Payroll isn’t exactly what you’d call exciting—so how do you take a - let’s face it - rather boring topic like that and make it relatable, engaging, and even funny enough to capture an audience’s attention?
Joining us today is Jason Ing, Chief Marketing Officer at Gusto, a leading platform that provides small and medium-sized businesses with payroll, health insurance, HR tools, and more to empower their teams both locally and internationally. Jason has spearheaded innovative campaigns like the recent "Choose Gusto" campaign, proving that even the most unexpected topics can connect deeply with audiences.
RESOURCES
Gusto: https://www.gusto.com
Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150
Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom
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Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
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The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
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