To be truly successful with AI, capturing data is only the beginning. You need to understand and contextualize in terms of your business it to truly harness the power of artificial intelligence and get real returns.
Today we’re going to talk about going beyond the hype of AI to get real, tangible results and unlock benefits that approaching data in the right way can enable.
To help me discuss this topic, I’d like to welcome Emily He, CMO at Gong.
About Emily He
Emily He is the Chief Marketing Officer at Gong. Ms. He leads all aspects of Gong’s marketing strategy and execution, helping the company accelerate its Revenue Intelligence category leadership. She has over 20 years of experience leading global GTM functions at Fortune 100 enterprises and high-growth technology startups.
Ms. He joined Gong from Microsoft where she was the Corporate Vice President of Business Applications, responsible for leading global marketing strategy and driving business growth for products and services targeting line-of-business buyers, including Microsoft Dynamics 365 and the Power Platform. At Microsoft, she oversaw marketing strategy for Microsoft Copilot for business functions, including sales, marketing, service, finance, supply chain, and IT. Prior to Microsoft, Ms. He was the Senior Vice President of Global Marketing at Oracle. Ms. He was also the CMO of DoubleDutch (now Cvent) and the CMO of Saba Software (now Cornerstone Ondemand).
Resources
Gong website: https://www.gong.io/
The B2B Agility podcast website: https://www.b2bagility.com
Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com
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Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
B2B Agility with Greg Kihlström is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company"""
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