#40: Harnessing the Power of PR to Scale B2B with Karla Jo Helms, JOTO PR Disruptors™

Is your brand’s story building trust—or are you leaving credibility to chance?
Our guest today is Karla Jo Helms, Founder and CEO of JOTO PR Disruptors™. Karla is an expert in transforming B2B brands through innovative public relations strategies.
With a career dedicated to building trust, managing crises, and leveraging data-driven storytelling, she has helped countless businesses scale and thrive. She’s here to share her insights on harnessing the power of PR to elevate B2B brands, even in the most challenging environments.

Karla Jo Helms, Chief Evangelist and Anti-PR Strategist 
Karla Jo learned firsthand how unforgiving business can be when millions of dollars are
on the line—and how the control of public opinion often determines whether one
company is happily chosen, or another is brutally rejected.  
Being an alumni of crisis management, Karla Jo has worked with litigation attorneys,
private investigators and the media to help restore companies of goodwill back into the
good graces of public opinion—Karla Jo operates on the ethic of getting it right the first
time, not relying on second chances and doing what it takes to excel.  
Karla Jo has patterned her agency on the perfect balance of crisis management,
entrepreneurial insight and proven public relations experience. Helms speaks globally
on public relations, how the PR industry itself has lost its way and how, in the right
hands, corporations can harness the power of PR to drive markets and impact market
perception.

Resources

Joto PR Disruptors™ website: https://jotopr.com/ 

The B2B Agility podcast website: https://www.b2bagility.com

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