Where Should You Put Podcast Ads? Strategies for Placement and Listener Respect

Episode Transcript
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SPEAKER_02 (00:00):
Ask the Podcast Coach for April 26, 2025.
Let's get

SPEAKER_03 (00:05):
ready to podcast.

SPEAKER_02 (00:08):
There it is.
It's that music.
It means it is Saturday morning.
It's time for Ask the PodcastCoach, where you get your
podcast questions answered live.
I'm Dave Jackson fromtheschoolofpodcasting.com,
because it says so right there.
And joining me right over thereis the one and only Jim Cullison
from Home Gadget Geeks or...

(00:28):
TheAverageGuy.tv.
Take

SPEAKER_01 (00:30):
your pick.
Jim, how's it going, buddy?
Either way, greetings.
Happy Saturday morning to you.
Happy last day.
They're reminding us in thechat.
Happy last day of April.
It's flying by, isn't it?

SPEAKER_02 (00:41):
Yeah.
Well, what's weird, at leasthere, it was, you know, April
showers bring me flowers.
And yesterday, we hadn't reallyhad a ton of rain.
We had a little, but yesterdaywas whoosh.

SPEAKER_01 (00:53):
Oh, you know what also flows quickly?
Well, that's probably not agreat way to enter the

SPEAKER_02 (00:57):
conversation.
Yes.
What would do that is...
a piping hot cup of java becauseyou know i don't know about you
but it's it's we had 70s weactually had 80s here and then
it was like no no we're gonna goback to the 40s and i'm like the
40s i got a hoodie exactly andso that coffee pour is brought

(01:17):
to you by our good friend markover at podcast branding.co
we've i've worked with him for aton of stuff like ask the
podcast coach school ofpodcasting podcast rodeo show
pod your podcast website andpodcast And you know what?
If I started a new podcasttoday, you know who I'd hire?
That's right.
The one, the only Mark frompodcastbranding.co.

(01:39):
He's got probably over, I don'tknow, close to 600 artwork that
he's done now for people.
And he's not just an artworkguy.
I always want to stress that.
He does whole websites.
So if you're like, look, I needto take everything I do to the
next level on how it looks.
Then Mark is the guy you want totalk to.
He's a podcaster.
He's been a graphic artist sincehe was a wee lad.

(02:02):
Basically, he's been doing itforever.
And he's going to sit down withyou one-on-one and find out
really what you want.
He's also going to listen toyour show to make sure that it
matches your brand.
So check him out.
He's at podcastbranding.co.
Tell him Dave and Jim sent you.
Take me home

SPEAKER_01 (02:26):
And of course, big thanks to our good friend Dan
Lefebvre over there, Based on aTrue Story,
basedonatruestorypodcast.com.
If you missed it, Troy, themovie Troy he's looking at, Dan
is, that's that Brad Pitt one.
I think very, very well done.
I didn't like the ending as muchas that, but I didn't know how
much of it, is that a truestory?
Is it based on legend?

(02:47):
Is it all made up?
You can find out.
Check it out today.
Based on a True Story podcast atbasedonatruestorypodcast.com.
Dan, thanks for yoursponsorship.
Did Troy come

SPEAKER_02 (02:58):
out

SPEAKER_01 (02:58):
about the same time

SPEAKER_02 (02:59):
Gladiator did?

SPEAKER_01 (03:00):
Because it seemed for a while it was just like
everybody was

SPEAKER_02 (03:04):
standing in a stadium with a sword.

SPEAKER_01 (03:06):
Greek movie, Sparta, I think is in that era, right?
Or 300.
Yeah, 300.
300 is what I was thinking.

SPEAKER_02 (03:13):
Yeah, that was a good one.

SPEAKER_01 (03:15):
This is Sparta, right?

SPEAKER_02 (03:18):
Not to be confused with Braveheart, where another
small group of people took onyou know it's a good story let's
just keep

SPEAKER_01 (03:25):
doing human story it's the human story

SPEAKER_02 (03:27):
right it's the little guy

SPEAKER_01 (03:31):
the big guys

SPEAKER_02 (03:33):
that's always funny but good morning to the chat
room uh craig from ai goes tocollege good morning to the goat
chat room on the interwebs ithink so we this is half the
reason we get up on saturdaymorning is to to play with the
chat room I want to, we're goingto go to, if I can get my mouse
to work, we had a question slidein last week, and this was from

(03:56):
the one and only Ray over atAroundTheLayoutPodcast.com.
He says, maybe we need a Schoolof Podcasting episode on where
to fit in commercials if havingmore than one at the beginning
is a bad thing.
And my homework to you, if youwant to witness this in life, go

(04:17):
watch Friends.
It comes on, it's like on fromlike 8 to midnight, I think, on
Nickelodeon.
And when they go to a commercialbreak, you can just, you know,
you could drive to Milwaukee andback, and they will still be
running.
And I don't know if, I amseriously going to do this with

(04:37):
a stopwatch, because it might bethat it's only two minutes, but
all the ads are 15 seconds.
Because the whole thing isyou're waiting for them to come
back because what's going tohappen to Joey, right?
These important decisions you'retrying to figure out, you know,
and they just go to anothercommercial and another

(04:58):
commercial.
And this is also why if youwatch at the end, instead of
running the credits, they go tothe next show and run the
credits in the bottom right-handcorner and so that the actual
content doesn't take up as muchtime so they can just cram it
full of more ads because that'swhat people want.
We probably paid way too muchmoney for an old show, but then

(05:21):
there are people like me thatwill watch it because you're
like, nothing else is on.
Oh, look, it's Friends.
It's up there with Seinfeldwhere I'm just like, eh, I know
I've seen this at least sixtimes, but it's the puffy shirt
episode or the

SPEAKER_01 (05:32):
soup nods.
Are they all pharma meds orpharma

SPEAKER_02 (05:36):
ads?
That's the other fun thing.
about ads is what was Iwatching?
But it was like the zoo orsomething and it was on like
National Geographic or whatever,some channel that I normally
don't watch.
That's the fun thing because nowyou've got a different
demographic and you'll get allsorts of weird.
There was one channel that wasobviously made for women because

(05:58):
every other thing was about brasor things that you sprayed your
body with.
And I love the fact now thatwe're talking about the lower
regions of your body notsmelling good.
All the commercials now are kindof many.
They're like, even here and downthere.
They're just all kind of like,we're not going to say that, but
we're going to say down there,and we're going to look down.

(06:21):
But it's just mind-boggling towhere you go and you watch
something and you're like, oh,it's the Thanksgiving one or
whatever.
And then they go to a commercialand it is soul crushing because
you're like, they're not goingto come back for an hour.
So I need to figure out how longis their break?
Because it definitely, no, forthose of us that grew up with

(06:42):
Chuck Woolery and LoveConnection, boy, there's
something I haven't talked aboutin a long time.
But Chuck Woolery would be like,I'll see you in two and two.
Because it was like two minutesand two seconds or something
like that.
So my thing is, My favorite, andthis is like it's your show, do
what you want, but I love the adI can take at the beginning is

(07:03):
the 15-second one because youcan say a lot in 15 seconds.
And I think it was Mark Maronused to say, you know, today's
show is brought to you bySquarespace.
We use it at WFPod, whatever itis,.com.
It looks great, and you can dothis.
Find it atda-da-da-da-da-da-da-da.
And that was it.
And then let's start the show.
And then, you know, lock thegates and all would come in.

(07:25):
And that I didn't mind becauseit was like it was really
because about the time you'rereaching for the skip button, it
was over.
And I know I don't listen to JoeRogan a lot, but he used to put
all his stuff in the beginning.
And I think he's now scatteringthem out.
And so I actually I'm not a hugefan of ads at the beginning.

(07:46):
So I used to do my stuff at theend.
And then I would notice that theminute I hinted that the show
was over, that'd be like, hey,thanks so much for tuning in.
Don't forget, use the couponcode, whatever.
People were gone.
The minute I said, hey, thanksso much for tuning in, they ran
for the exits.

(08:06):
And so I was like, hmm, I'mgoing to have to put these in
the middle.
And so when you look upadvertising, it's often included
with the word disruptiveadvertising.
as in disruptive advertising,meaning, hey, now that I have
your attention, I'm going tocome in here and just kind of,
you know, grab your attentionand talk about this.
And then hopefully that matcheswhat you're going to say and

(08:30):
then go back to our regularlyscheduled program.
So the middle thing, but I canalso go in into my Apple stats
and see that I can see rightwhere people skip.
So yeah, Danny Brown has one.
The other reason I thought wecould talk about this was is
Stephen Bartlett.
Did you ever listen to Diary ofa CEO?

(08:51):
No.
It's a really popular podcast.
Guy turned down$100 million todo a podcast.
I'm going to guess for Spotify,but I don't know.
And one of the reasons he saidwas, yeah, I would have to
increase my advertising by 300%.
And I was like, well, good foryou.
Danny says, speaking of too manyads, this is a requirement for a

(09:12):
platform if you want to useSpotify.
Podcasters should allocate twopre-rolls and four mid-roll ads
per each episode.
Like, that's a thing.
And I was just like, yeah,where's my boy?
I have my, yeah, here we go.
Stephen Bartlett.
I'll put this in the chat room.
I think if I can find the chat,here's the chat room.
But yeah, he said, I have acouple quotes here.

(09:32):
If I can get, let's go to thisscreen.
This is, the audio people aregoing, oh, this is so much fun
to listen to Dave go.
Where's the button?
Yeah, the 32-year-old, revealedone of the reasons why they
turned the deal down was itwould have meant at least a 300%
more adverts on the show.
Bartlett added, I believe thereare smarter ways to monetize

(09:54):
than piling on more ads.
Amen, brother.
Equity partnerships, long-termintegrations, and creating your
own products.
Membership options are moreinnovative options that keep the
listener experience intact.
So he was worried about the factthat he was just going to ruin
his show by just littering itwith ads.
I haven't had less control.
There you go.

(10:14):
Hey, give me an ad.
Give me$100 million so you cantake control of my show.
I've had less control overwhether the show appears,
meaning probably exclusivestuff, I'm guessing there.
With the deals, you're oftencontactually incentivized to
focus on certain platforms, andsometimes this means removing
your show from othersaltogether.
For a show that's always beenbuilt on independence and

(10:37):
accessibility everywhere, thatfelt like a step backwards.
One of the beautiful thingsabout podcasting is it can
appear on all platforms at once,and the viewer gets to decide.
And I was like, well, yeah.
Now, that's also easy to saywhen you've built, you know, I
don't know how many subscribershe has on his show.

(10:58):
Am I not allowed to paste in thecomments?
No, I can't.
You know, it's easy to say thatwhen you're successful.
But, yeah, he's got, he does, Iforget where I discovered him.
But he does these reallyin-depth shows, obviously does
his homework.
He was at, I want to say,Podcast Movement in D.C.

(11:19):
and explained that we had a teamof like 11, and one of them was
to just spend obsessing overlike the first minute of a show
to figure out how it could bebetter.
He did things like he had it ata certain room temperature.
He did research to find out whatthe temperature guest's favorite

(11:40):
music was, so he could have thatplaying when they walked in.
Like, you know, which is whatyou do when you have a team of
11.
But I'm like, I don't think Ican do that.
Yeah, he did get in trouble.
Rich says, I think he got introuble for advertising a
product where he actually ownedpart of the company.
Yeah, it was one of those,everybody and their brother is
pimping some sort of greenjuice, whether it's athletic

(12:02):
green.
Athletic green's gotten in, notso much hot, like a hot mess
kind of thing, but They had areally high margin, apparently,
on their product and would givepeople a decent cut for an
affiliate.
Like, oh, if you sign up and yousell a bag of Athletic Greens,
you get 40% of the deal.

(12:23):
And people are like, 40%?
Well, yeah.
And then other companies cameout with kind of the same stuff.
And lo and behold, it wasn't asexpensive because you weren't
giving 40% of your profits tosomebody else.
So everybody else is like, Idrink, you know, Premier
Protein, because it's, you know,and then you own a big chunk of
the company.
That's an FTC violation.

(12:44):
You have to let people knowthat.
Dan says, podcasting overall isa good example of something Dave
mentions a lot, that free is nota good business model.
Yep, giving podcasts away forfree makes it a different
business model.
It just, you know, it's kind ofcrazy.
But in terms of where to putads, Jim, like with Gallup, like

(13:05):
you guys are promoting yourstuff.
We are an ad.
Yeah, I'm like, it is.
But are there actual ads in yourad?
No.
Yeah.

SPEAKER_01 (13:14):
No, long ago, I made the decision, no, we're not
going to take on ads.
I think someone told me if...
I did, that would probably bethe end of things.
So I was just like, okay, noads.
Again, our podcast is designedto support our product.
So we don't have to bring adsin.
That's not to say it hasn't comeup before in conversations

(13:36):
internally.
Someone discovered, I didpodcasting at Gallup for, I
don't know, five, six, sevenyears before it really got
noticed even in theorganization.
And then they're like, hey, wehave enough downloads.
We could probably start takingads.
And I'm like, no, no, we're thead.
That's the whole purpose of whatwe're doing here, infotainment,
right?
The listeners love to listen toit and it supports the product.

(13:58):
So we don't do it.
I like the 15-second model inthe very beginning.
This is real popular on YouTube,and I think it translates to
regular podcasts as well, whichwould be that this episode is
sponsored byblah-ba-dee-blah-blah.
You know, get this, this, this,and that.
Thanks for whatever, and then gointo the thing.

(14:19):
And then, you know, somewhereAnd I don't want to, everyone
always wants to do mid, and Ithink mid's too long.
I think it's good to come, youknow, it would be good to have
an opening segment of some kindthat had some length.
and then bring in your ad, getit out of the way, get that
thing in there and get it out ofthe way, and then have the rest

(14:39):
of the show.
Can you do more than one?
Absolutely.
You can do as many as you wantto your show.
You can do whatever you wantwith it.
But, you know, we do, listen, wedo two right off the bat, right?
We do the music, and we do twoepisodes, and everybody's,
everybody here on the live showknows the routine.
They check in in the chat room,hey, good to see you, blah,
while we're doing our ads, blah,blah, blah, blah, blah.

(15:00):
I don't know what the skip Youknow, the skip numbers are for
us on that.
It's pretty predictable.
Your segment is always thecertain length of the music
because we play to the music.
I keep mine 30 seconds.
I try to maybe 30, 35 seconds.
And I don't think we get a lotof complaints about it, right?

(15:21):
Partly because both products aregreat.
folks who list their listeners.
Dan Lefebvre is out there inchat right now.
He comes every single week.
So people know Dan, it's goodbranding for Dan.
Good.
Same thing with Mark.
They know Mark.
And I mean, this show isassociated with Mark.
I mean, the brand is so closenow for both of them because
they've spent so long, you know,being, being supporters or being

(15:45):
sponsors of the show.
Yeah.
So I like the 15 second model.
I like a, a ad somewhere in themiddle.
And then again, You know, couldyou get one in towards the end?
Sure.
I just like the consistency ofbrand in ads.
I don't like, the one thing Idon't like on YouTube is all
these YouTubers shifting theirsponsorships around.

(16:07):
This week it's Squarespace.
This week it's Soylent Green.
This week it's, you know, thatseems, that's, you know, I want
brand, personally, I want brandadvertising that is committed to
to the content that we're makinghere.
So, you know, we used to takeon, when I would take on paid

(16:31):
ads on Home Gadget Geeks, Ialways made sure it was a tech
product.
It was a gadget, right?
So in here, that's a, we'refairly appropriate.
We're not trying to pimp beefjerky.

SPEAKER_02 (16:43):
Right.
Well, and like I've used Markand I, you know, it's like I
said, if I started a showtomorrow, I would hire Mark.
And I think that's somethingthat, You have to be careful
with, in fact, well, hey, Ihaven't done this yet.
When I talked about-

SPEAKER_01 (16:57):
Wait a minute, you wrote a book?

SPEAKER_02 (16:59):
When did that happen?
And in my book, Profit From YourPodcast, Proven Strategies to
Turn Listeners into aLivelihood, the people that were
doing this, like for reals, theyalways got the product.
They're like, yeah, I'm nottalking about your product until
I can hold it and smell it andtaste it and eat it and whatever
I needed to do.
Because it's your reputation onthe line.

(17:21):
If they- If you're like, hey,this is the best thing ever, and
then your audience buys it, andthey're like, yeah, it broke the
minute I took it out of the box,they're not going to believe a
word you say.
So you have to be very carefulwith that.
I know some people are like, Ijust need somebody to pay me
anything.
I'm like, your integrity is alittle more expensive than that.
So don't go just give it.
That is the definition ofselling out.

SPEAKER_01 (17:43):
On the tech side of things, these weren't even ads.
These were like product reviews.
And this is kind of why I gotout of the product review
business.
I would do a product review andtalk about it.
And then my listeners would comeback to me for the tech support
on it.
I'm like, I'm a user like you.

(18:04):
Just contact the company.
Why are you not?
Or they'd have a really badexperience with it.
you know, and, and, you know, belike, oh, how dare you?
And I'm like, well, that wasn'tmy experience, you know, but
well, it was mine and it brokeand it was, you know, whatever.
And you're like, well, I'm sorryabout that.
It's not, I don't own thecompany.

(18:24):
Right.
So I, I, I started getting,that's not, there's some folks
that are really good at that.
That's not my gig.
I just, I'm not interested inpeople.
It's like, hey, I use this.
It's like Christian, you know,Maple Grove Partners.
I use him as, as a host.
He's been, he's hosted HomeGadget Geeks.
From the very beginning.
And, you know, I recommend folksfor a look at that hosting.

(18:44):
It should go over to over him,but he don't contact.
I've had some people contact me.
Hey, you know what?
And I'm like, ah, no, no, no, Idon't, I can't fix anything for
you.
That's not, I can't, I can't fixanything for you.

SPEAKER_02 (18:58):
What was the thing at pod page this week?
Is it a totally other company?
And I'm like, yeah, that's them.
Like, that's like, oh, they hadembedded a form into a page and
using some form thing.
And they're like, yeah, it's notworking.
And I'm like, or the colors arewrong or something.
I'm like, yeah, that's like, wejust embedded kids.
Like it's, yeah, that's alwaysfun.

(19:19):
Danny, Danny Brown has a greatpoint.
Nothing worse than non-relatedads and sponsors reduces the
authenticity feeling for me.
And where it's clear, thecreator is just in it for the
money.
As opposed to deliveringsomething for the audience.
Yeah.

SPEAKER_01 (19:32):
We're all in it for the money, friends.
I want to be real careful onthose kinds of things.
If you can do this and you canmake money and you're able to do
it, you do it.
Glass houses and rocks.

SPEAKER_02 (19:49):
Speaking

SPEAKER_01 (19:50):
of that, Ralph

SPEAKER_02 (19:52):
has a great phrase.
The problem is people havebecome whores to ads that just
send them a few cents instead ofan ad for a product which
actually matters to their brand.
Yes, I'm always like, hey, youcan make money from day one as
long as you like.0017 cents adownload.
That's great fun.
Yeah, the chat room's going onfire.

(20:14):
Danny says, obviously, longerepisodes, it's less intrusive.
Yep.
Yeah, I don't think we'd bedoing a mid-roll spot.
If this show was 30 minuteslong, but it's 90 minutes long.
So we're going to do a second adbreak.
Yeah.
So, and then Todd, I see yourquestion.
We'll get to that in a bit.
And then there's the whole, Oh,Jody says, I've decided up to

(20:34):
this point not to have asponsor, but I'm rethinking the
idea.
I would promote you more like,you know, make yourself a little
jingle and like, Hey, I've, youknow, and just the, the soothing
sounds of Jody Kringle.
I like that.
And just, you know, if you needhelp with this, if you have a
podcast or whatever, because wealready like you.
We're listening to your show.

(20:55):
Obviously, we like your voicebecause we're listening to your
show.
And it's kind of odd.
When we go to promote ourselves,we get all freaky.
We're like, oh, it feels like,you know.
And it's like, no, no, you'vegot them there.
And Jeff sees this.
I'm a big fan of just organicmessaging during the show.

(21:16):
Mine's live, then goes to apodcast.
We played with dynamic insertionfor our own products.
Yeah.
I actually, on this show, lastnight, accepted, I don't
usually, because we do enough ofour own ads, but I saw an ad for
Podmatch, which I use.
Again, I use Podmatch.
And so somewhere in this show,if you're listening not live,

(21:37):
you may hear an ad for Podmatch,because I saw that.
And that's via...
Oh, so

SPEAKER_01 (21:44):
you're inserting that?
Is it dynamic?
It

SPEAKER_02 (21:46):
is dynamic.
And I was like, but I make...
As opposed to.00 something,it's, I think, it's a one and a
half cents.
It's 14 bucks CPM.
And I was like, let's play withthis and see what happens.
I know my last thing fromBuzzsprout, again, because
normally I don't take ads, waslike$1.62.

(22:07):
It was not, you know, because at$14 CPM, you got to have a few
CPMs there to make that stackup.
Let

SPEAKER_01 (22:17):
me challenge you, not I'll say you, the collective
you, Dave, meaning all of us, tothink these sponsorships or ads,
and we kind of do a little bitof this here, but as being less
about the payout and more aboutthe partnership.
Bingo.
Because I think you can reallyget a good, if you have a really

(22:37):
good partnership going on, thatpartner will promote you.
And I think back to, we did anepisode with John over at
LimeWire.
They make Unraid.
And their marketing folks gotinvolved in the episode.
Now, they didn't pay us.
They could have.
They didn't.
And I don't want them to, kindof thing.
But their marketing folks gotinvolved and put us on their

(23:00):
front page and promoted usthrough their social media
account and stuff.
And we really had a good show.
It had some good information.
It was good promotion for me.
I'm really looking, you know,for me, I would...
rather not get paid.
I would rather get influence.
I would rather have my showbeing, I'd rather have that
person I'm having on the show.

(23:21):
You know, last week I had ErinLawrence and TechEdgesCanada.com
is her site.
And I would, she actually,because we're using StreamYard,
you can share on StreamYard, youcan share your, the guests can
share their YouTube stream andstream it on their account.
And she was like, She's like,how do I do this?
She's clicking.
I'm like, oh, you don't have todo that, Erin.

(23:41):
She's like, no, no, I want to.
And so we were streaming live asat Home Gadget Geeks, you know,
or at The Average Guy.TV, aswell as on her YouTube channel.
And we picked up a handful ofher, you know, folks that had
subscribed to her channel.
Very, very powerful.
To me, that's the value.
I can't make enough in adrevenue to have it make sense.

(24:04):
I can make it in influence to,to build the audience, right.
To find more people.
And so that, for me, that's waymore important in the ad space.
One is the relationship, andthen two is the reach.
That doesn't mean I give them aform letter that says, here's
all the ways to share me.
You know, there's nothing wrongwith that.

(24:26):
If that's what you do, that'sfine.
But I want that organicrelationship that's strong
enough that they just do it.
They're proud of it.
They don't, I'm not coercingthem into it, or I'm not.
You know, I'm not kind of beinglike, well, if you, I mean, if
you're going to be on my showkind of thing.
So I, I like, I prefer thatthought of relationship rather

(24:48):
than revenue.
That's just, that just makesmore sense to me.

SPEAKER_02 (24:51):
Andrew makes a great point.
He says for content creators,trust is hard to gain, easy to
lose and damn near impossible toregain.
Absolutely.
Yeah.
That's, that's why.
Yeah.
The, the, We have a bunch ofcomments here.
Let me go through these realquick.
Oh, the other thing I want topoint out, just speaking of
partnerships, at School ofPodcasting, I didn't do this on

(25:14):
purpose, but it just happenedthis way.
Episode 975, 976, and 977,there's Ray from Around the
Layout, talking about basicallysmaller shows that don't have 10
billion downloads and that endedup getting...
They treated their sponsors likepartners.

(25:35):
It was like, hey, who is someonethat can help me amplify my
message kind of thing?
They're on the same part so thatthey want to promote you.
And like with Ray, and Ray'sshow is about model railroads.
And so he had one company thatsimply, Ray sent him a rubber
stamp.
And when they ship out whateverthey're shipping out to other

(25:55):
male railroaders, they basicallyput his logo and his URL on the
envelope.
Perfect.
And Ray mentions them in theshow.
So it's the other thing Ithought it would play.
And so to kind of answer Ray'squestion, like, where do I do it
if I don't do it at thebeginning?
The only thing we do differentlyis the first thing that people

(26:18):
hear on this show is our voices,right?
Or in this case, my voice.
I introduce the show, then we goto ads, as opposed to hitting
play and hearing, did you know,you know?
by hitting play and going, I'vegot diabetes and I'm happy.
No, it's, and I want to dance.
So, yeah.
But I was listening to a girlnamed a girl.

(26:39):
Okay.
Well, when you're my age,everybody's a, it's a young
woman, Brett Cooper, whoapparently was on the Daily
Wire.
So if you're into the whole farright leaning stuff and she's
very snarky, which I like, andshe's talking about, I didn't
realize this because I don'tcare about But Blake Lively,
wife of Ryan Reynolds, got intothis whole thing.

(27:02):
And he said, she said, sexualassault kind of thing.
And apparently she, like, if youat least listen to Blake or
Brett Cooper, she kind of like,you know, shot herself in the
foot pretty hard.
Like when the actual stuff cameout, we'll see, I guess, when it
goes to court.
But it was, so anyway, so she'stalking about this and how

(27:23):
everybody loved Blake.
And listen to how shetranslates.
What's not the word?
She transitions into an ad here.
I was like, wow, that was prettyslick and obviously well thought
out.
So she's talking about BlakeLively and how when she first
came out, everybody was like,oh, poor Blake, you're a victim.

SPEAKER_00 (27:39):
Christmas, I'm sure that Blake felt like everything
was right in the world becausepeople were on her side.
They were like, oh, this doesnot look great.
Apparently, we screwed with thewrong person.
We fell for this coordinated PRcampaign.
I am sure she felt like she wason top of the world.
But that was because they hadonly seen her side of the story.
It was like they were checkingthe news without checking Ground
News first.
Guys, my partners over at GroundNews understand the problem with

(28:02):
legacy media and the fact thatthey

SPEAKER_02 (28:05):
are- Ground

SPEAKER_01 (28:08):
News is good at this, by the way.
Ground News is helping peoplepromote.
I think they're being veryproactive about how to do it
this way.

SPEAKER_02 (28:16):
Yeah.
The other thing I noticed withheadphones on, she's talking
into a condenser microphone withno windscreen, and she needs
one.
As I was listening to that, I'mlike, God.
And it's interesting because theonly time I've ever listened to
her was through my speakers.
And I did not notice the poppingpeas when I didn't have my
headphones on.
So keep that in mind.
But she does that a few times.

(28:36):
where obviously she's got somesort of script or something, but
it's well planned out.
Where am I going to put this adand how can I do it?
Because Ben Shapiro is anotherguy from the Daily Wire that
just will be talking aboutsomething.
And all of a sudden, thetransition is so smooth that
they're a sentence and a half inbefore you go, hey, wait a

(28:58):
minute, they're doing an ad.
And then about the time you grabyour phone to click the skip
button, the ad's over.
And I was just like, and shedoes that really well.
Ben Shapiro now does a thingwhere he has perplexity as a
sponsor.
You know, it'd be like, well,that's only 38% of the people
want to do.
I don't know.

(29:19):
Let's ask, let's ask perplexity.
And then he just make a bit inthe middle of it.
But that's something I think I'mhorrible at this.
So I always just do the rightafter this, which is just so
lame.

SPEAKER_01 (29:32):
Listen, I think that technique works.
It's good the first time.
And then...
The listeners start, because youstart coming up with these
creative ways.
I mean, we kind of do this.
We kind of mock it in a lot ofways at the very beginning.
You're always trying to come upwith some, like, based on what
I've said, you're trying to makea transition into the coffee

(29:53):
pour, right?
And so you're trying to makethat transition somehow.
Like I said, I think GroundNews, I think they've been
coaching the folks on theiraffiliate because they all do it
the same way.
You know, I was doing this thingand I need to actually...
I couldn't tell if I was gettinggood or trusted sources or not.
And you're like, huh, I've heardthat before, you know?

(30:14):
And so, yes, listen, you can getcute about your transitions in
there.
You can get creative aboutsneaking the ad in or, or
getting someone right up to it.
But then if you, then when youdo the ad, somebody is going to
be like, oh, that's the ad.
And so I would, I'm not sayingyou can't do it.
I just be careful because thenpeople start, questioning every

(30:38):
time you start going adirection.
You're like, oh, is that goingto be an ad?
Like, am I listening to an adnow?
Or is that a real thing?
Just, I prefer to just try to beauthentic in that and make it
really clear.
Hey, this is an ad segment kindof that we're moving into.
I mean, I do appreciate that.
I do appreciate a smoothertransition.

(31:00):
a sneaky transition.
You know, again, you get awaywith it the first and maybe the
second time, and then it startsto sound a little disingenuous
after all, in my opinion.
It starts to sit down a littledisingenuous.
You're kind of like, okay, howare you going to trick me this
week?
How are you going to trick mewith this transition or
whatever?
So just be careful.
Again, there's a fine line inthere somewhere.

(31:22):
You do what you want, butCareful with the sneakiness on
that of like, oh, I sneaked himinto another ad.
I don't know if you want to bedoing that with your audience.

SPEAKER_02 (31:31):
It's a strategy, and whether you use it or not is up
to you.
Yeah, Marc Maron will just betalking and just hard left turn
into an ad.
He'll just be sitting there, andhe'll be like, and that's when
the cat puked under the rug.
Squarespace will save you 15%.
It's like, what?

UNKNOWN (31:52):
Yeah.

SPEAKER_02 (31:52):
Just out of nowhere.
Like, okay, you know.

SPEAKER_01 (31:55):
You know what's better than cat vomit?
Squarespace.
Squarespace.
That's it.
You're like, yeah, and ATHFpodcast says, I prefer Dave's
right after this approach, to behonest.
And yeah, I think there's, forthe long term and setting up an
ad spot, I think it's a goodidea that you separate those

(32:16):
two.
either with tone or with, youknow, whatever.
Now, if, you know, in some, likein some cases, this is where I
think the lines blur, you know,we have a long time partnerships
with Mark and Dan and we speakthose, you know, we speak fresh
ads in there every single week,right?

(32:37):
And so, you know, do we, youknow, do we try to sneak those
in?
I don't think the audience, Imean, if you've been listening
to this long enough, you knowwhat we do.
Like, you know what's coming up.
It's not like we try and sneakit in on you.
So I don't know.
It's a good, it's a good, theseare, listen, these are all
really good thoughts.
I think as you're thinking aboutyour own ad, strategy, there you

(32:59):
go, strategery, as it used to besaid, you, you can think through
like, hey, what is, what will bethe most effective and the most
tolerable for my audience?
And then do that.
I mean, if you can make itfunny, make it funny.
If you can host read in and, andthey, you know, hey, if you can
sneak them in and the goalbecomes to find the the ads, you

(33:22):
know, if your audience is like,hey, find my ads kind of thing.
If that's a game you play withthem, fine, right?
That works.
But I think what really mattersis what is your audience used
to?
What are they, what will theytolerate?
You don't want to do an ad andthen have them hate you or the
ad because of the way you didit, right?
Yeah, that's a good point.

(33:46):
Speaking of that, Squarespace,it can provide you all.

SPEAKER_02 (33:50):
That's right.
Craig says, perplexity is notthe best sponsor for a mic with
no pop filter.
Yeah, absolutely.
A couple other quick things herebefore we get off this.
I saw them.
Oh, yeah.
Danny says, you can make moneyand still treat the audience
with respect.
Yeah, yeah.
Just taking anything.

(34:11):
Yeah, that's not a greatstrategy.

SPEAKER_01 (34:14):
The respect word is, I think, the important one in
there, however that translatesto you.
But I think...
you know, respecting youraudience for what they're,
they're wanting, what they'recoming for, why they're there.
Yeah.
I think that's the importantpart.

SPEAKER_02 (34:27):
Yeah.
Chris says that we don't insertads that promote products and
podcasts and wait a minute.
Yes.
We insert ads to promote otherpodcasts and services.
We know our audience would like,like the school of podcasting.
Well, thank you, Mr.
And, and again, you can findChris at castahead.net.
So

SPEAKER_01 (34:46):
you need a website.

SPEAKER_02 (34:47):
Squarespace.
Dan says perhaps increasing adsis part of the pod fading
process.
Once people realize how muchwork podcasts are and that
they're giving that all away forfree increases the ads.
The other thing I somehow haveto squeak this into an episode
somewhere because I think it'strue is I wonder how many people

(35:10):
think my show isn't legit untilI get a sponsor.
Like I'm having fun.
I'm getting lots of feedbackfrom my audience.
The numbers are growing up, butI don't have a sponsor.
And I'm like, yeah, but you'relike, you know, again, it goes
back to why are you doing this?
But I think a lot of people,that's why it's always like I

(35:32):
want to start a podcast and getads.
And I'm like, oh, okay, I getit.
That kind of comes over fromradio.
But I wonder how many timespeople think my show isn't legit
until I get ads.
I'm like, no, no, your show islegit, you know, when you–
either entertain, educate.
You're holding someone'sattention.
You know, you're getting them todo whatever you want them to do.

(35:53):
Craig says our sponsors backedout when they weren't getting
their ROI.
These days we advertise our ownteaching services.
Yep.
And it's working well.
Yeah.
It's promoting your own stuff.
Jody did say, I mentionedearlier about she should promote
herself and she says, oh, I do.
So very good.
That's good.
That's beautiful.

SPEAKER_01 (36:11):
Well, and I think with promoters, you run the
gamut.
I mean, we've been blessed tohave Mark and Dan for so long on
this.
They continue to see the valuein it.
But then again, for some people,you know, this idea of ROI is
super important.
And for some advertisers, like,hey, once, you know, once you've
reached your entire audienceover a, you know, six-month time

(36:34):
period, chances are, no matterhow much more advertising you
do, they've either purchased theproduct, especially if it's a
one-time purchasable product.
They've purchased it, you know,in the tech space.
You don't buy it, you know, alot of that stuff you buy one
time, and it lasts five to sixyears or whatever.
So it's not like you're buyingit all the time.
maybe different with otherproducts, right?

(36:56):
But at some point, like, itdoesn't make sense to advertise
anymore.
You've, you've done your job forsome products.
You've done your job.
You've reached, you know, you'vereached the, everybody.
I could see this when I did, Iput a HelloFresh, you know,
during the, right before thepandemic, we started using
HelloFresh.
And then during the pandemic, Iwould talk about it on the show

(37:16):
and had a code.
And I think I maybe sold 30 or40 boxes, whatever that is, to,
you know, to people that were init.
Then it, Kind of dried up.
Like you could see it was the,it was the bell curve, right?
It was picked up.
It was slow at first and then itreally picked up and then
everybody tried and everybodywas who was going to try it,
tried it.

(37:37):
And I can't get, I couldn't getany repeat.
Like, you don't get repeat stufffor that.
It's just the first, it's justnew customers.
So you're like, okay, at somepoint it didn't make sense to
continue to have a HelloFresh adin there because most people had
done it.
Now, could I do it again?
Probably, because it's beenthree years maybe since I've
done a HelloFresh ad.

SPEAKER_02 (37:55):
Because now it's like, I've got to get new
listeners to be new customers ofHelloFresh.

SPEAKER_01 (38:02):
Yeah.
Yeah.
for some of those products,right.
Where it's not necessarily areoccurring.
And that's maybe why thoseYouTubers do what I don't like,
which is they spread those adsout over, you know, every, you
know, many of them do two orthree episodes a week and they
spread those sponsors out acrossthose episodes so that it's not
the same one every single time.

(38:24):
Yeah.

SPEAKER_02 (38:26):
Yeah.

SPEAKER_01 (38:27):
Good, good, good thoughts.

SPEAKER_02 (38:28):
I did.
end up making a bunch of ads forthe School of Podcasting.
I think I have like eight that Ijust rotate out because I'm not
doing them live.
Maybe I should.
But that way, if anything everhappens that I really want to
promote, I have this dynamictool.
But that was one of the firstpieces of feedback I got.
They're like, can you not keeprunning the same ad?

(38:49):
It's the exact same ad.
Please quit doing that.
I was like, okay.
Yeah.
Let's move over to Todd'squestion, and this is something
I've heard a lot about indifferent podcasts about
podcasting.
Has anyone had Spotify gottenmusic copyright notices all of a
sudden?
I've got a bunch over episodesthat are over five years old.

(39:10):
He goes, I just use music in myshow transition from my
copyright-free service, and theywant so much information to
verify versus YouTube.
Yeah, this is, and Randy hit thenail on the head.
Oops, that's not the right Randyquote, but he's basically saying
Spotify is a music service.
And yeah, I heard them talkabout this on the feed.

(39:35):
I heard them talk about it onBuzzsprout's podcast.
We don't know why, but they arecoming out guns a-blazing.
And so I'm kind of, I haven't,I'll have to double check and
make sure, because my feed, makesure the email that is in your
feed, whatever that is, issomething you check on a regular
basis because they willeventually pull your whole show,

(39:57):
I think in some cases.
But what they're looking for youto do is pull the episode, which
the only company I know, whichI've always scratched my head,
this would be the one time whereit comes in handy, is with
Libsyn, you can go, hey, don'tshow this episode to Spotify.
Like they have a feed for every,you know, destination and And

(40:19):
even when I worked there, I waskind of like, what's the
advantage of that again?
But, you know, so if you getpulled from Spotify, that kind
of sucks because they are thenumber two.
They have somewhere around 20%to 30%.
But that's where you just tellpeople, hey, listen to me on
Pocket Casts or whatever.
But, yeah, and I'm surprisedbecause I've got– I've had the

(40:40):
thing for the school ofpodcasting.
is by a guy named Neil Zaza thatI got off a Sound Dogs CD back
in the day.
It was in the cutout bin.
And I think I have the CD casein a cabinet over here.
But I remember once it got astrike on YouTube.
And now the fun thing is I havepermission, I still have the

(41:04):
email, from King's X to play asnippet of their song.
But that's the fun thing.
I don't think it would catch it.
It might.
because I've actually splicedtogether the, like, their chorus
is twice as long, and I justhave it where, like, if you like
what you hear, go tell someone,and, well, they repeat that per

(41:25):
a while, so I've kind of editedmy version of that, but I'm
always surprised that thatdoesn't get flagged, but yeah,
they are, and it's kind ofweird, even when they had their
Do you remember when they'relike, hey, you can play music on
your podcast?
And then there was asterisks,oh, by the way, we have to
approve every episode.
Oh, by the way, only people thatare paid subscribers can hear

(41:49):
it.
Oh, by the way, only on the app,which is very different than,
hey, everybody, you can playmusic in your podcast.
But yeah, they've done that, andit's what they're doing in their
music service.
If you want to hear music, go,which is great.
I guess makes sense.
They're protecting their brandand their content and things

(42:09):
like that.
So keep that in mind.
And then Ralph had another, oh,by the way, Todd the Gator going
back to just openings and suchsaid, I love the cold opens.
Dave Jackson is personalized tothe show as a trademark of the
school of podcasting.
I do this in my contentsometimes as well as from your
example.
The fun thing was my last onewas awful.

(42:31):
I think it's awful.
But I'd been watching the Dice,man.
I went back and watched the old,you know, hickory dickory on the
Rodney Dangerfield thing.
Is he still around?
He's still around, yeah.
And actually, what's reallyweird, I forgot what he was on.
He's a really good singer.
Like, that guy can sing.
But I then went to do my intro,and I took Mary, Mary, Quite

(42:54):
Contrary, How Does Your GardenGrow?
and made it Mary, Mary, YourPodcast is Scary, Something,
Something.
And what's weird is it madesense for me at the moment.
And then I went back andlistened to it eight days later.
And I was like, I don't even getthat this is a nursery rhyme.
It just sounds like Dave isweird.
And I was like, because I'mgoing to be talking about show
openers and hooks in the future.

(43:15):
And I was like, that technicallywasn't a good hook.
I don't know if that worked ornot.
But Ralph had a question.
So, hey, AI and Descript, we'rechanging topics now.
So feel free to mark this.
He says, I'm changing topics.
the name of my daily show, andthe artwork.
I'm moving from Ask RalphChristian Finance to Financially

(43:36):
Confident Christian.
Should I build this over a weekor two or just do it?
I would, yeah, again, this isthe hard left turn.
You'll, for me, and this is justme, when I go into, right now
I'm using Pocket Cast, and Ihave a group called Podcasting,

(43:57):
And when I go through that, I'mkind of looking at the artwork
because I kind of know who I'mlooking for.
There's one show I think I'mgoing to, I'm not going to say
who, but I'm probably going tounsubscribe because about the
last six episodes I've listenedto were just meh.
I'm like, okay, no sense doingthat one anymore.
But I am kind of looking for theartwork.
And I also see the name of theshow.

(44:18):
And I think if you just dropthat in there, there might be a
weird moment where the listenermight go, wait, What's this
confident Christian thing?
Like, I don't remember signingup for that.
I don't know.
Is this something that PocketCast is now recommending things?

(44:38):
I didn't do this.
Swipe right, delete, go, buy.
So that would be, I would alwaysannounce it.
My customer service days alwayskeep the customer informed, even
when it's bad news.
Like when the cable guy goes,yeah, we're going to be there
somewhere between 10 and 4.
And you're like, ah, okay.
Whereas if he actually said,we're going to be there at 3

(45:00):
o'clock, I would much ratherhave that bad news because I
wanted them there at 10.
But if he says, I'm going to bethere at 3, and he actually
showed up at 3, that would begood because then I could do
something with my day.
So anytime you can keep theaudience informed, it's a good
thing.
So I would let them know, hey,on this date, if you've got it
all planned, you know, hey, onMay 15th, we're going to switch

(45:21):
the show from Ask Ralph to...
And then the new name.
And then on that date, be sureto do that, because otherwise
the old integrity goes out thewindow.
And then we were talking aboutthis at the School of
Podcasting, because Ralph's amember, that he's using
Captivate.
And he could easily throw in apre-roll, talking about things

(45:43):
you say before the show, andjust say, hey, thanks so much
for tuning in.
Just so you know, on May 15th,we're changing the name of the
show from Ask Ralph to ConfidentFinancial Christian.
or whatever it was.
I need to go back and look atthat.
Financially Confident Christian.
And then, now let's get to theshow.
Bingo.
And then, you know, you couldeven, if you wanted to, put that

(46:05):
in, and then after the name ischanged, so now it's May
whatever, and it starts off, andit's like, hey, just so you
know, on May 15th, we changedthe name from Ralph to this.
Here's the show.
And then it comes out, hey,welcome to the Financially
Confident Christian.
Blah, blah, blah.
And if you wanted to, youcould...
leave the pre-roll in on theones that from the old show so

(46:30):
when it starts off and it's likehey just so you know you're
listening to an older version ofthis show back when it was
called ask ralph it's now calledso that way when it starts off
with welcome to the ask ralphshow the audience knows so there
are all sorts of fun ways youcould could do that to let
people know

SPEAKER_01 (46:47):
He's not changing, Dave.
So it's still ask Ralph at thebeginning, which by the way, at
first I thought he was takingthat out and I would not take
the ask Ralph part out.
You own that in search.
So like you, I would not removethat.
Now, a nice move in going fromChristian finance.
which from an SEO perspective,you're in deep water with a

(47:13):
bunch of Christian organizationsthat are fighting for those
words.
But financially confidentChristian, the SEO is not as
strong there.
So you're getting, you have lessbattles you're fighting on an
SEO from an SEO standpoint.
So I like the change.
Again, I was worried you weregoing to drop the Ask Ralph and
I think you should probably keepthat.

(47:33):
That's a, that's an anchor foryou there on the titling.
Then if you're going to competeon SEO, if you're going to do
those kinds of things, that termfinancially confident Christian
would be, that is your key onthat as far as search, as far as
search goes, and building onthat.
Now, generative AI is takingover, and SEO will soon, we will

(47:54):
laugh about SEO.
We'll be like, oh yeah, rememberwhen we used to do keywords and
those kinds of things?
We're hearing from all the fromall the sources.
And of course, Google's beingkind of tight-lipped about this.
But the key words are beingdiminished.
And how to, remember when weused to say in our titles, it

(48:15):
needs to be how to do or how toor five ways.
There's some, there's someevidence that generative AI is
favoring short, helpful snippetsof the way you do things.
That's what it's looking for,right?
So you want to make sure inyour, in your show notes, I
think right now in your shownotes episodes, you've got
helpful content that's actuallya step-by-step or walk people

(48:39):
through things.
Generative is favoring rightnow, seemingly favoring those
kinds of things, step-by-stepstuff to get stuff done.
So yeah, Ralph, I think, Idon't, to be honest with you, I
don't think it matters the timeon how you do this.
Let the audience know.
That would be super smart.
Make the changes.
Most of your regular listenerscould not even tell you the name
of your show.

(49:00):
Like they'd just be like, oh,it's Ralph's podcast.
It's the money podcast.
It's the, they don't, right?
Most don't know.
Especially if you come up withthese crazy taglines, which you
should, right?
You should.
It's good for the first timethey're looking for the podcast.
After that, most listeners, theydon't know.
You know, I was always surprisedwhen we would do in-person

(49:21):
meetups, right?
And these are people who listento my Home Gadget Geeks show
every week.
Couldn't say those three words

SPEAKER_03 (49:28):
together.

SPEAKER_01 (49:31):
You listen to my show every week.
You know, here on Home GadgetGeeks, we cover all the favorite
tech gadgets that find their wayinto your home, news, reviews,
product updates.
And I mean, I say it every week,right?
And they would be like, yeah,the home, the gadgety thing,
your gadget thing, you know,where you talk about gadgets,
like you listen to it everyweek.
What is wrong with you?

(49:52):
So I wouldn't get too hung up onthat.
Like I said, a good change froman SEO standpoint, Ralph, I
think that makes a lot moresense.

SPEAKER_02 (50:02):
Yeah, he was saying he was going to shed it because
he had people like, who's Ralph?
No, you

SPEAKER_01 (50:09):
own that.
You own Ask Ralph.
So I don't know if I would.
I mean, that's up to you.
But it's a very, it's a veryidentifiable.
There's not a lot of other askRalph's out there.
So if you can, if you can, ifyou can anchor on that, it's not
such a bad thing.

SPEAKER_02 (50:28):
Well, and you've also discovered that the more
cooks you get in the kitchen,the harder it is to take a step.
Cause Jim saying, no, no, yougot to keep ask Ralph.
And everybody else was like,that doesn't what Ralph who, and
then you got this.
And then one guy saying twoweeks and like, You know, write
it down.

SPEAKER_01 (50:46):
You, you own SEO wise, you own that term.
So it's, if anybody, like ifyou're, if you're trying to get
people to get to your podcastand you're, you meet them on the
street and they're like, Hey,how do I find your podcast?
Say, search, ask Ralph.
That's all you have to say.
That's super easy to rememberfor people.
And you own that.

(51:06):
It's short.
It's, and it's not, it's easy tospell.
And it's like, nobody's going toget that wrong.
So I wouldn't, I woulddefinitely keep, that is your
anchor friend.
What you put after that is allSEO juice.
You just need to, Just, I mean,at this point, you made a change
from swimming in a pool with awhole bunch of players to a much

(51:27):
smaller pool of players.
And you could dominate if you,in the work that you do on your
website, you can dominate that,the title, the financially
confident Christian.
You can dominate that from anSEO standpoint if you work it
right.
Again, you can do whatever youwant.
That's just as we look at this,I would, that's what I'd do.

SPEAKER_02 (51:48):
And then...
keep in mind that once youchange this, because I told
Ralph, and here's the good news,Ralph is trying a bunch of
stuff.
It was a weekly show, then itwas a daily show, then it was a
short show, then it was a longshow, and he's kind of figuring
out what works.
I don't know, are you stilldoing your live show?
I know he was doing it liveTuesday nights for a while.

(52:10):
He's trying all this stuff,which is good, because the whole
Edison, I didn't make 900mistakes, they were 900 things
that you know, led to me doingthe light bulb or whatever.
So there's that, but there alsocomes a time when you have to
kind of give it some time to seeif it is going to work.
So, and that's the thing I didhear a YouTuber say that if your

(52:35):
content and your strategy isworking, you should see
immediate growth.
And I was like, Hmm, immediategrowth.
I'm like, I'm not sure.
Cause you still got to get it infront of the right people.
That, that, that was one where Iwas like, I could see growth and
growth of course means if I hadone download this week and I had

(52:57):
two next week and three, thenext one, which is great until
you get to, you know, now I have90 and I have 91 the next week
and still growth.
It's just before it was, youknow, Oh my gosh, we doubled our
numbers and now it's, you know,0.0, you know, growth is, is
depending on, Craig mentionedthat he had one sponsor because

(53:18):
they didn't feel like they weregetting return on investment.
And that's where you have tofigure out, I think the average,
well, I think podcasting ingeneral grows around 5% every
year, sometimes three, that youhave to figure out, well, if
podcasting is growing 3%, why doI feel my show is going to grow

(53:40):
by 20 in two months?
I'm like, depending on whatyou're doing.
That could be a little tricky.
But you know what's not tricky,Jim?
Our good friends that we like tocall our awesome supporters.
They're awesome.
They're not tricky.
And they support us every month.
And I deeply appreciate that.
You can see them all by going toaskthepodcastcoach.com slash

(54:02):
awesome.
And while you're there, you'llprobably see a link for this
thing called the School ofPodcasting.
That's the website I run thatoffers courses.
It offers coaching, unlimited bythe way, and community.
In fact, I was talking via anapp with people this morning.
And a pretty awesome communitythat has people like Chris from

(54:22):
castahead.net and Ralph and RayArnett and a whole bunch of
other people.
Mark, I think, is in the chatroom this morning.
I saw him in there.
Mark from Practical Prepping.
It's an awesome community.
Check it out,schoolofpodcasting.com.
Use the coupon code COACH whenyou sign up.
And when you're ataskthepodcastcoach.com, you're
looking at PodPage.

(54:43):
It is a great way to make apretty website without learning
how to code.
It's made for podcasters.
Check it out at trypodpage.com.
And we're live streaming usingEcamm, and it's great fun.
I'm using mine with Stream Deck,so when I just click a button or
two, it goes over to differentscenes and such.

(55:04):
You can find out more about thatby going to
askthepodcastcoach.com slashe-com.
And all these links, by the way,are in the show notes.
And if you need more JimCullison, and hey, who doesn't?
Well, then just go over totheaverageguy.tv.
Jim, honest, I know Jim getsnervous when he's on screen
alone.
I'm like, I am pushing thebutton.

(55:24):
Theaverageguy.tv.
And it is time to go over.
And do the– I need to get somereverb.
Wheel of names.
Will it be Greg from IndieDrop-In or Craig from AI Goes to
College?
Or there you go.
I'll have to change Ralph'sartwork on the wheel of names
because right now it just saysAsk Ralph Christian Finance.

(55:46):
Or will it be the one and onlyJody Kringle?
Jody, did I say congratulationson her award?
Did I say that last week, Jim?
Say it again.

SPEAKER_01 (55:55):
I think it's worth saying twice.

SPEAKER_02 (55:56):
I just know she won an award, and I forget the name
of it.
But it was handy, and it was abig trophy, and it had her name
on it.
And she's awesome, and shedeserves many more awards.
So Audio Branding is the name ofher show, if you want to check
it out.
And will she be the featuredsupporter?
Well, we're going to click spin.
And survey says it just might.

(56:18):
Oh, we went past Jodi, and welanded on Keep the Flame Alive.
The lady's over there talkingabout the Olympics.
If you're into the Olympics...
Keep the flame alive pod is theshow you want to check out.
And they've actually got tointerview other people, other,
you know, Olympians and such.

(56:38):
And how fun is that?
If you're, you know, you startoff, it's a podcast in your
basement.
And next thing you know, you'retalking to an Olympic athlete.
How cool is that?
So ladies, thank you for yoursupport.
And if you, yourself, right now,listening or watching, does this
show save you time, save youmoney, save you headaches?
Does it keep you educated?
Well, then you might want tojust go to

(57:00):
askthepodcastcoach.com slashawesome.
Or if you are, I'm trying tofind it now, in, here we go.
If you're listening, I got toswitch screens here, in Pocket
Casts, you'll see where See thelittle, there we go.
See the little dollar signthere.

(57:20):
That's a thing that's in pocketcast now where you can click on
that.
And that I believe will take youto either my PayPal button or a
buy me a coffee screen.
One of the two, I can't rememberwhich one I hooked up to that,
but that's the new thing.
And I love pocket cast.
I mean, I like love pocket cast.
The only thing I hate about itis they don't do the live

(57:41):
streaming, but it turns out thatwhole live streaming thing with
the podcasting too.
I won't say it's dead.
Actually, I will.
I listened to the latest episodeof Podcasting 2.0, and they kind
of went, well, we thought thatwas going to work, and it
didn't.
And we're kind of bummed that itdidn't work because of people
fearing government regulationsand such.

(58:02):
But I sure don't hear anybodycoming up with a plan B on that.
So they were saying how cool itis that Pocket Cast now has– and
if you have the funding tag– atyour host.
So Buzzsprout, Captivate,Libsyn, you can manually put it
in.
I need to make a video on that.
And then what that does is youtie that to whatever you want
people to do, whether it's buyme a coffee or PayPal or

(58:26):
whatever, your Amazon wishlist,things like that.
But that's kind of cool.
So yeah, Randy says, lit is notdead.
That was not said on podcast.
I didn't say lit.
I said the whole streamingSatoshi thing, unless you want
to use Fountain, unless you wantto use Podverse, like it used to
be a big old, well, I could use,it just, it was hard, it got

(58:50):
easier, and we're back to veryhard.
And I'm just like, in fact, I'mprobably going to, the only, I
have three shows I listen to inPodcast Guru.
And it's kind of weird because Irealized I hadn't listened to
Todd and Rob in a while.
And I was like, oh, they're inthat other app.
And I'm like, you know what?
I might just quit streaming SaaSto people because now I've got

(59:15):
two apps.
It'd be nice if they were all inone.
and podcast guru isn't as coolas pocket cast.
And I was like, this is, andthen I got to do the bank to the
stripe and strike to the app, tothe Albie.
And I'm paying Albie, whatever amonth.
I'm just like, eh, this, thiswas a great idea.
It was a fun experiment.
And I'm not saying it's dead.
Dead is the wrong word.

(59:36):
It's in a coma.
It's in a coma right now.
And, and the, the people thatlove fountain and the people
love pod verse are having agreat time for me.
Yeah.
And here's the problem.
I was really excited about that.
I mean, I was like, yes, here wego, baby.
And then when it went, that kindof crushed my heart a bit.

(59:57):
And the fact that I was like,that's all right.
Because I remember Dave Joneswas working with a company that
was so, there was so muchpotential.
There was an NDA.
And that was easily three monthsago.
And they haven't mentioned it.
And I think all the, like theyjust said, there was a bunch of
services in the last episode.
That like, this doesn't workanymore.

(01:00:17):
This doesn't do it anymore.
And they all left because ofgovernment regulations or
potential.
That was the thing that sucked.
It was potential governmentregulations.
And I was like, so yeah, Dannysays streaming sats was too
complicated for the averagelistener.
Sam Sethia, true fans makes itsuper easy.
That's the guy.
I think Sam, I'll have to goback and check because Sam made

(01:00:41):
it really easy to fill yourwallet.
Like super easy.
And then it went to your Albiwallet, which I know we're
talking gibberish here, but itbasically went into your wallet
that I could use in whatever appI wanted.
And I wasn't super keen on Sam'sapp.
It did a little bit ofeverything, but it wasn't a– I
don't want to say legit becauseit's legit, but it's a web app.

(01:01:05):
So there were times it was alittle wonky.
And Sam is now making a standardkind of app.
And if I can still fill mywallet with that– I would use
that to listen to the thingsthat do the streaming stats.
But it just– I was just like,look, I'm doing this for like
three shows.
Like what if I just give themfive bucks in PayPal?
Because I mean streamingSatoshi-wise, I was not making

(01:01:27):
anybody rich.
I was basically throwing in$20 amonth and then whatever shows I
listened to, which meant most ofit went to no agenda because
their show is three hours long.
And it was just one that I waslike, I don't want it to go
away.
Yeah.
Randy says the stats that camein for my music show last week

(01:01:48):
covered my expenses for themonths.
Say that isn't in a coma.
Well, that's it.
But let's consider the source.
Randy is a giant geek.
Randy is...
See, that's not really fair,Dave, because that doesn't mean
his audience is geeks.
Birds of a feather.
But he's probably reallypromoting Podverse, because this

(01:02:10):
is what Adam Curry does.
He promotes Podverse, PodcastGuru, and Fountain.
Because all those make it reallyeasy.
I just don't like any of thoseapps.
I don't mind Podcast Guru.
I just need an easier way tofill.
And what I guess I could do isfill my wallet with$60 instead

(01:02:32):
of$20 and do it every threemonths instead of every one.
It was a little...
I don't know.
I think part of it is, again...
The air got let out of myballoon when that went away, and
I don't hear a thing about themtrying to replace it.
And they got really excitedabout the funding tag and the

(01:02:52):
fact that it's in PocketCast.
And I was like, you know what?
If somebody clicks on thatlittle dollar sign in PocketCast
and sends me five bucks, that'sa lot of Satoshis.
That's a boatload of Satoshis.
And I was like, maybe that's thenew thing.
Yes, we have to pay fees toPayPal.
Or buy me a coffee or Ko-Fi orPatreon or Supercast.

(01:03:15):
I think with this show, if youclick on it, it takes you to
Supercast where you can be anawesome supporter.
So I love that idea about it.
I just, I was, words cannotexpress how disappointed I was
when that went away.
I was like, oh, but this was ourway of, you know, the longer you
listen, the more you make.
It was, and it kind of, and ithasn't gone away because there

(01:03:37):
is Fountain and there isPodverse.
And I kind of don't count theothers because it's so hard to
fill your wallet.
I'm like, eh.
So, yeah, I'll probably have

SPEAKER_01 (01:03:44):
a hate mail.
You got to, for sure, you'regoing to get some hate mail on
that one.
I think you got to crawl beforeyou walk.
And I think we're still in thecrawling phase of this.
Eventually, this will work insome form or fashion.
I also think it's a way.
This is, you know, in thepodcasting 2.0 space, right?
Sometimes they get the feelingit's like, this is the way.

(01:04:07):
And you're like, no, this isanother way.
I don't actually think mostlisteners want to do it that
way.
They don't want to interact ontheir phone with, and there's
some that do, right?
And there's some that, and thisidea of how long I listen and
all some of those other kinds ofthings.
There's a lot of folks who don'twant to manage all that stuff.
They just want to listen.

(01:04:27):
They'd rather have an ad orthey'd rather subscribe to you.
Through one of those otherservices, right?
And so I think we need to stopthinking, and maybe we're not,
but we need to stop thinkingthat it's going to be the
replacement for all these thingsand just know it's just another
way.
And it's not ready yet.

(01:04:48):
Like the crypto space is notready for this.
And it's not the crypto space.
Actually, crypto could do thispretty easily.
It's the way we think about it.
You know, it's like, you know,it's like Microsoft points.
You know, you go when you, youcan, you know, you can, if you
search on being, you can getsome points and those points
relate to dollars or somehow.

(01:05:08):
And so I

SPEAKER_02 (01:05:10):
have

SPEAKER_01 (01:05:11):
that.
Yeah.

SPEAKER_02 (01:05:12):
I have being set up as my default search.

UNKNOWN (01:05:15):
Yeah.

SPEAKER_02 (01:05:15):
And I don't know how, I think I'll make 50 cents
by the end of the year orsomething like that.
So

SPEAKER_01 (01:05:21):
it's just complicated.
And some folks don't wantcomplicated.
They just want easy.
Can you just tell me the way todo this?
And it's had some technicalchallenges associated with it as
well.
And it's just like, it's stillearly days for this.
And a lot of people aren't readyfor it yet.
We're getting closer.
I think at some point it'll be,I think it'll be there.

(01:05:43):
Today, it still takes a littlebit of effort.
Listen, there are some who wantto do it that way.
They're very excited about it.
Apparently, Randy's audience isvery excited about it.
He's got them all trained up onit.
That's it.
When I listen to Todd and Rob,Todd...
pushes that he pushes it hardright on those and of course the

(01:06:05):
more you talk about it the moreyou educate your your listeners
about it the more you give themsome options to do it the easier
it's going to get for them butfor most podcasts sorry friends
it's just not it's just stilltoo hard we've got to get we got
to make it easier

SPEAKER_02 (01:06:21):
yeah danny says he and mark did an episode of in
and around podcasting that askedhas podcasting 2.0 failed and as
a constructive conversationstarter.
And he's like, man, did that getsome conversations going.
And it did.
I'm not saying, here's thething, that button in Pocket
Casts wouldn't exist without thefunding tag.

(01:06:43):
That's kind of a Podcasting 2.0thing.
The fact that Pocket Casts isimplementing it.
So I am not by any means sayingPodcasting 2.0 is dead.
I'm saying I'm disappointed thatthe live streaming Satoshi thing
apparently isn't coming back.
And that's okay.
It just means we can check thatoff that, okay, we tried that.

(01:07:05):
Didn't work.
Didn't work now.

SPEAKER_01 (01:07:07):
Might work in the future.
You don't think it'll come back?
It may come back in anotherform.
Yeah.
In another way, right?

SPEAKER_02 (01:07:12):
Yeah.
Because usually really goodideas are not right out of the
gate.
It's, hey, what if we made thischocolate thing?
And somebody said, that would beamazing.
And then somebody else said,what if we put, like, banana in
it?
And somebody said, wait, whatif...
What if we did peanut butterinstead?
And somebody went, oh, you know,it's usually not the first.

(01:07:34):
So Satoshi's, we tried it.
Government regulations, okay, weget it.
But somebody's going to go, butwhat if, you know, and we're
always kind of putting the bugin the ear, like, hey, Apple,
what about that Apple Pay thingthat you have?
You know, wouldn't it be cool ifthere was somehow to make a
button and Apple, you could takeyour 30%, even though we
wouldn't like that, but it wouldbe easy.

(01:07:55):
And we're looking for easy, youknow, and you've already got our
credit card.
I'll take 70% of a watermelonversus 100% of a grape any day.
So yeah, I'm not saying 2.0 isdead binding me.
I'm just saying I wasdisappointed when streaming went
away.
And for me, it's like, there'sonly a few shows I listen to now

(01:08:18):
because a lot of people justlike, they just, they're not
promoting it as much.
So I'm kind of like, well, youknow, so it is what it is.

UNKNOWN (01:08:27):
Yeah.

SPEAKER_01 (01:08:27):
It's a good idea.
I mean, we continue to, youknow, it's a very open source
idea, right, to do thesestreaming Satoshis and to try
and get the costs down and tonot share our revenue with
other, with, you know, theservices.
I mean, even, you know, when youthink about PayPal, even though

(01:08:48):
that's a...
that's a internet, that's anearly internet way of paying
things, you know, they're takinga certain percentage out of it.
And I know there's some, thereis some desire to cut out the
middleman with this, with Open.
But that's, I don't know ifthat's, if that's a reality,
right?
I mean, even, even in the cryptospace, while today, it's

(01:09:12):
seemingly, you know,transactionally free, so to
speak, it's not.
And it's not going to be.
Someone's going to want a sliceof this pie.
There's going to be things thatneed to be paid for.
Like, you know, those kinds of,you know, those kinds of things.
It was like when we said, oh,yeah, you know, Bitcoin will

(01:09:33):
replace currency.
There's no way that blockchainis ready to replace.
I mean, Ethereum is barely readyto do it.
And they've been, that's ablockchain been engineered for
this kind of thing.
And you kind of, yeah, it was ahope.
But the technology is really notthere.
It's not ready for it.
And man, you know, especially onsome of these blockchain

(01:09:57):
currencies, the moretransactions you do, the more
expensive it gets, right?
You get incented to push yourtransaction through on a timely
basis by doing what?
Raising the fee, right?
So, you know, we've got a waysto go on this.
Will it happen?
Yeah, I think at some point itwill.
Is it ready?

(01:10:18):
Probably not.
Yeah.
We're just, we're just not readyyet.
It's just not there.
All the, all the pieces are inplace.

SPEAKER_02 (01:10:24):
Dan says, as with any tech, you know, you'll have
folks who like the technicalstuff and the mainstream is
never on the leading edge of, oftech though.
Now they're always.
That's,

SPEAKER_01 (01:10:34):
that's.
My mom couldn't figure it.
Wouldn't be able to figure outPatreon.
Yeah.
Like, you know, and that's, weall think that's super easy.
And so I got to do, I got to dowhat you got to meet people
where they are.
And, and there are some folkswho will, like I said, they love
that kind of stuff, but itmainstream.
Now we got, we have a little bitof

SPEAKER_02 (01:10:53):
time.
Yeah.
Claire Brown has a really goodshow.
Danny says called the podcasting2.0 and practice says, well,
we're the list to understand allthe features and the benefits
and things of that nature.
So yeah.
Yeah.
Yeah.
Check it

SPEAKER_01 (01:11:06):
out.
Yeah, some good stuff.
Listen, I hope, listen,Podcasting 2.0, there's a lot of
great stuff in there.
And, you know, of course, themonetization pieces have gotten
the most traction.
But there's some other helpfulthings in there that I'd love to
see this get pushed forward allthe way where we stop talking
about it and it just becomes thestandard for a lot of things.

(01:11:28):
We're not there yet.

SPEAKER_02 (01:11:30):
I know right now they're working on adding things
about location into it.
Yeah, Daniel says transactionfees aren't the problem
themselves.
It's the flat rate fees, likethe 50 cents per transaction
that makes it impossible whensomebody wants to give you 50
cents.
Yes, that's true.
Crypto doesn't solve

SPEAKER_01 (01:11:48):
that problem, by the way.
It doesn't solve that problem.

SPEAKER_02 (01:11:51):
The location tag.
I personally kind of was like, Idon't really want people knowing
where I'm podcasting from.
because there are weird peopleout there.
I mean, it'd be nice if theyknocked on the door and said,
hey, where's my Luigi's pizza?
But, you know, depending on thescenario, but there are also
things where I want to hearshows about a situation or, and

(01:12:13):
Adam was talking about, becauseAdam's really getting into, Adam
Curry has Godcaster now, thisservice for churches that want
to do live streaming, but theywant to do podcasts and things.
So you might want to go, no, Iwant to hear, like he has, if
you go to I think it'shellofred.fm.
Because he's in Fredericksburg,Texas.

(01:12:35):
Let me see here real quick.
Hellofred.fm, he guesses.
Except I spelled heel Fred.
Yeah, see, that's not the samething.
It's my whole right hand notworking the way it's supposed to
these days.
Hello Fred, yes.
That redirects.
And so what it is...

(01:12:56):
is he's got all these shows now,and they're all apparently from
Fredericksburg.
You can even call in a numberthere, and if I click on these,
I will get a live, not so muchlive, but you will get a
streaming show.
And it's interesting, because Ihaven't hit play on anything.

(01:13:16):
But he was saying how people inthe future, you could have an
app that's either A, all about,you know, or all from location.
That's just a thing because Ithink James Cridland has worked
on this and has added a fewpieces, parts that really makes
it much more flexible than theoriginal one.

(01:13:38):
Again, going back to really goodideas usually don't come out of
the gate.
It's like, hey, but what if wedid this with it?
And so I'm still not following100% why this is so like people
are really jazzed about this,but I'm sure I'll eventually
catch on.
when I'll see somebody do this.
So yeah, Daniel says thementions of podcasting 3.0 are

(01:14:03):
just corrupting the conversationbecause they don't like the name
podcasting 2.0.
Yeah, Dave Weiner didn't likethe name 2.0, but

SPEAKER_01 (01:14:11):
if you- But 3.0 is better?

SPEAKER_02 (01:14:13):
Yeah, I'm like, yeah.
Dan says, is this a technicalproblem or a marketing problem?
I know Daniel made, and I'msorry, buddy, I'm forgetting the
website, but a couple of peoplehave made And it's weird because
there are two audiences.
I think one is value4v4v.info, Ithink is one.

(01:14:35):
Because you're trying to do twothings.
You're trying to get nerds andgeeks to implement the content.
So you make a website for them,but if you send an audience, a
listener to that, they're like,what?
Namespace?
What are you talking about?
And so you kind of need a nerdypage for the nerds to implement

(01:14:56):
the geeky stuff.
And then you need one that'svery, very dumbed down to like,
here's what this can do.
Like, this is what's happening.
So yeah, Randy summed this upvery nicely.
He says, Dave Weiner is such adouchebag.
I've never met the man, but I'veheard comments.
And I'm like, hmm.
So yeah, Danny says there aretoo many tags, features at the

(01:15:19):
minute.
Focus on those that arereally...
Getting lift, continue toeducate why these are awesome
and build from that.
Yeah, that is something thepodcast standards project was
supposed to do.
They were supposed to gettogether.
They're all going to hold handsand go, okay, let's all work on
the location tag.
And then everybody would work onthe location tag.

(01:15:41):
That's what it was supposed todo.
And then, you know, it didwhatever it did.
So yeah.
You know, it's, it's, yeah.
Somebody said this in here.
They need like, and I've heardthis said before.
Yeah.
Danny said the whole 2.0movement is needing better
marketing and education.
Make it easy and simple.
What the benefits are and ignorethe tech aspect of it.

(01:16:01):
Joe average doesn't care aboutthe ladder.
Yeah.
We don't care how the sausage ismade.
We just want the sausage.
And so they're getting there.
It's a little, it's a littlerough around the edge.
It's a little harsh at times.
And I know I listened to 2.0last night.
And there was a spot where I waslike, I need to make a clip of
this because it was very muchfor designers and developers.

(01:16:23):
It was talking about, you know,how the code goes through and
does this.
So yeah.
Randy says, Mr.
Weiner has a track record offighting with anyone who takes
the RSS spec and tries to doanything with it.
Yeah.
He was not happy that Adamtweaked it to make it a podcast.
So, you know, yeah, but it is,you know, Coach Dave chiming in,

(01:16:44):
I want to meet the working groupthat figured out how we
standardize the two-lettercombinations that we use to
refer to states.

SPEAKER_01 (01:16:53):
There you go.
There's a comedian who's got, Iforget what his name is, who's
got a whole skit on that, andit's super hilarious.
But, you know, I'm not surethere were, you know, you look
at them and you think, oh, thisshould be easy.
Apparently it's not.
But the government did it, soit's done.
Yeah.
It's done, and we're in that.
Yeah, I think, to be honest, onthe spec, I think it's really

(01:17:18):
good that we're battling thisout.
It's this tension, thisconversation, this arguing, this
protection, protecting it, notprotecting it.
This is part of the openstandard.
And it's part of open source.

(01:17:39):
And that's why a lot of peopledon't like open standards.
because anybody can have anopinion on it.
But these opinions are good inthe sense that it's good that we
battle these things out.
It's never fun when your waydoesn't get implemented or it
doesn't get done or what youdecide to do doesn't get
implemented.
That makes it hard.

(01:18:01):
Nobody likes to be on the losingside of things.
But this conflict, this tension,working things out, having these
open conversations, I don't knowif we need to name call people,
but these open conversationsthat we have, I think if done in
a constructive and a healthy wayare healthy for the industry,
for the podcasting industry.

(01:18:21):
I think we need to stillcontinue to have these
conversations and and just say,yeah, this is helpful and this
is not.
Or we get Apple who just comesin and takes it and does what
they want and says, you'll likeit because we can force this to
happen.
Yeah.
you know, alphabet with Androidcoming in saying, well, this is

(01:18:43):
what you're going to have.
And we hate that.
We hate when Spotify, when theycome in, right?
I just mentioned the three bigones, right?
So you hate it when thathappens.
I think what we have to makesure in the open community, in
the podcasting community, weneed to make sure that we're not
shooting, you know, we're notshooting our own team here in,

(01:19:05):
in the way we do things.
I've probably been guilty ofthis from time to time as people
say stuff, and you're like, Oh,but that's, you know, whatever.
And you say things that you wishyou hadn't said.
But you, but we need this opendebate.
It's open source.
It's, we're trying to getsomething going here.
We need this debate.
It's healthy.
Let it be healthy.
Let's keep it being healthydebate.

(01:19:27):
I guess is what I'm saying.

SPEAKER_02 (01:19:28):
Yeah.
I'm sitting here looking at aSatoshi converter.
And so if I gave somebody$5 inPayPal and we'll pretend they
get the full five, we know theydon't, but that would be 5,000
Satoshis.
And I was, that's basically melistening to a two hour show
because I was streaming, I thinkat 40 Satoshis a minute, which

(01:19:50):
is next to nothing, but I wantedeverybody to get a piece.
Coach Dave

SPEAKER_01 (01:19:54):
says.
That kind of system doesn't makeany sense to me, though.
I personally don't.
I would not listen to podcaststhat way.
I'd rather just pay one time andbe done with it.
I don't want to think I'm cheap.
I struggle with that idea oflike, oh, this is costing me
every second.
I'd just rather fill up the tankand pay somebody and be done

(01:20:16):
with it.
That's me personally.

SPEAKER_02 (01:20:18):
Yeah.
Um, coach Dave says it can't beeasy to standardize anything.
Those people have to have thepatience of saints.
Yeah.
And when you've got, some don'thave patience.
Yeah.
Well, that's true.
And then the, uh, the ability tolike the reason this hasn't
moved forward, like why they,the standards project hasn't

(01:20:41):
been able to do that is you'vegot, you know, older companies
that, that have lots of whatthey like to call tech debt
meaning well we built this on asystem it's on this and that and
then you got the youngwhippersnapper company like oh
we're on the new thing and we'relike we can just flip a button
and it happens like why aren'tyou keeping up and so then you

(01:21:02):
can't have everybody move at thesame time because some people
are old warship and other peopleare you know rowboat and you're
like what are you talking aboutjust turn right and they're like
hold on we'll be there in twoyears you're like ugh so

SPEAKER_01 (01:21:16):
Yeah, to turn right, we've got to change 4,000 lines
of code over.
Well, Brendan at PodPage, he'sgoing to run into this
eventually.
In the early days of PodPage,I'd send him a note, and he'd
have it fixed that afternoon.
Like, hey, Jim, it's done.
I changed this.
The he's still pretty agile,right?
But it gets harder, the biggerthe platform gets, right?

(01:21:38):
It gets harder and harder andharder to move.
Then you start, and you getmore, the more customers you
get, of course, then the moredemand you get for different
requests, and then you got tostart prioritizing the requests,
and then people get mad.
Well, why can't, I've beenasking for that for a year, and
why can't you get that done?
Well, because there's 45 otherthings that are ahead of that,
that I've got, right?
There's only so many things youcan do.

(01:21:59):
So it's kind of the tyranny ofthe platform, right?
You get to the sweet spot, andthen most platforms just want to
continue to grow infinitely.
So they never stop growing,instead of just stopping and
saying, Hey, this is what we'rereally good at.
Let's just stay here.
And make sure we do this onething really well.

(01:22:20):
Very few can actually, I think,can actually do that.
We just get too much like, no,now I want to be like them and I
want to add this thing.
Then you have these behemothplatforms that eventually just
aren't that good anymore.

SPEAKER_02 (01:22:34):
Yeah.
Well, yeah.
And Randy brings up a goodpoint.
Blueberry, one of the olderhosting companies, have embraced
it.
There's no excuse for anyoneelse not to.
Todd says they are, they haverewritten almost their entire
backend.
Yep.
I would agree with that.
At what expense?
At what expense?
Yeah.

SPEAKER_01 (01:22:52):
Like, you know.

SPEAKER_02 (01:22:54):
Yeah.
Danny says I stopped using acertain remote recording
platform since they just keptadding more and more and more,
which caused more and moreissues.
Yeah.
Yeah.
That's, there are times when,you know, last year, Yeah, last
year.
PodPage added a lot of features.
And so far this year, we'veadded a couple, but we're more

(01:23:17):
about making it look prettierthis year because we realize
there's some of those, like theaudience survey, people are
definitely using that.
But I still am blown away by howmany people are not.
I'm like, why would you?
So there are times when it'slike, well, here's another thing
you have to step over.
We actually have it set up Sothat when you go in, like not

(01:23:40):
everybody wants to write a blog.
So when you go in, there is noblog option.
You go in and go more, I thinkit's more pages now.
And one of those options isblog.
And when you click on that, itadds it to your navigation
because not everybody wantsthat.
So if we had all the featuresthat are in there, when you'd
log in, you'd be like, yeah,like what are all of these

(01:24:01):
buttons and stuff?
And it's like, so we kind of letyou customize that.
But yeah, you can just, keepadding more and more features to
where it then becomes hard tonavigate.
So

SPEAKER_01 (01:24:12):
it's tricky.
It's like going from a bicycleto a car to a jet fighter.
And I think, you know, somefolks, you know, the industry
grows.
It starts as a bike, right?
Oh, this is easy.
Everybody can jump on.
We're doing this.
Just pedal.
It makes sense, right?
Because there's some folks whocan't, don't have balance, so
they can't.
But for the most part, it works.
Then you move to a car andyou're like, okay, movement,

(01:24:33):
turning left and right.
This makes sense.
Okay.
a few buttons.
Maybe there's some things younever use in your car.
But then a lot of organizationsare like, yeah, but we need a
jet.
We need a jet fighter.
There's no way a person comingoff the street can just get in
that thing and fly it, right?
And I feel like some of theseplatforms have churned
themselves or their desire is toturn themselves into a jet

(01:24:57):
fighter.
You're like, yeah, that's great,but you know, we have this
saying, options equal confusion.
And you get in a cockpit of ajet fighter, you don't know what
any of those buttons mean.
You know, you don't have any,you're like, I should just, you
know, of course, for the folkswho went through the bike to the
car to the jet fightertransition, we all know we made
those transitions.
We learned how to fly that kindof thing.

(01:25:19):
But then you're bringing folksin who don't, and we got to,
yeah, it's

SPEAKER_02 (01:25:24):
hard.

SPEAKER_01 (01:25:25):
It's hard.
It's

SPEAKER_02 (01:25:26):
hard.
And As we start to wrap up, justbecause we talked about it, in
Captivate, if you go intopodcast settings and go to
podcasting 2.0, the thing thatmakes the little dollar sign
gizmo is called podcast funding.
And so, yeah, I can see I havefor the school of podcasting, I
have it set up for buy me acoffee.
If you're in Buzzsprout, you goto monetization, support the

(01:25:49):
show link, and I can see mine isset up to go to Supercast.
And so if you don't haveanything in that, the little
dollar sign won't show up inPocket Casts.
because that's what it's lookingfor.
But that's what's happening.
Jim, what is happening over atHome Gadget Geeks this week?

SPEAKER_01 (01:26:04):
Yeah, I took the week off, which is kind of nice.
It's always good to get a weekof rest.
This is my weekend of rest.
But Aaron Lawrence was on theshow two weeks ago.
Again, I think we spent sometime talking about e-bikes,
which are getting super popular.
Again, speaking of a 2.0product, I think there was a 1.0
version of e-bikes, and thecurrent ones that are coming out
are like 2.0, and they're supercool.

(01:26:26):
You can check it out.
It's available today,HomeGadgetGeeks.com.

SPEAKER_02 (01:26:30):
Yeah, how can I take this– activity that's really
healthy and great exercise andtake all the exercise out of it
yeah

SPEAKER_01 (01:26:39):
so you are so right and they've gotten really good
at it like you don't even need apedal anymore it's a moped yeah
basically what they

SPEAKER_02 (01:26:45):
did yeah i love my moped growing up on the school
of podcasting i was all ready todo my episode about how to run
your podcast as a business andthen somebody emailed me they
said hey i just submitted thequestion of the month i hope
it's not too late so I'll seeyou next time.

(01:27:23):
It's free publicity.
And everybody's like, how can Iget publicity for my show?
Answer the question of themonth.
If nothing else, you get abacklink to your show, and that
helps your SEO.
So check that out.
Thanks to the chat room.
We're here every Saturday, 1030Eastern, askthepodcastcoach.com
slash live.
Always fun to hang out with youpeeps.

(01:27:43):
And we will be here next weekwith another fun-filled episode
of Ask the Podcast Coach.
Ask the Podcast Coach

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