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June 3, 2025 18 mins

Customer onboarding is often where good intentions often end up with less-than-stellar execution. Delays, confusion, and misalignment derail even the most promising new relationships. Why is onboarding still broken in so many organizations, and how is AI finally changing that?


Today I’m joined by Srikrishnan Ganesan, Co-Founder and CEO of Rocketlane, a platform that’s redefining customer onboarding and project delivery.

 
From AI-driven tools to cross-functional collaboration, Rocketlane is helping teams implement faster, operate smarter, and retain customers better. Srikrishnan’s here to talk about the future of onboarding, operations, and the role of technology in scaling both customer satisfaction and internal success.

 

Resources

Rocketlane: https://www.rocketlane.com 

Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands

Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150

Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom

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