interested to see.
The other one is I was listeningto James Cridlin and it was
something ridiculous like 0.8,like a new release or a new

(17:14):
podcast.
How many are?
A lot of podcasts get releasedevery single day, like a lot,
like a ton.
So how are you going to policethis?
Who's going to go?
Hey, wait a minute, you're not17.
So it sounds, on one hand, I'mlike I kind of applaud because I
really think social media is isnot good for kids, but on the

(17:38):
other hand, I don't know.
So I kind of go yay, but I also, when you look at the actual
what it would take to pull thatoff, I'm like I think the
genie's out of the bottle.
On this one, I'm like I don'tthink that in every.
I mean, I was at a birthdayparty last night and the little
kids are, I don't know, six orseven.
And how do you keep them?

(18:00):
You know, know, still, whilewe're all sitting around talking
like adults, you just stick ascreen in their face and I was
like, yeah, okay, all right,couldn't give them a toy or
something to play with, but thatis, it's a toy.
So.
But those are two stories inthe news that I was like, well,
that's interesting.

So jim will have to clean up our act and not say,
you know, uh, every 10 secondsI know, I think I can count on
one hand the number of times acurse word has made it into the
show.
It is not.
This is not one of them.

Yeah, so we do have a question from Ralph, and
this is a good one.
We brought this up at theSchool of Podcasting because I
realized kind of sometimes whatRalph is looking for.
Is this more name recognition?
And he says I want to getspeaking gigs and guest
appearance spots on TVs andother things.
How would one go about doingthat?
Would you hire a PR firm?
And that's what I asked.

(18:50):
I was like, does anybody knoweither, a somebody who coaches
people on how to get on TV?
Because that is not, I mean, I.
The only time I've been on TVwas through, again, podcasts to
relationships, and relationshipslead to opportunities.
So I know Matt Rafferty, whodoes the author inside you, who

(19:17):
also happens to work at Channel8.
And what was interesting is hegot me on TV on Channel 3.
So, you know, birds of afeather flock together and they
were looking for a podcast guyand Matt's like I got the guy.
So that's how I got on TV, butI don't know if there is a you
know kind of uh you know, yeah,there are there, there are,
there, are.

You know, you'd get an agent of some sort right
now.
You, you know, you sit, youhear, think of a television, you
know an actor.
Well, that may be, that may beone of those.
They have all the inside umknowledge and people to get the
right connections, like in yourcase, where a tv station will
reach out to the who they knowin that space and say, hey, can

(19:58):
you get me a podcaster?
And then that person and theirnetwork would find them and
provide them.
Right, you've got to be ready todo it.
You've got to be ready to do iton the drop of a dime.
You've got to be good.
You can't mess it up the firsttime.
Right, you've got to be ready.
Some of those kinds of things.
Listen, in the space, I podcastwith coaches.
Right, every coach writes abook and you, right, every coach

(20:37):
writes a book.
And you can.
You know you've written books,dave, but you've self published
them and that's a lot of workand it's really hard.
If you want to, if you wantyour book to go somewhere, you
got to, in that case that bookwill open some doors to do some
things for podcasts and beyondthings and keynote speaking,
that whole circuit, right, Imean it's as much work.
I know lots of people on thecircuit.
I know it's as much work to getin and be on the circuit.

(20:59):
And then you've got to.
You got to keep it up.
You can't ever, you can't evertake a break Like the second.
You take a break.
People forget your name and soyou're constantly working at
this, you, and then whoever'srepresenting you or whoever
you're working with.
So you got to find I don't havenames.
You got to find somebody youtrust, got to reach out in that
space, find who's representedsomeone in this way and been

(21:20):
successful with it.
Plenty, let's like, in thepodcast place, plenty of podcast
gurus who've never even had apodcast.
So you got to be careful aboutthat.

But I think it drives me nuts.

No, it is what it is.
I mean, it's just, it's justthe nature, that's the nature of
the beast.
But there are folks whorepresent.
So you know, those are someavenues.
Folks Pay somebody who knowspeople who can do that.
In most cases we don't knowtelevision people, right, so we
can't.
But for someone who representsa bunch of people, that's their

(21:52):
job to get you in, you're goingto pay them to do that.
Yeah, I'd find an agent forsure.

Yeah, mark says, go directly to the show
producers, especially localshows.
That would be definitely, youknow, definitely going right to
the source.
You never know.
The fun part of that is youdon't know how they want to be.
That's where, like when yousaid, when you know somebody who
knows what they want, like Iknow on Monday's show I

(22:19):
interviewed Justin Moore forthis week and when I go, hey.
I love whatever the name of thisis.
Oh, a walla water bottles.
And I take a picture of myselfgoing I love your stuff, like
that sounds like a good idea andsend it to them and in reality,
no, they don't care.
I mean, they kind of care, butthey don't really care.

(22:40):
There's because Justin workedwith all sorts of advertisers
and brands and he's like, yeah,that's because it sounds good,
you know, but that's not reallyhow they want to be contacted,
you know.
So that's where, when you dealwith someone, you know, jeff
says Jeff, see, I've been toldagents aren't worth it, but

(23:01):
getting inside speaking bureausare worth it.
Yeah, I think I'm part ofeSpeakerscom.
I forget how much it is.
There are a few of those, sowe'll see, but it is one of
those things.
Here we go, tom would know.
Author of the book.
The author is listening.

(23:22):
The author the audience islistening.
The author the audience islistening.
Do I not have my copy on mydesk, paul?
What's wrong with my braintoday?
Tom, I hold up your book on adaily basis to people.
A publicist is what you'relooking for, he says, but you
pay for what you get.
Yeah, there's that whole likedo you know anybody that you get
?
Yeah, there's that whole likedo you know anybody that does it

(23:43):
for free?
Yeah, that's no, that's not athing.
So, uh, help a reporter outmight be a source.
Yep, that's still around.
Um, I got mentioned in theorange County register, which is
a newspaper out in California,and it was like a sentence and a
half, but that's enough to youknow.
Grab their logo and put it onyour website, as mentioned on

(24:03):
the Orange County Register.
Or you could just make up aname for a newspaper you know,
the Evening Gazette or you know,and for those of you that are
younger, newspapers are thesethings that people used to read.
They were delivered to yourhouse and you could take silly
putty and roll it on thenewspaper.
And do you remember doing that?

Yes, especially the comics.
Right, the comics were the best.

That was the best.
I'm going to roll over.
Beatle Bailey, Do you have anyidea of how to find the best one
, or how to even search for oneWithout sounding snarky?

perplexity, Google , you know you might, I would
ask, I'd ask people who are inthat space, people who are being
successful this way and sayinghey, can you, would you
introduce me to your publicist?
Or I know Larry Red Hat.
Larry man, what is?

Larry's last name?
I can see him.
He's got black glasses and abig red hat Red Hat Larry man.
What is Larry's last name?
I can see him.
He's got black glasses and abig red hat Red Hat Media Larry.
Anyway, he's got a guy or awoman, I don't know what it is.
He has some sort of speakerperson that goes out and gets
him gigs and he talks about AIwhich, as you imagine right now,

(25:17):
you know soon coming to FrostedFlakes, now with AI.
So, as you imagine right now,you know soon coming to Frosted
Flakes, not with AI.
So that guy and he's been onLarry would be a good guy at
redhatmediacom.
I'm going to guess.
Why can I not rememberRedhatmedia?
I'm almost positive that's hiswebsite.

I'd email Pat Flynn to see who he's using.
Pat's a pretty good guy andpretty responsive to some of
those kinds of things.
Let's see what he, what he umwhat he thinks.

Larry Roberts.
There we go, um, red Hat Media,larryrobertscom, and he is.
He is now kind of what you'retalking about, ralph.
When they need an AI guy on thelocal news, they go to Larry
and he's.
I see him on, um, the.
In fact, if you go to LarryRobertscom uh, which is good on

(26:09):
you uh, davidjacksoncom, the guyhas basically told me he's
going to get a restraining order.
If I ask him to sell his domainagain, he's like please quit
asking me.
And there's nothing on it.
That's what bugs me.
I'd be fine If he had a nicewebsite nothing on it.
Um, what bugs me?
I'd be fine if he had a nicewebsite nothing on it.
So I would reach out to Larry.
Larry's a really good guy.
He's a talker, just so you know.
He's, you know, as are mostpodcasters, but I see him doing.

(26:33):
What I think is what you'retrying to do, and it's not as
easy as it looks, you know.

but if you start now and start planting some
seeds, then, uh, you know,you'll get some I just I just
googled agents and publicists inomaha and again started giving
me a list of breaking down who'savailable and um what they do.
And then, of course, you likeanything, you're just gonna have
to check them out and see whatyou know, see what they've done,

(27:02):
look for references, some ofthose kinds of things.

Yeah, I know, being on TV was weird because
they pre-interview you andthey're like, okay, yep, you're
going to come on.
Here are the four questionswe're going to ask you, and we
have to keep it under fourminutes.

And what was?

weird, was I?
So you really have to practice.
Like, I didn't want to memorizeit, but I kind of had to almost
memorize it.
And I remember, as I'm drivingup to Cleveland, that I couldn't
do the same answer, exactly thesame, because I'm, dave, right,
I'm going to go ADD on you.
And so I had to just tellmyself all right, this is not

(27:43):
going to be perfect, like it'sjust, let's.
Just, let's be okay with thefact that I'm probably going to
botch this a little bit, but doyour best and don't stress out
over this.
And I I think I meant to saymagazine and said newspaper or
something or whatever it was,but it wasn't the answer that
I'd planned.
And so in my brain I just wentokay, the pressure's off, you

(28:04):
don't have to be perfect, you'vealready blown it and I was fine
for the rest of it.
But it was just one of thosewhere I was just.
You know, it was the first timeI'd been on TV Golden
Opportunities, it's one of thoseSunday morning shows at like
1030 that you're like, wow, I'vebeen on TV and the only person
that saw you was like yourdentist.
That just happened to be up ona Sunday morning.

(28:26):
He's like were you on TV lastweek?
I'm like, actually I was,because I thought that was you.
So likewise, it's a lot of this.
Is it just looks good becauseJohn Lee Dumas back in the day
was mentioned in Time magazineas like one of the top 100
whatever things list right?

Most handsome guys ever, I think.

Right Influential, I don't know what was going on
and he said that he goes.
That moved the needle.
Zero, like, yeah, he goes, itcame out and he goes.
And then I appeared on PatFlynn show and he goes, and that
moved the needle.
So again, sometimes it's notabout having the biggest
audience, it's about having theright audience and in the case

(29:12):
of Time Magazine, maybe not alot of solopreneurs reading Time
, I don't know, but a lot ofthem were when they're going to
Pat Flynn.
So he was on the right audiencefor the right people, kind of
thing, and, uh, that that movedthe needle.
So keep that in mind as well.
Um, I got one rich graham gaveus a question that I'll, oh hold

(29:34):
on.

Tom webster says oh yeah, being able to speak in
sound bites is key to gettingback back, to ask back for sure
and having, I think, havingthings a well practiced in the
way you say them like it's superhelpful, especially in areas
like radio and tv, where you youhave the pressures on you gotta

(29:55):
say something, um, in a shortperiod of time, and there are in
your space, you being what youdo in your space, there are ways
that you can say things thatare are compact and efficient
and yet practiced and timed.
Right, you kind of need to be alittle funny too.
You need to be interesting andfunny, right, the people like

(30:15):
that.
And so I have found, as I speakat these various events and
such, the more I can lean on,some of my practiced content
doesn't feel practice because Ican say it in a way that comes
across natural, that has naturaltiming to it and some jokes.
I know, in certain things, theway I say them.
You know I do four or five ofthese presentations every week

(30:37):
now for what I do, and yeah, andyou, you, it's the same speech
each time.
It's done differently, but Iknow how the I know how these,
these concepts are going to landwith people and so you have I
mean, listen, standup comediansdon't make it up every time they
get up there.
Why should you?
You should have your pitchpractice.

(30:57):
You should have your contentnailed.
You should be able to go into aplace and they say talk to me,
we got four minutes, we're goingto talk about this.
Your brain should say, okay, Igot four minutes, I got two
things.
I'm going to tell these jokesand this is how this is going to
work.
Right, and you go in and itsounds good because you've
practiced it, and I just can't.

(31:18):
Newer podcasters or folks thatare wanting to do media stuff or
folks want to be on front allthe time think they can wing
this stuff.
I just wing it.
No, no, you practice it.
Right, you get good at it.
You have, you have some thingsnailed down.
It's just like when thesecomedians go on the you know the
late night talk shows, right,that's none of that.
None of that is natural.

(31:38):
It's all planned.
Right, it's all.
Craig ferguson, maybe oneexception, because he would rip,
he would tear up the card andthrow it away.
He didn't care, but but um,most of the time they're like
okay, I'm gonna tell this joke?
I want you to ask me thisquestion because I'm gonna.
I'm gonna tell this joke, right, it's all, it's all rehearsed.
So make sure you have yourpitch and not just a pitch.

(32:01):
But I think you got to have abunch of pitches ready to go, or
a bunch of things that you'vesaid, that you've practiced and
you know the delivery, you knowhow to get there, you know how
to land it.
That's what makes youinteresting to people and that's
what gets you invited back whenyou know your stuff.
If you get there and it's abunch of stumbling around, no,
yeah, yeah, probably not goingto get invited back.

Yeah, jeff C says I've been practicing my talk at
CX for two months.
I will probably do mypresentation at podcast movement
about 30 to 40 times this week,and it's not to memorize it
what I have found.
All I want to do is get to thepoint where I know what the next
slide is and then and then Itime it because I never want to

(32:43):
be that guy that runs over.
But I have for me.
I have found after about 20, mybrain goes oh you know it'd be
a good joke here.
Oh, you know it would be.
This is a good story to fithere.
This is and all it's like.
I've got the basement built.
This is the seven things thatmake you do blah, blah, blah.
Then it's like how do I makethis entertaining and fun and

(33:03):
stand out and blah, blah, blah.
So, um, yeah, tom says wingingit.
Um is, uh, a disrespect to theaudience.
It isn't authentic.
Yeah, exactly Hashtag, crankyold man.

Yeah, that's uh, that's not good Um well, listen,
I've, I've, I've been around alot of folks who do a lot of
presentations, right, and I'vegotten.
The first time I've heard him,you know you're like, oh, that
was amazing.
I mean, that sounded like itwas so authentic and so like
they were there in the momentand so like.
And then a couple of weekslater I might've heard him again

(33:37):
Like I was so like, oh, I wantto hear this guy again.
This is going to be great.
And you go the second time andyou realize it's exactly the
same thing.
I mean, exactly Jokes come atthe same spot, they're said the
same way, right, but thepresentation is so good, it
feels natural.
I think when you'reoverprepared, it allows you to
be spontaneous and it still beauthentic and complete.

(33:59):
Be authentic and complete, andso you just gotta I think you
just gotta get it.
The more you do it and the moreyou practice and the more you
have some of these things down,uh, when you go to do them, the
better they, the better they are, Uh, and I think people are
more comfortable with it.
Dave, you've been, you've beenin a session, I'm sure, in one
of these conferences where youknow the speaker is either so

(34:21):
nervous it's incapacitating themin some regard.
Or they weren't ready.
And you know in the first fiveminutes like they're not ready
for this and you feelembarrassed for them.
And then you stop listeningbecause you're worried about
them.
All of a sudden you take ontheir emotion.
You're like, oh my gosh, theycame, there's 400 people in this

(34:44):
room and they're not ready andyou're embarrassed for them,
right.
And then you don't hear a wordthey say, because the whole time
you're worried about the thingsthey're going to say.
So be ready.
When you get theseopportunities to do this kind of
stuff, please, friends, beready.
When you go in, don't think, oh, I say this all the time.
I, friends, be ready.
When you go in, Don't don'tthink, oh, I say this all the
time, I can just kind of wing it.
Don't do that, Don't be thatguy?

No, that's not at all.
Uh, chrissy over at uh creatinggreat grooming dogs says yeah,
these are performances, so youdon't want to ruin it.
Rich says uh, I saw BertKreischer.
Um, he spoke as if he wastalking it, you know, basically
making it up all on the spot,like he just thought of it.
But I'm sure that was wellplanned out.
It was all planned.

(35:25):
Yeah, stephanie says I was justinvited to speak.
Congratulations to a group ofwriters.
Good to know that.
I will start working on it thisweek.
It's about a month away, yep.
And this is where you can fallinto a mistake, because, like my
talk at Podcast Movement islike the eight ways you can

(35:46):
monetize a podcast and whichone's the best for you.
Well, I've done that kind ofsame talk monetization eight
million times and so, but thisone's different, like which
one's best for you?
That's the thing that I'm doingdifferent.
And there's a part of me thatcould go.
I just need to rearrange someslides and I'll change the title
slide and we're good to go.
I'm like no, no, this is likethis.

(36:06):
And, man, when COVID came and Icould not speak on stages
anymore, we saw business drop.
I make a lot of connections and, you know, it's a way to boost
your authority to a certainextent, because not everybody's
standing on a stage and alsodon't be a prima donna.
So I don't know.
I'd have to double check, but Iknow some of the stages are

(36:29):
inside the vendor hall, soyou're battling the sound of
that and you could go.
Oh like no.
No, you have a stage and thereare other places that people
could go.
So if you end up speaking toseven people, treat it like it's
700 and do the best you can,and maybe next year you'll be on

(36:51):
the big stage.
So it's one of those thingsthat it just takes a lot of work
.
For me, this is the thing justafter you do it enough, when
it's about five minutes to talk,talk, my hands, which are
already pretty white, turn likelike Casper white and they and
they start to sweat.

And it's like.

I'm like, oh look, it's five till, and the minute
I start, I'm fine, it's just youknow and then I remember last
year was the first year where Idid the thing with the
everybody's got headphones onand I was like, oh, this is.
It is weird because, especiallyif you're trying to be somewhat
entertaining and you can't hearthem laughing, it's a weird

(37:33):
thing.
So I figured it out.
I spoke with one ear on and oneear off, so I could hear if I'm
doing a bunch of plosives, andyet I could hear if they were
going to laugh or not.
But it was.
You know, that's hard, dave.

That is hard when you're speaking to a group and
you can't hear them.
I've been doing these virtualdrop-ins where you have 30
people on the call and I do this15 minute presentation and I
don't use slides and I try tomake it funny.
You know, hey, it's this guy.
They don't know I'm dropping infor 15 minutes.
Right, I got to make thegreatest impact that I can in 15

(38:08):
minutes, right On Zoom calls.
You know, when I go we havelocal versions of these where
there's people in the room andyou can hear them laugh and it
kind of feeds.
It kind of feeds you.
You know, your, the jokes aregreat because you know then they
are settled in.
Right, if you can get them tolaugh in the first three minutes
, you know, okay, this is goingto work.
They're listening, it's settledin.
They'll also pay more attention.
If they hear laughter in thefirst few minutes, they'll be
like, oh, there's comedy in this.
I should probably listen, right, I don't want to miss this.

(38:30):
So they'll pay, they'll paygreater attention.
But lately when I'm doing Zoom,I have to watch the screen to
get the reactions right.
I am, I am, I say a joke andthen I'm looking around to see
how it's landing with people, tomake sure it gives me.
I'm getting the feedback thatway as well, because it's really
I can't imagine being in a roomwith everybody, have a

(38:50):
headphone on and you can'tyou're.
You know you're talking to them, they can hear you, but you
can't hear them laugh.
You can't hear that feedbackfrom them.
Right, I mean, it's superimportant when you're you have
to, I think when you're talkingto an audience.
I don't know how these guys doit on a stage where they can't
see, like that's a whole notherlevel.
You know where the lights areso bright, that's a whole nother

(39:25):
level, because I depend so muchon body language and you know
eye contact, body language andlaughter or some kind of even
groaning as a response.
We get that from the chat room,right, you and I, we live for
the chat room as we're talking,we're feeding off your comments,
right, we kind of know what'slanding and what's not, kind of
based on the comments and we canplay off of those.
So that's a form of that.
I mean that's kind of a form ofthat feedback as well.
I can't go in blind.
I wouldn't be if it's a darkroom and there's nobody in there

(39:48):
that I can see.
I don't know if I'm as good.

The weirdest thing when you're doing the headphone
thing, like I remember I wasgreen, like if you wanted to
listen to Dave, you turned yourheadphones to green.
So I had a whole bunch ofpeople in front of me that were
green and then, like, the nextgroup was, I think, red, and
then there was yellow orsomething.
And what was interesting is Igot all my green people right in
front of me so I'm giving themmy attention and then you see,

(40:14):
like the random green person I'mlike, apparently the people in
the yellow section are notholding their attention.
They're like well, let's seewhat this guy on the other stick
is doing.
And I was like well, that'skind of weird.
Yeah, jeff C says look, I feellike barfing.
Every time when he does hislive show on Fridays he goes.
I always say why am I doingthis to myself?
I am fine once I get going, youknow, but it's it takes.

(40:38):
And that's again.
I think one of the byproducts ofpodcasting is you learn to go
with the flow.
Wait, batteries are dead on theP4.
I guess I'm going to plug theRode you know pod mic USB
directly into the.
You just learn to go with itsometimes and then you find out,

(40:58):
hey, that might've actuallybeen a better, you know,
workflow or whatever.
Hey, I found my book.
There you go, tom.
I'm almost up to about.
I've almost up to.
I think I'm 950 people haveclicked on the link that I put
here in here.
I'll put it in the chat room.
It's, tom's book, is so goodthat when I type hashtag Webster
it puts out that book.

(41:19):
Here's a great thing.
An example of a tagline, right?
If I just said, the audience islistening, we kind of know what
that's about.
But his tagline, right, alittle guide to building a big
podcast.
Well, who doesn't want to dothat?
And it's.
If you haven't read this yet,what are you waiting for?

(41:39):
I still say it should have beencalled your Baby is Ugly,
because that's kind of what he'shinting at.

This is a good example, dave, of having that
book right, that that you, thatpeople can point to, that it's
helpful.
Like you, you, you can't justwrite a book about nothing.
It's got to be a good book tostart with, right, right.
So people have to say but it'sone of those things.
Then there's some social.
You know, there's some socialproof.
Tom's been mentioned a coupletimes already.
He doesn't hang out here everyweek.
I mean some, but not every week.

(42:08):
But you are able to pull hisbook up and be like, hey, look
at this, right.
I mean there's some of that.

So let's, we kind of talked about this last week.
So why do I promote this book alot?
Well, number one it's reallygood, like the content itself.
It makes you think and then yougo, oh, I'm going to have to
try that when I get done readingthis book.
Then you throw in the snarkfactor that is Tom Webster.
That's just, I remember talkingabout using curse words.

(42:36):
There's one where he's talkingabout curse words and he's like,
honest, this is the last timeI'm going to say whatever it was
.
And then he does it again andlike, oh, I'm sorry, I forgot I
wasn't going to it, say whateverit was.
And then he does it again andlike, oh, I'm sorry, I forgot I
wasn't going to.

(42:56):
It's hilarious.
So because, let me go over toRich Graham's.
We're talking about how do youstand out.
We kind of hit that last week,and did I not?
Rich Graham sent me a link andI can't find it now.
But we're talking about how doyou stand out from other shows.
So, like, I've read other bookson growing your podcast, but it
in some cases they didn't giveme strategies that I can try.

(43:17):
It's a lot of theory, right?
Oh, you should be better.
Hey, thanks.
Never would have figured thatone out.
But there are actual strategiesin this book.
Then it's entertaining and hedoes it in a way and this is
where anybody who's an expert,when you can give you a strategy
that the average Joe goes Ithink I could do that Like not

(43:43):
only am I going to read about it, but I can actually do it.
That's another thing.
So I cannot find it.
I even put a pin in it andeither.
Whatever I did, I cannot let mesearch for Graham, but there
was a post, unless I don't knowif Rich can put it.

(44:03):
I don't think you can put linksin the chat room.
Only only we can.
Yeah, unfortunately, I willfind it.

I will run over to the school of pieces or
whatever if you want to, butit's a matter of you know what
makes things stand out.

Because there's a guy that does the one minute
blog and I have found it.
Let me throw, throw this on thescreen Um, here we go.
And he says um, so, everyonehas a podcast.
Now, who is this?
Uh, sean so S H A A N dotbeehivecom the one minute blog.

(44:39):
Uh, so, everyone has a podcastnow.
Martha Stewart, barack Obamaeveryone has a podcast now.
Martha Stewart, barack Obama,shaq, snoop Dogg, all those
equal podcasters.
The CIA has a podcast, billGates has a podcast.
Your barista, my ex-girlfriendand the homeless guy across the
street have podcasts.
Everyone has a podcast.
But is the market too saturated?

(45:00):
How do you win at podcasting in2025?
If Obama came to me and saidSean, big fan, you've done 100
million plus downloads.
You published 700 episodesLightweight, sean.
Anyway, give me some advice.
Here's my podcast advice,Barack.
Listen, I've got good news andbad news for you, champ.
The bad news First.

(45:21):
Podcasts have a shelf spaceproblem.
Celebrities don't get this.
They used to on Instagram, onIG, one user will follow
thousands of people.
It's infinite shelf space forfandom.
But podcasts are so timeintensive that the average
podcast listener only typicallykeeps one to three shows in
rotation Not if you listen toTom Webster, I think it's six to

(45:44):
seven in their latest SoundsProfitable.
Something like that Says thisif you listen to Tom Webster, I
think it's six to seven in theirlatest sounds profitable.
Something like that Says thismeans you need to crack
someone's top three.
Imagine if Instagram only letyou follow three accounts.
You have to be incredible to bein their top three.
It would be super hard to builda loyal following, right?
Welcome to podcasting.
Now the good news there'sroughly only three ways to win

(46:07):
in podcasting in 2025.
So let's see here.
Number one incredible banter.
All right, if you and yourco-host have incredible
chemistry, being a fly on thewall while you hang out is fun.
You can still win, no matterthe competition.
I'm not sure I agree.
I mean, I know a lot of peopletune into Conan to hear him rip
apart his staff, but I thinkthat gig is old, but anyway, you

(46:31):
then chop up your best bantermoments and use that as TikTok
Instagram clips that canindependently go viral.
Okay, examples comedy podcasts.
So the Basement Yard ShaneGillis Bad Friends, friday Beers
have you heard of any oftheseis?
Bad friends, friday beers haveyou heard of any of these shows,
jim?
I have not.
I have not.
No, yeah, I mean either.

It doesn't mean anything.

It doesn't mean you only have so much time.
Well, here's that he goes.
If you're not a comedian,that's okay, you just need to
have better banter.
Say that three times fast thanthe average in your category.
Um, so, uh, number in the.
In the land of the blind, theone-eyed man is king, okay, or I

(47:11):
, like the other one.
Dave Attell had a joke.
If you want to find thequickest way to someplace, ask
the guy with one leg.
He always knows.
Number two incredible expertise.
Guests are huge for podcasts.
Getting the right guests so lowsupply, high demand at the
right time, so it's trending isone way to win.
Either the hosts themselvesneed to be such experts that we

(47:35):
want to listen or they pulltop-level guests.
Examples Lex Friedman, timFerriss, chris Williamson.
Stripe's new podcast.
How old is this blog post?
Williamson?
Stripes new podcast.
How old is this blog post?
Um, cause, this didn't.
Isn't stripe going away?
It's merging into teams anyway,apparently, their podcast.
That's what I'm thinking of.

(47:58):
Yeah, Stripe, and there we go.
Too many between stripe andstrike and yeah, slack.
Too many things beginning withS?
Um bonus.
Combine number one and twobanter and expert access and you
get a Lollapalooza effect.
This is why All In got so bigso fast.
So that's again banter andexpert access.
Number three you play adifferent game.
This one, I think, is important.

(48:19):
This is why TBPN T-P-T-B-P-N.

The something network.
I should know this T-P-B what's?

BP.
Yeah, they treat podcastingsimply as a way to farm short
form clips.
It doesn't matter if you watchtheir three hour show, as long
as you saw 30 clips from them inyour X feed that week.
There's a young kid onInstagram doing this too.
He turns his podcast interviewsinto one-minute Instagram clips
that get millions of hits.
If you don't have a plan tohave one of those three, you're

(48:56):
drawing dead in podcasting in2005.
And this is from Uncle Sean, sointeresting.
Yeah, here's's.

uncle sean wrote this with ai probably but um no,
it's a total ai post like youcould it's.
It couldn't be any clear aiwell, I mean, there was I'm sure
there was some, some adaptingin there going on, but the only
thing here three things oneminute.

Give me some stuff , uh that could be, yeah, um
chris, it's okay, that's rightstone from castaheadnet says how
about three of the best clips?
How about quality over quantity?
Uh, in tom's book he mentionslike there is no uh, quantity,
it's all quality.
It's always quality, it'salways quality.

(49:45):
Yeah, yeah, so yeah.
So yeah, I'm not reading thebook.
That is the one minute blogpost which took me longer than a
minute to read.

So, apparently, it's a little bit faster than a
minute.

Yeah.

There's some good, there's some good tips in there
, right.
I mean from a from.
At the end of the day right, wetalked about this last week At
the end of the day, your brandhas to be strong enough to
attract people right.
Right, either you're attractingthem through comedy they come
and laugh.
You're attracting them throughinformation they come and learn
more.
You're attracting them througha relationship.

(50:19):
They come and feel like theyknow you, right, all of those
things you know that can be done.
And who are you going to be forthose people?
By the way, you may be multiple,for you know you may.
There may be folks who know you, who.
They're there for therelationship, but there's others
that come for the information,there's others that come to

(50:40):
learn, and so I think all ofthose things roll up under the
the umbrella of helping people.
Like, I think, if you're reallyinterested in people and you're
really interested in helpingthem in the stuff that you do
makes their life better in someway, um, I think that's that is

(51:03):
the key to all of this is how dowe help someone do something
right?
Entertainment is is helpingright Entertainment, having them
you say what Laugh, cry, groan,think, right those things.

Educate or entertain.
Yeah, and preferably more thanone of those Like if you can
make me laugh while you make methink, well then you get Tom's
book.
The audience is listening.

Um so, and if you think your content is good,
that's great.
But others have to think that,right, I mean, it's you
convincing others that yourcontent is worth listening to
for any of those, for any ofthose reasons, and so you've
just got to.
You know, if you're, if it'sgreat, if you think you're

(51:52):
interesting, but, like the proofin the pudding is, do other
people think you're interesting?
And, to be honest, for somepeople it can make maybe just a
handful of people find youinteresting, you know, and
that's okay.

And if one of them is mom?

well, even mom should be a proud of what you do
, right?
I mean some of those kinds ofthings.
So it is again, I think it'sone of those kinds of things,
and I also think it'sinteresting in the space
sometimes too, that you, youknow, we always talk about these
overnight successes.
It took 10 years to be anovernight success.
Sometimes you just got to putit in, you just got to put the

(52:23):
time in, and then you havemoments, and how you handle
those moments, those breakoutmoments, you know.
Look at the Hawk Tua girl.
Right, she had a moment rightnow.
Did she take advantage of it?
Absolutely, she took advantageof it.
She was on every major networkfor what a month.
She did her own podcast, someof those kinds of things.

(52:45):
Is that going to last?
Well, if she has more than justthe hoctua thing?

maybe, yeah, now that the, now that the crypto
scandal has kind of died away,she is now trying to come back
with her podcast.
But but speaking of kind ofhoctua girls, yeah, um, do you
remember here's, here's thething that I've been trying to
pay attention to, because I thisis the second time I've told
somebody about this, and sothere's difference between stuff

(53:12):
like I don't know, talkingabout the Cleveland Browns, like
OK, who cares?
But when you say like why didthis catch my attention?
So do you remember the girl?
She was way obnoxious on DrPhil and she was all about catch
me outside and everything waslike no, she was basically do

(53:32):
you remember when Cartman onSouth Park used to go, screw you
guys, I'm going home, right, hewas just that was kind of her.
She was like I do what I want,screw you guys, I do what I want
.
That was basically her.
So she was known as the catchme outside because she was
saying catch me outside, like,if you don't like it, catch me
outside.
But because she was like youknow, yo, yo, yo, she was like

(53:54):
cash me outside.
Well, the cash me outside girlgot an OnlyFans when she turned
18 and scored a million dollarsin six hours, right, so that's
the first one.
You're like, wait, what Now?
And I don't know who this is,lil Tay.
Lil Tay is this little.

(54:15):
She used to be Lil Tay.
She was like nine.
She had a big, giant gold chainand she'd be out like yo yo, I
got more money than you andyou're poor and I'm great.
You know that kind of rap stuff.
And Lil Tay has grown up and shedid a whole thing where she's,
you know, noticing it to all themajor influence.
She even like tagged Joe Roganon it, like hey, should I start

(54:36):
an OnlyFans?
I turn 18 and you know 48 hours.
So this whole big thing.
She turns 18, opens up herOnlyFans account and the person
that pointed this out to me waslike that means she had to take
the pictures before, which meanstechnically she was underage
when the pictures were taken.
But anyway, nonetheless,million dollars in three hours.

(54:56):
And my whole thing is I go backto Chris Rock's routine about
got to keep my baby off the poleand I'm like how do you keep
your baby off the pole whenthey're making a million dollars
in three hours?
I was like that's cray cray, sothat kind of stuff.
I was like okay, so why am Isharing that?
Well, a, it's almost naughtybecause we said OnlyFans, so

(55:18):
there's that naughty factor.
It's on the edge and then, holycow, it's on the edge.
It's on the edge and then, holycow, a million dollars in three
hours.
That's crazy.
And so it's not something youhear all the time.
It's I don't know what.
You would call it outrageous ina way.
So to me there are things thatyou go ooh, that's a weird fact.

(55:43):
I might bring this up at a nextbirthday party.
Or you know, just a is is thisstuff that you bring up Like hey
, did you hear that?
You know so-and-so is going todo the thing and the, and so
sometimes I think the stuff wetalk about on a podcast is
helpful, it's good, it'seducational and it was kind of
funny.
But it is something the nexttime I see my friend go oh, I

(56:04):
heard this on a podcast.
Now, when I was married, thatphrase came out of my mouth on a
really regular basis.
It would be how was your day?
Oh, it was this and this andthat, blah, blah, blah.
Oh, I heard this thing on apodcast, so-and-so did such and
such.

(56:25):
So I think that's something I'mtrying to pay attention, like
when do we share stuff?
And part of it I've said thisbefore is when it makes either
you feel something by Ooh,somebody is going to love this,
it's like giving somebody theperfect Christmas present, or um
, how it's going to make themfeel or, or such and such.
But I'm trying to pay attentionto why do we share stuff and
when is it?
What's the difference between?
This is good content and thisis shareable content?

(56:47):
Because that's kind of whatwe're always talking about, like
how do I grow my audience?
Well, reports say that 70% ofpodcasts are discovered via word
of mouth, per Jacobs Media.
So, you know, there you go, andChris is going to start his own
OnlyFans.
Now, that's it.
I might do one for feet, youknow, hey, hey, here's my feet

(57:09):
pay me money and I'll let youlook at my feet.
Doesn't work that way,unfortunately.
I want to do that.
I'm like you know what, dave?

no one's interested in seeing your feet,
dave somebody, is you never?

only one way to find out that's true.

That's true, you could try.
You could try.
It'd be interesting to see howit goes.
You never know, it could goviral or create a virus.

One of the two you never know.

You never know what's going to go on you just
don't know.

Can you think of the last thing you shared or
told somebody or was like oh,you should watch this, it's good
.

About a podcast or anything you know.
So I have a buddy that I workout with five or six days a week
Good, for you my friend.
Yeah, that's a time we download,right.
We get together early in themorning, walk or whatever, climb

(58:00):
stairs, whatever we're doing,and oftentimes we share.
We use that time to share like,hey, you know, how'd you date
what was yesterday like, and thelittle bit, little tidbits of
things that we've learned fromyou know, from from whatever is
a, it's good opportunity for usto share together.
Yeah, it's, it's.

(58:22):
I think that's helpful is tohave some kind of I I.
You know I've also also said I,I do a little ai download every
afternoon, uh, chat with the aiassistant and download and talk
about some, some of the thingsthat happen during the day.
I find that to be a little bithelpful too.

So no, I'm trying to think I couldn't.
I couldn't give you one example, sorry there are reports now
that you can turn and maybe youcan explain.
There's a way you can tell chatgbt like you tell it something
about like I just want to talkto you kind of thing.
People are using it for like asa mental health kind of thing,

(58:55):
because you know nobody's goingto answer the phone if I call
them, so I'll just talk to myphone and you can dial up or
dial down the conversation too.

On some of them, like hey, be more encouraging or
be more critical.
You know there's a there's athing going on about ai right
now where it's a little tooagreeable with you in some cases
, like jim you're absolutelyright.

That's a really good point, jim yeah, great idea
.

And you're like, uh, you know you can, you can
tell it to be more critical inyour prompt or when you're
talking to it, say Say, hey, I'dlike your attitude to be a
little more skeptical.

Can you pretend to be my wife?

God, you beat me to it.
There we go.
All right, darn it.
I was setting that up and thenyou just beat me, sorry, sorry.

Well, you know who .
We never complain about, that'sright.
Where is the thing?
Our awesome supporters.
You can be an awesome supporterby going over to
askthepodcastcoachcom slashsupport or awesome.
What's wrong with my braintoday?
So, yes, askthepodcastcoachcom,slash awesome.
So, yes, askthepodcastcoachcom,slash awesome.

(01:00:05):
And the show, we should remindyou, is brought to you by the
School of Podcasting, where youcan get courses, coaching and
community.
Use the coupon code coach andjoin, worry free, with a 30 day
money back guarantee.
If you go toaskthepodcastcoachcom, well,
that's on Podpage and you cantry Podpage by going to
trypodpagecom.
And if you want to check out,go, look for podpage HQ.

(01:00:29):
I'll put a link in the shownotes.
I just uploaded a video.
What is podpage?
So if you ever wondered, nowit's 15 minutes, there's
chapters in it.
But if you're like, wait, whatdoes it do?
Like it's, it's basically Imade that for people that sign
up for a demo and then don'tshow up, so I can send them this
and like, hey, I don't knowwhat happened, but here's what I

(01:00:49):
do in a demo.
So, and if you need more, jimCollison and hey, who doesn't
then go over to the averageguytv and check out home gadget
geeks and I am still not using.
I put this slide in here causeI was going to start using it
and have uh, it's one of thosethings.
This is a September thing now,but vid IQ if you go to support

(01:01:09):
this showcom, slash vid IQ.
I hear good things about it,but I also know there are some
things that people are using andgoing hey, this is supposed to
make me go viral and it's not.
So.
That's always a fun thing, butit's this time that we go to our
good friend, the wheel.
Oh, names, yes, who will it be?
Will it be John Muntz?
Will it be Ralph fromFinancially Confident Christian?

(01:01:31):
Will it be Craig from AI Goesto College Speaking of speaking
gigs?
Craig just got asked to do alive podcast at an event about
AI and education, and that wholenine yards.
So who will it be?
Max Trescott?
Or the ladies over at FlameAlive?
We spin the wheel and surveysays it is, I'm thinking, ralph,

(01:01:53):
if it keeps going.
If it keeps going, it is the oneand only financially confident
Christian hosted by Ralph EstepJr.
If you want to get yourfinances in order and get a
little pinch of Bible versesthrown in there to make you feel
good and base your decisions onthe good book.
Check it out over.
You can find all the Ralphshows.

(01:02:14):
Really, if you just go toAskRalphcom, he's got a bunch of
other shows besides FinanciallyConfident Christian.
But, ralph, thank you for beingan awesome supporter and as we
continue on, there we go If youfound.
Well, first of all, thanks toall of our awesome supporters.
We do appreciate them allPeople like Ed over at Sonic

(01:02:36):
Cupcake and Glenn at Horse RadioNetwork and the Indie Drop-In
Network.
They're all there.
And if this show saved you timeor money maybe saved you a
headache, or we kept youeducated, or maybe we just
entertained you talking aboutOnlyFans and feet Well then you
can be an awesome supporter bygoing over to

(01:02:56):
askthepodcastcoachcom slashawesome.
And you don't have to do the$20 value If you don't want to
be on the wheel oh, names, youcan just support in a way to say
hey, thanks.
And Creasy says, hey, I love podpage.
Yeah, it's got some we added.
Now I don't use these on thisshow, but you can.

(01:03:17):
You can add categories.
That's always been in there andnow you can add category
buttons to your front page.
So if somebody goes and like,oh, this one's about finance and
this one's about this and thisone's about that.
You can now add categories toyour front page, so that's just
a little baby update that hascome along.
I saw this particular questionin the Buzzsprout.

(01:03:41):
They have a Reddit group nowand I'm going to be on Buzzcast
I think it's next week Lookingforward to that with Jordan and
all the people, kevin and theguy's name that I always want to
say something else, but it'snot Alvin, it's Albin.
There we go, but they say howdid you get your first 100

(01:04:03):
downloads?
We all start somewhere andhitting the first 100 downloads
is huge.
Let's hear your most creative,desperate or shocking tactics
that go to that milestone.
Was it from constantly buggingfamily, please, please, listen
to my podcast.
Sneaking your podcast into yourfriend's phones?

(01:04:23):
Yep, printing flyers, stickingQR code stickers on bus stops
that's not a bad idea or doingsomething totally different.
This is a judgment-free zone,so tell us what worked for your
podcast.
So most of mine are in thatcategory.
Are really old, like I don'tknow if they work.
My first show was for musiciansand I bought a printer and you

(01:04:46):
could buy printable CDs.
Old, like I don't know if theywork, like my first show was for
musicians and I had I bought aprinter and you could buy
printable CDs so you could printon the actual top instead of
making a label and then stickingit on there and it had my logo
and it said free music marketingtips, and I had like a two
minute promo.
That was it.
It was one track and at the endit was like for more
information, go to musicianschool or marketing musiciancom.

(01:05:08):
And so there was that I used togo to bookstores and whatever
age I was so let's say at thetime I was probably 44, I would
go into a bookstore.
This was for my weight loss show.
I would go to the weight losssection and I would put a
business card on page 44.
And the reason I did that is onoccasion I would be traveling

(01:05:31):
around to speak and I'd go intoa bookstore and I would go to
that page and go oh, I'vealready hit this, I've already
hit this bookstore, I need to gofind another one.
So there's that I used to.
Let me think of what else Iused to do.
I'm thinking for cause I I kindof do a show, I keep starting,

(01:05:52):
and then there's just I don'thave enough time for another
podcast.
But I saw where I want to saysticker mule, you can get, you
know, those like yard signs thatyou put in, like you'll see
somebody like, oh, this house isgetting windows from Jim's
House of Windows or whatever.
You can get those fairly cheap.

(01:06:12):
And I thought you know what Ishould do is like put Akron
Podcast big old QR code andstick them at those.
We all have those intersectionswhere the red light seems to go
on for hours and I'm like youknow somebody eventually is
going to pick it up and go.
You're not allowed to put thesehere, but if I get, you know a

(01:06:35):
few people and there's going tobe enough people that go wait,
I've never heard of this andpoint their phone at it.
Or go downtown where they havethousands of people every Friday
and stick a yard sign therethat says Akron podcast, point
your phone at this or somethinglike that.
That would be kind of a gorillathing, jim.
Have you ever done any kind ofgorilla marketing for any?

Jim Collison (01:06:51):
of your stuff.
Oh, my advice would be get ajob.
I mean, I know that soundssarcastic, but I think
podcasting about a product isthe easiest, best way selling
something, having merch and I'mnot talking about T-shirts and
those kinds of things, I'mactually talking about product
helping people with products,support something, do something,

(01:07:14):
resell something.
I think it's a lot easier tohave a podcast with purpose if
you're selling something, right,dave, you've got a book and
you're.
You have the school of podcastand you're selling those things.
There's a good.
There's a good purpose andreason.
At gallup, I podcast aroundclifton strengths.
It's a great thing to have somepurpose around.

(01:07:36):
It creates endless amounts ofcontent that people find
interesting.
Yeah, puts me in a little bitof a niche.
Uh, you know, I think about my,my buddy, dave Groffel, over at
Two Guys.
You know they're a cigar shop,right, they talk about it.
It gives them purpose.
There's, you know there'sthings around it.
I think that's a great.
Can you have a podcast withoutthat?

(01:07:57):
Yeah, a lot of successfulpodcasts.
So, around products, right, andso I get a job.

Dave Jackson (01:08:07):
Another one I did was I'd go to the Apple store
and bring up Apple podcasts onevery single laptop that they
had in there and bring it up tothe school of podcasting.
I would also subscribe to it.
I don't know, I can neverfigure it out.
Is that going to count as onesubscriber, because they're all
in the same IP, or is it goingto count each laptop?
Uh, but that way, you know,they always had the some sort of

(01:08:28):
screen saver or something, sothat when somebody moved the
mouse, school of podcasting wasthe first thing they saw.
And I'm sure the people atapple were like oh, here comes
that guy again.
Keep him away from the laptops.
Um, that was another gorillathing I used to do listen.

I found, dave, that those tactics they're're
fine, they're fun.
Go do them.

They're fun, that's right.
It's a fun activity, yeah.

Make sure you turn it into a fun activity, right,
but it doesn't really get thelisteners that I wanted.
Right For Home Catch Geeks Iwas trying to create.
I am creating a nice, helpfulcommunity of individuals who
like to talk about technology,don't take themselves too
seriously and want to help eachother do that.

(01:09:12):
That's the kind of community wewant.
You know, we've landed in areally nice spot of a couple
hundred, three, four, fivehundred maybe folks that want to
do that.
I want to do that and I'm notinterested in blowing that thing
out to the.
You know you get your.
You know you get your um, youruh, discord group any bigger

(01:09:33):
than a couple hundred.
And then it starts.
Then you just got to startmanaging attitudes, right, and
I'm just not, I'm not interestedin, you know, for for my group,
this is what I want again,right, so I'm not I, so I kind
of keep it.
I kind of find I feel sorry forthe pat flynn's of the world, of
the john lee dumas's, who haveto deal with people who don't

(01:09:53):
matter to him and they have tohear their opinions like I.
I feel bad because thatshouldn't be a thing.
Like you know, people saythings they shouldn't ever say
in contexts where they don'thave any idea what's going on
behind the scenes or what'sactually happening, and then
they feel like they're right andyou're like no one should have

(01:10:14):
to deal with those kinds ofattitudes all the time.
I never wanted that.
I never wanted that like I, youknow, it's just like no, not
interested.
I want people to be helpful andI want them to be nice and and I
want them to, you know, I wantthem to be kind to each other as
well, not just me, but I wantthem to be kind to each other.
We've got a great group ofindividuals here that are kind
of that way as well.

(01:10:35):
So I was never I just was neverinterested in the general
marketing, like, hey, I'mbegging people to come and
listen, can you just listen fora second?
No, I wanted individuals whoare like man, I get a lot of
value out of this.
This means something to mebecause of this relationship.
Then they tell somebody elsethat's what I want, because the

(01:10:55):
quality matters more than thequantity to me.

Yep, mark says.
Back when we used to pay billswith checks, I would include a
card in every bill.
I also leave them with tips.
Yep, when we eat out has to bea good tip though.
Yep, I've done that.
I've left a business card mixedin with the sugar packets.
I've done that.
Stephanie says what aboutbookmarks at the Akron Public
Library?

(01:11:18):
Yeah, that would work.
Until they figure it out andkick out, let's see Bulletin
boards at the library and by thebank.
Yep, anything like that.
Again, the thing I love aboutthat kind of stuff is, yeah, pin
your QR code to a company billor a community billboard.
The beauty of that is abusiness card is maybe three

(01:11:41):
cents, something like that, youknow, and maybe five if you
actually bring your own pin, youknow, and it takes five seconds
.
Now, granted, it may or may not.
It's not going to give you10,000 downloads, but it's.
It answers the question haveyou done everything you can to
grow your show?
Like, yes, I even put up, youknow, especially if it's a local

(01:12:02):
show, you know that's?
Mark says.
I once booked six clients froma card posted on one of those
boards, so you never know.

Um, another question we had.
That came up.
Stephanie had one in chat, bythe way.
If you didn't, if you missed it, yeah, oh yeah, if you go, go
back just a few minutes, she'sgot a.
She had a question.

If you see it, go ahead.

Let me go back here.
Yeah, here we go.
Did you find it?
Yeah?

Still haven't received any replies to my
summer survey.
Any ideas on how I can give itwhat?
How?
Any ideas on how to give itanother boost?
Should I pivot and just call ita general survey instead?
Well, some are still going, butyou got to promote it every
episode.
I know when I was promotingmine I had because I use

(01:12:53):
Captivate I had a little like 10second ones.
Hey, if you get a chance, go toyou know, schoolofpodcastingcom
.
Slash survey25.
And then in the middle I had athing hey, just, this is Dave
again just reminding you.
Really you're helping me makethe show better and I'm glad you
brought this up.
I got a story about this andthen you know, even at the end

(01:13:15):
then like hey, the episode'sover, you're probably looking
for something to do.
I got an idea Go to school ofpodcasting dot com, slash survey
25 and fill out the survey.
It only takes a minute and ahalf.
So, yeah, you just got to keep,cause it's it's a bummer.

(01:13:35):
I sent out an email this week.
So I've been working with acoach and it was funny because
there were lots of things thathe's like.
So tell me about your welcomesequence, to which I would go.
What's a welcome sequence andhe's like okay, so I now have a
welcome sequence and he's like'slike well, how did your last
campaign perform?
And I'm like what do you mean?
And I'm like I always have athing at the end.
It's like, hey, if you needhelp, here's the school of
podcasting.
He's like, but you never likedo a campaign where you, you

(01:13:58):
know you explain the, you knowthe world is going to end if you
don't start a podcast and thenit's really, really going to end
.
And then you know you agitateand that whole marketing stuff.
I go, yeah, I've never donethat.
He goes, so you don't sell withyour newsletter.
And I go, well, no, I put thelittle thing at the bottom that
says if you need help, here'sthe school.
He's like, yeah, that's not no.
So I did one of those and I hadlike six back, something I

(01:14:27):
haven't done in a while, whichis where I teach people live
Podcasting in six weeks is wasthe name of it and I had some
people sign up but not a ton andI was like, okay, all right.
So he said, all right, send outa survey and ask them why they
didn't buy.
And I was like, cause itsounded like why didn't you buy?

(01:14:48):
He's like no, no, he goes, hegoes.
No, he goes, obviously he goes.
Maybe they don't want whatyou're selling.
And I was like okay.
So I'm like hey, you know.
Thanks so much.
If you noticed, I sent out acampaign in the last couple
emails and some of you boughtthank you very much, and some of
you did not like.
If you got, like, I have fourquestions If you could help me

(01:15:11):
you're going to help me shapethe content of this newsletter
and the podcast.
Let me know what you need and Ihad.
So I think that went out to alittle over a thousand people,
like maybe 1100.
And I think the last time Ichecked I had 18 replies.
So I'm not sure what thepercentage is of that, but it's
not great.
But I got 18 replies and thething I found out was a lot of

(01:15:33):
people are not like I assumeeverybody on my email list is a
beginner and some of them arebeginners, but they, because
they're launched, they thinkthey don't need me, and I'm like
, oh, I need to start promotingthe fact that I can help you
grow your show and we canbrainstorm some things and you

(01:15:54):
know I can audit your show.
Like you know, somebody thisweek had a thing on their
website and they had the kind ofwhat I call a show player where
you get it.
You get one page and go here,go to my podcast, and you've got
six players in a little box,six episodes, and I go yeah,
that has zero, like zero, almostnegative SEO.

(01:16:14):
I go have every episode, haveits own episode or its own, you
know, blog post, et cetera, etcetera, things like that.
And so it was just interestingbecause I found out, oh, my
audience didn't buy it.
Because I suck, cause that's,of course, the first thing you
jump to it's I'm selling thingsthey don't want.
Like it's literally like, whyisn't my audience growing?

(01:16:35):
Oh, because what you talk abouton the show, the people you
have attracted, either you'reattracting the wrong audience.
So you know, hey, I'mattracting people who've already
launched.
They've been doing it threeyears and now they want to
monetize.
And I'm going hey, I can helpyou launch your show.
And so it's never a bad idea toget feedback.
Because I was like, oh, it's oneof the things Justin Moore said

(01:16:58):
in the episode that's comingout Monday and he's quoting, I
believe, nelson Mandela.
He says you either win, or youlearn, like, that's your two
options.
You either sell some stuff oryou learn why you didn't buy, so
that you can then turn aroundand change things and reword it

(01:17:20):
so that people will buy it.
So it was just one of thosethings we kind of get worried
about, like, if I ask forfeedback on something that
wasn't exactly positive, like,oh, they're just going to dump
on me and I'm like, or you couldlearn why it didn't work, you
know.
So that works with kind ofeverything.

(01:17:41):
You know, if you're trying toget something done and you're
like, oh, why didn't it work?
Oh, I forgot to flip thephalange on, and you know, or
whatever it is, and you're like,oh, then you go back and you
flip the phalange on and itworks, you know.
Great, I didn't know that.
So don't be afraid to ask youraudience and sometimes you know,
we've talked about thisSometimes they give you feedback

(01:18:02):
and you go oh, you're not mytarget audience.
And in this case I have anaudience.
I just I'm giving them stuff.
They go yeah, I don't need that, it's like.
It's like when the volley appcame out and they had a free
version and then they had a paidversion and they're like, oh,
our paid version is going to beamazing.
And they go okay, you know, youguys have been using this for

(01:18:23):
months, here's the new featuresthat you can pay for.
And we went don't need it,don't need it, don't need it,
don't need it, maybe Nah.
And so they went out ofbusiness.
And now they've come back andthey changed their.
They just started paying fortheir free stuff and we're all
just like take my money.
But sometimes you know it's notthat it's bad content, it's not

(01:18:44):
that it's the delivery, it'sthat the people you have
attracted are not who you'relooking for.
And at that point the choice isoh, I thought I was attracting
people A instead of attractedpeople B.
Do I either A change mymarketing to go find where

(01:19:06):
people A are and go hey, there'sa podcast over here for you.
Or do you change yourinformation to match the people
you actually attracted?
So I just thought it wasinteresting.
I haven't looked at my survey.
I was going to do an episode onthis, which I kind of just did,
but it dawns on me, though, um,but it dawns on which.

(01:19:30):
It dawns on me, though, that ifI were to talk about the results
, who cares like that So-and-sowants this longer and like the
actual details of it.
But the bottom line is I'm justa huge fan of surveys and it's
not a, it's not the end of theworld to get feedback Cause then
you know, one of the thingsthat that gave me test anxiety
when I was in college is Istarted doing my homework and I

(01:19:51):
was actually trying to get goodgrades and so I would get a
little anxious to where my brainwould kind of freak out,
because it was one thing to getmediocre grades because I wasn't
really trying, I was just kindof sailing through college.
But now I was trying, and whatwould happen if I actually try
to get good grades and thendidn't?
Well then I'm a big dummy.
Well, it turns out, if you didthe homework and read the book,

(01:20:15):
you actually ended up on theDean's list, you know.
But it's, it's weird sometimeslike, oh, if I try, some people
might you know I might not likewhat I'm doing or whatever Like
no no, it's feedback.
Like I said, you either win oryou learn Another fun.
Do you have anything to add tothat before I move on, jim?

No, I think that's good.

I think we're in the space there.
From a survey guy.
I'm like no, never do a survey.
Yeah Well, here's one that says, yeah Well, here's one that
says how important are theaesthetics to you when it comes
to creating a full listenerexperience Beyond great audio?
How much do things like podcastart, video visuals, equipment

(01:21:01):
design and consistent brandstyle factor into your show?
I'm exploring this in my nextpodcast series and would love to
hear your thoughts.
Drop me a comment or DM me ifyou'd like to, if you've got a
strong take.
And I used to think artwork,especially episodic artwork, and
it kind of, as always, it's apodcast question, so it depends.

(01:21:23):
But I used to think it's niceif you got the time.
And now that I work at Podpageand I see people where they have
, they're showing their artworkfor every episode on the page
and it's the exact same thing.
That it's not a horrible look,but it looks much better if it's

(01:21:43):
different.
It just especially if it tiesin with the theme of the or the
color scheme of the.
You know your artwork orwhatever it is.
Let me see if I can find.
Yeah, let me do this.
This was PodPage's website ofthe week and it was simply

(01:22:05):
because and this is why I said,it's simple, there's nothing
crazy on this site.
But here's their artwork.
It's got this light blue, it'sgot a little bit of gray, and so
we tied in, or they tied in,this kind of dark greenish color
and it just everything hereties into this.
So there's nothing where all ofa sudden everything's bright
yellow.
It's super simple.

(01:22:27):
They've got professional photosfor their author pictures and
such.
It's not.
Somebody did this on a phoneand then they've got an about
section and then they got theiremail.
But to me, when I just came tothis, I was like oh wow, this is
a simple, like nothing, likethey barely tweaked the theme,
but just because there was asolid color scheme, I was like

(01:22:51):
that looks just I don't knowwhat the I want to say smooth,
but it just looks planned, maybe, or it wasn't random, or but I
was like I like the look of that.
And so for me, when somebodyasked dude, does it matter what
stuff looks like on video?
Of course your, your thumbnailsare all that in a bag of chips.

(01:23:15):
That's half your, half, yourwell, I don't know about half,
but a big chunk of your viewsand such can be tied back to the
artwork.
So you have to be, you have toput in some time, and that's the
one that I really suck at.
I'm always going into Canva andjust doing what's good enough,
et cetera, et cetera, but uh,you know um.

Dave, I think.
I think everything in yourbrand matters, right?
How you determine to be, howpeople perceive you is important
.
Now, how you go about it is upto you, right?
And what you put out there andhow it's perceived is up to your
audience.
And you've got to.

(01:23:57):
You know you can'tunderestimate the power of
personal brand.
That's what people areattracted to, that's what people
are coming for.
Your personal brand, right?
You're all listening here live.
For those of you listening live, you're here because you like
our brand and many of you comeout every single week and you

(01:24:18):
hang out for the banter or thecomedy or the train wreck or
whatever the value that you'recoming for.
Certainly, many of you havealready heard everything we have
to say.
So we've been doing this a longtime.
There's nothing new under thesun.
We said it all.
Maybe there's a every once in awhile there's a new tweak, but
you're here for our brand ofcommunity.

(01:24:40):
That's what we built here.
Is that that community brand?
You come out on Saturdaymornings because you love it,
right?
You love to be here.
Some of you listen to this as apodcast.
You won't join us on Saturdays,I don't know why.
I'm a little offended but youwon't Not really, you come out,
you listen to us as a podcast.
You do it on a weekly basis.

(01:25:00):
We get some pretty good numbersthat way, numbers that we're
happy with, but something aboutthe brand has attracted you to
that right.
So, as you're thinking aboutyour podcast, what's the brand
that you have?
Why are people coming to listento you?
What is the brand that you'redoing?
For some, you know, I think ofHome Gadget Geeks if I came up

(01:25:22):
with individual album art foreach post, would that change
anything?
Yeah, it might.
It actually might.
I might attract some folks wholike to see that.
I've always had a hypothesisthat I speak mostly to tech guys
who don't care, so I don'tspend a lot of time on
individual album art.

(01:25:43):
It's just not something I do,but the brand part of it's
important, right, the brandpiece.
I want people to see the colors.
You know I've got the HomeGadget Geeks logo, I guess, up
over here.
I want folks to see that colorand go, yeah, up here, there, it
is that way.

There we go.

And say oh yeah, I'm at Home Gadget Geeks.
I know I'm here.
This is a recognizable symbol,right, I put that brand
everywhere because when peoplesee it, I want them to say oh
yeah, we're at-home gadget geeks.
So that it's.
It's.
Everything you do is your brand, yeah.

So Chris says uh, your your message first, clear
audio second and everything elselater.
Yeah, I kind of get that.
It's kind of what Jim said,though I've mentioned this a few
times.
When I was at the event inChicago, greg from RSScom said
you have to figure out what youwant to be known for, because,

(01:26:43):
yes, you're a podcast, butyou're a brand, and your brand
is when people know what you'reknown for.
So you know, I remember once Iwas at a Christmas party with my
wife and the guy came up andsaid hey, you're the podcast guy
, so that's my brand, I'm thepodcast guy.
I'm like okay, I'll take that.
The other thing I'm confused onis is Coach Dave leaving us?

(01:27:04):
He goes.
I guess I need to find a newshow to watch on Saturday
mornings.
I think he's joking.
I hope not, don't leave Coach.

Dave, we like having you out here on Saturdays
.

Yeah, he says yes, literally dialed in to get my
mind off of choking to death.
Well, don't choke to death.
I've almost done that.
That's no fun.
He says, jim and Dave, youcomplete me.
Well done that.
That's no fun.
He says, jim and Dave, youcomplete me.
Well, there you go.
Did we have you at hello?
We had you at, you know, as thepodcast coach, which was, you

(01:27:35):
know, an hour and a half ago.
So Chris says great points onbrand from Jim.
Too many times people thinkbrand means fonts, colors and
logos.
It's so much more than that.
Yeah, absolutely those are thethings.
Like I know Daniel J Lewis isworking on some new thing and
whatever it is, I'm like I'll gocheck it out, because he

(01:27:56):
typically doesn't make junk.
You know what I mean.
I like his.
Oh wow, my brain is just nothere today.
He's going to kill me.
It's the thing.
Pod influence Is that.
It Is that right, pod.
Nope, he made up a word, it'sso.
I'm not moving on until Iremember.

Oh boy, we could be here a while.

That's right.
Does that help?
I'm going to the Audacity topodcast, hoping that he mentions
it on his show.
Let's see Gear and tools.
Nope, not there.
It's pod.
He made a word with pod in it,but that's about half of the
podcast industry.
Yeah, for the record, Daniel,there's no mention of your show

(01:28:43):
or your product under gears andtools.
He should have an option therefor software.
It's pod.
Well, here, if I type in podPodgagement.

Podgagement there we go, I knew that I'd drawn a
blank.

So, speaking, getting some podgagement, jim,
what are you podgaging with youraudience this week on Home
Gadget Geeks?

Nice segue.

I like that Good work.

Aaron Aaron Lawrence.
Uh, tech gadgets internationaluh joins me and we spend a
little time.
Uh, you're talking about thesome of the reviews she's been
doing.
I didn't realize.
Ninja, you know the Ninjacoffee makers, and so they make
an ice cream maker now, whereyou can get your own soft serve,
yeah, so that we cover thatplus a whole bunch of other

(01:29:33):
gadgets.
It's a great episode.
You're going to want to see ittoday.
She's.
She is working, uh, to get her100,000 subscriber on YouTube,
so all her links are on my site.
If you want to go out there,check it out If you like it.
She's a good one to follow forreviews.
You can check it out today.
Homegadgetgeekscom.

There you go, on the show on Monday for the
School of Podcasting, I'minterviewing Justin Moore,
author of the book SponsorMagnet.
If your goal is to get sponsors, like I know, I have a book on
monetization.
This is a deep dive, whichmakes me sound like I'm AI, but

(01:30:11):
it's a, it is.
It's a a what would it would?
It's a thorough looking at, uh,the topic of sponsorship and he
talks about how you don't getsponsors.
You go out and find partnersand, uh, I did something that I
don't recommend, and that is Iwalked him through his greatest
hits.
I was like, you know, I know Ishould do a different interview,
but my audience probably hasn'theard, maybe, his greatest hits

(01:30:31):
.
So I walked him through a lotof the questions.
I asked some people like whatwould you ask him?
And it was, you know, kind ofthe same old questions how big
does my audience have to be andwhat price should I use?
And I was like, okay, he'sanswered those before, but I'm
like, so I don't expect Justinto share this, but I do think
it's a really good interview.
So if that's something you'relooking at and we will be here

(01:30:52):
next week, let me double check.
Yes, that is the 16th, becausethe week after that I will be at
Podcast Movement, and thanksfor sticking around everybody.
We'll see you next week withanother episode of Ask the
Podcast Coach.

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